Marketing Model of Halal Tourism Destination
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Keywords:
Zero Islamophobia; Halal Tourism; Spiritual Tourism; Government’s Main Program; Indonesia’s Main Identity
Abstract
Halal Tourism is a spirituality tourism monitored by government and marketed due to Indonesian Majority of Muslim religion invested their time and money for it. As the technology advancement occurred, it invites more visitors in Indonesia; therefore, finding marketing model is important to preserve the values of Halal Tourism in Indonesia. With qualitative content analysis, Author is able to examine the video structures ranging from visual, text, and meaning which would elaborate the essential element to be put in marketing model visualization. The analysis could build greater investment if the analysis result could influence the suggestion, and the suggestion is implemented in action. After all the Halal Tourism as spirituality tourism is also dynamic especially after COVID-19 Pandemic.
References
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Ainin, S., Feizollah, A., Anuar, N. B., & Abdullah, N. A. (2020a). Sentiment analyses of multilingual tweets on halal tourism. Tourism Management Perspectives, 34, 100658.
Ainin, S., Feizollah, A., Anuar, N. B., & Abdullah, N. A. (2020b). Sentiment analyses of multilingual tweets on halal tourism. Tourism Management Perspectives, 34. https://doi.org/10.1016/j.tmp.2020.100658
Alghamdi, A. A. (2020). Contribution of visual representation of islamic celebrations. WIT Transactions on the Built Environment, 197, 179–186. https://doi.org/10.2495/IHA200151
Andrian, W., Lalu, S., & Handry, S. A. (2021). Marketing Strategy of Khazanah Ramadhan Events in Promoting West Nusa Tenggara Province as a Halal Tourism Destination. IJISET-International Journal of …, 8(7), 368–378. http://eprints.unram.ac.id/id/eprint/25798%0Ahttp://eprints.unram.ac.id/25798/1/Jurnal B9 - IJISET - Andrian Wijanarko_ Lalu Suparman_ Handry Sudiartha A..pdf
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Bahadori, S. R., Torabi Farsani, N., & Shafiei, Z. (2019). Tourists’ views on Islamic spiritual tours (case study: Yazd, Iran). Journal of Islamic Marketing, 10(1), 323–335. https://doi.org/10.1108/JIMA-05-2017-0055
Bank Indonesia Team. (2018, October 19). Lombok: Destinasi Pariwisata Halal. https://youtu.be/ftkqQ8N5Aw4
Battour, M., Salaheldeen, M., Mady, K., & Elsotouhy, M. (2021). Halal Tourism: What Is Next For Sustainability? Journal of Islamic Tourism, 1, 79–90.
Bengtsson, M. (2016). How to plan and perform a qualitative study using content analysis. NursingPlus Open, 2. https://doi.org/10.1016/j.npls.2016.01.001
Buarque, B. (2022). The politics of fear: the shameless normalization of far-right discourses. Critical Discourse Studies, 1–3. https://doi.org/10.1080/17405904.2021.2022506
El Junusi, R. (2020). Digital marketing during the pandemic period; A study of islamic perspective. Journal of Digital Marketing and Halal Industry, 2(1), 15–28.
El-Gohary, H. (2016). Halal tourism, is it really Halal? In Tourism Management Perspectives. https://doi.org/10.1016/j.tmp.2015.12.013
Feizollah, A., Mostafa, M. M., Sulaiman, A., Zakaria, Z., & Firdaus, A. (2021). Exploring halal tourism tweets on social media. Journal of Big Data, 8(1). https://doi.org/10.1186/s40537-021-00463-5
Indonesia Baik ID Team. (2019, April 26). Konsep Pengembangan Pariwisata Halal di Indonesia. https://youtu.be/h0bPsP_Hgbk
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Junaidi, J. (2020). Halal-friendly tourism and factors influencing halal tourism. Management Science Letters, 10(8), 1755–1762.
Khan, M. H., Qazalbash, F., Adnan, H. M., Yaqin, L. N., & Khuhro, R. A. (2021). Trump and Muslims: A Critical Discourse Analysis of Islamophobic Rhetoric in Donald Trump’s Selected Tweets. SAGE Open, 11(1). https://doi.org/10.1177/21582440211004172
Kwag, S. il, Hur, U., & Ko, Y. D. (2021). Sustainable electric personal mobility: The design of a wireless charging infrastructure for urban tourism. Sustainability (Switzerland), 13(3), 1–16. https://doi.org/10.3390/su13031270
LeClerc T. (2022). Consumption, Wellness, and the Far Right. M/C Journal, 25(1). https://doi.org/https://doi.org/10.5204/mcj.2870
Mietzner, M. (2020). Authoritarian innovations in Indonesia: electoral narrowing, identity politics and executive illiberalism. Democratization, 27(6), 1021–1036. https://doi.org/10.1080/13510347.2019.1704266
Mostafavi, F., Zamani-Alavijeh, F., Mansourian, M., & Bastami, F. (2021). The promotion of healthy breakfast and snacks based on the social marketing model: a mixed-methods study. Journal of Health, Population and Nutrition, 40(1). https://doi.org/10.1186/s41043-021-00245-y
Ngo, H. (2020). Simulating the Lived Experience of Racism and Islamophobia: On ‘Embodied Empathy’ and Political Tourism. In Philosophies of Difference (pp. 107–123). Routledge. https://doi.org/10.4324/9780429461590-8
Panuju, R., & Susilo, D. (2019). Movie As An Environmental Conservation Media: Content Analysis On “Bumiku” (My Earth) Movie. International Journal of Scientific & Technology Research, 8(8).
Paramitha, P., & Suryaningsih, S. A. (2022). Analisis Label Halal pada Makanan Cepat Saji dalam Pengembangan Wisata Halal di Surabaya. Jurnal Ekonomika Dan Bisnis Islam, 4(3), 108–122. https://doi.org/10.26740/jekobi.v4n3.p108-122
Ponce, A. (2021). Outsiders at home: the politics of American Islamophobia. Ethnic and Racial Studies, 44(8), 1458–1460. https://doi.org/10.1080/01419870.2020.1847309
Siregar, K. H., & Ritonga, N. (2021). Pariwisata Halal: Justifikasi Pengembangan Pembangunan Pariwisata Berkelanjutan. JEpa, 6(1), 416–426. https://journal.pancabudi.ac.id/index.php/jepa/article/view/1124
Surwandono, S., Nursita, R. D., Diana, R., & Meiliyana, A. (2020). Polemik Kebijakan Wisata Halal Di Indonesia Serta Tinjauannya Dalam Maqashid Syariah. TSAQAFAH, 16(1), 91–108.
Susilo, D. (2022). Teori - teori Komunikasi Manusia. Gramedia.
Susilo, D., Christantyawati, N., Prasetyo, I. J., & Juraman, S. R. (2019). Content analysis of LINE application user: intersecting technology and social needed. Journal of Physics: Conference Series, 1175(1), 12224.
Susilo, D., de Leon, M. V., Dwi Putranto, T., & Kurnia Hartati, F. (2021). Food waste handling perception in Indonesia: communicating the sustainability of Food and environment. IOP Conference Series: Earth and Environmental Science, 892(1), 012109. https://doi.org/10.1088/1755-1315/892/1/012109
Susilo, D., Prabowo, T. L., & Putranto, T. D. (2019). Communicating secure based feeling: Content analysis on indonesian police official account. International Journal of Engineering and Advanced Technology. https://doi.org/10.35940/ijeat.F8377.088619
Susilo, D., & Putranto, T. D. (2018). Indonesian Youth on Social Media: Study on Content Analysis. https://doi.org/10.2991/sshr-17.2018.15
Susilo, D., & Putranto, T. D. (2021). Content analysis of instagram posts related to the performance of the national search and rescue agency in early 2021. Jurnal Komunikasi Profesional, 5(1).
Vargas-Sánchez, A., & Moral-Moral, M. (2019). Halal tourism: literature review and experts’ view. Journal of Islamic Marketing. https://doi.org/10.1108/JIMA-04-2017-0039
Wahyuni, T. (2021). WISATA SYARIAH DALAM UPAYA PENGEMBANGAN EKONOMI KREATIF BERBASIS POTENSI LOKAL. Journal of Islamic Tourism, Halal Food, Islamic Traveling, and Creative Economy, 1(2), 181–194. https://doi.org/10.21274/ar-rehla.v1i2.4348
Wannasiri, W., Siti, F. M., Farah, A., & Ungku, F. (2020). The readiness theme development from a case study in Thailand halal restaurants. Journal of Tourism, Hospitality and Culinary Arts, 12(1), 412–424.
WIDIYANTO, A. (2020). Religion and covid-19 in the era of post-truth: The case of indonesia. International Journal of Islamic Thought, 18, 1–12. https://doi.org/10.24035/IJIT.18.2020.176
Winarti, O. (2017). Halal Tourism in Indonesia: Does it attract only Muslim Tourists? Jurnal Studi Komunikasi, 1(3), 232–239.
Yasid, Farhan, F., & Andriansyah, Y. (2016). Factors affecting Muslim students awareness of halal products in Yogyakarta, Indonesia. International Review of Management and Marketing.
Zohir, H. (2020). The marketing of religious tourism: islamophobia hinders the efforts of professionals in the sector? Journal of Tourism and Heritage Research, 3(3), 401–406.
Ainin, S., Feizollah, A., Anuar, N. B., & Abdullah, N. A. (2020a). Sentiment analyses of multilingual tweets on halal tourism. Tourism Management Perspectives, 34, 100658.
Ainin, S., Feizollah, A., Anuar, N. B., & Abdullah, N. A. (2020b). Sentiment analyses of multilingual tweets on halal tourism. Tourism Management Perspectives, 34. https://doi.org/10.1016/j.tmp.2020.100658
Alghamdi, A. A. (2020). Contribution of visual representation of islamic celebrations. WIT Transactions on the Built Environment, 197, 179–186. https://doi.org/10.2495/IHA200151
Andrian, W., Lalu, S., & Handry, S. A. (2021). Marketing Strategy of Khazanah Ramadhan Events in Promoting West Nusa Tenggara Province as a Halal Tourism Destination. IJISET-International Journal of …, 8(7), 368–378. http://eprints.unram.ac.id/id/eprint/25798%0Ahttp://eprints.unram.ac.id/25798/1/Jurnal B9 - IJISET - Andrian Wijanarko_ Lalu Suparman_ Handry Sudiartha A..pdf
Awalia, H. (2017). Komodifikasi Pariwisata Halal NTB dalam Promosi Destinasi Wisata Islami di Indonesia. Jurnal Studi Komunikasi. https://doi.org/10.25139/jsk.v1i1.64
Bahadori, S. R., Torabi Farsani, N., & Shafiei, Z. (2019). Tourists’ views on Islamic spiritual tours (case study: Yazd, Iran). Journal of Islamic Marketing, 10(1), 323–335. https://doi.org/10.1108/JIMA-05-2017-0055
Bank Indonesia Team. (2018, October 19). Lombok: Destinasi Pariwisata Halal. https://youtu.be/ftkqQ8N5Aw4
Battour, M., Salaheldeen, M., Mady, K., & Elsotouhy, M. (2021). Halal Tourism: What Is Next For Sustainability? Journal of Islamic Tourism, 1, 79–90.
Bengtsson, M. (2016). How to plan and perform a qualitative study using content analysis. NursingPlus Open, 2. https://doi.org/10.1016/j.npls.2016.01.001
Buarque, B. (2022). The politics of fear: the shameless normalization of far-right discourses. Critical Discourse Studies, 1–3. https://doi.org/10.1080/17405904.2021.2022506
El Junusi, R. (2020). Digital marketing during the pandemic period; A study of islamic perspective. Journal of Digital Marketing and Halal Industry, 2(1), 15–28.
El-Gohary, H. (2016). Halal tourism, is it really Halal? In Tourism Management Perspectives. https://doi.org/10.1016/j.tmp.2015.12.013
Feizollah, A., Mostafa, M. M., Sulaiman, A., Zakaria, Z., & Firdaus, A. (2021). Exploring halal tourism tweets on social media. Journal of Big Data, 8(1). https://doi.org/10.1186/s40537-021-00463-5
Indonesia Baik ID Team. (2019, April 26). Konsep Pengembangan Pariwisata Halal di Indonesia. https://youtu.be/h0bPsP_Hgbk
InstitutoHalal Team. (2021). State of Global Islamic Economy Report 2020/2021. https://www.institutohalal.com/state-of-global-islamic-economy-report-2020-2021/
Junaidi, J. (2020). Halal-friendly tourism and factors influencing halal tourism. Management Science Letters, 10(8), 1755–1762.
Khan, M. H., Qazalbash, F., Adnan, H. M., Yaqin, L. N., & Khuhro, R. A. (2021). Trump and Muslims: A Critical Discourse Analysis of Islamophobic Rhetoric in Donald Trump’s Selected Tweets. SAGE Open, 11(1). https://doi.org/10.1177/21582440211004172
Kwag, S. il, Hur, U., & Ko, Y. D. (2021). Sustainable electric personal mobility: The design of a wireless charging infrastructure for urban tourism. Sustainability (Switzerland), 13(3), 1–16. https://doi.org/10.3390/su13031270
LeClerc T. (2022). Consumption, Wellness, and the Far Right. M/C Journal, 25(1). https://doi.org/https://doi.org/10.5204/mcj.2870
Mietzner, M. (2020). Authoritarian innovations in Indonesia: electoral narrowing, identity politics and executive illiberalism. Democratization, 27(6), 1021–1036. https://doi.org/10.1080/13510347.2019.1704266
Mostafavi, F., Zamani-Alavijeh, F., Mansourian, M., & Bastami, F. (2021). The promotion of healthy breakfast and snacks based on the social marketing model: a mixed-methods study. Journal of Health, Population and Nutrition, 40(1). https://doi.org/10.1186/s41043-021-00245-y
Ngo, H. (2020). Simulating the Lived Experience of Racism and Islamophobia: On ‘Embodied Empathy’ and Political Tourism. In Philosophies of Difference (pp. 107–123). Routledge. https://doi.org/10.4324/9780429461590-8
Panuju, R., & Susilo, D. (2019). Movie As An Environmental Conservation Media: Content Analysis On “Bumiku” (My Earth) Movie. International Journal of Scientific & Technology Research, 8(8).
Paramitha, P., & Suryaningsih, S. A. (2022). Analisis Label Halal pada Makanan Cepat Saji dalam Pengembangan Wisata Halal di Surabaya. Jurnal Ekonomika Dan Bisnis Islam, 4(3), 108–122. https://doi.org/10.26740/jekobi.v4n3.p108-122
Ponce, A. (2021). Outsiders at home: the politics of American Islamophobia. Ethnic and Racial Studies, 44(8), 1458–1460. https://doi.org/10.1080/01419870.2020.1847309
Siregar, K. H., & Ritonga, N. (2021). Pariwisata Halal: Justifikasi Pengembangan Pembangunan Pariwisata Berkelanjutan. JEpa, 6(1), 416–426. https://journal.pancabudi.ac.id/index.php/jepa/article/view/1124
Surwandono, S., Nursita, R. D., Diana, R., & Meiliyana, A. (2020). Polemik Kebijakan Wisata Halal Di Indonesia Serta Tinjauannya Dalam Maqashid Syariah. TSAQAFAH, 16(1), 91–108.
Susilo, D. (2022). Teori - teori Komunikasi Manusia. Gramedia.
Susilo, D., Christantyawati, N., Prasetyo, I. J., & Juraman, S. R. (2019). Content analysis of LINE application user: intersecting technology and social needed. Journal of Physics: Conference Series, 1175(1), 12224.
Susilo, D., de Leon, M. V., Dwi Putranto, T., & Kurnia Hartati, F. (2021). Food waste handling perception in Indonesia: communicating the sustainability of Food and environment. IOP Conference Series: Earth and Environmental Science, 892(1), 012109. https://doi.org/10.1088/1755-1315/892/1/012109
Susilo, D., Prabowo, T. L., & Putranto, T. D. (2019). Communicating secure based feeling: Content analysis on indonesian police official account. International Journal of Engineering and Advanced Technology. https://doi.org/10.35940/ijeat.F8377.088619
Susilo, D., & Putranto, T. D. (2018). Indonesian Youth on Social Media: Study on Content Analysis. https://doi.org/10.2991/sshr-17.2018.15
Susilo, D., & Putranto, T. D. (2021). Content analysis of instagram posts related to the performance of the national search and rescue agency in early 2021. Jurnal Komunikasi Profesional, 5(1).
Vargas-Sánchez, A., & Moral-Moral, M. (2019). Halal tourism: literature review and experts’ view. Journal of Islamic Marketing. https://doi.org/10.1108/JIMA-04-2017-0039
Wahyuni, T. (2021). WISATA SYARIAH DALAM UPAYA PENGEMBANGAN EKONOMI KREATIF BERBASIS POTENSI LOKAL. Journal of Islamic Tourism, Halal Food, Islamic Traveling, and Creative Economy, 1(2), 181–194. https://doi.org/10.21274/ar-rehla.v1i2.4348
Wannasiri, W., Siti, F. M., Farah, A., & Ungku, F. (2020). The readiness theme development from a case study in Thailand halal restaurants. Journal of Tourism, Hospitality and Culinary Arts, 12(1), 412–424.
WIDIYANTO, A. (2020). Religion and covid-19 in the era of post-truth: The case of indonesia. International Journal of Islamic Thought, 18, 1–12. https://doi.org/10.24035/IJIT.18.2020.176
Winarti, O. (2017). Halal Tourism in Indonesia: Does it attract only Muslim Tourists? Jurnal Studi Komunikasi, 1(3), 232–239.
Yasid, Farhan, F., & Andriansyah, Y. (2016). Factors affecting Muslim students awareness of halal products in Yogyakarta, Indonesia. International Review of Management and Marketing.
Zohir, H. (2020). The marketing of religious tourism: islamophobia hinders the efforts of professionals in the sector? Journal of Tourism and Heritage Research, 3(3), 401–406.
Published
2023-02-26
How to Cite
Sjuchro, D. W., Dewi, S., Sudarmi, Goeliling, A., & Abriani, A. (2023). Marketing Model of Halal Tourism Destination. Jurnal Komunikasi Profesional, 7(1), 65 - 80. https://doi.org/10.25139/jkp.v7i1.6014
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