The impact of @jharnabhagwani content as instagram influencer
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Keywords:
social media marketing; marketing communication; influencer
Abstract
Businesses around Instagram influencers involve using these individuals to promote products or services to their followers. Businesses collaborates with influencers in a number of ways, including sponsored posts, affiliate marketing, and brand partnerships. This research examines Influencer marketing role and the impact on social engagement. the analysis technique will be using Instagram Analytics tool. The analytics tool functioned to simplify the old literature’s formula. With using Toolzu Analytics, we don’t need to calculate with complicated formula anymore but getting a complete multi-category data. The results of study show from cosplay being seen as sexualizing hobby, socially awkward, childish, and weird, become an art activity using make-up and show a real costume dress with good crafting and make-up. It’s also a proof that content can be visually pleasing without overdose of sexualization. It is also pretty unique that despite her strong domination of cosplay content, she managed to bring trend of business, education, and vegan from her top user’s interest.
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Susilo, D., & Putranto, T. D. (2021). Content analysis of instagram posts related to the performance of the national search and rescue agency in early 2021. Jurnal Komunikasi Profesional, 5(1). https://doi.org/10.25139/jkp.v5i1.3463
Susilo, D., Putranto, T. D., & Garcia, E. M. A. (2021). Digital Media Studies Perspectives on Japan Performing Arts on Instagram @performance.jpa. Ayumi : Jurnal Budaya, Bahasa Dan Sastra, 8(2), 91–107. https://doi.org/10.25139/ayumi.v8i2.3867
Susilo, D., Putranto, T. D., & Navarro, C. J. S. (2021). MS Glow For Men: Digital Marketing Strategy on Men’s Facial Care Products. Sinergi: Jurnal Ilmiah Ilmu Manajemen, 11(1), 2021.
Teguh Dwi Putranto, Daniel Susilo, Bagong Suyanto, & Septi Ariadi. (2022). Indonesian millennials: Building metrosexual capitalist industry through Instagram# cowokmilenial. Plaridel, 2(19), 29–54.
Vardell, E., Wang, T., & Thomas, P. A. (2022). “I found what I needed, which was a supportive community”: an ethnographic study of shared information practices in an online cosplay community. Journal of Documentation, 78(3). https://doi.org/10.1108/JD-02-2021-0034
Vikarchuk, O., & Yushkevych, O. (2021). FEATURES OF MODERN TOOLS OF INTERNET MARKETING. Economics. Management. Innovations, 2(29). https://doi.org/10.35433/issn2410-3748-2021-2(29)-1
Zhang, H., Zang, Z., Zhu, H., Uddin, M. I., & Amin, M. A. (2022). Big data-assisted social media analytics for business model for business decision making system competitive analysis. Information Processing and Management, 59(1). https://doi.org/10.1016/j.ipm.2021.102762
Aino-Kaisa, K. (2019). Gender and the superhero narrative. Journal of Gender Studies, 28(6). https://doi.org/10.1080/09589236.2019.1617967
C Giunta. (2020). Digital Marketing Platform Tools, Generation Z, and Cultural Considerations. Journal of Marketing Development and Competitiveness, 14(2). https://doi.org/10.33423/jmdc.v14i2.2834
Chen, J. Y.-H. (2020). Bleeding Puppets: Transmediating Genre in Pili Puppetry. M/C Journal, 23(5). https://doi.org/10.5204/mcj.1681
Coco, S. L., & Eckert, S. (2020). #sponsored: Consumer insights on social media influencer marketing. Public Relations Inquiry, 9(2), 177–194. https://doi.org/10.1177/2046147X20920816
Daudi, A. (2022). The Culture of Narcissism: A Philosophical Analysis of “Fitspiration” and the Objectified Self. Physical Culture and Sport, Studies and Research, 94(1). https://doi.org/10.2478/pcssr-2022-0005
De Leon, M. V., Atienza, R. P., & Susilo, D. (2020). Influence of self-service technology (SST) service quality dimensions as a second-order factor on perceived value and customer satisfaction in a mobile banking application. Cogent Business & Management, 7(1). https://doi.org/10.1080/23311975.2020.1794241
Glebova, E. A., Bgantseva, I. v., Tislenkova, I. A., & Tikhaeva, V. v. (2020). Internetization of modern youth subculture. Vestnik of Samara State Technical University Psychological and Pedagogical Sciences, 17(3). https://doi.org/10.17673/vsgtu-pps.2020.3.2
Khamis, S., Ang, L., & Welling, R. (2017). Self-branding, ‘micro-celebrity’ and the rise of Social Media Influencers. Celebrity Studies, 8(2), 191–208. https://doi.org/10.1080/19392397.2016.1218292
Larasati, J. A., & Susilo, D. (2021). Influence of Rose All Day Instagram Sales Promotion Message And Endorsement By Beauty Influencer on Followers Buying Intention. Jurnal Riset Komunikasi, 4(2), 215–231. https://doi.org/10.38194/jurkom.v4i2.350
McArthur, J. A. (2009). Digital Subculture. Journal of Communication Inquiry, 33(1). https://doi.org/10.1177/0196859908325676
Muruganantham, A., & Gandhi, G. M. (2020). Framework for Social Media Analytics based on Multi-Criteria Decision Making (MCDM) model. Multimedia Tools and Applications, 79(5–6). https://doi.org/10.1007/s11042-019-7470-2
Octaviana, V., Susilo, D., & Vidal, M. J. A. (2021). The influence of the dare to be bare campaign on brand image on instagram @raikubeauty. Sinergi : Jurnal Ilmiah Ilmu Manajemen, 11(2), 1–17. https://doi.org/10.25139/sng.v11i2.4136
Priadana, A., & Murdiyanto, A. W. (2020). Analisis Waktu Terbaik untuk Menerbitkan Konten di Instagram untuk Menjangkau Audiens. Jurnal Penelitian Pers Dan Komunikasi Pembangunan, 24(1). https://doi.org/10.46426/jp2kp.v24i1.118
Pushkareva, T. v., & Agaltsova, D. v. (2021). Cosplay phenomenon: Archaic forms and updated meanings. Rupkatha Journal on Interdisciplinary Studies in Humanities, 13(3). https://doi.org/10.21659/rupkatha.v13n3.26
Rouse, L., & Salter, A. (2021). Cosplay on Demand? Instagram, OnlyFans, and the Gendered Fantrepreneur. Social Media and Society, 7(3). https://doi.org/10.1177/20563051211042397
Silvio, T. (2006). Informationalized affect: The body in taiwanese digital video puppetry and COSplay. In Embodied Modernities: Corporeality, Representation, and Chinese Cultures.
Smith, D., Stannard, C., & Kuttruff, J. T. (2020). Closet cosplay: Everyday expressions of science fiction and fantasy fandom among women. Fashion, Style and Popular Culture, 7(1). https://doi.org/10.1386/fspc_00004_1
Susilo, D. (2021). AKSI-AKSI WARGANET PADA BERITA DARING: Cabaran pada Studi Posfeminisme dan Politik. Airlangga University Press.
Susilo, D., & Putranto, T. D. (2021). Content analysis of instagram posts related to the performance of the national search and rescue agency in early 2021. Jurnal Komunikasi Profesional, 5(1). https://doi.org/10.25139/jkp.v5i1.3463
Susilo, D., Putranto, T. D., & Garcia, E. M. A. (2021). Digital Media Studies Perspectives on Japan Performing Arts on Instagram @performance.jpa. Ayumi : Jurnal Budaya, Bahasa Dan Sastra, 8(2), 91–107. https://doi.org/10.25139/ayumi.v8i2.3867
Susilo, D., Putranto, T. D., & Navarro, C. J. S. (2021). MS Glow For Men: Digital Marketing Strategy on Men’s Facial Care Products. Sinergi: Jurnal Ilmiah Ilmu Manajemen, 11(1), 2021.
Teguh Dwi Putranto, Daniel Susilo, Bagong Suyanto, & Septi Ariadi. (2022). Indonesian millennials: Building metrosexual capitalist industry through Instagram# cowokmilenial. Plaridel, 2(19), 29–54.
Vardell, E., Wang, T., & Thomas, P. A. (2022). “I found what I needed, which was a supportive community”: an ethnographic study of shared information practices in an online cosplay community. Journal of Documentation, 78(3). https://doi.org/10.1108/JD-02-2021-0034
Vikarchuk, O., & Yushkevych, O. (2021). FEATURES OF MODERN TOOLS OF INTERNET MARKETING. Economics. Management. Innovations, 2(29). https://doi.org/10.35433/issn2410-3748-2021-2(29)-1
Zhang, H., Zang, Z., Zhu, H., Uddin, M. I., & Amin, M. A. (2022). Big data-assisted social media analytics for business model for business decision making system competitive analysis. Information Processing and Management, 59(1). https://doi.org/10.1016/j.ipm.2021.102762
Published
2023-04-20
How to Cite
Sono, M. G., Goeliling, A., Buamonabot, I., Nurdiani, T. W., & Pratama, D. (2023). The impact of @jharnabhagwani content as instagram influencer. Jurnal Komunikasi Profesional, 7(2), 167 - 180. https://doi.org/10.25139/jkp.v7i2.6205
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