Analisis Pengaruh Viral Marketing terhadap Sikap Konsumen dan Minat Pembelian pada Bukalapak di Kalimantan Selatan
Abstract views: 224
,
Full Text (PDF) downloads: 229
Abstract
Abstract
This study aims to determine and analyze the effect of Viral Marketing (X) through informativeness, entertainment, irritation, source credibility and incentives as exogenous variables on consumer attitudes (Z) and purchase intention (Y) as endogenous variables at Bukalapak in South Kalimantan.
The approach used in this research is quantitative with a total sample of 125 people and using a purposive sampling technique. The data analysis technique used to determine the effect between variables in this study is PLS-SEM.
The results showed that informativeness, entertainment and incentives had no effect on consumer attitudes, while irritation and source credibility had an effect on consumer attitudes at Bukalapak in South Kalimantan. Informativeness, source credibility, incentives, and consumer attitudes have an influence on purchase intention, while entertainment and irritation have no effect on purchase intention at Bukalapak in South Kalimantan. In the indirect effect, informativeness, entertainment, and incentives have no effect on purchase intention through consumer attitudes, while irritation and source credibility have an influence on purchase intention through consumer attitudes.
References
Ahmad, M.,A., & Lasi, M.,A. 2020, The Attitudes on Consumer Perceptions towards Viral Marketing: A Study on Foodpanda Food Delivery in Malaysia, International Journal of Research and Scientific Innovation (IJRSI), 251-259.
Astasari, M., O., & Sudarwanto, T., 2021, Pengaruh viral marketing dan kepercayaan konsumen terhadap minat beli konsumen, JURNAL MANAJEMEN, 195-203.
Aziz, M., L., & Sulistiono, 2020, Pengaruh Sikap Konsumen, Periklanan, dan Brand Image Terhadap Minat Beli Konsumen The Jung leland Adventure Theme Park Studi Kasus pada Mahasiswa STIE Kesatuan, Jurnal Ilmiah Pariwisata Kesatuan, 43-52.
Baron, Reuben, M., & Kenny, David, A., 1986, The Moderator-Mediator Variable Distinction in Social Psychological Research: Conceptual, Strategic, and Statistical Considerations, Journal of Pe~nality and Social Psychology, 1173-1182.
Blanco, Carlos Flavian; Blasco, Miguel Guinaliu; & Azorin, Isabel Iguacel, 2010, Entertainment and Informativeness as Precursory Factors of Successful Mobile Advertising Messages, IBIMA Publishing Communications of the IBIMA, 11 pages.
Bukalapak, 2019, Para Pendiri Bukalapak Umumkan Rachmat Kaimuddin sebagai Penerus Achmad Zaky, Bukalapak Blog: https://blog.bukalapak.com/berita/siaran-pers-ceo-bukalapak-rachmat-kaimuddin-achmad-zaky-110662 (diakses pada 21 Februari 2021)
Chang, Shu-Hao, Chih, Wen-Hai, Liou, Dah-Kwei & Yang, Yu-Ting, 2016, The Mediation of Cognitive Attitude for Online Shopping, Information Technology & People, 618 – 646
DailySocial.id, 2012, Long Overdue, E-Commerce Group BukaLapak Finally Supports Online Payment, DailySocial.id: https://dailysocial.id/post/bukalapak-online-payment (diakses 21 Februari 2021)
Ducoffe, R, 1996, ‘Advertising Value and Advertising on the Web’ Journal of Advertising Research. 21-35.
Ferguson, R, 2008, Word of Mouth and Viral marketing: Taking the Temperature of the Hottest Trends in Marketing, Journal of Consumer Marketing, 179-182.
Ghozali, Imam, 2014, Structural equation modelling metode alternatif dengan Partial Least Square (PLS) Dilengkapi software 3.0. Xlstat 2014 dan WarpPLS 4.0, Edisi 4, Universitas Diponegoro, Semarang.
Haghirian, P, Madlberger, M., Tanuskova A, 2005, Increasing Advertising Value of Mobile Marketing- An Empirical Study of Antecedents, Proceedings of 38th Hawaii International Conference on System Sciences, Big Island, 3(6).
Hair, Jr. Joseph F.; Black, William C.; Babin, Barry J.; Anderson Rolph E., 2010, Multivariate Data Analysis (7th ed), Pearson, United States.
Handaruwati, I., Dewi, A., M., 2018, Pengaruh Viral Marketing Melalui Instagram Terhadap Minat Beli Produk Camilan Khas Daerah Secara Online, Jurnal Buletin Bisnis & Manajemen, 125-138.
Haryani, S., Motwani, B., & Sabharwal, S., 2015, Factors Affecting the Consumers Attitude towards Internet Induced Viral Marketing Techniques, Arabian Journal of Business and Management Review, 1-4.
Huq, Sheikh Majedul; Alam, S. M. Shahedul; Nekmahmud, Md; Aktar, Mst. Shuly; & Alam, S. M. Shamiul 2015, Customer’s Attitude Towards Mobile Advertising in Bangladesh, International Journal of Business and Economics Research, 281-292.
Iprice, 2020, Telusuri Persaingan Toko Online di Indonesia, Iprice Insights: https://iprice.co.id/insights/mapofecommerce/ (diakses pada 07 Februari 2020)
Jaganathan, A., T., Kumar, J., S., 2017, Consumers’ Attitude towards Viral Marketing- A Study in Erode City, International Journal for Scientific Research & Development, 1760-1768.
Jogiyanto, 2015, Partial Least Square (PLS) Alternatif Structural EquationModeling (SEM) Dalam Penelitian Bisnis, ANDI, Yogyakarta.
Kaloka, A., S., K., Suryaningsih, I., B., Indraningrat, K., 2016. Pengaruh Viral Marketing Terhadap Minat Beli Konsumen Melalui Kepercayaan Konsumen pada Instagram @MAKANANJEMBER (Effect of Viral Marketing Against Customer Buying Interest Through Customer Trust in Instagram @MAKANANJEMBER). Jurusan Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Jember (UNEJ). 1-6.
Kompas.com, 2020, APJII: Jumlah Pengguna Internet di Indonesia Tembus 171 Juta Jiwa. Kompas.com: https://tekno.kompas.com/read/2019/05/16/03260037/apjii-jumlah-pengguna-internet-di-indonesia-tembus-171-juta-jiwa (diakses pada 07 Februari 2020)
Kotler, Philip & Armstrong, G, 2008, Prinsip-prinsip Pemasaran Edisi 12 Jilid 1, Erlangga, Jakarta.
Kotler, Philip & Keller, Kevin Lane, 2018, Manajemen Pemasaran, Jilid 2, Erlangga, Jakarta.
Laudon, Kenneth C, & Laudon, Jane P, 1998, Management Information Systems - New Approaches to Organization & Technology. 5th edition, Prentice Hall, New Jersey.
Lestari, N. S, 2021, Pengaruh Informativeness dan irritation pada iklan dengan adsense dalam konten youtube terhadap minat beli konsumen produk kecantikan wardah studi pada generasi milenial, Skripsi Prodi Manajemen FEB Universitas Wiijaya Kusuma Surabaya.
Ling, Goh Mei; Huat, Tan Seng; Fern, Yeo Sook; Boon, Lim Kah, 2018, Purchase intention of Consumers from Melaka towards Mobile Advertising, International Journal of Supply Chain Management, 146-149.
Mahmudah, Dalaal; Siregar, Efni; Sitepu, Edy Sahputra, et al, 2019, Pengaruh Hiburan, Iritasi dan Informatif terhadap Sikap Konsumen Muda pada Iklan di Media Sosial dan Minat Beli Konsumen Muda, Prosiding Seminar Nasional ABEC ke-7, Medan: 4-5 November 2019, 141-14
Marchapada G., M., S., Wijaksana, T., I. 2021, The Impact of Viral Marketing on Consumer Interest on Netflix's Video on Demand (VOD), Service. e-Proceeding of management. 6415-6534.
Muzaffar, F & Kamran, S, 2011, SMS Advertising: Youth Attitude towards Perceived Informativeness, Irritation and Credibility, Interdisciplinary Journal of ContemporaryResearch in Business, 230-245.
Mysharing, 2015, Bukalapak, “Penolong” UKM di Indonesia, Mysharing.com: https://mysharing.co/bukalapak-penolong-ukm-di-indonesia/ (diakses 21 Februari 2021)
Nathaniel, Emilia & Kusuma, Satria, 2020, Pengaruh Mobile Advertising Terhadap Minat Beli Layanan Netflix Selama Pandemi Covid-19, Jurnal Ilmu Komunikasi Politik dan Komunikasi Bisnis, 195-205
Nordin, N., M., Mohamed, M., Jaidon, E., H., 2019, The Study of the Factor That Influence Attitude Towards Viral Marketing Among Generation Y, Faculty of Business and Management, Universiti Teknologi MARA Melaka, 1-9.
Peter, J.P., and Olson, J.C. (2000). Perilaku Konsumen dan Strategi Pemasaran, Terjemahan Damos Sihombing, MBA. Edisi Keempat, Erlangga, Jakarta.
Pranata Printing, 2021, Sejarah Singkat Perusahaan Bukalapak dan Perkembangannya, Pranataprinting.com: https://www.pranataprinting.com/sejarah-singkat-perusahaan-bukalapak-dan-perkembangannya/ (diakses 21 Februari 2021)
PR Ekene, 2015, Viral Marketing for Fabulous Beauties Reports and Others, Minor Rotterdam University of Applied Sciences Grp 2A IBMS 401.
Prasetijo, Ristiyanti dan John J.O.I. Ihalauw, 2005, Perilaku Konsumen, Andi, Yogyakarta.
Priansa, Donni Juni, 2017, Perilaku Konsumen Dalam Persaingan Bisnis Kontemporer, Alfabeta, Bandung.
Priyatno, Duwi, 2010, Paham Analisa Statistik Data Dengan SPSS, MediaKom, Yogyakarta.
Rachmatunnisa, 2019, Fakta Persaingan Tokopedia, Bukalapak, Bukalapak, Blibli cs, DetikInet.
Rukuni, Tarisai Fritz; Shaw, Grant; Chetty Yumesan; Kgama, Petunia; & Kekana, Pebetse, 2017, Viral marketing Strategies and Customer Buying Behavioural Intentions at Retail Store in Johannesburg, Business Management and Strategy, 58-83 Pages.
Schiffman, Leon G. dan Kanuk, Lezlie Lazar, 2008, Perilaku Konsumen, Diterjemahkan oleh: Zoelkifli Kasip, Edisi 7, PT Indeks, Jakarta.
Shaadeghvaziri, Faras dan Hosseini, Hamid Khodadad, 2011, Mobile advertising: An investigation of factors creating positive attitude in Iranian customers, African Journal of Business Management, 394-404.
Sharma, Rishi Raj & Kaur, Balpreet, 2016, A Structural Equation Modeling Approach to Study the Determinants of Consumers’ Attitude towards Viral marketing - An Empirical Study, ENVISION – International Journal of Commerce and Management, 14-19.
Sudaryono, 2018, Metodologi Penelitian, Rajawali Pers, Depok.
Sugiyono, 2018, Metode Penelitian Kombinasi (Mix Methods), Alfabeta, Bandung.
Sugiyono, 2018, Metode Penelitian Manajemen, Cetakan ke-3, Alfabeta, Bandung.
Sujarweni, V. Wiratna, 2018, Metodologi Penelitian, Pustaka Baru Press, Yogyakarta.
SW. Ler, 2014, The Attitudes of Consumers Towards Viral Marketing in Malaysia, Viral marketing thesis (Final), UTAR
Tandijaya, T., N., B. dan Semuel, H., 2021, Viral Marketing Message, Consumers’ Attitude Towards Viral Marketing, Competitiveness Ability, and Business Performance. Jurnal Manajemen Pemasaran, 83─98.
Wang, Shiow-Luan & Lan, Nguyen Thi Ngoc, 2018, A Study on the Attitude of Customer towards Viral Video Advertising on Social Media: A Case Study in Viet Nam, The International Journal of Engineering and Science (IJES), 54-60.
Wibowo, 2016, Perilaku Dalam Organisasi, Edisi Kedua, Rajawali Pers, Jakarta.
Widjaja, Y., R., Alexandra, R., 2019, The Impact of Viral Marketing on Consumer Interest on Indihome Product, e-Jurnal Apresiasi Ekonomi, 103 -107.
Wikipedia, 2020, Bukalapak, Wikipedia. (diakses pada 07 Febuari 2020)
Wiludjeng, Sri SP & Nurlela, Tresna Siti, 2013, Pengaruh Viral marketing Terhadap Keputusan Pembelian Pada Pt “X”, Proceeding Seminar Nasional Dan Call For Papers Sancall 2013, 51-59.
Zernigah, Kiani Irshad & Sohail, Kamran, 2012, Consumers’attitude Towards Viral marketing In Pakistan, Management & Marketing Challenges for the Knowledge Society, 645-662.
Astasari, M., O., & Sudarwanto, T., 2021, Pengaruh viral marketing dan kepercayaan konsumen terhadap minat beli konsumen, JURNAL MANAJEMEN, 195-203.
Aziz, M., L., & Sulistiono, 2020, Pengaruh Sikap Konsumen, Periklanan, dan Brand Image Terhadap Minat Beli Konsumen The Jung leland Adventure Theme Park Studi Kasus pada Mahasiswa STIE Kesatuan, Jurnal Ilmiah Pariwisata Kesatuan, 43-52.
Baron, Reuben, M., & Kenny, David, A., 1986, The Moderator-Mediator Variable Distinction in Social Psychological Research: Conceptual, Strategic, and Statistical Considerations, Journal of Pe~nality and Social Psychology, 1173-1182.
Blanco, Carlos Flavian; Blasco, Miguel Guinaliu; & Azorin, Isabel Iguacel, 2010, Entertainment and Informativeness as Precursory Factors of Successful Mobile Advertising Messages, IBIMA Publishing Communications of the IBIMA, 11 pages.
Bukalapak, 2019, Para Pendiri Bukalapak Umumkan Rachmat Kaimuddin sebagai Penerus Achmad Zaky, Bukalapak Blog: https://blog.bukalapak.com/berita/siaran-pers-ceo-bukalapak-rachmat-kaimuddin-achmad-zaky-110662 (diakses pada 21 Februari 2021)
Chang, Shu-Hao, Chih, Wen-Hai, Liou, Dah-Kwei & Yang, Yu-Ting, 2016, The Mediation of Cognitive Attitude for Online Shopping, Information Technology & People, 618 – 646
DailySocial.id, 2012, Long Overdue, E-Commerce Group BukaLapak Finally Supports Online Payment, DailySocial.id: https://dailysocial.id/post/bukalapak-online-payment (diakses 21 Februari 2021)
Ducoffe, R, 1996, ‘Advertising Value and Advertising on the Web’ Journal of Advertising Research. 21-35.
Ferguson, R, 2008, Word of Mouth and Viral marketing: Taking the Temperature of the Hottest Trends in Marketing, Journal of Consumer Marketing, 179-182.
Ghozali, Imam, 2014, Structural equation modelling metode alternatif dengan Partial Least Square (PLS) Dilengkapi software 3.0. Xlstat 2014 dan WarpPLS 4.0, Edisi 4, Universitas Diponegoro, Semarang.
Haghirian, P, Madlberger, M., Tanuskova A, 2005, Increasing Advertising Value of Mobile Marketing- An Empirical Study of Antecedents, Proceedings of 38th Hawaii International Conference on System Sciences, Big Island, 3(6).
Hair, Jr. Joseph F.; Black, William C.; Babin, Barry J.; Anderson Rolph E., 2010, Multivariate Data Analysis (7th ed), Pearson, United States.
Handaruwati, I., Dewi, A., M., 2018, Pengaruh Viral Marketing Melalui Instagram Terhadap Minat Beli Produk Camilan Khas Daerah Secara Online, Jurnal Buletin Bisnis & Manajemen, 125-138.
Haryani, S., Motwani, B., & Sabharwal, S., 2015, Factors Affecting the Consumers Attitude towards Internet Induced Viral Marketing Techniques, Arabian Journal of Business and Management Review, 1-4.
Huq, Sheikh Majedul; Alam, S. M. Shahedul; Nekmahmud, Md; Aktar, Mst. Shuly; & Alam, S. M. Shamiul 2015, Customer’s Attitude Towards Mobile Advertising in Bangladesh, International Journal of Business and Economics Research, 281-292.
Iprice, 2020, Telusuri Persaingan Toko Online di Indonesia, Iprice Insights: https://iprice.co.id/insights/mapofecommerce/ (diakses pada 07 Februari 2020)
Jaganathan, A., T., Kumar, J., S., 2017, Consumers’ Attitude towards Viral Marketing- A Study in Erode City, International Journal for Scientific Research & Development, 1760-1768.
Jogiyanto, 2015, Partial Least Square (PLS) Alternatif Structural EquationModeling (SEM) Dalam Penelitian Bisnis, ANDI, Yogyakarta.
Kaloka, A., S., K., Suryaningsih, I., B., Indraningrat, K., 2016. Pengaruh Viral Marketing Terhadap Minat Beli Konsumen Melalui Kepercayaan Konsumen pada Instagram @MAKANANJEMBER (Effect of Viral Marketing Against Customer Buying Interest Through Customer Trust in Instagram @MAKANANJEMBER). Jurusan Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Jember (UNEJ). 1-6.
Kompas.com, 2020, APJII: Jumlah Pengguna Internet di Indonesia Tembus 171 Juta Jiwa. Kompas.com: https://tekno.kompas.com/read/2019/05/16/03260037/apjii-jumlah-pengguna-internet-di-indonesia-tembus-171-juta-jiwa (diakses pada 07 Februari 2020)
Kotler, Philip & Armstrong, G, 2008, Prinsip-prinsip Pemasaran Edisi 12 Jilid 1, Erlangga, Jakarta.
Kotler, Philip & Keller, Kevin Lane, 2018, Manajemen Pemasaran, Jilid 2, Erlangga, Jakarta.
Laudon, Kenneth C, & Laudon, Jane P, 1998, Management Information Systems - New Approaches to Organization & Technology. 5th edition, Prentice Hall, New Jersey.
Lestari, N. S, 2021, Pengaruh Informativeness dan irritation pada iklan dengan adsense dalam konten youtube terhadap minat beli konsumen produk kecantikan wardah studi pada generasi milenial, Skripsi Prodi Manajemen FEB Universitas Wiijaya Kusuma Surabaya.
Ling, Goh Mei; Huat, Tan Seng; Fern, Yeo Sook; Boon, Lim Kah, 2018, Purchase intention of Consumers from Melaka towards Mobile Advertising, International Journal of Supply Chain Management, 146-149.
Mahmudah, Dalaal; Siregar, Efni; Sitepu, Edy Sahputra, et al, 2019, Pengaruh Hiburan, Iritasi dan Informatif terhadap Sikap Konsumen Muda pada Iklan di Media Sosial dan Minat Beli Konsumen Muda, Prosiding Seminar Nasional ABEC ke-7, Medan: 4-5 November 2019, 141-14
Marchapada G., M., S., Wijaksana, T., I. 2021, The Impact of Viral Marketing on Consumer Interest on Netflix's Video on Demand (VOD), Service. e-Proceeding of management. 6415-6534.
Muzaffar, F & Kamran, S, 2011, SMS Advertising: Youth Attitude towards Perceived Informativeness, Irritation and Credibility, Interdisciplinary Journal of ContemporaryResearch in Business, 230-245.
Mysharing, 2015, Bukalapak, “Penolong” UKM di Indonesia, Mysharing.com: https://mysharing.co/bukalapak-penolong-ukm-di-indonesia/ (diakses 21 Februari 2021)
Nathaniel, Emilia & Kusuma, Satria, 2020, Pengaruh Mobile Advertising Terhadap Minat Beli Layanan Netflix Selama Pandemi Covid-19, Jurnal Ilmu Komunikasi Politik dan Komunikasi Bisnis, 195-205
Nordin, N., M., Mohamed, M., Jaidon, E., H., 2019, The Study of the Factor That Influence Attitude Towards Viral Marketing Among Generation Y, Faculty of Business and Management, Universiti Teknologi MARA Melaka, 1-9.
Peter, J.P., and Olson, J.C. (2000). Perilaku Konsumen dan Strategi Pemasaran, Terjemahan Damos Sihombing, MBA. Edisi Keempat, Erlangga, Jakarta.
Pranata Printing, 2021, Sejarah Singkat Perusahaan Bukalapak dan Perkembangannya, Pranataprinting.com: https://www.pranataprinting.com/sejarah-singkat-perusahaan-bukalapak-dan-perkembangannya/ (diakses 21 Februari 2021)
PR Ekene, 2015, Viral Marketing for Fabulous Beauties Reports and Others, Minor Rotterdam University of Applied Sciences Grp 2A IBMS 401.
Prasetijo, Ristiyanti dan John J.O.I. Ihalauw, 2005, Perilaku Konsumen, Andi, Yogyakarta.
Priansa, Donni Juni, 2017, Perilaku Konsumen Dalam Persaingan Bisnis Kontemporer, Alfabeta, Bandung.
Priyatno, Duwi, 2010, Paham Analisa Statistik Data Dengan SPSS, MediaKom, Yogyakarta.
Rachmatunnisa, 2019, Fakta Persaingan Tokopedia, Bukalapak, Bukalapak, Blibli cs, DetikInet.
Rukuni, Tarisai Fritz; Shaw, Grant; Chetty Yumesan; Kgama, Petunia; & Kekana, Pebetse, 2017, Viral marketing Strategies and Customer Buying Behavioural Intentions at Retail Store in Johannesburg, Business Management and Strategy, 58-83 Pages.
Schiffman, Leon G. dan Kanuk, Lezlie Lazar, 2008, Perilaku Konsumen, Diterjemahkan oleh: Zoelkifli Kasip, Edisi 7, PT Indeks, Jakarta.
Shaadeghvaziri, Faras dan Hosseini, Hamid Khodadad, 2011, Mobile advertising: An investigation of factors creating positive attitude in Iranian customers, African Journal of Business Management, 394-404.
Sharma, Rishi Raj & Kaur, Balpreet, 2016, A Structural Equation Modeling Approach to Study the Determinants of Consumers’ Attitude towards Viral marketing - An Empirical Study, ENVISION – International Journal of Commerce and Management, 14-19.
Sudaryono, 2018, Metodologi Penelitian, Rajawali Pers, Depok.
Sugiyono, 2018, Metode Penelitian Kombinasi (Mix Methods), Alfabeta, Bandung.
Sugiyono, 2018, Metode Penelitian Manajemen, Cetakan ke-3, Alfabeta, Bandung.
Sujarweni, V. Wiratna, 2018, Metodologi Penelitian, Pustaka Baru Press, Yogyakarta.
SW. Ler, 2014, The Attitudes of Consumers Towards Viral Marketing in Malaysia, Viral marketing thesis (Final), UTAR
Tandijaya, T., N., B. dan Semuel, H., 2021, Viral Marketing Message, Consumers’ Attitude Towards Viral Marketing, Competitiveness Ability, and Business Performance. Jurnal Manajemen Pemasaran, 83─98.
Wang, Shiow-Luan & Lan, Nguyen Thi Ngoc, 2018, A Study on the Attitude of Customer towards Viral Video Advertising on Social Media: A Case Study in Viet Nam, The International Journal of Engineering and Science (IJES), 54-60.
Wibowo, 2016, Perilaku Dalam Organisasi, Edisi Kedua, Rajawali Pers, Jakarta.
Widjaja, Y., R., Alexandra, R., 2019, The Impact of Viral Marketing on Consumer Interest on Indihome Product, e-Jurnal Apresiasi Ekonomi, 103 -107.
Wikipedia, 2020, Bukalapak, Wikipedia. (diakses pada 07 Febuari 2020)
Wiludjeng, Sri SP & Nurlela, Tresna Siti, 2013, Pengaruh Viral marketing Terhadap Keputusan Pembelian Pada Pt “X”, Proceeding Seminar Nasional Dan Call For Papers Sancall 2013, 51-59.
Zernigah, Kiani Irshad & Sohail, Kamran, 2012, Consumers’attitude Towards Viral marketing In Pakistan, Management & Marketing Challenges for the Knowledge Society, 645-662.
Published
2024-08-31
Issue
Section
Articles
Copyright (c) 2024 Indri Farradina
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Authors who publish with Inform: JIABI: Jurnal Ilmiah Administrasi Bisnis dan Inovasi agree to the following terms:
Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License (CC BY-SA 4.0) that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
