Dataset on Systematic Literature in Digital Marketing Communication Research within 2020-2022
Abstract views: 427
,
PDF downloads: 271
Abstract
This study provides a thorough summary of a dataset that was built from systematic literature reviews undertaken between the years 2020 and 2022. The dataset presented in this study comprises a comprehensive collection of research studies pertaining to the domain of digital marketing communication, sourced from the SCOPUS Database. The utilisation of a systematic approach guarantees a comprehensive compilation, examination, and integration of pertinent scholarly publications, providing a unified perspective on the developing patterns, principal themes, approaches, and discoveries within this ever-evolving field. The dataset has been carefully curated to encompass a wide range of subjects that have been investigated in research on digital marketing communication throughout the designated timeframe. The dataset encompasses a range of topics that reflect the dynamic nature of digital marketing techniques, including the assessment of the effectiveness of social media advertising and influencer marketing, the exploration of the consequences of AI-driven customisation, and the examination of concerns related to data protection. In addition, the dataset brings attention to methodological intricacies, providing insight into the current research methodology, data sources, and analytical tools used to enhance knowledge in this field. The dataset is a helpful resource for scholars, practitioners, and policymakers who wish to understand the intricacies and advancements in digital marketing communication within the specified time frame. It offers a systematic collection of insights. This abstract highlights the dataset's significance in advancing knowledge, guiding strategic decision-making, and stimulating further research in the dynamic field of digital marketing communication.
References
Asmoro, W., Indrasari, M., Nazarudin, W., & Al Sukri, S. (2020). Marketing Communication in the Digital Era: Does it Need Ethics? European Journal of Molecular & Clinical Medicine, 7(8), 1258–1265.
Daj, A., & Chirca, A. (2009). The adoption of digital marketing in financial services under crisis. Bulletin of the Transilvania University of Brasov. Economic Sciences. Series V, 2, 161.
Drummond, C., O’Toole, T., & McGrath, H. (2020). Digital engagement strategies and tactics in social media marketing. European Journal of Marketing, 54(6), 1247–1280. https://doi.org/10.1108/EJM-02-2019-0183
Gao, J., Siddik, A. B., Khawar Abbas, S., Hamayun, M., Masukujjaman, M., & Alam, S. S. (2023). Impact of E-Commerce and Digital Marketing Adoption on the Financial and Sustainability Performance of MSMEs during the COVID-19 Pandemic: An Empirical Study. Sustainability, 15(2), 1594. https://doi.org/10.3390/su15021594
Hossain, M. R., Akhter, F., & Sultana, M. M. (2022). SMEs in Covid-19 Crisis and Combating Strategies: A Systematic Literature Review (SLR) and A Case from Emerging Economy. Operations Research Perspectives, 9, 100222. https://doi.org/10.1016/j.orp.2022.100222
Khatib, S. F. A., Abdullah, D. F., Elamer, A., & Hazaea, S. A. (2022). The development of corporate governance literature in Malaysia: a systematic literature review and research agenda. Corporate Governance: The International Journal of Business in Society, 22(5), 1026–1053. https://doi.org/10.1108/CG-12-2020-0565
Khmiadashvili, L. (2019). Digital Marketing Strategy Based on Hotel Industry Study in Tbilisi. IJASOS- International E-Journal of Advances in Social Sciences, 5(14), 922–927. https://doi.org/10.18769/ijasos.592628
Li, J., Krishnamurthy, S., Pereira Roders, A., & van Wesemael, P. (2020). Community participation in cultural heritage management: A systematic literature review comparing Chinese and international practices. Cities. https://doi.org/10.1016/j.cities.2019.102476
Muruganantham, P., Wibowo, S., Grandhi, S., Samrat, N. H., & Islam, N. (2022). A Systematic Literature Review on Crop Yield Prediction with Deep Learning and Remote Sensing. Remote Sensing, 14(9), 1990. https://doi.org/10.3390/rs14091990
Naraine, M. L., Pegoraro, A., & Wear, H. (2021). #WeTheNorth: Examining an Online Brand Community Through a Professional Sport Organization’s Hashtag Marketing Campaign. Communication & Sport, 9(4), 625–645. https://doi.org/10.1177/2167479519878676
Paul, J., & Barari, M. (2022). Meta‐analysis and traditional systematic literature reviews—What, why, when, where, and how? Psychology & Marketing, 39(6), 1099–1115. https://doi.org/10.1002/mar.21657
Putra, I. G. W. S. C. (2021). Evaluasi Pengaruh Product Quality, Product Innovation dan Marketing Promotion terhadap Brand Image IKEA. Digismantech (Jurnal Program Studi Bisnis Digital), 1(1). https://doi.org/10.30813/digismantech.v1i1.2264
Putri, F. B. V., Susilo, D., & Berto, A. R. (2022). Jaringan dan Komentar Viral Marketing Pantene Indonesia Miracles Hair Supplement Baru Pada Akun Youtube Pantene Indonesia. Jurnal Komunikasi Profesional, 6(3), 212–229.
Ruswanti, E., Gantino, R., & Sihombing, S. O. (2019). PREDICTING THE INFLUENCE OF INTEGRATED MARKETING COMMUNICATION ON INTENTION TO BUY ORGANIC PRODUCT: AN EMPIRICAL STUDY. Humanities & Social Sciences Reviews. https://doi.org/10.18510/hssr.2019.735
Susilo, D. (2022a). Teori - teori Komunikasi Manusia. Gramedia.
Susilo, D. (2022b). Teori Komunikasi: Kajian Interdispliner dalam Kajian Publik dan Kajian Media. Indomedia Pustaka.
Susilo, D., & K. Santos, M. C. (2023). Digital Marketing Communication for Promoting Philippines Tourism. International Journal of Research and Review, 10(6), 209–220. https://doi.org/10.52403/ijrr.20230625
Tutaj, K., & van Reijmersdal, E. A. (2012). Effects of online advertising format and persuasion knowledge on audience reactions. Journal of Marketing Communications, 18(1), 5–18. https://doi.org/10.1080/13527266.2011.620765
Yung, R., & Khoo-Lattimore, C. (2019). New realities: a systematic literature review on virtual reality and augmented reality in tourism research. Current Issues in Tourism, 22(17), 2056–2081.
Jurnal Komunikasi Profesional is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
1. Proposed Policy for Journals That Offer Open Access
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
2. Proposed Policy for Journals That Offer Delayed Open Access
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication, with the work [SPECIFY PERIOD OF TIME] after publication simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
