Visual Culture of Gong Luang in a New Dimension of Music Film for Escort Soul
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Abstract
This study aims to describe the visual culture of gong luang in a music film entitled “Kawyagita Mandala”. This film offers a visual position that meets the target audience. The visual culture of gong luang appears in a new dimension in the form of an interesting music film to study. The purpose of this research is to analyze the visual cultural icon of the gong luang in the transformation of a musical film. This study uses the theory of visual culture and mise-en-scene with a qualitative descriptive method. The technique of collecting primary data is from content analysis of music films, literature studies, and field studies through in-depth interviews with the film production team. The results of the study revealed that the cultural symbol of the gong luang tradition as music for the death of pitra yadnya (ngaben) appears as the main visual. Other additional visuals that appear are the visuals of musicians, resource persons and women meeting as a character driven film.
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