Designing profile products as promotional media for brin publishers

  • Cempaka Destcarolina Natalita Universitas Multimedia Nusantara
  • Daniel Susilo Universitas Multimedia Nusantara
Abstract views: 24 , PDF downloads: 30
Keywords: Information and Communication Technology, Product Profile, Promotional Media

Abstract

The development of BRIN (Indonesian Research and Innovation Bureau) publishers today is inseparable from the important role of the development of Information and Communication Technology. Its utilization brings the community into the era of 4.0 whose use is through digital systems. Through these developments, BRIN Publishers are required to transform, the transformation carried out is a change in the offering that used to be physical products now into digital products and publishing services in the form of open access and utilizing social media as a tool in promotional media. Based on this, it encourages BRIN publishers to form promotional strategies using new media. Profile products are used as a promotional medium for BRIN publishers who are expected to create a good perception in building brand awareness and impact BRIN publisher engagement. This research uses a case study perspective, where one of the researchers takes an internship at the BRIN publisher The results of the profile product are expected to be an asset that can be officially uploaded into one of BRIN's social media platforms.

References

Adani, M. (2021). https://www.sekawanmedia.co.id/blog/point-of-sales/.
Anjaya, A. (2020). Perancangan dan Implementasi Video Company Profile sebagai Media Promosi pada W Studio. Universitas Internasional Batam.
Asmawati, A., Hafita, Y., & Faisal, M. (2016). The Design of Visual Communication Design Media Shaped Product Catalog as a Medium of Promotion and Information on PT Trans Nusantara Access (Authorized Dealer XL) Tangerang. p.40.
Campbell, & Josephine. (2021). Poster By. Salem Press Encyclopedia.
Dalangin, J., Mc Arthur, J., Salvador, J. B., & Bismonte, A. (2021). The impact of social media influencers purchase intention in the Philippines. Jurnal Studi Komunikasi, 5(3), 551–568.
Firdaus, M., GS, A., Indrawati, I., Lapoliwa, G., & Chin, J. (2021). Model komunikasi pemasaran kopi tuku sebagai resilensi covid-19: sebuah analisis isi. Jurnal Komunikasi Profesional, 5(6), 505–515.
Fuchs, C. (2018). Industry 4.0: The digital German ideology. TripleC, 16(1), 280–289.
Hapsara, O., Casmudi, C., Sjuchro, D., Murtono, T., & Asfar, D. (2021). Perspektif digital marketing communication dalam memasarkan skincare di indonesia. Jurnal Komunikasi Profesional, 5(3), 209–221.
Hidayat, E., & Susilo, D. (2021). Refusing to Die: Programmatic Goods in the Fight against COVID-19 in Sampang Regency. Jurnal Politik, 7(1), 47–74.
Hidayat, W., Wandanaya, A. B., & Fadriansyah, R. (2017). Perancangan Video Profile Sebagai Media Promosi Dan Informasi Di Smk Avicena Rajeg Tangerang. Creative Education of Research in Information Technology and Artifiacial Informatics, 2(1), 48–62.
Imbriani, H. D. (2016a). Desain Poster Sebagai Media Promosi Kafe Mama’s Café. Jurnal Poli-Teknologi, 15(3). https://doi.org/https://doi.org/10.32722/pt.v15i3.856
Imbriani, H. D. (2016b). Desain Poster Sebagai Media Promosi Kafe Mama’s Café. Jurnal Poli-Teknologi, 15(3). https://doi.org/https://doi.org/10.32722/pt.v15i3.856
Jamil, A., & Eriyanto, E. (2021). Social media communication: content analysis of Indonesian parliament instagram account. Jurnal Studi Komunikasi, 5(3), 746–763.
Luttrell, R. (2016a). Social Media: How to Engage, Share, and Connect. Amerika Serikat: Rowman & Littlefield Publishers.
Luttrell, R. (2016b). Social Media: How to Engage, Share, and Connect. Amerika Serikat: Rowman & Littlefield Publishers.
Mahanum. (2021). Tinjauan Kepustakaan. ALACRITY : Journal Of Education, 1(2), 1–12.
Mahelingga, D. E. I. R. (2021). Layanan penerbitan ilmiah LIPI Press di masa pandemi Covid-19. OSF Preprints.
Pancabudi. (2018). Proses Storyboard.
Rahardjo, M. (2011). Metode pengumpulan data penelitian kualitatif. Disampaikan pada mata kuliah Metodologi Penelitian, Sekolah Pascasarjana Universitas Islam Negeri Maulana Malik Ibrahim Malang. (Unpublished).
Rakhmawati, I., & Khabibah, U. (2019). Pembuatan Video Product Profil Menggunakan Adobe Premiere Pro CC Sebagai Media Promosi Pada Perky Headwear Malang. Jurnal Aplikasi Bisnis, Vol 5(2).
Sekaran, U., & Bougie, R. (2016a). Research Method For Business: A Skill-, Building Approach 17th Edition. Wiley. Solomon.
Sekaran, U., & Bougie, R. (2016b). Research Method For Business: A Skill-, Building Approach 17th Edition. Wiley. Solomon.
Sucipto, K., & Yahya, A. F. (2022). Strategi komunikasi pemasaran digital subway indonesia melalui reels instagram @subway.indonesia. Jurnal Komunikasi Profesional, 6(1 SE-Articles), 68–78. https://doi.org/10.25139/jkp.v6i1.4456
Susilo, D. (2021). AKSI-AKSI WARGANET PADA BERITA DARING: Cabaran pada Studi Posfeminisme dan Politik. Airlangga University Press.
Susilo, D., & Putranto, T. (2018). Indonesian Youth on Social Media: Study on Content Analysis. https://doi.org/10.2991/sshr-17.2018.15
Utami, S. (2021). Langkah-Langkah Membuat Poster.
Valentino, D. E. (2019a). Pengantar Tipografi. Jurnal Teknologi Informasi Dan Komunikasi, 6(2), 162–164. https://doi.org/https://doi.org/10.38204/tematik.v6i2.254
Valentino, D. E. (2019b). Pengantar Tipografi. Jurnal Teknologi Informasi Dan Komunikasi, 6(2), 162–164. https://doi.org/https://doi.org/10.38204/tematik.v6i2.254
Wahyuni, H., Purnomo, E. P., & Fathani, A. T. (2021). Social media supports tourism development in the COVID-19 normal era in Bandung. Jurnal Studi Komunikasi, 5(3 SE-Articles), 600–616. https://doi.org/10.25139/jsk.v5i3.3805
Yunus, E., Susilo, D., Riyadi, S., Indrasari, M., & Putranto, T. (2019). The Effectiveness Marketing Strategy for Ride Sharing Transportation: Intersecting Social Media, Technology, and Innovation. Entrepreneurship and Sustainability Issues, 7(2), 1424–1434.
Published
2022-05-27
How to Cite
Natalita, C. D., & Susilo, D. (2022). Designing profile products as promotional media for brin publishers. Jurnal Komunikasi Profesional, 6(2), 095-108. Retrieved from https://ejournal.unitomo.ac.id/index.php/jkp/article/view/4481
Section
Articles

Most read articles by the same author(s)