Kebijakan komunikasi dalam membangun destinasi dan masyarakat sadar wisata di kabupaten bengkalis
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Keywords:
tourism communication, communication policy, communication development, tourist destination, empowerment
Abstract
Tourism development policies requires the active community participation. This study aims to understand the policy and communication tourism in developing community tourism awareness in Bengkalis Regency. The research method used in this study is a case study. The results show the tourism policy in Bengkalis Regency is based on the laws and regulations of the central government in synergy with the government of Riau Province. The communication tourism of government is done by forming and mobilising some groups in the community as tourism awareness groups. Tourism development requires good communication policy, because both have an inseparable relationship in building a sustainable tourist destination. The government should coordinate and evaluate all the communication activities regularly not only within the internal service of the government, but also carried out together with the stakeholders involved.
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Cisneros-Martínez, J. D., & Fern_andez-Morales, A. (2015). Cultural tourism as tourist segment for reducing seasonality in a coastal area: The case study of Andalusia. Current Issues in Tourism, 18(8), 765-784.
Fisher S., Jawed L., Steve W., Dekha I. A., Richard S. dan Sue W. 2001. Mengelola Konflik, Ketrampilan dan Strategi untuk Bertindak. The British Council Indonesia. Jakarta.
Genc, Ruhet., & Eda Aylin Genç (2017) Market-Oriented Innovations in Tourism, Research in Hospitality Management, 7:1, 51-57, DOI: 10.1080/22243534.2017.1355606.
Hamijoyo S.S. 2005. Komunikasi Partisipatoris: Pemikiran dan Implementasi Komunikasi dalam Pengembangan Masyarakat. Bandung Humaniora.
Haris, M. Suekmadi, R. & Arifin, H.S. (2017). “Potensi Daya Tarik Ekowisata Suaka Margasatwa Bukit Batu Kabupaten Bengkalis Provinsi Riau“, Jurnal Penelitian Sosial dan Ekonomi Kehutanan Vol. 14, No.1, 39-56.
Jasper Heslinga, Peter Groote & Frank Vanclay (2017): Strengthening governance processes to improve benefit-sharing from tourism in protected areas by using stakeholder analysis, Journal of Sustainable Tourism, DOI:10.1080/09669582.2017.1408635
Kim Boes, Dimitrios Buhalis, Alessandro Inversini, (2016) "Smart tourism destinations: ecosystems for tourism destination competitiveness", International Journal of Tourism Cities, Vol. 2 Issue: 2, pp.108-124, https://doi.org/10.1108/IJTC-12-2015-0032.
Kim, K., Uysal, M., & Sirgy, M. J. (2013). How does tourism in a community impact the quality of life of community residents? Tourism Management, 36(0), 527–540.
Liu, Chih-Hsing Sam. (2018). Examining social capital, organizational learning and knowledge transfer in cultural and creative industries of practice. Tourism Management 64, 258-270.
Littlejohn, Stephen W,. 1999. Theories of Human Communication, Sixth Edition, Wadsworth Publishing Company USA.
Lundberg, Erik. (2017). “The importance of tourism impacts for different local resident groups: A Case Study of a Swedish Seaside Destination”. Journal of Destination Marketing & Management 6, p. 46–55.
Lynch, M. F., Duinker, P. N., Sheehan, L. R., & Chute, J. E. (2011). The demand for Mi'kmaw cultural tourism: Tourist perspectives. Tourism Management, 32(5), 977-986.
Maloeng, Lexy J,.(2010). Metodologi Penelitian Kualitatif, cetakan kesebelas , Bandung: Remaja Rosdakarya.
Maragh, G.S. 2017. “Demographic analysis of residents' support for tourism development in Jamaica”, Journal of Destination Marketing & Management 6, p. 5-12.
Martinez, R.M., Galvan, M.O. & Laufente, A.M.G. 2014: 146. “Public Policies and Tourism Marketing: An Analisis of the Competitiveness of Tourism in Media”, Procedia – Social and Behavioral Science 148, p 146-152.
Muzapu, R. & Sibanda, M. (2016).“Tourism Development Strategies in Zimbabwe”. Management,6(3): 55-63. DOI: 10.5923/j.mm.20160603.01
Sularso. (2004). Lembaga Swadaya Masyarakat: Menyuarakan Nurani Menggapai Kesetaraan, Penerbit Kompas, Jakarta.
Torre, A., & Scarborough, H. (2017). Reconsidering the estimation of the economic impact of cultural tourism. Tourism Management, 59, 621-629.
Trinh, T. T., & Ryan, C. (2016). Heritage and cultural tourism: The role of the aesthetic when visiting Mỹ Sơn and Cham Museum, Vietnam. Current Issues in Tourism, 19(6), 564-589.
Van Wijk, J., Van der Duim, R., Lamers, M., & Sumba, D. (2015). The emergence of institutional innovations in tourism: The evolution of the African Wildlife Foundation’s tourism conservation enterprises. Journal of Sustainable Tourism, 23(1), 104–125. https://doi.org/10.1 080/09669582.2014.927878.
Vibriyanto, N., Ismail, A., & Ekayani, M. (2015). Manfaat ekonomi dan daya dukung kawasan Pantai Lombang Kabupaten Sumenep Provinsi Jawa Timur. Jurnal Risalah Kebijakan Pertanian dan Lingkungan, 2(2), 152–159.
West, R. & Lynn H.T. 2008, Pengantar Teori Komunikasi; Analisis dan Aplikasi, Edisi 3, Buku 1, penerjemah Maria Natalia Damayanti Maer, Salemba Humanika, Jakarta.
Williams, L. K., & Gonzalez, V. V. (2016). Indigeneity, sovereignty, sustainability and cultural tourism: Hosts and hostages at ‘Iolani Palace, Hawai'i. Journal of Sustainable Tourism, 1-16.
Published
2019-11-08
How to Cite
, , , & . (2019). Kebijakan komunikasi dalam membangun destinasi dan masyarakat sadar wisata di kabupaten bengkalis. Jurnal Studi Komunikasi, 3(3), 424-443. https://doi.org/10.25139/jsk.v3i3.1548
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