Analisis Digital Content Marketing pada Akun Instagram @filosofidarjo

Abstract

Due ti the rapid advancement of technology today, especially the internet, social media has very important role in spreading information through content marketing. Filosofidarjo's Instagram account takes advantage of social media which is used to disseminate information and education to the wider community in its digital content marketing. The purpose of this research is to be able to provide education and information to the wider community to introduce the potential of arts and culture to tourism in Sidoarjo Regency by applying the strategies and theories used. This study used a descriptive qualitative approach and used the content analysis method. The data collection technique in this study used in-depth interviews with account owners and observations on some content on Instagram social media that has been uploaded by @filosofidarjo. The results of the study show that in digital content marketing on Filosofidarjo's Instagram account, there are several factors that must be considered to attract the attention of the audience by applying the theory used by following trends and consistency in posting schedules.