Menelusuri Pemetaan Komunikasi Pemasaran Kontekstual

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Abstract

Marketing, a context which is the core of what was conveyed in the Contextual Marketing Communication book. In industry and business in this era, it had faced the colors of culture and environment and even face a revolution like a massive change from digital. Various marketing strategies are initiated to understand the flow of people's desires. But there are still contradictions that do not reflect contextual itself.

Author Biography

, Universitas Dr. Soetomo
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References

Mulyana, D. (2000). Ilmu komunikasi: suatu pengantar. Bandung: Remaja Rosdakarya.

Mulyana, D. & Rakhmat, J. (1990). Komunikasi antarbudaya. Bandung: Remaja Rosdakarya.

Severin, W.J, and Tankard, J.W. (2011). Teori komunikasi: sejarah, metode dan terapan didalam media massa. Kencana.

Strinati, D. (2003). Popular Culture: Pengantar Menuju Teori Budaya Populer. Yogyakarta: Narasi.

Suwatno, H. (2017), Komunikasi Pemasaran Kontekstual. Bandung: PT. Remaja Rosdakarya.
Published
2018-11-04
How to Cite
(2018). Menelusuri Pemetaan Komunikasi Pemasaran Kontekstual. Jurnal Studi Komunikasi, 2(3), 403-419. https://doi.org/10.25139/jsk.v2i3.1147
Section
Book Review