THE EFFECT OF CULTURAL CONTACT ON REVISIT INTENTION ON YOGYAKARTA PALACE TOUR

  • Gabriel David Pangihutan Sinambela
  • calvin claudio galang wardana State University of Surabaya, Indonesia
  • Farah Fadhilah Ansetti State University of Surabaya, Indonesia
  • Oktavianus Richard Eriyanto State University of Surabaya, Indonesia
  • Oke Sabella dan Siti Rahayu State University of Surabaya, Indonesia
https://doi.org/10.25139/ekt.v6i1.4708
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Abstract

This study aims to determine the effect of Cultural Contact on Revisit Intention on Yogyakarta Palace tourism. The dependent variable used is revisit intention, while the independent variables used are cultural contact, and cultural memory. The research method used is causal research with Structural Equation Modeling (SEM) approach. The research sample was 105 tourists from the Yogyakarta Palace. Data collection techniques by distributing online questionnaires. The data analysis technique used classical assumption test, Structural Equation Modeling (SEM) analysis, and hypothesis testing.

Published
2022-07-01
Issue
Vol. 6 No. 1 (2022)
Section
Articles

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Ekspektra : Jurnal Bisnis dan Manajemenis licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.