Jumping into Jim Smiley: A Character Analysis through Ajzen’s Theory of Planned Behavior

Abstract

Abstract. This study applies the Theory of Planned Behavior (TPB) by Icek Ajzen to analyze the peculiar behavior of the main character, Jim Smiley, in the story The Celebrated Jumping Frog of Calaveras County by Mark Twain. This study explores the motivations, intentions, and behaviors of Jim Smiley through TPB's main elements, namely attitudes towards behavior, subjective norms, and perceived behavioral control. By analyzing Smiley’s beliefs, evaluating societal norms, and assessing his perceived agency, the study unravels the intricacies of Smiley's character, contributing valuable insights to the intersection of literature and psychology. The findings showcase the versatility of psychological frameworks in enhancing the understanding of complex fictional personalities and offer a nuanced perspective on the timeless appeal of Mark Twain's literary creations.