Corporate Value: Persona pada Company Profile PT. Kereta Api Indonesia
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Abstract
Kereta Api Indonesia is a train state-owned holding(BUMN). They create meaning by company profile video using Youtube. Companny profile is a business that explain the companny thoroughly. What is meant is the companys value as well as the value of the products. Researches will also discuss about the content of the video and also provide a detailed discussion in this study. This research uses qualitative method, that is by analytical descriptive method by looking at video recording companny profile of Kereta Api Indonesia.
Keywords: companny profile, train, corporate value
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Danesi, Marcel (2011), Pesan, Tanda , dan Makna, Jalasutra, Yogyakarta
Eriyanto, (2013), Analisis Naratif, Dasar-dasar Penerapannya dalam Analisis Teks Berita Media , Penerbit Kencana, Jakarta
Erianto, (2011), Analisis Isi , kencana media grup , Jakarta
Iriantara,Yosal,(2004), Community Relations, Konsep dan Aplikasinya, Simbiosa Rekatama media, Bandung
Rice,John & Brian Kokerman, (2003), Teknik Dasar Videografi, Sinar harapan, Jakarta
Sudjana, Nana, (2003), Teknologi Pengajaran Audio Visual, Sinar Baru Alqesindo, Bandung
Klaus, Krippendorf, (1993), Analisis Isi Pengantar Teori Dan Metodologi, PT.Raja Grafindo Persada , Jakarta
Kodir, Abdul and Susilo, Daniel. (2015). CSR dan PR: Sinergitas, Kritik, dan Diskursus Budaya Komunikasi Tanggung Jawab Perusahaan. Surabaya: CV. M- Brothers Indonesia.
Susilo, D., & Putranto, T. D. (2018). Indonesian Youth on Social Media: Study on Content Analysis. Proceedings of the 2017 International Seminar on Social Science and Humanities Research (SSHR 2017). doi:10.2991/sshr-17.2018.15
Published
2018-06-01
How to Cite
Muhammad, A. M., Prawiradiredja, S., & Fitriyah, I. (2018). Corporate Value: Persona pada Company Profile PT. Kereta Api Indonesia. Jurnal Komunikasi Profesional, 2(1). https://doi.org/10.25139/jkp.v2i1.843
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