Analisis Emosi Calon Akseptor Pria: Sebuah Dasar Pembuatan Iklan Layanan Masyarakat untuk Program Keluarga Berencana di Surabaya

  • Hilda Yunita Wono Universitas Ciputra
  • Monika Teguh Universitas Ciputra
  • Christina Whidya Utami Universitas Ciputra
  • Charly Hongdiyanto Universitas Ciputra
https://doi.org/10.25139/jkp.v2i2.1266
Abstract views: 365 , PDF downloads: 402

Abstract

Untuk pengendalian penduduk kota Surabaya yang jumlahnya meningkat setiap tahun, Pemerintah Kota Surabaya menerapkan program Keluarga Berencana. Adanya program keluarga berencana di kota Surabaya ini sudah berjalan baik dan sebesar 99,74% akseptornya adalah perempuan (istri). Sedangkan untuk keluarga yang istrinya memiliki kendala dengan berbagai metode KB yang ada memilih untuk tidak menggunakan KB. Padahal pemerintah memiliki program untuk KB laki-laki. Untuk mendorong jumlah akseptor program KB pria, pemerintah Kota Surabaya akan meluncurkan iklan mengenai KB Pria. Untuk meningkatkan efektivitas iklan tersebut, emosi calon akseptor KB pria perlu dipelajari. Hasilnya menunjukkan bahwa emosi positif apabila menggunakan KB pria sebesar 79%. Emosi-emosi dengan nilai tertinggi dapat menjadi pertimbangan dalam mendesain iklan layanan masyarakat nantinya.

References

Babbie, E. (2016). The Practice of Social Research. Canada: Cengage Learning.
Bapemas KB Surabaya. (2016). Jumlah Peserta KB Aktif Tahun 2012-2015. Surabaya: Bagian Kesejahteraan Rakyat Pemerintah Kota Surabaya.
BPS Jatim. (2018). Jumlah Penduduk Tahun 2010-2015. Retrieved from Badan Pusat Statistik Provinsi Jawa Timur: https://jatim.bps.go.id/statictable/2016/04/29/330/jumlah-penduduk-dan-laju-pertumbuhan-penduduk-menurut-kabupaten-kota-di-provinsi-jawa-timur-2010-2014-dan-2015.html
Darsono. (2012). Faktor Emosi Dalam Perilaku Konsumen. Dharma Ekonomi.
Khaqim, L., & Andawaningtyas, K. (2013). Proyeksi Penduduk Provinsi DKI Jakarta dan Kota Surabaya dengan Model Pertumbuhan Logistik. Jurnal Mahasiswa Matematika 1, no.3, 232.
Kristanti, E. Y. (2010, September 27). Surabaya Kelebihan Penduduk 800 Ribu Orang. Retrieved from Viva Nasional: http://nasional.news.viva.co.id/news/read/178010-surabaya-obesitas-800-ribu-jiwa
Peilouw, F. J., & Nursalim, M. (2013). HUBUNGAN ANTARA PENGAMBILAN KEPUTUSAN DENGAN KEMATANGAN EMOSI DAN. Jurnal Mahasiswa UNESA.
Semiz, B. B. (2016). Comparison of Stratified Sampling and Quota Sampling in Terms of Population Mean. Proceedings of The 7th MAC 2016 (pp. 97-103). Prague: MAC Prague Consulting Ltd.
Shore, J. H. (2009). Basic Statistics for Trainers. Infoline Vol. 26, Issue 0906, 1-16.
Surinati, I. D., Mayuni, I. G., & Putra, I. K. (2015). Faktor Penyebab Rendahnya Jumlah Pria Menjadi Akseptor Keluarga Berencana. Gema Keperawatan, 1-6.
Wono, H. Y., & Teguh, M. (2016). Perilaku Konsumsi Media Pada Pria Di Surabaya. Scriptura, 76-81.
Published
2018-12-16
How to Cite
Wono, H. Y., Teguh, M., Utami, C. W., & Hongdiyanto, C. (2018). Analisis Emosi Calon Akseptor Pria: Sebuah Dasar Pembuatan Iklan Layanan Masyarakat untuk Program Keluarga Berencana di Surabaya. Jurnal Komunikasi Profesional, 2(2). https://doi.org/10.25139/jkp.v2i2.1266
Issue
Vol. 2 No. 2 (2018)
Section
Articles

Copyright (c) 2018 Jurnal Komunikasi Profesional

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Creative Commons License
Jurnal Komunikasi Profesional is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

 

 

1. Proposed Policy for Journals That Offer Open Access


Authors who publish with this journal agree to the following terms:

    1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.

    1. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.

    1. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).



2. Proposed Policy for Journals That Offer Delayed Open Access


Authors who publish with this journal agree to the following terms:

    1. Authors retain copyright and grant the journal right of first publication, with the work [SPECIFY PERIOD OF TIME] after publication simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.

    1. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.

  1. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).