Handling Covid-19 in Sampang: leadership and local elite public communication strategy

  • Endik Hidayat Universitas Pembangunan Nasional Veteran Jawa Timur
  • Daniel Susilo Universitas Multimedia Nusantara
  • Erica Monica A. Garcia La Trobe University
Abstract views: 246 , PDF downloads: 223
Keywords: Public Opinion, effective communication, rural communication, COVID-19.


After the Covid-19 outbreak, the emergence of an economic recession is the impact of various policies to prevent the spread of the virus, such as the extreme lockdown policy to Large-Scale Social Restrictions. Sampang, a small regency in Madura Island, Indonesia, has successfully maintained the low case of Covid-19. This article elaborates on the success of the Sampang Regency in maintaining its green zone status. More specifically, what is the Sampang government's communication strategy during the Covid-19 pandemics. This article used a qualitative method with a case study approach in ten villages of Sampang with a Focus Group Discussion. The results show that the local elite's communication strategy in Sampang during the pandemic situation does not only physically come directly to the field or meet villagers but also virtually using mass media effective to maintain the low index Covid-19 transmission.


Akbar, A., Flacke, J., Martinez, J., & van Maarseveen, M. F. A. M. (2020). Participatory planning practice in rural Indonesia: A sustainable development goals-based evaluation. Community Development, 51(3), 243–260.

AKDENİZ, E. (2020). Weber's charismatic leadership in times of crisis. Journal of International Social Research, 13(73).

Alexandre, J. C., & Aguiar-Conraria, L. (2021). Opinion expression on hazing: has the Spiral of Silence reached the Portuguese higher education? Journal of Further and Higher Education, 1–17.

Arifin, S., & Zaini, A. (2020). Decision of Implementing Uzlah and Gerbat Techniques in Islamic Boarding School as Preparedness Response for Covid-19 Pandemic. Unnes Journal of Public Health, 9(2), 126–134.

Bahari, A. (n.d.). Pemkab Sampang Anggarkan Pembangunan Tower Wifi Desa Rp 72 Juta.

Bandrovskyi, H. (2020). «Spiral of Silence» by Elisabeth Noelle-Neumann as a Technology of Information Influence in Social Networks. State and Regions. Series: Social Communications, 3 (35), 80–85.

Barany, L. J., & Simanjuntak, I. (2020). Bantuan Sosial Ekonomi di Tengah Pandemi Covid-19: Sudahkah Menjaring Sesuai Sasaran. CSIS Commentaries.

Budiyanti, S., Siahaan, H. M., & Nugroho, K. (2020). Social communication relation of Madurese people in Max Weber rationality perspective. Jurnal Studi Komunikasi, 4(2), 389. https://doi.org/10.25139/jsk.v4i2.2447

Chinmi, M., Marta, R. F., & Jarata, J. R. B. (2021). RuangGuru community as a reflection of future learning in time of Covid-19. Jurnal Studi Komunikasi, 5(1), 92–109.

Conway, M. (2017). Determining the role of the internet in violent extremism and terrorism: Six suggestions for progressing research. Studies in Conflict and Terrorism, 40(1), 77–98. https://doi.org/10.1080/1057610X.2016.1157408

Dharma, F. A. (2016). Kritik Terhadap Teori Spiral of Silence: Komunikasi Masyarakat Madura dalam Konflik Sunni-Syi’ah di Sampang. Informasi, 46(1), 1–18.

Duku, S. (2014). Dampak Media, Penentuan Agenda (Agenda Setting), dan Teori The Spiral of Silence. Wardah, 15(2), 121–131.

Duncan, M., Pelled, A., Wise, D., Ghosh, S., Shan, Y., Zheng, M., & McLeod, D. (2020). Staying silent and speaking out in online comment sections: The influence of spiral of silence and corrective action in reaction to news. Computers in Human Behavior, 102, 192–205.

Ellison, N., & Hardey, M. (2014). Social Media and Local Government: Citizenship, Consumption and Democracy. Local Government Studies. https://doi.org/10.1080/03003930.2013.799066

Epley, J. L. (2015). Weber's Theory of Charismatic Leadership: The Case of Muslim Leaders in Contemporary Indonesian Politics. International Journal of Humanities and Social Science, 5(7), 7–17.

Eriyanto, E. (2012). Teori Spiral Kesunyian dan Negara Transisi Demokrasi: Sebuah Pengujian di Indonesia. Jurnal Komunikasi Indonesia, 13–22.

Harrison, L. (2007). Metodologi penelitian politik. Prenada Media.

Helberger, N. (2020). The political power of platforms: How current attempts to regulate misinformation amplify opinion power. Digital Journalism, 8(6), 842–854.

Hidayat, E. (2020). Implementasi kebijakan dana desa untuk penanggulangan pandemi covid-19 di sampang. Soetomo Communication and Humanities, 1(3).

Hirko, K. A., Kerver, J. M., Ford, S., Szafranski, C., Beckett, J., Kitchen, C., & Wendling, A. L. (2020). Telehealth in response to the Covid-19 pandemic: Implications for rural health disparities. Journal of the American Medical Informatics Association, 27(11), 1816–1818.

Hofsteede, W. M. F. (1971). Decision-making processes in four West Javanese villages. Nijmegen: Offsettdrukkerij Faculteit der wiskunde en natuurwetenschappen.

Johnson, D. P., & Lawang, R. M. Z. (1994). Teori sosiologi klasik dan modern. Gramedia Pustaka Utama.

Kalaloi, A. F. (2019). Media Sosial dan Keberenian Mengutarakan Pendapat di era Kontemporer: Menelik Teori Spiral of Scilence dalam Ruang Media Sosial.

Kosack, E., Stone, M., Sanders, K., Aravopoulou, E., Biron, D., Brodsky, S., Al Dhaen, E. S., Mahmoud, M., & Usacheva, A. (2021). Information management in the early stages of the Covid-19 pandemic. The Bottom Line.

Krishna, A., & Kim, S. (2020). Understanding President Trump supporters' behaviors about a political controversy. Journal of Communication Management.

Lovari, A. (2020). Spreading (dis) trust: Covid-19 misinformation and government intervention in Italy. Media and Communication, 8(2), 458–461.

Malecki, K. M. C., Keating, J. A., & Safdar, N. (2021). Crisis communication and public perception of Covid-19 risk in the era of social media. Clinical Infectious Diseases, 72(4), 697–702.

Mediamadura.com. (2020). Dana Desa Rp. 2,7 Miliar di Sampang untuk Cegah Covid-19.

Murti, D. C. W. (2020). Gaze the Struggle of Others: The Representations of Rural Places and People of Indonesia in Tourism Media for Australian Tourists. Journal of Communication Inquiry, 44(3), 231–255.

Noelle‐Neumann, E. (1974). The spiral of silence a theory of public opinion. Journal of Communication, 24(2), 43–51.

Nursanti, S., Utamidewi, W., & Tayo, Y. (2021). Kualitas komunikasi keluarga tenaga kesehatan di masa pandemic Covid-19. Jurnal Studi Komunikasi, 5(1), 233–248.

Prasetyo, D. W., Hidayat, E., Marta, R. F., Kurniawati, L. S. M. W., & Chinmi, M. (2020). Patron-Client Relationship between Village Heads and Their Residents during the Covid-19 Pandemic. MIMBAR: Jurnal Sosial Dan Pembangunan, 36(2).

Pribadi, Y. (2015). The klebun, the kiai and the blater: notes from western Madura, Indonesia. South East Asia Research, 23(3), 303–317.

Prijono, Y., & Tjiptoherijanto, P. (1983). Demokrasi di pedesaan Jawa. Penerbit Sinar Harapan.

Putranto, T. D., & Susilo, D. (2018). Critical Discourse Analysis of Asian Games 2018's Preparation in Indonesia Online News Media. https://doi.org/10.2991/icomacs-18.2018.41

Said, M. M. ud. (2007). Birokrasi di negara birokratis: makna, masalah, dan dekonstruksi birokrasi Indonesia. UMM Press.

Sampang.go.id. (2020). Informasi Penyebaran Covid-19 Kabupaten Sampang.

Saputra, A. A., Susilo, D., & Harliantara, H. (2021). Virtual Ethnography on the Ngalah Islamic Boarding School Instagram Business Account. Sahafa Journal of Islamic Communication, 3(2), 161–173.

Susilo, D., & Putranto, T. D. (2021). Content analysis of instagram posts related to the performance of the national search and rescue agency in early 2021. Jurnal Komunikasi Profesional, 5(1).

Turow, J. (2009). Media Today - An Introduction to Mass Communication. In Media.

Vuori, J., Aher, K., & Kylänen, M. (2020). The Influence Of Weber And Taylor On Public Sector Organizations' Communication. The Handbook of Public Sector Communication, 115–125.

Wahed, A. (2020). Pemkab Sampang Bentuk Satgas Desa Tanggap Covid-19.

Zaremba, A., Aharon, D. Y., Demir, E., Kizys, R., & Zawadka, D. (2021). Covid-19, government policy responses, and stock market liquidity around the world: A note. Research in International Business and Finance, 56, 101359.

Zhang, L., Li, H., & Chen, K. (2020). Effective risk communication for public health emergency: reflection on the Covid-19 (2019-nCoV) outbreak in Wuhan, China. Healthcare, 8(1), 64.

Zhao, Y., Cheng, S., Yu, X., & Xu, H. (2020). Chinese public's attention to the Covid-19 epidemic on social media: observational descriptive study. Journal of Medical Internet Research, 22(5), e18825.

How to Cite
Hidayat, E., Susilo, D., & Garcia, E. M. A. (2021). Handling Covid-19 in Sampang: leadership and local elite public communication strategy. Jurnal Studi Komunikasi, 5(2), 319-335. https://doi.org/10.25139/jsk.v5i2.3613

Most read articles by the same author(s)