Digital bank transformation: A content analysis of SEABank
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Keywords:
SEABank; Digital Bank; Content Analysis; Financial Literacy; Digital Security; Open Marketing
Abstract
SEABank is the new digital bank that gives offer with benefit to the customers and predicting their customers capacity well. Though conventional bank also have digital system, SEABank and conventional bank have few differences in features and financial cost. Through Krippendorf content analysis, the topic will be explored moderately and easy to read. The fact that the knowledge and capabilities gap between youngsters and elders make this topic functional for different perspective for SEABank and other digital bank users. The content analysis shows us that even in the middle of dynamic in digital bank and conventional bank, financial literacy will be affected.
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Adhitya Karel Maulaya, & Junadhi. (2022). Analisis Sentimen Menggunakan Support Vector Machine Masyarakat Indonesia Di Twitter Terkait Bjorka. Jurnal CoSciTech (Computer Science and Information Technology), 3(3). https://doi.org/10.37859/coscitech.v3i3.4358
Aggarwal, S., & Kumar, N. (2021). History of blockchain-Blockchain 1.0: Currency☆. In Advances in Computers (Vol. 121). https://doi.org/10.1016/bs.adcom.2020.08.008
Bordo, M. D. (2022). Central Bank Digital Currency in Historical Perspective: Another Crossroad in Monetary History. Capitalism: A Journal of History and Economics, 3(2). https://doi.org/10.1353/cap.2022.0015
De Leon, M. V. (2019). Factors influencing behavioural intention to use mobile banking among retail banking clients. Jurnal Studi Komunikasi, 3(2), 118. https://doi.org/10.25139/jsk.v3i2.1469
De Leon, M. V., Atienza, R. P., & Susilo, D. (2020). Influence of self-service technology (SST) service quality dimensions as a second-order factor on perceived value and customer satisfaction in a mobile banking application. Cogent Business & Management, 7(1). https://doi.org/10.1080/23311975.2020.1794241
Devira Prastiwi. (2022). 8 Fakta Terkait Kemunculan Hacker Bjorka yang Bocorkan Data Penting Indonesia. Https://Www.Liputan6.Com/News/Read/5067499/8-Fakta-Terkait-Kemunculan-Hacker-Bjorka-Yang-Bocorkan-Data-Penting-Indonesia.
Fahimi, D. Al, Syam, N. K., & Waty, C. (2021). Analisis Konten: Nilai-Nilai Dakwah Dalam Film Nusa dan Rara. Prosiding Komunikasi Penyiaran Islam, 0(0).
Hidayat, E., Susilo, D., & Anggoro, T. (2023). Strategi Komunikasi Tentara dalam Upaya Membantu Pengamanan Pilkades Serentak di Kabupaten Ciamis. Jurnal Komunikasi Profesional, 7(1), 121–133. https://doi.org/10.25139/jkp.v7i1.6056
Indah, F., Sidabutar, A. Q., & ... (2022). Peran Cyber Security Terhadap Keamanan Data Penduduk Negara Indonesia (Studi Kasus: Hacker Bjorka). Jurnal Bidang ….
Jayani, D. H. (2021). Pengguna Bank Digital di Indonesia Diproyeksi Capai 748 Juta pada 2026. Databoks.Katadata.Co.Id.
Kurniawan, D., & Maujuhan Syah, A. (2022). The Impact of Bjorka Hacker on the Psychology of the Indonesian Society and Government in a Psychological Perspective. CONSEILS: Jurnal Bimbingan Dan Konseling Islam, 2(2). https://doi.org/10.55352/bki.v2i2.627
Mario Saskara, P., & Moch Rizal, H. (2023). Pengembangan Business Model Canvas untuk Menciptakan Competitive Advantage Seabank Indonesia. Jurnal Impresi Indonesia, 2(1). https://doi.org/10.58344/jii.v2i1.1921
Ögren, A. (2020). Currency unions. In Handbook of the History of Money and Currency (pp. 747–770). Springer Singapore. https://doi.org/10.1007/978-981-13-0596-2_28
Peneder, M. (2022). Digitization and the evolution of money as a social technology of account. Journal of Evolutionary Economics, 32(1). https://doi.org/10.1007/s00191-021-00729-4
Prasetya, M., & Susilo, D. (2022). The effect of content marketing on purchase intention through customer engagement as variable mediation. Jurnal Komunikasi Profesional, 6(5), 423–434.
Ramanathan, B., Roland, C., & Romano, K. (2014). Philippines Late to Join Digital Banking, but Change is Coming. Mckinsey and Company.
Sakir, N., Jaya, J. N. U., & Wahyuni, N. (2022). Penerapan Metode Pieces Framework Sebagai Evaluasi Tingkat Kepuasan Pengguna Aplikasi Seabank di Balikpapan. JURIKOM (Jurnal Riset Komputer), 9(2). https://doi.org/10.30865/jurikom.v9i2.4047
Schmidt-Jessa, K. (2022). The impact of COVID-19 on digital-only banks: are they winners or losers? Journal of Banking Regulation. https://doi.org/10.1057/s41261-022-00198-0
Shin, J. W. (2021). Mediating effect of satisfaction in the relationship between customer experience and intention to reuse digital banks in Korea. Social Behavior and Personality, 49(2). https://doi.org/10.2224/SBP.9753
Suharbi, M. A., & Margono, H. (2022). Kebutuhan transformasi bank digital Indonesia di era revolusi industri 4.0. Fair Value: Jurnal Ilmiah Akuntansi Dan Keuangan, 4(10). https://doi.org/10.32670/fairvalue.v4i10.1758
Surya, H., Andung, P. A., & Tuhana, V. E. (2021). KOMUNIKASI KORPORASI DALAM KAMPANYE DIGITAL PROGRAM QRIS LEMBAGA BANK INDONESIA NTT. Jurnal Digital Media Dan Relationship, 3(2). https://doi.org/10.51977/jdigital.v3i2.485
Susilo, D., Christantyawati, N., Joko Prasetyo, I., & Rodrick Juraman, S. (2019). Content analysis of LINE application user: Intersecting technology and social needed. Journal of Physics: Conference Series, 1175(1). https://doi.org/10.1088/1742-6596/1175/1/012224
Susilo, D., Prabowo, T. L., & Putranto, T. D. (2019). Communicating secure based feeling: Content analysis on indonesian police official account. International Journal of Engineering and Advanced Technology, 8(6). https://doi.org/10.35940/ijeat.F8377.088619
Susilo, D., & Wijaya, J. E. (2023). Activities and development of marketing communication in sales of insurance products post-covid-19 pandemic. SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan, 2(3), 879–888.
Sutikno, T., & Stiawan, D. (2022). Cyberattacks and data breaches in Indonesia by Bjorka: hacker or data collector? Bulletin of Electrical Engineering and Informatics, 11(6). https://doi.org/10.11591/eei.v11i6.4854
Temelkov, Z. (2020). Differences Between Traditional Bank Model and Fintech Based Digital Bank and Neobanks Models. SocioBrains, 5721(74).
Thehawijaya, J. A., & Susilo, D. (2023). Sales promotion message appeal and brand ambassador effects toward tokopedia’s purchase intention. SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan, 2(2), 475–484.
Valentino, U., Annisa Noven, S., Ekonomi dan Bisnis, F., Padjadjaran, U., Kunci, K., Syariah, B., Digital, B., & Digital Syariah Saran, B. (2022). Digitalisasi dan Keberlangsungan UMKM Kuliner Halal Selama Pandemi Covid-19. Jurnal Ilmiah Ekonomi Islam, 8(02).
Yani, W. O. N., Yudhakusuma, D., & ... (2021). Persepsi Komunikasi Layanan Digital Bank. Jurnal Sosial Politik ….
Yusuf, M., Sumarno, & Komarudin, P. (2022). Bank Digital Syariah Di Indonesia : Telaah Regulasi Dan Perlindungan Nasabah. Jurnal Ekonomi Islam, 13(2).
Zams, B. M., Indrastuti, R., Pangersa, A. G., Hasniawati, N. A., Zahra, F. A., & Fauziah, I. A. (2020). Designing central bank digital currency for Indonesia: The delphi-analytic network process. Buletin Ekonomi Moneter Dan Perbankan, 23(3). https://doi.org/10.21098/BEMP.V23I3.1351
Zhang, T., & Huang, Z. (2022). Blockchain and central bank digital currency. ICT Express, 8(2). https://doi.org/10.1016/j.icte.2021.09.014
Published
2023-06-02
How to Cite
Harahap, E. F., Arimbawa, I. G. A. P., Sucandrawati, N. L. K. A. S., Nurdiani, T. W., & Anantadjaya, S. P. (2023). Digital bank transformation: A content analysis of SEABank. Jurnal Komunikasi Profesional, 7(3), 383 - 395. https://doi.org/10.25139/jkp.v7i3.6363
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