Pengaruh Gaya Hidup dan Kualitas Produk terhadap Keputusan Mahasiswa di Kota Malang Membeli Handphone Merek iPhone dengan Brand Image sebagai Variabel Intervening
Abstract views: 155
,
Full Text (PDF) downloads: 135
Abstract
The various smartphone brands that are currently available are a form of information technology development, one of which is the iPhone. Ownership of an iPhone has been considered as one of the hallmarks of a luxurious and trendy lifestyle by Indonesian people, especially among young people and student collage. This study aims to analyze the effect of lifestyle and product quality on purchasing decisions and their effect on Brand Image as an intervening variable for student collage in Malang City. The population in this study were active student collage in Malang City with a sample of 100 students as respondents. The sampling technique used was purposive sampling and the data analysis method used was path analysis with the Sobel test using the SPSS 25 data processing application. The results showed that lifestyle and product quality had a significant effect on Brand Image. In addition, lifestyle, product quality and Brand Image have a significant effect on purchasing decisions. Lifestyle and product quality both have a significant effect on purchasing decisions through Brand Image
References
Akbar Ariadi. (2019). Pengaruh Brand Awareness, Brand Loyalty, Perceived Quality, Brand Image terhadap Keputusan Pembelian Konsumen (Studi Konsumen Sepeda Motor Matic Honda Scoopy pada Dealer Motor Honda di Kota Banjarmasin).
Arikunto. (2013). Prosedur Penelitian: Suatu Pendekatan Praktik. Jakarta: Rineka Cipta.
Bambang Somantri. (2020). Pengaruh Gaya Hidup dan Citra Merek terhadap Keputusan Pembelian Produk iPhone (Studi Kasus pada Siswa dan Siswi SMAN 3 Kota Sukabumi).
Consumer Intelligence Research Partners (CIRP) . (2023, March). The Age of Apple: The iPhone Isn’t Capturing the Attention of Users Over 40. Retrieved from www.gizmochina.com: https://www.gizmochina.com/2023/03/09/age-of-apple-product-users/
Daniel Ruby. (2023, February). 26+ iPhone User & Sales Statistics (Fresh Data 2023). Retrieved from demandsage.com: https://www.demandsage.com/iphone-user-statistics/#:~:text=Globally%2C%2051%25%20of%20iPhone%20users,industry%20as%20of%20Q3%202022.
Dede Syaifulloh. (2021). Pengaruh Harga, Kualitas Produk, Inovasi Produk dan Gaya Hidup terhadap Keputusan Pembelian melalui Brand Image sebagai Variabel Intervening.
Dhenta Megasavitri Susanto. (2021). Pengaruh Citra Merek, Kualitas Produk, dan Harga terhadap Keputusan Pembelian iPhone (Studi Pada Mahasiswa di Surabaya).
Diana Febi Anggraini. (2019). Mahasiswa Hedonisme Night Clubber and Lifestyle.
Djie Stefen Martin Santoso. (2012). Consumer Complicity pada.
Dr. Drs. Bambang Sunyoto, S.H., S.E., M.M., C.B.L.D.M. (2022). Eureka Media Aksara.
Dr. Rosnaini Daga, S. M. (2017). Citra, Kualitas Produk, dan Kepuasan Pelanggan.
Dr. Yoesoep Edhie Rachmad. (2022). Manajemen Pemasaran. Eureka Media Askara.
Elsa Dwi Agustina. (2020). Pengaruh Life Style, Brand Image dan Kualitas Produk terhadap keputusan Pembelian iPhone di Ngawi.
Galuh Putri Riyanto. (2023, Februari 20). 5 Besar Vendor Smartphone di Indonesia pada 2022, Oppo-Samsung Mendominasi. Retrieved from Kompas: https://tekno.kompas.com/read/2023/02/20/09030057/5-besar-vendor-smartphone-di-indonesia-pada-2022-oppo-samsung-mendominasi#google_vignette
Gani Kristiono Kusuma. (2019). Pengaruh Harga, Kualitas Produk, Brand Image, dan Product Knowledge terhadap Keputusan Pembelian.
Ghozali, I. (2018). Aplikasi Analisis Multivariate dengan Program IBM SPSS. Semarang: Universitas Diponegoro.
Irene Marsella. (2021). Pengaruh Kualitas Produk, Harga dan Citra Merek terhadap Keputusan Pembelian Smartphone Apple di iBox Gandaria City.
Kotler dan Amstrong. (2009). Dasar-Dasar Pemasaran. Jakarta: Erlangga.
Kotler, P., & Keller, K. L. (2016). Marketing Management. England.
Melydrum. (2016). Manajemen Pemasaran: Teori dan Implementasi.
Menitulo Gohae. (2021). Pengaruh Perilaku Konsumen terhadap Keputusan Pembelian pada UD Anisa Kecamatan Telukdalam Kabupaten Nias Selatan.
Monica Wolff. (2021). Pengaruh Gaya Hidup, Harga dan Citra Merek terhadap Keputusan Pembelian Produk Smartphone merek iPhone pada Kaum Perempuan Milenial di Kecamatan Tahunan.
Muhammad Fadhli Noor. (2021). Pengaruh Citra Merek, Kualitas Produk, dan Gaya Hidup terhadap Keputusan Pembelian Smartphone iPhone.
Muhammad Rifqi Achmadi. (2022). Analisis Kualitas, Desain dan Harga terhadap Keputusan Pembelian Sepatu Olah Raga Produk Nike melalui Gaya Hidup sebagai Variabel Intervening di Kabupaten Sidoarjo.
Nouval Ahmad. (2021). Analisis Keputusan Pembelian iPhone Apple yang Dilakukan oleh Orang yang Tinggal di Jabodetabek.
Patrick McGee. (2023). How Apple captured Gen Z in the US — and changed their social circles. San Fransisco: Financial Times.
Piper Sandler. (2023). Spring 2023 Survey. Retrieved from Piper Sandler: https://www.pipersandler.com/sites/default/files/document/TSWT_Spring23_Infographic.pdf
Rega Ababil. (2019). nalisis Kualitas Produk, Word Of Mouth, dan Lokasi terhadap Keputusan Pembelian Merek Senduro Coffee.
Sahri Ashari. (2022). Pengaruh Harga, Kualitas Produk terhadap Keputusan Pembelian melalui Brand Image sebagai Variabel Intervening pada Smartphone Advan.
Siti Maghfiroh. (2022, November). Kota Malang Nomor 2, Inilah 5 Daerah Memiliki Jumlah Mahasiswa Terbanyak di Jawa Timur, Termasuk Jember? Retrieved from jatimnetwork.com: https://www.jatimnetwork.com/jatim/pr-435851847/kota-malang-nomor-2-inilah-5-daerah-memiliki-jumlah-mahasiswa-terbanyak-di-jawa-timur-termasuk-jember
Suci Ramadhani. (2022). Pengaruh Kualitas Produk, Citra Merek dan Kepercayaan Merek terhadap Loyalitas Merek dengan Kepuasan Pelanggan sebagai Mediasi (Studi pada Merek Apple).
Sugiyono. (2015). Metode Penelitian Kuantitiatif, Kualitatif, dan R&D. Bandung: CV Alfabeta.
Syafrida Hafni Sahir. (2021). Dasar-Dasar Pemasaran. Yayasan Kita Menulis.
Tao Putri. (2022). Pengaruh Kualitas Layanan dan Fasilitas terhadap Loyalitas dengan Kepuasan Pasien Rawat Jalan sebagai Intervening di Klinik Fast Medika Center.
Team Counterpoint. (2023, February 8). Global Smartphone Shipments Market Data (Q1 2021 – Q4 2022). Retrieved from Counterpoint Research: https://www.counterpointresearch.com/global-smartphone-share/
Viani A. L. Mandagi. (2018). Pengaruh Brand Image terhadap Keputusan Pembelian Handphone Samsung Android di Gerai IT Center Manado.
Copyright (c) 2023 Zonnete Bryllian Dheo
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Authors who publish with Inform: JIABI: Jurnal Ilmiah Administrasi Bisnis dan Inovasi agree to the following terms:
Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License (CC BY-SA 4.0) that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
