Media interaktif dalam meningkatkan media relations di hotel Novotel bandar lampung

  • Veren Tanuwijaya Universitas Kristen Satya Wacana
  • Rini Darmastuti Universitas Kristen Satya Wacana
  • Michael Bezaleel Wenas Universitas Kristen Satya Wacana
Abstract views: 646 , PDF downloads: 538
Untitled (Bahasa Indonesia) downloads: 0

Abstract

The development of information technology has a big impact in all areas of life, including in the world of public relations. To reach an audience that is spread all over the country, a Public Relations person needs both mass media and digital media to establish good relations with the media. A good relationship with the media will brings up good news in the mass media, which in turn will have an impact on the good image of an institution. This also applies to the Novotel Lampung hotel. The purpose of this paper is to map an interactive media model in
improving media relations activities at the Novotel Lampung hotel. This paper is based on the results of research conducted using a qualitative approach, a case study research design. The results of this study are first, media relations activities at the Novotel Lampung hotel are carried out through Media Gathering, Press Release, Press Tour, Press Conference, Social Media and collaboration with Mainstream Media. Second, Public Relations at this hotel has a role in shaping public opinion and a positive image of the agency, through media relations activities carried out.Third, the interactive media model in media relations activities at Novotel is a model of using applications that suit the needs of the field using Whatsapp, Website, Gmail, Google Drive and Google Calendar.


Keywords: Media Relations; Media Interactive; Public Relations; Novotel Bandar Lampung.

References

DAFTAR PUSTAKA
BUKU:
Abdullah, A. (2000). Kiat Berhubungan dengan Media Massa. Kiat Berhubungan Dengan Media Massa: PT Remaja Rosdakarya.
Abdullah, A. (2004). Press Relations : Kiat Berhubungan Dengan Media Massa. PT Remaja Rosdakarya.
Abrar, A. N. (2003). Teknologi Komunikasi: Perspektif Ilmu Komunikasi. LESFI.
Ardianto dan Soleh Soemirat. (2002). Dasar-Dasar Public Relations (1st ed.). PT. Remaja Rosdakarya.
Darmastuti, R. (2012). Media Relations. Konsep, Strategi& Aplikasi. ANDI OFFSET.
Iriantara Yosal. (2008). Media Relations : Konsep, Pendekatan dan Praktek. Simbiosa Rekatama Media.
Rosady Ruslan. (1998). Manajemen Public Relations dan Media Komunikasi. PT. Raja Grafindo Persada.
Scot M. Cutlip, Allen H. Center, G. M. B. (2016). Effective Public Relations (9th ed.). Prenada Media Group.
Sholikhah, F. S. (n. d. . (2016). Strategi Media Relations PT . Telekomunikasi Indonesia , Tbk untuk Meningkatkan Citra Perusahaan. 8.
Warsita, B. (. (2008). Teknologi Pembelajaran: Landasan &Aplikasinya. Rineka.

JURNAL:
Benardo. (2011). Perancangan Media Interaktif Belajar Mengenal angka Bagi Anak Prasekolah. Universitas Komputer Indonesia.
Bryant, J., dan Jones, M. (2012). Responsive Web Design. Pro HTML5 Performance
Kosdiana, C. (2019). Rancang Bangun Aplikasi Chat Bot Line Menggunakan Pendekatan Agile
Lee, T., & Desai, M. (2013). Dialogic Communication and Media Relations in non-Governmental Organizations. Journal of Communication Management, Vol. 18
M. Soekarno Putra. (2017). Perancangan Desain Website Digital Library Universitas Bina Darma Dengan Menerapkan Responsive Web Design. Informanika, 29.
Nopryan Ekadinata & Doni Widyandana. (2017). Promosi kesehatan menggunakan gambar dan teks dalam aplikasi WhatsApp pada kader posbindu. Berita Kedokteran Masyaraka, 33, 547–552.
Oktavia Setya Ningrum dan Durinta Puspasari. (2015). PENGGUNAAN APLIKASI GOOGLE DRIVE SEBAGAI PENUNJANG PAPERLESS OFFICE. Jurusan Pendidikan Ekonomi, Fakultas Ekonomi, Universitas Negeri Surabaya, 15.
Process Dengan Model Extreme Programming Berbasis Web (Studi Kasus Di STMIK JAKARTA STI&K). STMIK Jakarta STI&K, 3.
Susanto. (2014). APLIKASI BERBASIS WEBSITE SEBAGAI MEDIA PENYAMPAIAN INFORMASI NILAI DAN BERITA DI SMA NEGERI 4 LUBUKLINGGAU.
Published
2020-12-14
Section
Articles