The sustainability development dilemma in green public relations: part of CSR failure?

  • Muhammad Najib Husain Universitas Halu Oleo
  • Erni Febrina Harahap Universitas Bung Hatta
  • Youna Chatrine Bachtiar Universitas Esa Unggul
  • Prety Diawati Universitas Logistik dan Bisnis Internasional
  • Ernesto R.N. Santos Technological University of Panama
Abstract views: 851 , PDF downloads: 337
Keywords: literature review; mapping; qualitative analysis; theranos; vosviewer analysis


This study explores the intricate intersection of sustainability development and green public relations (PR) within corporate social responsibility (CSR). Despite significant technological advancements in contemporary society, numerous organisations still face challenges in effectively implementing their CSR efforts, thereby impacting their social credibility. The author investigate the case of Theranos, a well-known company that exemplified failure in this domain, using VOSviewer as an analytical tool. Theranos serves as a singular case study for our analysis. Its downfall serves as a cautionary tale, highlighting the risks associated with companies that exploit sustainable development solely for their ambitious goals. Our study underscores the importance of integrating sustainable practices into company operations and viewing sustainability as an integral component rather than merely acknowledging its value superficially. This article examines moral and ethical concerns and best practices in green public relations, offering insights into the challenges organisations face in pursuing genuine sustainability and social responsibility.


Boatwright, B. C. (2022). Exploring online opinion leadership in the network paradigm: An analysis of influential users on Twitter shaping conversations around anthem protests by prominent athletes. Public Relations Review, 48(4), 102229.
Capizzo, L., & Madden, S. (2022). Organising community: Activist public relations as place-making. Public Relations Review, 48(5), 102260.
Chen, Y.-R. R., Hung-Baesecke, C.-J. F., & Cheng, Y. (2023). When non-CSR-themed social media influencers endorse corporate CSR initiatives: Effects of publics' perceived influencer characteristics and leadership. Public Relations Review, 49(1), 102288.
Cho, M., Xu, S., & Boatwright, B. (2023). A personal-communicative evaluation approach to CEO advocacy & employee relations. Public Relations Review, 49(2), 102295.
Chomać-Pierzecka, E., Sobczak, A., & Urbańczyk, E. (2022). RES Market Development and Public Awareness of the Economic and Environmental Dimension of the Energy Transformation in Poland and Lithuania. Energies, 15(15), 5461.
Clark, T., Dodson, S., Guivarra, N., & Hunt, Y. W. (2022). "I want to create change; I want to create impact": Personal-activism narratives of Indigenous Australian women working in public relations. Public Relations Review, 48(1), 102135.
DiRusso, C., Buckley, C., Diddi, P., Dardis, F. E., Vafeiadis, M., & Eng, N. (2022). Designing effective corporate social advocacy campaigns using valence, arousal, and issue salience. Public Relations Review, 48(3), 102207.
Dong, C., Zheng, Q., & Morehouse, J. (2023). What do we know about government public relations (GPR)? A systematic review of GPR in public relations literature. Public Relations Review, 49(1), 102284.
Elgueta-Ruiz, A., & Martínez-Ortiz, J. (2022). Public relations in the new millennium: Towards a synoptic view of fifteen years of research in Public Relations Review in the 21st century (2000–2014). Public Relations Review, 48(2), 102175.
Harness, D. (2023). The constant report: Everything, everywhere, all at once? Public Relations Review, 49(5), 102387.
Harrison, V. S. (2023). The communicative power of nonprofit actions and values: A pilot study of dialogic stewardship. Public Relations Review, 49(1), 102280.
Harrison, V. S., Vafeiadis, M., Diddi, P., Buckley, C., & Dardis, F. E. (2022). Understanding how corporate social responsibility partnership factors influence nonprofit supportive intentions. Public Relations Review, 48(5), 102184.
Ihm, J. (2022). How individuals use nonprofit organisations' social media pages: Understanding functions and networks from individual posts for social change. Public Relations Review, 48(5), 102252.
Ivanitskaya, L. V, & Erzikova, E. V. (2023). Social construction of public relations knowledge by academic institutions worldwide: A bibliometric network analysis. Public Relations Review, 49(4), 102361.
Jiang, Y., & Park, H. (2022). Mapping networks in corporate social responsibility communication on social media: A new approach to exploring the influence of communication tactics on public responses. Public Relations Review, 48(1), 102143.
Jong, W., & van der Linde, V. (2022). Clean diesel and dirty scandal: The echo of Volkswagen's dieselgate in an intra-industry setting. Public Relations Review, 48(1), 102146.
Kice, B., & Klyueva, A. (2022). Asking for trouble with pure accommodation: Paracrises as rhetorical situations. Public Relations Review, 48(4), 102210.
Kim, Y., & Bhalla, N. (2022). A two-path model of the impact of LGBTQ+ diversity CSR levels on public response. Public Relations Review, 48(3), 102203.
Krishna, A., & Amazeen, M. A. (2022). Narrative counters: Understanding the efficacy of narratives in combating anecdote-based vaccine misinformation. Public Relations Review, 48(5), 102251.
Lai, C.-H., & Yu, R. P. (2022). How do public organisations communicate their alliances on Facebook, and how does the public react? A longitudinal analysis. Public Relations Review, 48(1), 102144.
Lane, A. (2023). Towards a theory of organisational storytelling for public relations: An engagement perspective. Public Relations Review, 49(1), 102297.
Lim, J. R., & Lee, S. Y. (2022). Creating shared value (CSV) and mutually beneficial relationships to address societal issues and develop corporate competitive advantage: A case study of Yuhan-Kimberly and an ageing population. Public Relations Review, 48(4), 102225.
Macnamara, J. (2023). A call for reconfiguring evaluation models, pedagogy, and practice: Beyond reporting media-centric outputs and fake impact scores. Public Relations Review, 49(2), 102311.
Meyer, P. (2022). Transparency and strategic promotion: How court press releases facilitate judicial agenda-building in Germany. Public Relations Review, 48(4), 102228.
Monehin, D., & Diers-Lawson, A. (2022). Pragmatic optimism, crisis leadership, and contingency theory: A view from the C-suite. Public Relations Review, 48(4), 102224.
Morehouse, J., & Saffer, A. J. (2023). Putting stakeholders' engagement in the equation: Proposing the integrated network engagement model. Public Relations Review, 49(1), 102291.
Oh, H. J., Cha, Y., & Kim, J.-N. (2023). Fans, friends, critics, and foes: How CSR-based stakeholder segmentation differentiates perceived corporate ethics, trust, and perceived brand quality. Public Relations Review, 49(2), 102317.
Prahl, A., Duffy, A., & Min, C. L. H. (2023). Commentary is free: Issue management and gaining capital with thought leadership. Public Relations Review, 49(1), 102277.
Sule, S. Y., & Ridwanullah, A. O. (2023). The evolution of strategic communication: practices and reflections in Nigeria. Public Relations Review, 49(2), 102323.
Tutton, J., & Brand, V. (2023). Should business have 'a sense of morality'?: Company director views on corporate engagement with socio-political issues. Public Relations Review, 49(1), 102278.
Vollero, A., Yin, J., & Siano, A. (2022). Convergence or divergence? A comparative analysis of CSR communication by leading firms in Asia, Europe, and North America. Public Relations Review, 48(1), 102142.
Wei, L., & Diddi, P. (2022). Morality rules: Understanding the role of prior reputation in consequences of scansis. Public Relations Review, 48(1), 102147.
Wolf, K., & Theunissen, P. (2023). One voice or multi-issue movement? Exploring the role of bonding and bridging social capital within the COVID-19 antivax movement. Public Relations Review, 49(2), 102316.
Xu, M., Cropp, F., & Cameron, G. T. (2023). Dissecting moral judgements: Using moral foundation theory to advance the contingency continuum. Public Relations Review, 49(4), 102370.
Yudarwati, G. A., & Gregory, A. (2022). Improving government communication and empowering rural communities: Combining public relations and development communication approaches. Public Relations Review, 48(3), 102200.
How to Cite
Husain, M. N., Harahap, E. F., Bachtiar, Y. C., Diawati, P., & Santos, E. R. (2023). The sustainability development dilemma in green public relations: part of CSR failure?. Jurnal Studi Komunikasi, 7(3), 759 - 778.

Most read articles by the same author(s)