Strategi Komunikasi Pemasaran Pariwisata

Abstract

ABSTRACT

Bali Spirit Yoga Festival event is an international annual yoga, music and dance festival. The Bali Spirit Festival embodies the essence of the Balinese Hindu mantra Tri Hita Karana to live in harmony with the spiritual, social and natural environment through yoga, dance, world music and healing. Bali Spirit Festival is Asia's largest yoga event held every year on the island of Bali. Over six days, participants can enjoy a variety of yoga, meditation and Balinese culture classes, while enjoying the island's relaxing atmosphere and natural harmony. This event also features various music and dances, and is a gathering place for spiritual practitioners and nature lovers from all over the world.The researcher chose this topic to research because This event brings together yogis, musicians and dancers from various countries in one fun festival consisting of Yoga & wellness, workshops, seminars, music, cultural and culinary festivals. Research entitled Tourism Marketing Communication Strategy Through the 2023 Bali Spirit Festival Yoga Event by the Bali Province Tourism Office. This research is a case study research using a qualitative approach. Data collection methods include observation, interviews and documentation. The conclusion of the research results is tourism marketing through festival events Yoga is very effective in promoting the tourism sector in Bali to increase tourist visits.

Keywords:  Communication strategy, tourism marketing, yoga festival events