Pengaruh Tourist Motivation dan Tourist Attraction Terhadap Tourist Satisfaction Serta Dampaknya Pada Tourist Benefit di Masa Pandemi Covid 19

  • eny pujiastuti Universitas Pembangunan Nasional Veteran Yogyakarta
  • Hastho Joko Nur Utomo Jurusan Ilmu Administrasi Bisnis, FISIP, UPN “Veteran” Yogyakarta
  • Noverika Hidayati Jurusan Ilmu Administrasi Bisnis, FISIP, UPN “Veteran” Yogyakarta
Abstract views: 178 , Full Text (PDF) downloads: 258
Keywords: Motivation; Benefit; Satisfaction; Nglanggeran Tourism Village; COVID-19 pandemic


The tourist village is a unique destination because in addition to having natural attractions, community life and interactions are unique and still original. This peculiarity makes tourist villages with one another have differences that cannot be imitated. Tourist villages during the COVID-19 pandemic became an alternative to safe outdoor destinations in terms of recreation and health. The objectives of this research are 1). to determine the significant effect of Tourist Motivation on Tourist Satisfaction. 2). Does Tourist Attraction have a significant effect on Tourist Satisfaction. 3). to determine the significant effect of Tourist Motivation on Tourist Benefit. 4). to determine the significant effect of Tourist Satisfaction on Tourist Benefit. This research was conducted in the Nglanggeran Tourism Village, Gunungkidul. The sample in the researcher is tourists who have visited the Nglanggeran Tourism Village. The number of tourists who became the sample as many as 128 people. Dissemination of the questionnaire in the form of a google form by sending a questionnaire link to social media such as WhatsApp Story and placing a questionnaire link in the Instagram bio and Instagram story and distributing the questionnaire link on twitter. The analysis technique uses SEM AMOS. The results showed 1). Tourist Motivation has a significant effect on Tourist Satisfaction. 2). Tourist Attraction has a significant effect on Tourist Satisfaction. 3). Tourist Motivation has a significant effect on Tourist Benefit. 4). Tourist Satisfaction has a significant effect on Tourist Benefit.)


Ajzen, I. (1991). The Theory of Planned Behavior. Organizational Behavior and Human Decision Processes, 50(2), 179–211.

Alegre, J., & Garau, J. (2010). Tourist Satisfaction and Dissatisfaction. Annals of Tourism Research, 37(1), 52–73.

Ardiansyah, M. (2020). The Impact of Corona Virus Disease (Covid-19) on Indonesia Tourism. Media Bina Ilmu, 15(1), 4321–4328.

Baloglu, S., & Uysal, M. (1996). Market Segments of Push and Pull Motivations: A Canonical Correlation Approach. Internation Journal of Contemporary Hospitality Management, 8(3), 32–38.

Bashar, A. A. M., & Abdelnaser, O. (2011). An Investigation Into Motivational Factors That Influencer Foreign Tourists To Visit Jordan, Push and Pll Factors. Journal of Environmental Management and Tourism, 2(1), 16–33.

Basiya, R., & Rozak, H. A. (2012). Kualitas Daya Tarik Wisata, Kepuasan dan Niat Kunjungan Kembali Wisatawan Mancanegara di Jawa Tengah. Jurnal Ilmiah Dinamika Kepariwisataan, 11(2), 1–12.

Berli, A., & Martin, J. (2004). Factors Influencing Destination Image. Annals of Tourism Research, 31(3), 657–681.

Biswas, C., Omar, H., Radha, R., Zea, J., & Radha, R. (2020). The Impact Of Tourist Attractiona and Accessibility On Tourist Satisfaction: The Moderating Role of Tourists Age. GeoJournal of Tourism and Geosite, 32(4), 1202–1208.

Chen, F. C., & Tsai, D. C. (2007). How Destination Image and Evaluative Factors Affect Behavioral Intentions? Journal of Tourism Management, 28(4), 115–1122.

Chin, C. H., Law, F. Y., Lo, & Ramayah, T. (2018). The Impact of Accessibility Quality and Accommodation Quality on Tourists’ Satisfaction and Revisit Intention to Rural Tourism Destination in Sarawak: The Moderating Role of Local Communities’ Attitude. Global Business and Management Research, 10(2), 115–127.

Chon, K. S. (1989). Understanding Recreational Traveler’s Motivation, Attitude, and Satisfaction. Tourism Review, 44(1), 3–7.

Crouch, G., & Ritchie, B. (1999). Tourism, Competitiveness, and Societal Prosperity. Journal of Business Re Search, 44(2), 137–152.

Dolnicar, S. (2008). Market Segmentation in Tourism. Tourism Management, Analysis, Behaviour, and Strategy, 15(2), 129–150.

Formica, S., & Uysal, M. (2002). Segmentation of Travelers Based on Environtmental Attitudes. Journal of Hospitality and Leisure Marketing, 9(3), 35–49.

Gaffney, C., & Eeckels, B. (2020). Covid-19 and Tourism Risk in the Americas. Journal of Latin American Geography, 1(9), 308–313.

Gatrell, A. (2013). Therapeutic Mobilities: Walking and Steps to Wellbeing and Health. Journal of Health Management, 12(3), 98–106.

Ghozali, & Imam. (2017). Model Persamaan Struktural Konsep dan Aplikasi dengan Program AMOS 21.0. Badan Penerbit Universitas Diponegoro.

Gnoth, J. (1997). Tourism Motivation and Expectation Formation. Annals of Tourism Research, 24(2), 283–304.

Goossens, C. (2000). Tourism Information and Pleasure Motivation. Annals of Tourism Research, 27(2), 301–321.

Gursoy, D., Kim, K., & Uysal, M. (2004). Perceived Impacts of Festivals and Special Events by Organizers: An Extension and Validation. Tourism Management, 25(2), 171–181.

Haneef, S. K., Ansari, Z., & Bhavani, G. (2019). Attractions of Dubai and Expo 2020: An Exploratory Study. Worldwide Hospitality and Tourism Themes, 11(3), 266–278.

Hanief, S., & Pramana, D. (2018). Pengembangan Bisnis Pariwisata dengan Media Sistem Informasi. Yogyakarta: Andi.

Hassan, M., & Shahnewaz, M. (2000). Measuring Tourist Service Satisfaction at Destination: A Case Study of Cox’s Bazar Sea Beach, Bangladesh. American Journal of Tourism, 3(1), 32–43.

Hermawan, H., Wijayanti, A., & Nugroho, D. S. (2019). Loyalty on Ecotourism Analysed Using The Factor of Tourist Attraction, Safety, and Amenities with Satisfaction as an Intervening Variable. African Journal of Hospitality, Tourism, and Leisure, 8(5), 190–124.

Hossain, M. K., & Islam, S. (2019). An Analysis of Destination Attributes to Enhance Tourism Competitiveness in Bangladesh. African Journal of Hospitality, Tourism, and Leisure, 8(2), 1–17.

Hu, Y., & Ritchie, B. (1993). Measuring Destination Attractiveness: A Contextual Approach. Journal of Travel Research, 32(2), 25–34.

Inskeep, E. (19991). Tourism Planning. American Journal of Tourism, 13(3), 135–153.

Isdarmanto. (2017). Dasar-Dasar Kepariwisataan dan Pengelolaan Destinasi Pariwisata. Yogyakarta: Penerbit Gerbang Media Aksara.

Ismail, T., & Rohman, F. (2019). The Role Attraction, Accessibility, Amenities, and Ancillary on Visitor Satisfaction and Visitor Attitudinal Loyalty of Gili Ketapang Beach. Jurnal Manajemen Teori Dan Terapan, 12(2), 149–165.

Iso-Ahola, S. (1982). Towards A Social Psychology Theory of Tourism Motivation: A Rejoinder. Annals of Tourism Research, 9(2), 256–262.

Jang, S., & Feng, R. (2007). Temporal Destination Revisit Intention : The Effect of Novelty Seeking and Satisfaction. Tourism Management, 28(1), 164–170.

Kirom, N. R., & Putra, I. (2018). The Influence of Tourist Attractions Towards The Tourists’ Satisfaction. Social Science, 3(3), 270–288.

Kotler, P., & Keller, K. L. (2016). Marketing Management 15th Edition. England: Person.

Kozak, M. (2000). A Critical Review of Approaches to Measure Satisfaction with Tourist Destinations. Tourism Analysis, 5(2), 191–196.

Kozak, M., & Remmington, M. (2000). Tourist Satisfaction with Malorca, Spain as an Offseason Holiday Destination. Journal of Tourism Research, 38(3), 255–268.

Leask, A. (2010). Progress in Visitor Attraction Research: Towards More Effective Management. Tourism Management, 31(1), 155–166.

Leask, A. (2016). Visitor Attraction Management: A Critical Review of Research 2009-2014. Tourism Management, 7(1), 334–361.

Lee, C. J., & Chen, Y. L. (2009). An Empirical Study on Visitor Satisfaction Model for Tourism Factory The Comparison Before and After The Revitalization of Brand’s Health Museum. Journal of Health Management, 7(1), 21–43.

Lee, C. J., & Lin, H. C. (2010). Relationships Among Tourism Factory Attributes, Customer Value, Satisfaction, and Loyalty: The Case of Brand’s Health Museum. Annals of Leisure and Recreation Research, 4(1), 113–155.

Lee, T. H., & Fung, Y. H. (2013). Examining How Attending Motivation and Satisfaction Affects The Loyalty for Attendees at Aboriginal Festivals. International Journal of Tourism Research, 15(1), 18–34.

Leiper, N. (1990). Tourist Attraction Systems. Annals of Tourism Research, 17(5), 367–384.

Litvin, S. W., & Kar, K. (2003). Individualism or Collectivism as A Moderating Factor to The Self-Image Congruity Concept. Journal of Vacation Marketing, 10(1), 23–32.

Liu, L. (2016). A Study of The Correlation Between Motivation, Leisure Benefit, and The Sense of Happiness: An Example of The 2016 Xiamen Marathon. Journal of JiLin Institute of Physical Education, 32(6), 70–76.

López-Guzmán, T., Lotero, C., Gálvez, J., & Rivera, I. R. (2017). Gastronomic Festivals: Attitude, Motivation, and Satisfaction of The Tourist. British Food Journal, 119(2), 267–283.

MacCannell, D. (1973). Staged Authenticity: Arrangements of Social Space in Tourist Settings. American Journal of Sociology, 79(3), 602–621.

Mandala, R. Y., & Hudrasyah, H. (2016). Analyze the Role of Tourist Motivation Toward Satisfaction and Identification The Push and Pull Motivational Factors Among Bandung Tourist. Journal of Business and Management, 5(4), 518–529.

Mason, M. C., Gos, L., & Moretti, A. (2016). Motivations, Perceived Risk, and Behavioural Intentions in Hard Adventure Tourism: A Natural Park Case Study. Sinergie Italian Journal of Management, 34(100), 181–199.

McAvoy, L. (2001). Outdoors for Everyone: Opportunities that Include People with Disabilitie. Parks Recreation, 36(8), 452–459.

Meng, F., Tepanon, Y., & Uysal, M. (2008). Measuring Tourist Satisfaction By Attribute and Motivation: The Case oof A Nature-Based Resort. Journal of Vacation Marketing, 14(1), 41–56.

Moscardo, G. (1996). Mindful Visitors: Heritage and Tourism. Annals of Tourism Research, 23(2), 376–397.

Nahar, K., Islam, S. R., & Rahman, K. (2015). Selection of A Tourist Attractions Using AHP Method: The Case of Bangladesh. World Journal of Social Sciences, 5(3), 211–226.

Nasir, M. N. M., Mohammad, M., Ghani, & Afthanorhan, A. (2020). Testing Mediation Roles of Place Attachment and Tourist Satisfaction on Destination Attractiveness and Destination Loyalty Relationship Using Phantom Approach. Management Science Letters, 10(2), 443–454.

Nasution, S., & Nasution, A. (2005). Persepsi Wisatawan Mancanegara Terhadap Kualitas Objek dan Daya Tarik Wisata (ODTW) Sumatera Utara. Universitas Sumatera Utara.

Nowacki, M. M. (2009). Quality of Visitor Attractions, Satisfaction, Benefits and Behavioural Intentions of Visitors: Verifications of a Model. International Journal of Tourism Research, 11(2), 297–309.

Olivier, R. L. (1980). A Cognitive Model of Antecedents and Consequences af Satisfaction Decisions. Journal of Marketing Research, 17(4), 460–469.

Page, S. J. (2019). Tourism Management 6th Edition. New York: Routledge.

Papadimitriou, D., & Gibson, H. (2008). Benefit Sought and Realized by Active Mountain Sport Tourist in Epirus, Greece: Pre-and Post-Trip Analysis. Journal of Sport and Tourism, 13(1), 37–60.

Park, D. B., & Yoon, Y. S. (2009). Segmentation by Motivation in Rural Tourism: A Korean Case Study. Tourism Management, 30(1), 99–108.

Parry, D. C., & Shaw, S. M. (1999). The Role of Leisure in Women’s Experiences of Menopause and Mid-Life. Leisure Sciences, 21(3), 205–218.

Pesonen, J. A. (2012). Segmentation Of Rural Tourists : Combining Push and Pull Motivations. Tourism and Hospitality Management, 18(1), 69–82.

Philemon, & John, R. M. (2015). Assessment of Tourist Perception and Satisfaction of Tanzania Destination. European Scientific Journal, 11(13), 107–119.

Pujiastuti, Endah, E., Nimran, U., Suharyono, & K, A. (2017). Study on Destination Image, Satisfaction, Trust, and Behavioral Intention. Journal of Agricultural and Socio-Economic Sciences, 1(61), 148–159.

Rajesh, R., & Chandran, A. (2014). Impact of Tourist Perceptions and Satisfaction on Destination Loyalty: A case study of Puducherry Tourism. Revista de Turismo y Patrimonio Cultural, 10(7), 67–78.

Reitsamera, Frederik, B., Brunner, A., Sperdinb, E, N., & Sauera, S. (2016). Destination Attractiveness and Destination Attachment: The Mediating Role of Tourists’ Attitude. Tourism Management Perspectives, 19(2), 93–101.

Ritchie, B. W., Tkaczynski, A., & Faulks, P. (2010). Understanding The Motivation and Travel Behavior of Cycle Tourists Using Involvement Profiles. Journal of Travel Tourism Marketing, 27(4), 409–425.

Rogerson, & M, C. (2020). Covid-19 and African Tourism Research Agendas. Journal of Development Southern Africa, 37(5), 727–741.

Salvatore, B., & Punzo, L. F. (2016). Tourist Development and Host-Guest Interaction: An Economic Exchange Theory. Annals of Tourism Research, 58(4), 923–944.

Shoemaker, S. (1994). Segmenting the US Travel Market According to Benefits Realized. Journal of Travel Research, 33(2), 8–21.

Simanihuruk, M. (2019). Tourist Attraction and Tourist Facilities Intentions to Visitor Satisfaction Case of Sindang Barang Cultural Village. E-Journal of Tourism, 6(2), 210–224.

Slyvenko, V., & Slyvenko, O. (2020). Economic Security of Tourism in Germany: Models for Overcoming The Crisis. European Journal of Management Issues, 28(3), 110–120.

Sopyan, S., & Widiyanto. (2015). Analisis Pengaruh Daya Tarik Wisata dan Kualitas Pelayanan Terhadap Minat Berkunjung Ulang Pengunjung dengan Kepuasan Pengunjung Sebagai Variabel Intervening (Studi Pada Cagar Budaya Gedung Lawang Sewu). Universitas Diponegoro: Fakultas Ekonomika dan Bisnis.

Šťastná, M. V., Zapletalová, J., & Ševelová, M. (2018). Cycling: A benefit for Health or Just A Means of Transport? Case Study Brno (Czech Republic) and Its Surroundings. Traffic Psychology Behaviour, 55(1), 219–233.

Suanmali, S. (2014). Factors Affecting Tourist Satisfaction: An Empirical Study in the Northern Part of Thailand. Journal of EDP Sciences, 12(1), 207–216.

Sugiyono. (2019). Metode Penelitian Kuantitatif, Kualitatif dan R&D.

Swarbrooke, J., & Homer, S. (1999). Consumer Behavior in Tourism, New Delhi: Butterworth Heinemann. New York: Routledge.

Tang, M.-L. (2014). Tourist Attraction, Satisfaction, and Behavioral Intention of Industrial Tourist: Economic Factors as Moderator. The Journal of International Management Studies, 9(2), 105–112.

Tapachai, N., & Waryszack, R. (2000). An Examintation of the Beneficial Image in Tourist Destination Selection. Journal of Travel Research, 3(9), 37–44.

Tendean, & Cyntha. (2017). Analysis of Tourist Satisfaction to Tourist Attraction Quality in Kediri Regency, East Java. Journal of Indonesian Tourism and Development Studies, 5(2), 1547–2338.

Thomas, S., SCott, D., & Crompton, J. (2002). An Investigation of The Relationships Between Qual Service Performance, Benefits Sought, Satisfaction and Future Intention To Visit Among Visitors To A Zoo. Managing Leisure, 7(2), 239–250.

Toubes, D. R., Vila, N. A., & Brea, J. A. F. (2021). Changes in Consumption Patterns and Tourist Promotion after the COVID-19 Pandemi. Journal of Theoretical and Applied Electronic Commerce Research, 16(1), 1332–1352.

Ummasyroh, B., Jusmawi, & Hamid, A. (2017). Pengaruh Motivasi Wisatawan, Kualitas Layanan, dan Persepsi Nilai Terhadap Kepuasan Wisatawan (Studi Pada Wisatawan Domestik di Kota Palembang). Jurnal Manajemen Dan Bisnis, 2(2), 250–260.

Utama, & Rai, I. G. B. (2017). Pemasaran Pariwisata. Yogyakarta: Andi.

Vinh, N. Q. (2013). Destination Culture and Its Influence on Tourist Motivation and Tourist Satisfaction of Homestay Visit. Journal of the Faculty of Economics and Administrative Sciences, 3(2), 199–222.

Wang, C., Qu, H., & Hsu, M. (2016). Toward An Integrated Model of Tourist Expectation Formation and Gender Difference. Tourism Management, 5(4), 58–71.

Wong, J., & Raw, L. (2003). Difference in Shopping Satisfaction Level: A Study of Tourist in Hong-Kong. Tourism Management, 24(4), 401–415.

Xu, H., Yuan, M., & Jun, L. (2019). Exploring The Relationship Between Cycling Motivation, Leisure Benefits And Well-Being, International Review For Spatial Planning and Sustainable Development A: Planning Strategies and Design Concepts. International Community of Spatial Planning and Sustainable Development, 7(2), 157–171.

Yonal, M., & Cetinel, F. (2009). An Examination of Festival Motivation and Perceived Benefits Relationship: Eskis’ehir International Festival. Journal of Convention and Event Tourism, 10(2), 276–291.

Yoon, Y., & Uysal, M. (2003). An Examination of The Effects of Motivation and Satisfaction on Destination Loyalty: A Structural Model. Journal of Tourism Management, 26(2), 45–56.

Yu, Y., & Tian, J. X. (2013). The Relationship Between Leisure Involvement, Leisure Benefits, and Well-Being of The Riders: Taking Zhaoqing as an Example, The Green Road Bike. Tourism Tribune, 28(2), 67–76.

Yuan, M., & Xu, H. (2019). No Title. International Community of Spatial Planning and Sustainable Development, 7(2), 167–171.