Strategi konten media sosial sm entertainment di indonesia melalui instagram
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Abstract
The K-Pop music industry continues to grow rapidly over time. This phenomenon, almost everyone knows what K-Pop is because of its very fast and rapid spread. SM (Entertainment Group) has grown internationally, and Indonesia is no exception. SM as a Korean entertainment agency company tries to stay in touch with fans in Indonesia by utilizing Instagram social media as a means of promotion. Through the social media used and the content created, SM idols have succeeded in attracting more fans in Indonesia and are increasingly recognized by Indonesian people. This study aims to find out how SM Entertainment's social media content strategy uses social media (Instagram) in promoting its idols in Indonesia. This research uses a descriptive qualitative approach with a case study method. The data was obtained from the results of in-depth interviews with one of SM Indonesia's business development companies. The results of this study stated that SM Entertainment Indonesia carried out social listening strategies, identify objectives, identify the challenges, idea content in planning content.
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