Digital Marketing Communication Model of Healthy Instant Noodles from Lemonilo
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Keywords:
Digital marketing communication; healthy lifestyle; advertising; branding
Abstract
Indonesia is a country that has strong instant noodle culture, most of them grows up with either Indomie or Mie Sedaap regardless they’re rich or poor. Most people cannot resist the taste and flavor of instant noodle; hence, instant noodle becomes Indonesia’s high-ranked product. This time, Lemonilo’s Healthy noodles exists with a different value and core compared to the other instant noodle in Indonesia. Lemonilo’s Healthy noodles exists with Sustainable branding that includes diverse health campaign. Lemonilo’s Healthy noodles that healthy instant noodle with good digital content exists in Indonesian Instant Noodle industry.
References
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Keren, K., & Sulistiono, S. (2019). Pengaruh Motivasi, Budaya, dan Sikap Konsumen Terhadap Keputusan Pembelian Produk Indomie. Jurnal Ilmiah Manajemen Kesatuan, 7(3). https://doi.org/10.37641/jimkes.v7i3.284
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Ko, Y. (2022). History Education for Sustainable Development: Suggestions for a Close Connection between Environmental History and History Education. Critical Review of History, 138. https://doi.org/10.38080/crh.2022.02.138.158
Laryea, E. T., & Fabusuyi, O. O. (2021). Africanisation of international investment law for sustainable development: challenges. Journal of International Trade Law and Policy, 20(1). https://doi.org/10.1108/JITLP-06-2020-0039
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Meramveliotakis, G., & Manioudis, M. (2021). History, knowledge, and sustainable economic development: The contribution of john stuart mill’s grand stage theory. Sustainability (Switzerland), 13(3). https://doi.org/10.3390/su13031468
Middleton, V., & Hawkins, R. (1998). Sustainable tourism: A marketing perspective. Routledge.
Mohammed, A. H. A. (2022). SMEs’ Sustainable Development Challenges Post-COVID-19: The Tourism Sector. World Journal of Entrepreneurship, Management and Sustainable Development, 18(3). https://doi.org/10.47556/J.WJEMSD.18.3.2022.7
Nunkoo, R., Teeroovengadum, V., Thomas, P., & Leonard, L. (2017). Integrating service quality as a second-order factor in a customer satisfaction and loyalty model. International Journal of Contemporary Hospitality Management, 29(12), 2978–3005. https://doi.org/10.1108/IJCHM-11-2016-0610
Putri, F. B. V., Susilo, D., & Berto, A. R. (2022). Jaringan dan Komentar Viral Marketing Pantene Indonesia Miracles Hair Supplement Baru Pada Akun Youtube Pantene Indonesia. Jurnal Komunikasi Profesional, 6(3), 212–229. https://doi.org/10.25139/jkp.v6i3.4705
Rachmah, S. M. (2022). Pengaruh Iklan Terhadap Keputusan Pembelian Mie Lemonilo. International journal of social and management studies (IJOSMAS), 3(4).
Samudro, A., Sumarwan, U., Yusuf, E. Z. ., & Simanjuntak, M. (2018). Perceived Value, Social Bond, and Switching Cost as Antecedents and Predictors of Customer Loyalty in the B2B Chemical Industry Context: A Literature Review. International Journal of Marketing Studies. https://doi.org/10.5539/ijms.v10n4p124
Sekar Dinny, D. A., & Purwanto, S. (2022). Pengaruh Brand Ambassador dan Perilaku Konsumtif Fans NCT Dream terhadap keputusan Pembelian Mie Lemonilo. J-MAS (Jurnal Manajemen Dan Sains), 7(2). https://doi.org/10.33087/jmas.v7i2.622
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Sibinovski, B., Tripunoska, M., & Tripunoski, M. (2021). Marketing Communications in the Environment and Awareness of Sustainable Development. Nauchni Trudove, 1, 233–243.
Sobkowiak, M., Cuckston, T., & Thomson, I. (2020). Framing sustainable development challenges: accounting for SDG-15 in the UK. Accounting, Auditing and Accountability Journal, 33(7). https://doi.org/10.1108/AAAJ-01-2019-3810
Sudjianto, E. Y., & Japarianto, E. (2017). Pengaruh Perceived Service Quality Terhadap Customer Loyalty Dengan Customer Satisfaction Sebagai Variable. Jurnal Manajemen Pemasaran, 11(2), 54–60. https://doi.org/10.9744/pemasaran.11.2.54
Sulastri, S. (2017). Analisis Kadar Monosodium Glutamat (MSG) pada Bumbu Mie Instan yang Diperjualbelikan di Koperasi Wisata Universitas Indonesia Timur. Jurnal Media Laboran, 7(1).
Suryawardani, B., & Wulandari, A. (2020). Determinant Factors of Customers Switching Behavior to Customer Satisfaction and Loyalty in Online Transportation Users in Bandung. JDM (Jurnal Dinamika Manajemen), 11(1), 12–26.
Susilo, D. (2022). Teori - teori Komunikasi Manusia. Gramedia.
Susilo, D., & Putranto, T. D. (2021). Content analysis of instagram posts related to the performance of the national search and rescue agency in early 2021. Jurnal Komunikasi Profesional, 5(1). https://doi.org/10.25139/jkp.v5i1.3463
Susilo, D., Putranto, T. D., & Navarro, C. J. S. (2021). Ms glow for men: digital marketing strategy on men’s facial care products. Sinergi : Jurnal Ilmiah Ilmu Manajemen, 11(1). https://doi.org/10.25139/sng.v11i1.3534
Therkelsen, A., James, L., & Halkier, H. (2021). Place branding for sustainable development: The role of tourism in sustainable place branding strategies. In Marketing Countries, Places, and Place-associated Brands:Identity and Image. https://doi.org/10.4337/9781839107375.00030
Varelas, S., Karvela, P., & Georgopoulos, N. (2021). The impact of information technology and sustainable strategies in hotel branding, evidence from the greek environment. Sustainability (Switzerland), 13(15). https://doi.org/10.3390/su13158543
Watkins, B., & Lee, J. (2017). Communicating brand identity on social media: A case study of the use of instagram and twitter for collegiate athletic branding. International Journal of Sport Communication, 9(4), 476–498. https://doi.org/10.1123/ijsc.2016-0073
Wijaya, I. G. B., & Dewi, N. N. D. R. (2022). Pengaruh iklan dan brand image terhadap minat beli mie Lemonilo di Kota Mataram. SOROT, 17(1). https://doi.org/10.31258/sorot.17.1.59-68
Agatha, G., Susilo, D., & Juliadi, R. (2023). How did the company respond to reviews on twitter? Es teh indonesia’ case. Jurnal Studi Komunikasi, 7(1), 105–133. https://doi.org/10.25139/jsk.v7i1.6150
Andinadewi, K. K., & Putri, K. Y. S. (2022). Pengaruh Komunikasi Pemasaran Akun Twitter @Lemonilo Terhadap Brand Awareness Lemonilo. JCommsci - Journal Of Media and Communication Science, 5(2). https://doi.org/10.29303/jcommsci.v5i2.145
Baheti, S. S., & Lenka, U. (2021). Sustainable innovation for sustainable business performance - A systematic review of recent literature (2008-2018). In International Journal of Business Excellence (Vol. 23, Issue 4). https://doi.org/10.1504/ijbex.2021.114733
Batara, H., & Susilo, D. (2022). The Effect of Rebranding Lays to Customer Loyalty with Brand Image as A Mediation Variable. LONTAR: Jurnal Ilmu Komunikasi, 10(2), 113–125.
Bharadwaj, S., Varadarajan, P., & Fahy, J. (1993). Sustainable competitive advantage in service industries: a conceptual model and research propositions. Journal of Marketing, 57(4), 83–99.
Chukurna, О., & Nikolaiev, D. (2021). Marketing strategy of territorial branding in the context of sustainable development. VUZF Review, 6(1). https://doi.org/10.38188/2534-9228.21.6.07
Deng, Z., Lu, Y., Wei, K., & Zhang, J. (2010). Understanding customer satisfaction and loyalty: An empirical study of mobile instant messages in China. International Journal of Information Management, 30(4), 289–300.
Destiani, A., Isfandiari, M. A., & Fajariyah, R. N. (2021). Risiko pola konsumsi dan status gizi pada kejadian hipertensi masyarakat migran di indonesia. Media Gizi Indonesia, 16(2).
Dewi, M. S. (2016). Instant Noodle Boom in Indonesia : A Commodity Chain Analysis Study. Agrarian, Food and Environment, December.
Dhaefina, Z., AR, M. N., Pirmansyah, & Sanjaya, V. F. (2021). Pengaruh Celebrity Endorsement, Brand Image, Dan Testimoni Terhadap Minat Beli Konsumen Produk Mie Instan Lemonilo Pada Media Sosial Instagram. Jurnal Manajemen, 7(1).
Dhaefina, Z., Nur, M. A., Sanjaya, V. F., & Artikel, I. (2021). Pengaruh Celebrity Endorsment, Brand Image dan Testimoni terhadap Minat Beli Konsumen Produk Mie Lemonilo pada Media Sosial Intagram. Jurnal Manajemen, 7(1).
Fuentes, C., Cegrell, O., & Vesterinen, J. (2021). Digitally enabling sustainable food shopping: App glitches, practice conflicts, and digital failure. Journal of Retailing and Consumer Services, 61, 102546. https://doi.org/10.1016/j.jretconser.2021.102546
Glavič, P. (2021). Evolution and current challenges of sustainable consumption and production. In Sustainability (Switzerland) (Vol. 13, Issue 16). https://doi.org/10.3390/su13169379
Gunawan, C., & Susilo, D. (2021). Impact of Cristiano Ronaldo’s Attractiveness as Brand Ambassador Towards Brand Awareness Shopee. Ekspektra : Jurnal Bisnis Dan Manajemen, 5(2). https://doi.org/10.25139/ekt.v5i2.3901
Gunnarsdottir, I., Davidsdottir, B., Worrell, E., & Sigurgeirsdottir, S. (2021). Sustainable energy development: History of the concept and emerging themes. In Renewable and Sustainable Energy Reviews (Vol. 141). https://doi.org/10.1016/j.rser.2021.110770
Hidayah, E. N., & Rahmawan, G. (2021). The Influence of Product Quality, Price, Product Innovation and Brand Image on Purchasing Decisions of Instant Noodles in Indonesia. Journal of Research in Business, Economics, and Education, 3(1).
Iffathurjannah, M. I., & Harti Harti. (2021). Pengaruh keamanan makanan, harga dan rasa terhadap keputusan pembelian pada konsumen mie Lemonilo. Jurnal Akuntabel, 18(2).
Indrasari, M., Hapsari, I., & Sukesi. (2019). Customer loyalty: effects of sales information system, marcomm, and brandambassadors. Jurnal Studi Komunikasi, 3(2), 182–198.
Istiqomah, N., Astawan, M., & Palupi, N. S. (2021). Assessment of Sodium Content of Processed Food Available in Indonesia. Jurnal Gizi Dan Pangan, 16(3). https://doi.org/10.25182/jgp.2021.16.3.129-138
Keren, K., & Sulistiono, S. (2019). Pengaruh Motivasi, Budaya, dan Sikap Konsumen Terhadap Keputusan Pembelian Produk Indomie. Jurnal Ilmiah Manajemen Kesatuan, 7(3). https://doi.org/10.37641/jimkes.v7i3.284
Khalid, A., Malik, G. F., & Mahmood, K. (2021). Sustainable development challenges in libraries: A systematic literature review (2000–2020). Journal of Academic Librarianship, 47(3). https://doi.org/10.1016/j.acalib.2021.102347
Ko, Y. (2022). History Education for Sustainable Development: Suggestions for a Close Connection between Environmental History and History Education. Critical Review of History, 138. https://doi.org/10.38080/crh.2022.02.138.158
Laryea, E. T., & Fabusuyi, O. O. (2021). Africanisation of international investment law for sustainable development: challenges. Journal of International Trade Law and Policy, 20(1). https://doi.org/10.1108/JITLP-06-2020-0039
Mensah, J. (2019). Sustainable development: Meaning, history, principles, pillars, and implications for human action: Literature review. Cogent Social Sciences, 5(1). https://doi.org/10.1080/23311886.2019.1653531
Meramveliotakis, G., & Manioudis, M. (2021). History, knowledge, and sustainable economic development: The contribution of john stuart mill’s grand stage theory. Sustainability (Switzerland), 13(3). https://doi.org/10.3390/su13031468
Middleton, V., & Hawkins, R. (1998). Sustainable tourism: A marketing perspective. Routledge.
Mohammed, A. H. A. (2022). SMEs’ Sustainable Development Challenges Post-COVID-19: The Tourism Sector. World Journal of Entrepreneurship, Management and Sustainable Development, 18(3). https://doi.org/10.47556/J.WJEMSD.18.3.2022.7
Nunkoo, R., Teeroovengadum, V., Thomas, P., & Leonard, L. (2017). Integrating service quality as a second-order factor in a customer satisfaction and loyalty model. International Journal of Contemporary Hospitality Management, 29(12), 2978–3005. https://doi.org/10.1108/IJCHM-11-2016-0610
Putri, F. B. V., Susilo, D., & Berto, A. R. (2022). Jaringan dan Komentar Viral Marketing Pantene Indonesia Miracles Hair Supplement Baru Pada Akun Youtube Pantene Indonesia. Jurnal Komunikasi Profesional, 6(3), 212–229. https://doi.org/10.25139/jkp.v6i3.4705
Rachmah, S. M. (2022). Pengaruh Iklan Terhadap Keputusan Pembelian Mie Lemonilo. International journal of social and management studies (IJOSMAS), 3(4).
Samudro, A., Sumarwan, U., Yusuf, E. Z. ., & Simanjuntak, M. (2018). Perceived Value, Social Bond, and Switching Cost as Antecedents and Predictors of Customer Loyalty in the B2B Chemical Industry Context: A Literature Review. International Journal of Marketing Studies. https://doi.org/10.5539/ijms.v10n4p124
Sekar Dinny, D. A., & Purwanto, S. (2022). Pengaruh Brand Ambassador dan Perilaku Konsumtif Fans NCT Dream terhadap keputusan Pembelian Mie Lemonilo. J-MAS (Jurnal Manajemen Dan Sains), 7(2). https://doi.org/10.33087/jmas.v7i2.622
Shahbaz, M. S., Javaid, M., Alam Kazmi, S. H., & Abbas, Q. (2022). Marketing advantages and sustainable competitiveness through branding for the supply chain of Islamic country. Journal of Islamic Marketing, 13(7). https://doi.org/10.1108/JIMA-04-2020-0094
Sibinovski, B., Tripunoska, M., & Tripunoski, M. (2021). Marketing Communications in the Environment and Awareness of Sustainable Development. Nauchni Trudove, 1, 233–243.
Sobkowiak, M., Cuckston, T., & Thomson, I. (2020). Framing sustainable development challenges: accounting for SDG-15 in the UK. Accounting, Auditing and Accountability Journal, 33(7). https://doi.org/10.1108/AAAJ-01-2019-3810
Sudjianto, E. Y., & Japarianto, E. (2017). Pengaruh Perceived Service Quality Terhadap Customer Loyalty Dengan Customer Satisfaction Sebagai Variable. Jurnal Manajemen Pemasaran, 11(2), 54–60. https://doi.org/10.9744/pemasaran.11.2.54
Sulastri, S. (2017). Analisis Kadar Monosodium Glutamat (MSG) pada Bumbu Mie Instan yang Diperjualbelikan di Koperasi Wisata Universitas Indonesia Timur. Jurnal Media Laboran, 7(1).
Suryawardani, B., & Wulandari, A. (2020). Determinant Factors of Customers Switching Behavior to Customer Satisfaction and Loyalty in Online Transportation Users in Bandung. JDM (Jurnal Dinamika Manajemen), 11(1), 12–26.
Susilo, D. (2022). Teori - teori Komunikasi Manusia. Gramedia.
Susilo, D., & Putranto, T. D. (2021). Content analysis of instagram posts related to the performance of the national search and rescue agency in early 2021. Jurnal Komunikasi Profesional, 5(1). https://doi.org/10.25139/jkp.v5i1.3463
Susilo, D., Putranto, T. D., & Navarro, C. J. S. (2021). Ms glow for men: digital marketing strategy on men’s facial care products. Sinergi : Jurnal Ilmiah Ilmu Manajemen, 11(1). https://doi.org/10.25139/sng.v11i1.3534
Therkelsen, A., James, L., & Halkier, H. (2021). Place branding for sustainable development: The role of tourism in sustainable place branding strategies. In Marketing Countries, Places, and Place-associated Brands:Identity and Image. https://doi.org/10.4337/9781839107375.00030
Varelas, S., Karvela, P., & Georgopoulos, N. (2021). The impact of information technology and sustainable strategies in hotel branding, evidence from the greek environment. Sustainability (Switzerland), 13(15). https://doi.org/10.3390/su13158543
Watkins, B., & Lee, J. (2017). Communicating brand identity on social media: A case study of the use of instagram and twitter for collegiate athletic branding. International Journal of Sport Communication, 9(4), 476–498. https://doi.org/10.1123/ijsc.2016-0073
Wijaya, I. G. B., & Dewi, N. N. D. R. (2022). Pengaruh iklan dan brand image terhadap minat beli mie Lemonilo di Kota Mataram. SOROT, 17(1). https://doi.org/10.31258/sorot.17.1.59-68
Published
2023-06-17
How to Cite
Wijayanto, G., Hadiwijaya, A. S., Ganiem, L. M., Tabaika, M. A., & Rahim, R. (2023). Digital Marketing Communication Model of Healthy Instant Noodles from Lemonilo. Jurnal Komunikasi Profesional, 7(3), 410 - 426. https://doi.org/10.25139/jkp.v7i3.6490
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