The impact of @jharnabhagwani content as instagram influencer

  • Moh Gifari Sono Universitas Muhammadiyah Luwuk
  • Ardhi Goeliling Universitas Negeri Makassar
  • Irfandi Buamonabot Universitas Khairun
  • Tanti Widia Nurdiani Universitas Islam Raden Rahmat, Malang
  • Dendi Pratama Politeknik Bina Madani
Abstract views: 248 , PDF downloads: 260
Keywords: social media marketing; marketing communication; influencer

Abstract

Businesses around Instagram influencers involve using these individuals to promote products or services to their followers. Businesses collaborates with influencers in a number of ways, including sponsored posts, affiliate marketing, and brand partnerships. This research examines Influencer marketing role and the impact on social engagement. the analysis technique will be using Instagram Analytics tool. The analytics tool functioned to simplify the old literature’s formula. With using Toolzu Analytics, we don’t need to calculate with complicated formula anymore but getting a complete multi-category data. The results of study show from cosplay being seen as sexualizing hobby, socially awkward, childish, and weird, become an art activity using make-up and show a real costume dress with good crafting and make-up. It’s also a proof that content can be visually pleasing without overdose of sexualization. It is also pretty unique that despite her strong domination of cosplay content, she managed to bring trend of business, education, and vegan from her top user’s interest.

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Published
2023-04-20
How to Cite
Sono, M. G., Goeliling, A., Buamonabot, I., Nurdiani, T. W., & Pratama, D. (2023). The impact of @jharnabhagwani content as instagram influencer. Jurnal Komunikasi Profesional, 7(2), 167 - 180. https://doi.org/10.25139/jkp.v7i2.6205
Section
Articles

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