Digital Marketing Communication Model of Banyuwangi Tourism
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Keywords:
Content Analysis; Banyuwangi Tourism; Digital Marketing; Communication Model; Western Favouritism
Abstract
Digital content has become part of the massive public relation movement which makes it worth research in order to gain new insight or new perspective. Banyuwangi Tourism is part of it, making tourism movement through their digital content posted in Instagram of @banyuwangi_tourism. With Qualitative Content analysis, we get to know how it is constructed and discovering that Indonesia is equally contributes to Indonesian tourism even though they’re not dollar owners who trades with dollars. This also proves that tourism still had strong ties with western favoritism.
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Rahman, A., & Usman, I. (2022). Stakeholder Collaboration in Sustainable Tourism Development in Banyuwangi District. JKAP (Jurnal Kebijakan Dan Administrasi Publik), 26(May).
Rahmi, M., & Qiram, I. (2018). Potency of Education Historical Tourismof World War II Japanese Cavesand Bunkersin Coastal Banyuwangi. IOP Conference Series: Earth and Environmental Science, 156(1). https://doi.org/10.1088/1755-1315/156/1/012029
RICAS EKA MUKTI. (2019). Analisis Potensi Obyek Dan Pengembangan Wisata Pantai Laut Selatan Banyuwangi Serta Ketersediaan Hotel Untuk Media Publikasi Pariwisata Menggunakan Web Map. Universitas Muhammadiyah Surakarta, 11(1).
Rizki, I., & Sejati, H. (2012). Violin in Gandrung Performing Art at Banyuwangi. HARMONIA - Jurnal Pengetahuan Dan Pemikiran Seni, 12(2).
Sejati, I. R. H. (2012). Biola Dalam Seni Pertunjukan Gandrung Banyuwangi. Harmonia Journal of Arts Research and Education, 12(2).
Suryaningsih, I. B., & Widi Nugraha, K. S. (2019). EPIC MODEL: EFEKTIVITAS IKLAN DESTINASI WISATA KABUPATEN BANYUWANGI TERHADAP MINAT BERKUNJUNG ULANG WISATAWAN DOMESTIK. Managament Insight: Jurnal Ilmiah Manajemen, 13(2). https://doi.org/10.33369/insight.13.2.8-16
Susilo, D., & Santos, M. C. K. (2023). DIGITAL MARKETING COMMUNICATION SUSTAINABLE HOTEL PRACTICE OF ACCOR GROUP IN SOCIAL MEDIA. International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS), 3(3), 730–743. https://doi.org/10.54443/ijebas.v3i3.910
Towner, N., & Milne, S. (2017). Sustainable Surfing Tourism Development in the Mentawai Islands, Indonesia: Local Stakeholder Perspectives. Tourism Planning and Development, 14(4). https://doi.org/10.1080/21568316.2017.1287122
Yudhana, A., & Praja, R. N. (2019). Toxoplasmosis occurrencein stray cat Frombanyuwangi city, Indonesia. Indian Veterinary Journal, 96(7).
Adams, K. M. (2022). What western tourism concepts obscure: intersections of migration and tourism in Indonesia. In Recentering Tourism Geographies in the ‘Asian Century.’ https://doi.org/10.4324/9781003265429-3
Bastaman, A. (2018). Lombok Islamic tourism attractiveness: Non-moslem perspectives. International Journal of Supply Chain Management, 7(2).
Daniel Susilo, & Charles Julian Santos Navarro. (2023). PR Model of Garuda Indonesia: A Construction of Wonderland Through Instagram. Indonesian Journal of Business Analytics, 3(2), 197–214. https://doi.org/10.55927/ijba.v3i2.3617
DEVIRA PUSPARANI. (2018). ANALISIS PROSES PELAKSANAAN REKRUTMEN, SELEKSI, DAN PENEMPATAN KERJA KARYAWAN (Studi pada Hotel dan Restoran Mahkota Plengkung Banyuwangi). Photosynthetica, 2(1).
Fikri, H. (2017). Inovasi Pemerintahan Kabupaten Banyuwangi Melalui City Branding “The Sunrise Of Java” Sebagai Strategi Pemasaran Pariwisata. ARISTO, 5(2). https://doi.org/10.24269/aristo.v/1.2017.6
Goenadhi, F., & Rahadi, D. R. (2020). Who Is The Target Market Of Digital Tourism 4.0? FIRM Journal of Management Studies, 5(1). https://doi.org/10.33021/firm.v5i1.793
Hakim, L., Rahardi, B., Guntoro, D. A., & Mukhoyyaroh, N. I. (2022). Coffee Landscape of Banyuwangi Geopark: Ecology, Conservation, and Sustainable Tourism Development. Journal of Tropical Life Science, 12(1). https://doi.org/10.11594/jtls.12.01.11
Hampton, M. P. (2010). Enclaves and ethnic ties: The local impacts of Singaporean cross-border tourism in Malaysia and Indonesia. Singapore Journal of Tropical Geography, 31(2). https://doi.org/10.1111/j.1467-9493.2010.00393.x
Isfironi, M. (2022). Gandung Sewu Festival: The Eroded Image of the Blambangan People’s Heroism. MUHARRIK: Jurnal Dakwah Dan Sosial, 5(2). https://doi.org/10.37680/muharrik.v5i1.1646
Jauhariyah, N. A. (2019). Halal Friendly Tourism Policy In Banyuwangi. Proceedings of Annual Conference for Muslim Scholars, 3(1).
Kartikasari, E., & Laksono, K. (2022). LEXICAL AND PHONOLOGICAL DIFFERENCES IN JAVANESE IN EAST JAVA, INDONESIA1. Dialectologia, 28. https://doi.org/10.1344/DIALECTOLOGIA2022.28.5
Mahagangga, I. G. A. O., Anom, I. P., & Kusuma Negara, I. M. (2021). TURISMEMORFOSIS SEBAGAI PERKEMBANGAN PARIWISATA DI BADUNG, BANYUWANGI DAN LUWU TIMUR. Jurnal IPTA, 9(1). https://doi.org/10.24843/ipta.2021.v09.i01.p09
Muksin, Mutmainah, D. N., Sundari, S., Purwoko, D., & Bustang. (2021). Institutional Dimension Levering Factor on Halal Tourism Sustainability in Banyuwangi. https://doi.org/10.2991/assehr.k.210101.029
Mutmainah, D. N., Muksin, M., & Sundari, S. (2020). Analysis of the Sustainability of the Economic Dimension to the Development of Halal Tourism in Banyuwangi Regency. Journal of Agri Socio-Economics and Business, 2(1). https://doi.org/10.31186/jaseb.2.1.15-22
Natsir, M., Ruchimat, T., Agustina, S., & Yulianto, I. (2019). Application of global positioning system tracker to detect the fishing ground location and effective effort in artisanal fishery. Sensors and Materials, 31(3). https://doi.org/10.18494/SAM.2019.2238
Prasetyo, H., Rosa, D. V., Jannah, R., & Handayani, B. L. (2021). The Revival of the Past: Privatizing Cultural Practices in the Festival Era. Open Cultural Studies, 5(1). https://doi.org/10.1515/culture-2020-0125
Purnomo, A. E., Yanuartuti, S., Mariasa, I. N., & Yermiandhoko, Y. (2022). Laras Slendro In Traditional Music Gamelan Banyuwangi Changes. Jurnal Seni Musik, 11(2). https://doi.org/10.15294/jsm.v11i2.63113
Putri, F. B. V., Susilo, D., & Bento, A. R. (2023). Jaringan Penularan Emosional Pada Viral Marketing: Studi Netnografi Pada Iklan Pantene. Representamen, 9(01), 61–76. https://doi.org/10.30996/representamen.v9i01.8390
Rahman, A., & Setyawan, M. A. (2020). RELIGIOUS TOURISM DEVELOPMENT MODEL IN BANYUWANGI. International Journal of Applied Sciences in Tourism and Events, 4(2), 95-108–108. https://doi.org/10.31940/ijaste.v4i2.1717
Rahman, A., & Usman, I. (2022). Stakeholder Collaboration in Sustainable Tourism Development in Banyuwangi District. JKAP (Jurnal Kebijakan Dan Administrasi Publik), 26(May).
Rahmi, M., & Qiram, I. (2018). Potency of Education Historical Tourismof World War II Japanese Cavesand Bunkersin Coastal Banyuwangi. IOP Conference Series: Earth and Environmental Science, 156(1). https://doi.org/10.1088/1755-1315/156/1/012029
RICAS EKA MUKTI. (2019). Analisis Potensi Obyek Dan Pengembangan Wisata Pantai Laut Selatan Banyuwangi Serta Ketersediaan Hotel Untuk Media Publikasi Pariwisata Menggunakan Web Map. Universitas Muhammadiyah Surakarta, 11(1).
Rizki, I., & Sejati, H. (2012). Violin in Gandrung Performing Art at Banyuwangi. HARMONIA - Jurnal Pengetahuan Dan Pemikiran Seni, 12(2).
Sejati, I. R. H. (2012). Biola Dalam Seni Pertunjukan Gandrung Banyuwangi. Harmonia Journal of Arts Research and Education, 12(2).
Suryaningsih, I. B., & Widi Nugraha, K. S. (2019). EPIC MODEL: EFEKTIVITAS IKLAN DESTINASI WISATA KABUPATEN BANYUWANGI TERHADAP MINAT BERKUNJUNG ULANG WISATAWAN DOMESTIK. Managament Insight: Jurnal Ilmiah Manajemen, 13(2). https://doi.org/10.33369/insight.13.2.8-16
Susilo, D., & Santos, M. C. K. (2023). DIGITAL MARKETING COMMUNICATION SUSTAINABLE HOTEL PRACTICE OF ACCOR GROUP IN SOCIAL MEDIA. International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS), 3(3), 730–743. https://doi.org/10.54443/ijebas.v3i3.910
Towner, N., & Milne, S. (2017). Sustainable Surfing Tourism Development in the Mentawai Islands, Indonesia: Local Stakeholder Perspectives. Tourism Planning and Development, 14(4). https://doi.org/10.1080/21568316.2017.1287122
Yudhana, A., & Praja, R. N. (2019). Toxoplasmosis occurrencein stray cat Frombanyuwangi city, Indonesia. Indian Veterinary Journal, 96(7).
Published
2023-08-04
How to Cite
Purnama, Y., Rais, S., Ganiem, L. M., & Hanafiah, A. (2023). Digital Marketing Communication Model of Banyuwangi Tourism. Jurnal Komunikasi Profesional, 7(4), 506 - 522. https://doi.org/10.25139/jkp.v7i4.6734
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