Pengawasan Iklan Pelayanan Kesehatan Tradisional di Televisi

Redi Panuju


Television is a mass communication media that is still in demand by the public to get information and entertainment. Although the era of cyber that grows social media is in sight, but television is the audiovisual media is the easiest convergence so that in the future any television remains connected to social media. Therefore, television will be a priority medium for the industry to market its products or services. Along with that television became the trust of the traditional health care industry to market its products and services. While some of the traditional health care industry is suspected of violating government regulations that prohibit its existence to publish and advertisement. The Indonesian Broadcasting Commission has the responsibility and authority to oversee the availability of such advertisements because the law authorises them. But apparently, the supervision is not effective, proven advertising of traditional health services increasingly rampant in television. This is because the KPI does not have the authority to impose sufficient sanctions to broadcasters so as to create a deterrent effect. Besides, it turns out that advertising from traditional health services is the primary income currently for television media, especially local television. The government is also facing a similar dilemma to impose severe sanctions because traditional health services still have a place in society. There needs to be a law-level regulation that can accommodate the problem


advertising, health care, traditional, ambiguous, television.

Full Text:



Callen, B.(2010). Marketing, Advertising, and Publicity. New York: McGraw Hill.

Danesi, M.(2010). Pengantar Memahami Semiotika Media. Yogyakarta: Jalasutra.

Fisher, B. A., & Trimo, S. (1990). Teori-teori Komunikasi: Perspektif Mekanistis, Psikologis, Interaksional dan Pragmatis. Bandung: Rosda.

Kementerian Kesehatan RI. (2016). Regulasi dan Pengawasan Iklan. Bahan sosialisasi. Sekretariat Jendral Pusat Komunikasi Publik, Kementerian Kesehatan RI. Jakarta.

Neilwan, P. (2013). Views and Attitudes of Association Executives in Indonesia for Medical Use of Traditional/ Complementary Health Services. Jurnal Medika Planta, 1(4).

Mulyana, D. (2005). Ilmu Komunikasi Sebuah Pengantar. Bandung: Rosda.

Naryoso, A.(2016). “Aku Tau Aku Terancam”, Model Strategis untuk Menyadarkan Perempuan Pekerja Seks Bandungan terhadap Bahaya HIV/AIDS. Dalam Komunikasi Dan Isu Publik. Editor A. Ishak. Yogyakarta: ASPIKOM.

Panuju, R. (2015). Sistem Penyiaran Indonesia-Sebuah Kajian Struktural Fungsional. Jakarta: Kencana.

Turisno, B. E. (2012). Perlindungan Konsumen dalam Iklan Obat. MASALAH-MASALAH HUKUM, 41(1), 20-28.

Wahyuni, H. I. (2013). Politik Media dalam Transisi Politik: Dari Kontrol Negara Menuju Self-Regulation Mechanism. Jurnal ILMU KOMUNIKASI, 4(1).

Walcott, E. (2004). Seni Pengobatan Alternatif Pengetahuan dan Persepsi. Kerja Kursus Program Australian Consortium for In Country Indonesia Studies (ACICIS), Malang: Universitas Muhammadiyah.

Widjayanti, N. V. 2002. Obat-obatan. Yogyakarta: Kanisius.



  • There are currently no refbacks.

Comments on this article

View all comments

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Indexed By:









JSK' StatCounter Report