Strategi Public Relations melalui Acara Sitcom OK-JEK di NET TV
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Abstract
By using a constructivist approach, this descriptive qualitative study seeks to explore how the Public Relations Strategy as an education is present through the sitcom television series, OK-JEK. Data obtained through in-depth interviews and content analysis of 20 episodes of OK-JEK sitcom shows. The results of this study are: first, Sitcom OK-JEK presents educational messages that are full of meaning. Educational points such as safety riding/ driving safety, performance, service, complaints, facilities, and the use of applications are the values of education contained in OK-JEK shows. Second, the Public Relations strategy, both in terms of promotion, image enhancement and so on, develops from rigid and changing cognitive things using a more creative and communicative approach. Third, the messages delivered through each episode of OK-JEK, build community understanding of online motorcycle taxi services. Situation Comedy OK-JEK presents shows that contain educational messages, which unwittingly build an understanding of the public about the presence of new transportation modes in their midst.
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Basrowi & Suwandi. (2008). Memahami Penelitian Kualitatif. Jakarta: Rineka Cipta.
Bungin, B. (2011). Penelitian Kualitatif. Jakarta: Prenada Media Group.
Coulson, C. (2005). Pedoman Parktis Untuk PR. Jakarta: PT. Bumi Aksara.
Devito, J. A. (1997). Komunikasi Antar Manusia. Jakarta: Professional Books.
Effendy, O. U.(2002).Hubungan Masyarakat suatu Studi Komunikologis
Bandung: PT. Remaja Rosdakarya.
Endraswara, S. (2012). Metodologi Penelitian Kebudayaan. Yogyakarta: Gadjah Mada University Press.
Husein, U. (2003). Metodologi Penelitian Untuk Skripsi dan Tesis Bisnis. Jakarta: PT Gramedia Pustaka.
Lattimore, D., Baskin, O., Heiman, S., T. Toth, & Elizabeth L. (2010). Public Relations: Profesi dan Praktik. Jakarta: Salemba Humanika.
Nurudin. (2007). Pengantar Komunikasi Massa. Depok: RajaGrafindo Persada.
Oliver, S. (2007). Strategi Public Relations. Jakarta: Esensi Erlangga Group.
Permatasari, D. (2008). Analisis isi dan Analisis Semiotik, 1(2).
Rahardjo, M. (2017). Studi Kasus dalam Penelitian Kualitatif: Kosep dan Prosedurnya, [pdf]. Dari: http://repository.uin-malang.c.id/1104/1/Studi-kasus-dalam-penelitian-kualitatif.pdf.
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Sugiyono. (2016). Metode Penelitian Kuantitatif, Kualitatif, dan Kombinasi. Yogyakarta: Alfabeta
Stainback, S. W. (1988). Understanding & Conducting Qualitative Research. Dubuque, lowa: Kendall/Hunt Publishing Company.
Wasesa, S. A. (2015). Strategi Public Relations. Jakarta: Kompas Gramedia.
Published
2019-03-21
How to Cite
, & . (2019). Strategi Public Relations melalui Acara Sitcom OK-JEK di NET TV. Jurnal Studi Komunikasi, 3(1), 68-81. https://doi.org/10.25139/jsk.v3i1.1427
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