Preferensi Mahasiswa Terhadap Marketing Communication Mix
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Abstract
By using multiple marketing communication mix tools for private college probably spent expenses. The results of preference from students who have received various promotions and finally chose a X private college in Surabaya with the highest value of 9.05 is the existence of an expo or education exhibition since they at junior high school. Actively presentation about the benefits of an institution directly to the target market is the main preference of eleven (11) other marketing communication mix tools. Hopefully this research can be a reference for future promotion planning so much more effective in choosing a marketing communication mix tools that will use by X private college.
Keywords: Preference, marketing communication mix, private college
References
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Alma, Buchari. 2009. Manajemen Pemasaran dan Pemasaran Jasa. Bandung: Alfabeta.
Ary, M. 2016. “Menentukan Prioritas Pilihan Mahasiswa Dalam Memilih Kampus Menggunakan Analisis Conjoit”. Jurnal Paradigma (13).
Brown, Varley, dan Pal. 2008. University course selection and services marketing. Marketing Intelligent & Planning, 27 (3): 310-325.
Flavian, C., Guinaliu, M. & Torres, E. 2005. “The influence of corporate image oh consumer trust: a comparative analysis in traditional versus internet banking”. Internet Research, 15 (4): 447-71.
Harjana. Andre A. 2007. Audit Komunikasi, Teori dan Praktek. Grasindo: Jakarta.
J. Supranto, M. 2000. Statistik: Teori dan Aplikasi Edisi Keenam. Jakarta: Erlangga.
Kotler, Philip dan Gary Armstrong. 2006. Principles of Marketing. US: Pearson Prentice-Hall, Inc.
Kotler, Philip dan Gary Armstrong. 2012. Prinsip-prinsip Pemasaran Edisi 13 Jilid 1. Jakarta : Erlangga.
Kotler, Philip dan Karen F.A. Fox. 1995. Strategic Marketing for Educational Institutions 2nd Editions. New Jersey: Prentice-Hall, Inc.
Krejcie, Robert V. dan Daryle W. Morgan. 1970. Ditermining Sample Size for Research Activities. Educational and Psychological Measurment (30): 607-610.
Monika Teguh, H. Y. 2017. Strategi Promotional Mix Pada Perguruan Tinggi X Di Surabaya. Prosiding Asian Games 2018 Wahana Pariwisata Dan Komunikasi Antar Bangsa. PPP-UBD Press: 253-261.
Muhammad, Arni.2007. Komunikasi Organisasi. Bumi Aksara.
Munandar, J. M. Udin, F., Amelia, M. 2012. Analisis Faktor Yang Mempengaruhi Preferensi Konsumen Produk Air Minum Dalam Kemasan di Bogor. Jurnal Teknologi Industri Pertanian IPB (13).
Nicholson, Walter. 1989. Microeconomics Theory: Basic Principles and Extensions (Teori Ekonomi Mikro I, alih bahasa: Deliarnov). Jakarta: CV Rajawali.
Reina. 2012. Faktor-faktor yang Mempengaruhi Kepuasan Mahasiswa pada Universitas Bina Nusantara. Binus Business Review 3(1): 563-572.
Setiyawan. 2016. Membangun Citra Kampus Melalui Kepuasan Mahasiswa Berdasarkan Kualitas Layanan. STIE Malang Kucecwara Malang (2): 21-46.
Soutar, G.N. dan Turner, J.P. 2002. Students’ preferences for unversity: A conjoint analysis”, The International Journal of Educational Management (16): 40-5.
Tjiptono, Fandy. 2011. Seri Manajemen Merek 01: Manajemen & Strategi Merek. Yogyakarta: ANDI
Todorova, G. (2015). Marketing Communication Mix. Trakia Journal of Sciences, 368-374.
Wiryanto. (2008). Pengantar ilmu komunikasi. Jakarta: Gramedia Widiasarana Indonesia.
Published
2018-06-01
How to Cite
Wono, H. Y. (2018). Preferensi Mahasiswa Terhadap Marketing Communication Mix. Jurnal Komunikasi Profesional, 2(1). https://doi.org/10.25139/jkp.v2i1.916
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