Promosi jasa berbasis daring oleh elsphotography sub melalui instagram

  • Abigail Yuri Charistia Universitas dr Soetomo
  • Yenny Universitas dr Soetomo
Abstract views: 262 , PDF downloads: 302
Keywords: elsphotographysub, instagram, services, marketing


Interactive media allows a reciprocal flow of information that allows users to participate and modify the contents of the information at that moment (Real time). This interactive ability is also owned by social networks like Facebook, Instagram and other social networks, this is what makes online media superior. Instagram is so quick to adapt to the development of this popular technology that is an added value for Instagram that is complete with chat features and active user status to be a facility that can turn on this social networking site. Instagram is also accessed via mobile or tablet, therefore Instagram is utilized as a very effective and very efficient marketing communication medium. Elsphotographysub is one of the photo shooters who use Instagram as a marketing communication service. Various strategies have been carried out to maintain the existence of competition in the photography industry which is currently in view of the market which is very potential in an effort to promote services widely. Although not too large, but Elsphotographysub has been well known by this audience as evidenced by the achievement of 1,311 Instagram users who have followed the Elsphotographysub diagram as of January 23, 2020 and for some people who have used Elsphotographysub services.

Keywords: elsphotographysub; instagram; services; marketing.


Andrianto, N. (2018). Pesan Kreatif Iklan Televisi Dalam Bulan Ramadan: Analisis Semiotika Iklan Bahagianya adalah Bahagiaku. Jurnal Studi Komunikasi.
Christantyawati, N., Sufa, S. A., Susilo, D., & Putranto, T. D. (2018). METAMORFOSIS MEDIA KOMUNIKASI PEMASARAN PRODUK HASIL USAHA MIKRO KECIL DAN MENENGAH. Jurnal Terapan Abdimas.
Hamidi, J. (2004). Metode penelitian kualitatif. Malang: UMM Pres.
Indrasari, M., Hapsari, I. N., & Sukesi, S. (2019). Customer loyalty: effects of sales information system, marcomm, and brand ambassadors. Jurnal Studi Komunikasi, 3(2), 182–198.
Kriyantono, R. (2014). Teknik Praktis Riset Komunikasi. Prenada Media.
Mahardika, R. D., & Farida, F. (2019). Pengungkapan Diri pada Instagram Instastory. Jurnal Studi Komunikasi, 3(1).
McQuail, D. (2010). McQuail’s mass communication theory. Sage publications.
Pertiwi, A., Jusnita, R. A. E., & Maela, N. F. S. (2019). Ramadan dan Promosional: Strategi Komunikasi Pemasaran PT Unilever Indonesia Tbk. Jurnal Komunikasi Profesional.
Putra, B., & Prasetyo, I. (2017). Pemetaan Platform Media Komunikasi Pemasaran PT. Dyandra Promosindo dalam Ruang Publik di Surabaya. Jurnal Komunikasi Profesional.
Rafa’al, M. (2017). Gaya Komunikasi Pemasaran di Pemerintah: Promotion Mix Destinasi Tujuan Wisata Kabupaten Raja Ampat. Jurnal Studi Komunikasi.
Rony, N., & Panuju, R. (2018). Digital Media Hospital: Aplikasi Komunikasi Pemasaran Berbasiskan Daring. Jurnal Komunikasi Profesional.
Sugiyono. (2016). metodologi penelitian kuantitatif kualitatif dan R & D. In Bandung: Alfabeta.
Susilo, D., Prabowo, T. L., & Putranto, T. D. (2019). Communicating secure based feeling: Content analysis on indonesian police official account. International Journal of Engineering and Advanced Technology, 8(6), 2541–2543.
Susilo, D, & Kodir, A. (2016). Women’s Leadership through the Context of Rembang Movement. 2nd ICOCSPA Conference Proceeding. Retrieved from: Http://Repository. Unitomo. Ac. Id/992.
Susilo, Daniel, & Putranto, T. D. (2018). Indonesian Youth on Social Media: Study on Content Analysis.
Susilo, Daniel, Putranto, T. D., Neu, M. T. L. M., & Navarro, C. J. S. (2020). NAGEKEO WOMEN’S CULTURAL STRUGGLE AS A FLORES SUB-CULTURE AGAINST THE FLOW OF CIVILIZATION’S PROGRESS. Bricolage : Jurnal Magister Ilmu Komunikasi, 6(01), 001.