The sustainability development dilemma in green public relations: part of CSR failure?
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Keywords:
literature review; mapping; qualitative analysis; theranos; vosviewer analysis
Abstract
This study explores the intricate intersection of sustainability development and green public relations (PR) within corporate social responsibility (CSR). Despite significant technological advancements in contemporary society, numerous organisations still face challenges in effectively implementing their CSR efforts, thereby impacting their social credibility. The author investigate the case of Theranos, a well-known company that exemplified failure in this domain, using VOSviewer as an analytical tool. Theranos serves as a singular case study for our analysis. Its downfall serves as a cautionary tale, highlighting the risks associated with companies that exploit sustainable development solely for their ambitious goals. Our study underscores the importance of integrating sustainable practices into company operations and viewing sustainability as an integral component rather than merely acknowledging its value superficially. This article examines moral and ethical concerns and best practices in green public relations, offering insights into the challenges organisations face in pursuing genuine sustainability and social responsibility.
References
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Cho, M., Xu, S., & Boatwright, B. (2023). A personal-communicative evaluation approach to CEO advocacy & employee relations. Public Relations Review, 49(2), 102295. https://doi.org/10.1016/j.pubrev.2023.102295
Chomać-Pierzecka, E., Sobczak, A., & Urbańczyk, E. (2022). RES Market Development and Public Awareness of the Economic and Environmental Dimension of the Energy Transformation in Poland and Lithuania. Energies, 15(15), 5461. https://doi.org/10.3390/en15155461
Clark, T., Dodson, S., Guivarra, N., & Hunt, Y. W. (2022). "I want to create change; I want to create impact": Personal-activism narratives of Indigenous Australian women working in public relations. Public Relations Review, 48(1), 102135. https://doi.org/10.1016/j.pubrev.2021.102135
DiRusso, C., Buckley, C., Diddi, P., Dardis, F. E., Vafeiadis, M., & Eng, N. (2022). Designing effective corporate social advocacy campaigns using valence, arousal, and issue salience. Public Relations Review, 48(3), 102207. https://doi.org/10.1016/j.pubrev.2022.102207
Dong, C., Zheng, Q., & Morehouse, J. (2023). What do we know about government public relations (GPR)? A systematic review of GPR in public relations literature. Public Relations Review, 49(1), 102284. https://doi.org/10.1016/j.pubrev.2022.102284
Elgueta-Ruiz, A., & Martínez-Ortiz, J. (2022). Public relations in the new millennium: Towards a synoptic view of fifteen years of research in Public Relations Review in the 21st century (2000–2014). Public Relations Review, 48(2), 102175. https://doi.org/10.1016/j.pubrev.2022.102175
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Harrison, V. S. (2023). The communicative power of nonprofit actions and values: A pilot study of dialogic stewardship. Public Relations Review, 49(1), 102280. https://doi.org/10.1016/j.pubrev.2022.102280
Harrison, V. S., Vafeiadis, M., Diddi, P., Buckley, C., & Dardis, F. E. (2022). Understanding how corporate social responsibility partnership factors influence nonprofit supportive intentions. Public Relations Review, 48(5), 102184. https://doi.org/10.1016/j.pubrev.2022.102184
Ihm, J. (2022). How individuals use nonprofit organisations' social media pages: Understanding functions and networks from individual posts for social change. Public Relations Review, 48(5), 102252. https://doi.org/10.1016/j.pubrev.2022.102252
Ivanitskaya, L. V, & Erzikova, E. V. (2023). Social construction of public relations knowledge by academic institutions worldwide: A bibliometric network analysis. Public Relations Review, 49(4), 102361. https://doi.org/10.1016/j.pubrev.2023.102361
Jiang, Y., & Park, H. (2022). Mapping networks in corporate social responsibility communication on social media: A new approach to exploring the influence of communication tactics on public responses. Public Relations Review, 48(1), 102143. https://doi.org/10.1016/j.pubrev.2021.102143
Jong, W., & van der Linde, V. (2022). Clean diesel and dirty scandal: The echo of Volkswagen's dieselgate in an intra-industry setting. Public Relations Review, 48(1), 102146. https://doi.org/10.1016/j.pubrev.2022.102146
Kice, B., & Klyueva, A. (2022). Asking for trouble with pure accommodation: Paracrises as rhetorical situations. Public Relations Review, 48(4), 102210. https://doi.org/10.1016/j.pubrev.2022.102210
Kim, Y., & Bhalla, N. (2022). A two-path model of the impact of LGBTQ+ diversity CSR levels on public response. Public Relations Review, 48(3), 102203. https://doi.org/10.1016/j.pubrev.2022.102203
Krishna, A., & Amazeen, M. A. (2022). Narrative counters: Understanding the efficacy of narratives in combating anecdote-based vaccine misinformation. Public Relations Review, 48(5), 102251. https://doi.org/10.1016/j.pubrev.2022.102251
Lai, C.-H., & Yu, R. P. (2022). How do public organisations communicate their alliances on Facebook, and how does the public react? A longitudinal analysis. Public Relations Review, 48(1), 102144. https://doi.org/10.1016/j.pubrev.2021.102144
Lane, A. (2023). Towards a theory of organisational storytelling for public relations: An engagement perspective. Public Relations Review, 49(1), 102297. https://doi.org/10.1016/j.pubrev.2023.102297
Lim, J. R., & Lee, S. Y. (2022). Creating shared value (CSV) and mutually beneficial relationships to address societal issues and develop corporate competitive advantage: A case study of Yuhan-Kimberly and an ageing population. Public Relations Review, 48(4), 102225. https://doi.org/10.1016/j.pubrev.2022.102225
Macnamara, J. (2023). A call for reconfiguring evaluation models, pedagogy, and practice: Beyond reporting media-centric outputs and fake impact scores. Public Relations Review, 49(2), 102311. https://doi.org/10.1016/j.pubrev.2023.102311
Meyer, P. (2022). Transparency and strategic promotion: How court press releases facilitate judicial agenda-building in Germany. Public Relations Review, 48(4), 102228. https://doi.org/10.1016/j.pubrev.2022.102228
Monehin, D., & Diers-Lawson, A. (2022). Pragmatic optimism, crisis leadership, and contingency theory: A view from the C-suite. Public Relations Review, 48(4), 102224. https://doi.org/10.1016/j.pubrev.2022.102224
Morehouse, J., & Saffer, A. J. (2023). Putting stakeholders' engagement in the equation: Proposing the integrated network engagement model. Public Relations Review, 49(1), 102291. https://doi.org/10.1016/j.pubrev.2023.102291
Oh, H. J., Cha, Y., & Kim, J.-N. (2023). Fans, friends, critics, and foes: How CSR-based stakeholder segmentation differentiates perceived corporate ethics, trust, and perceived brand quality. Public Relations Review, 49(2), 102317. https://doi.org/10.1016/j.pubrev.2023.102317
Prahl, A., Duffy, A., & Min, C. L. H. (2023). Commentary is free: Issue management and gaining capital with thought leadership. Public Relations Review, 49(1), 102277. https://doi.org/10.1016/j.pubrev.2022.102277
Sule, S. Y., & Ridwanullah, A. O. (2023). The evolution of strategic communication: practices and reflections in Nigeria. Public Relations Review, 49(2), 102323. https://doi.org/10.1016/j.pubrev.2023.102323
Tutton, J., & Brand, V. (2023). Should business have 'a sense of morality'?: Company director views on corporate engagement with socio-political issues. Public Relations Review, 49(1), 102278. https://doi.org/10.1016/j.pubrev.2022.102278
Vollero, A., Yin, J., & Siano, A. (2022). Convergence or divergence? A comparative analysis of CSR communication by leading firms in Asia, Europe, and North America. Public Relations Review, 48(1), 102142. https://doi.org/10.1016/j.pubrev.2021.102142
Wei, L., & Diddi, P. (2022). Morality rules: Understanding the role of prior reputation in consequences of scansis. Public Relations Review, 48(1), 102147. https://doi.org/10.1016/j.pubrev.2022.102147
Wolf, K., & Theunissen, P. (2023). One voice or multi-issue movement? Exploring the role of bonding and bridging social capital within the COVID-19 antivax movement. Public Relations Review, 49(2), 102316. https://doi.org/10.1016/j.pubrev.2023.102316
Xu, M., Cropp, F., & Cameron, G. T. (2023). Dissecting moral judgements: Using moral foundation theory to advance the contingency continuum. Public Relations Review, 49(4), 102370. https://doi.org/10.1016/j.pubrev.2023.102370
Yudarwati, G. A., & Gregory, A. (2022). Improving government communication and empowering rural communities: Combining public relations and development communication approaches. Public Relations Review, 48(3), 102200. https://doi.org/10.1016/j.pubrev.2022.102200
Capizzo, L., & Madden, S. (2022). Organising community: Activist public relations as place-making. Public Relations Review, 48(5), 102260. https://doi.org/10.1016/j.pubrev.2022.102260
Chen, Y.-R. R., Hung-Baesecke, C.-J. F., & Cheng, Y. (2023). When non-CSR-themed social media influencers endorse corporate CSR initiatives: Effects of publics' perceived influencer characteristics and leadership. Public Relations Review, 49(1), 102288. https://doi.org/10.1016/j.pubrev.2023.102288
Cho, M., Xu, S., & Boatwright, B. (2023). A personal-communicative evaluation approach to CEO advocacy & employee relations. Public Relations Review, 49(2), 102295. https://doi.org/10.1016/j.pubrev.2023.102295
Chomać-Pierzecka, E., Sobczak, A., & Urbańczyk, E. (2022). RES Market Development and Public Awareness of the Economic and Environmental Dimension of the Energy Transformation in Poland and Lithuania. Energies, 15(15), 5461. https://doi.org/10.3390/en15155461
Clark, T., Dodson, S., Guivarra, N., & Hunt, Y. W. (2022). "I want to create change; I want to create impact": Personal-activism narratives of Indigenous Australian women working in public relations. Public Relations Review, 48(1), 102135. https://doi.org/10.1016/j.pubrev.2021.102135
DiRusso, C., Buckley, C., Diddi, P., Dardis, F. E., Vafeiadis, M., & Eng, N. (2022). Designing effective corporate social advocacy campaigns using valence, arousal, and issue salience. Public Relations Review, 48(3), 102207. https://doi.org/10.1016/j.pubrev.2022.102207
Dong, C., Zheng, Q., & Morehouse, J. (2023). What do we know about government public relations (GPR)? A systematic review of GPR in public relations literature. Public Relations Review, 49(1), 102284. https://doi.org/10.1016/j.pubrev.2022.102284
Elgueta-Ruiz, A., & Martínez-Ortiz, J. (2022). Public relations in the new millennium: Towards a synoptic view of fifteen years of research in Public Relations Review in the 21st century (2000–2014). Public Relations Review, 48(2), 102175. https://doi.org/10.1016/j.pubrev.2022.102175
Harness, D. (2023). The constant report: Everything, everywhere, all at once? Public Relations Review, 49(5), 102387. https://doi.org/10.1016/j.pubrev.2023.102387
Harrison, V. S. (2023). The communicative power of nonprofit actions and values: A pilot study of dialogic stewardship. Public Relations Review, 49(1), 102280. https://doi.org/10.1016/j.pubrev.2022.102280
Harrison, V. S., Vafeiadis, M., Diddi, P., Buckley, C., & Dardis, F. E. (2022). Understanding how corporate social responsibility partnership factors influence nonprofit supportive intentions. Public Relations Review, 48(5), 102184. https://doi.org/10.1016/j.pubrev.2022.102184
Ihm, J. (2022). How individuals use nonprofit organisations' social media pages: Understanding functions and networks from individual posts for social change. Public Relations Review, 48(5), 102252. https://doi.org/10.1016/j.pubrev.2022.102252
Ivanitskaya, L. V, & Erzikova, E. V. (2023). Social construction of public relations knowledge by academic institutions worldwide: A bibliometric network analysis. Public Relations Review, 49(4), 102361. https://doi.org/10.1016/j.pubrev.2023.102361
Jiang, Y., & Park, H. (2022). Mapping networks in corporate social responsibility communication on social media: A new approach to exploring the influence of communication tactics on public responses. Public Relations Review, 48(1), 102143. https://doi.org/10.1016/j.pubrev.2021.102143
Jong, W., & van der Linde, V. (2022). Clean diesel and dirty scandal: The echo of Volkswagen's dieselgate in an intra-industry setting. Public Relations Review, 48(1), 102146. https://doi.org/10.1016/j.pubrev.2022.102146
Kice, B., & Klyueva, A. (2022). Asking for trouble with pure accommodation: Paracrises as rhetorical situations. Public Relations Review, 48(4), 102210. https://doi.org/10.1016/j.pubrev.2022.102210
Kim, Y., & Bhalla, N. (2022). A two-path model of the impact of LGBTQ+ diversity CSR levels on public response. Public Relations Review, 48(3), 102203. https://doi.org/10.1016/j.pubrev.2022.102203
Krishna, A., & Amazeen, M. A. (2022). Narrative counters: Understanding the efficacy of narratives in combating anecdote-based vaccine misinformation. Public Relations Review, 48(5), 102251. https://doi.org/10.1016/j.pubrev.2022.102251
Lai, C.-H., & Yu, R. P. (2022). How do public organisations communicate their alliances on Facebook, and how does the public react? A longitudinal analysis. Public Relations Review, 48(1), 102144. https://doi.org/10.1016/j.pubrev.2021.102144
Lane, A. (2023). Towards a theory of organisational storytelling for public relations: An engagement perspective. Public Relations Review, 49(1), 102297. https://doi.org/10.1016/j.pubrev.2023.102297
Lim, J. R., & Lee, S. Y. (2022). Creating shared value (CSV) and mutually beneficial relationships to address societal issues and develop corporate competitive advantage: A case study of Yuhan-Kimberly and an ageing population. Public Relations Review, 48(4), 102225. https://doi.org/10.1016/j.pubrev.2022.102225
Macnamara, J. (2023). A call for reconfiguring evaluation models, pedagogy, and practice: Beyond reporting media-centric outputs and fake impact scores. Public Relations Review, 49(2), 102311. https://doi.org/10.1016/j.pubrev.2023.102311
Meyer, P. (2022). Transparency and strategic promotion: How court press releases facilitate judicial agenda-building in Germany. Public Relations Review, 48(4), 102228. https://doi.org/10.1016/j.pubrev.2022.102228
Monehin, D., & Diers-Lawson, A. (2022). Pragmatic optimism, crisis leadership, and contingency theory: A view from the C-suite. Public Relations Review, 48(4), 102224. https://doi.org/10.1016/j.pubrev.2022.102224
Morehouse, J., & Saffer, A. J. (2023). Putting stakeholders' engagement in the equation: Proposing the integrated network engagement model. Public Relations Review, 49(1), 102291. https://doi.org/10.1016/j.pubrev.2023.102291
Oh, H. J., Cha, Y., & Kim, J.-N. (2023). Fans, friends, critics, and foes: How CSR-based stakeholder segmentation differentiates perceived corporate ethics, trust, and perceived brand quality. Public Relations Review, 49(2), 102317. https://doi.org/10.1016/j.pubrev.2023.102317
Prahl, A., Duffy, A., & Min, C. L. H. (2023). Commentary is free: Issue management and gaining capital with thought leadership. Public Relations Review, 49(1), 102277. https://doi.org/10.1016/j.pubrev.2022.102277
Sule, S. Y., & Ridwanullah, A. O. (2023). The evolution of strategic communication: practices and reflections in Nigeria. Public Relations Review, 49(2), 102323. https://doi.org/10.1016/j.pubrev.2023.102323
Tutton, J., & Brand, V. (2023). Should business have 'a sense of morality'?: Company director views on corporate engagement with socio-political issues. Public Relations Review, 49(1), 102278. https://doi.org/10.1016/j.pubrev.2022.102278
Vollero, A., Yin, J., & Siano, A. (2022). Convergence or divergence? A comparative analysis of CSR communication by leading firms in Asia, Europe, and North America. Public Relations Review, 48(1), 102142. https://doi.org/10.1016/j.pubrev.2021.102142
Wei, L., & Diddi, P. (2022). Morality rules: Understanding the role of prior reputation in consequences of scansis. Public Relations Review, 48(1), 102147. https://doi.org/10.1016/j.pubrev.2022.102147
Wolf, K., & Theunissen, P. (2023). One voice or multi-issue movement? Exploring the role of bonding and bridging social capital within the COVID-19 antivax movement. Public Relations Review, 49(2), 102316. https://doi.org/10.1016/j.pubrev.2023.102316
Xu, M., Cropp, F., & Cameron, G. T. (2023). Dissecting moral judgements: Using moral foundation theory to advance the contingency continuum. Public Relations Review, 49(4), 102370. https://doi.org/10.1016/j.pubrev.2023.102370
Yudarwati, G. A., & Gregory, A. (2022). Improving government communication and empowering rural communities: Combining public relations and development communication approaches. Public Relations Review, 48(3), 102200. https://doi.org/10.1016/j.pubrev.2022.102200
Published
2023-11-28
How to Cite
Husain, M. N., Harahap, E. F., Bachtiar, Y. C., Diawati, P., & Santos, E. R. (2023). The sustainability development dilemma in green public relations: part of CSR failure?. Jurnal Studi Komunikasi, 7(3), 759 - 778. https://doi.org/10.25139/jsk.v7i3.7386
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