Universitas Kristen Satya Wacana students' understanding of public relations profession: A phenomenology

Nadia Parastiwi, Rini Darmastuti

Abstract


There have been various definitions of the Public Relation profession related to its purposes since its birth in the 1960s. The current research investigated is the meaning of the Public Relations profession for Public Relations students at Universitas Kristen Satya Wacana who, in the future, would work as Public Relations. This research was conducted using qualitative methods and a phenomenological approach. Three findings were presented in this article. First, the construction of the Public Relation profession depends on the body of knowledge, the ability to communicate and build relationships with the community, be creative, and have an attractive appearance. Second, the meaning of the Public Relation profession is constructed based on four references, namely the media and the surrounding community, materials and classes in higher education, from practitioners and developments in information technology. Third, the construction of the identity of the Public Relations profession through online shopping to improve self-image, obtain information on fashion developments, and the ability to select products selectively.

Keywords


public relations students; Universitas Kristen Satya Wacana; online shopping; public relations profession

Full Text:

PDF

References


Allagui, I., & Breslow, H. (2016). Social media for public relations: Lessons from four effective cases. Public Relations Review, 42(1), 20–30. https://doi.org/10.1016/j.pubrev.2015.12.001

Ambarwati, K. (2009). Peran dan Strategi Public Relations dalam Membangun Citra. Universitas Islam Negeri Sunan Kalijaga.

Andhika, D., & Nur, P. W. (2017). Korelasi antara motif dan kepuasan khalayak dalam menonton program sinetron anak jalanan (Survei Terhadap Komunitas Motor Family Matic Community Boyolali). In Institut Agama Islam Negeri Surakarta (Vol. 1). Institut Agama Islam Negeri Surakarta. http://eprints.iain-surakarta.ac.id/451/

Bowen, S. A. (2009). All glamour, no substance? How public relations majors and potential majors in an exemplar program view the industry and function. Public Relations Review, 35(4), 402–410. https://doi.org/10.1016/j.pubrev.2009.05.018

Castells, M. (2004). The Power Of Identity. 2nd Edition. Malden. John Wiley & Sons (UK).

Curtin, P. A., & Rhodenbaugh, E. (2001). Building the news media agenda on the environment: A comparison of public relations and journalistic sources. Public Relations Review, 27(2), 179–195. https://doi.org/10.1016/S0363-8111(01)00079-0

Damayanti, N., & Saputro, D. H. (2017). Profesi public relations di indonesia dalam kajian gender. Wacana, Jurnal Ilmiah Ilmu Komunikasi, 16(1), 27. https://doi.org/10.32509/wacana.v16i1.13

Dottori, M., Thurlow, A., & Sevigny, A. (2018). Global capabilities in public relations. Public Relations Journal, 11(3), 1–27.

Effendy, O. U. (1993). Human Relations dan Public Relations. Mandar Maju.

Estanyol, E., & Roca, D. (2015). Creativity in Public Relations consultancies: Perception and management. Public Relations Review, 41(5), 589–597. https://doi.org/10.1016/j.pubrev.2014.08.004

Eyrich, N., Padman, M. L., & Sweetser, K. D. (2008). Public Relations practitioners’ use of social media tools and communication technology. Public Relations Review, 34(4), 412–414. https://doi.org/10.1016/j.pubrev.2008.09.010

Fatimah Kartini. (2016). Begini Perilaku Remaja di Instagram. Kompas.Com.

Fawkes, J. (2012). Saints and sinners: Competing identities in public relations ethics. Public Relations Review, 38(5), 865–872. https://doi.org/10.1016/j.pubrev.2012.07.004

Grunig, J. (2009). Paradigms of Global Public Relations in an Age of Digitalisation. 6(2), 1–19.

Hairunnisa. (2015). Public Relation. Graha Ilmu.

Ihlen, Ø., & van Ruler, B. (2007). How public relations works: Theoretical roots and public relations perspectives. Public Relations Review, 33(3), 243–248. https://doi.org/10.1016/j.pubrev.2007.05.001

Jefkins, F. (1992). Public Relations (Ed.4). Penerbit Erlangga.

Kent, M. L., & Taylor, M. (2002). Toward a dialogic theory of public relations. Public Relations Review, 28(1), 21–37. https://doi.org/10.1016/S0363-8111(02)00108-X

Kriyantono, R. (2015). Konstruksi Humas Dalam Tata Kelola Komunikasi Lembaga Pendidikan Tinggi di Era Keterbukaan Informasi Publik. Jurnal Pekommas, 18(2), 117–126.

Kriyantono, Rachmat. (2012). Public relations & Crisis Management: Pendekatan Critical Public Relations Etnografi Kritis & Kualitatif. Kencana.

Lillie, P. J., Samson, A., Li, A., Adams, K., Capstick, R., Barlow, G. D., Easom, N., Hamilton, E., Moss, P. J., Evans, A., Ivan, M., PHE Incident Team, Taha, Y., Duncan, C. J. A., Schmid, M. L., & the Airborne HCID Network. (2020). Novel coronavirus disease (Covid-19): The first two patients in the UK with person to person transmission. In Journal of Infection (Vol. 80, Issue 5, pp. 578–606). https://doi.org/10.1016/j.jinf.2020.02.020

Maryani, E., & Darmastuti, R. (2017). The ‘Bakul Gendong’ as a communication strategy to reject the construction of a cement factory in Central Java. Public Relations Review, 43(1), 46–55. https://doi.org/10.1016/j.pubrev.2016.10.020

Molleda, J. C., Moreno, A., & Navarro, C. (2017). Professionalisation of public relations in Latin America: A longitudinal comparative study. Public Relations Review, 43(5), 1084–1093. https://doi.org/10.1016/j.pubrev.2017.08.003

Newsom, D., Turk, J., & Kruckeberg, D. (2012). Cengage Advantage Books : This is Public Relations : The Realities of Public Relations. Cengage Learning, Inc.

Paine, K. (1995). Monitoring Publicity on the Internet. Public Relations Tactics, 8(2), 8–9.

Pasaribu, A. O. H. (2008). Konstruksi identitas diri remaja pengguna media instagram di kota medan. Medan, 1–9.

Pienrasmi, H. (2015). Pemanfaatan social media oleh praktisi public relations di yogyakarta. Jurnal Komunikasi, 9(2), 199–210. https://doi.org/10.20885/komunikasi.vol9.iss2.art6

Porter, L. (2010). Communicating for the good of the state: A post-symmetrical polemic on persuasion in ethical public relations. Public Relations Review, 36(2), 127–133. https://doi.org/10.1016/j.pubrev.2009.08.014

Pratiwi, H. D. (2013). Online Shop Sebagai Cara Belanja Di Kalangan. Universitas Negeri Semarang.

Prayudi. (2012). Public Relations Stratejik. Komunikasi UPN Press, 80(20), 30.

Putera, A. D. (2018). Jumlah Pembeli “Online” Indonesia Capai 11,9 Persen dari Populasi Editor : Erlangga Djumena. Kompas.Com, 1.

Putra, I. (2008). Konteks historis praktek humas di indonesia. Jurnal Ilmu Komunikasi UPNYK, 6(3), 100277.

Putri, D. M. (2018). Proses pembentukan citra diri melalui media sosial instagram pada mahasiswa universitas bakrie . Fakultas Ekonomi dan Ilmu Sosial Universitas Bakrie Jakarta. 34–37.

Rakhmat, J. (1999). Psikologi Komunikasi (T. Surjaman (ed.). PT.Remaja Rosdakarya.

Riyanto, A. D. (2020). Hootsuite (We are Social): Indonesian Digital Report 2020. Global Digital Insights, 1, 247. https://datareportal.com/reports/digital-2020-global-digital-overview

Rodhy, M., & Hakim, L. (2016). Kepuasan Konsumen Dalam Berbelanja Melalui Media Online Ditinjau dari Jenis Kelamin. Universitas Muhammadiyah Malang.

Rompas, R. A., Pangemanan, S., & Kalalo, M. (2018). Evaluasi efektivitas pengendalian intern sistem informasi akuntansi penggajian rsup. Prof. Dr. R. D. Kandou manado. Going concern : jurnal riset akuntansi, 13(02), 220–232. https://doi.org/10.32400/gc.13.02.19123.2018

Safitri, B. V., Bakti, I., & Hafiar, H. (2019). Profesi humas rumah sakit: antara profesionalisme dan humanisme. PRofesi Humas Jurnal Ilmiah Ilmu Hubungan Masyarakat, 4(1), 47. https://doi.org/10.24198/prh.v4i1.16502

Samovar, L. a, Porter, R. E., & Mcdaniel, E. R. (2012). Intercultural Communication: A Reader, Thirteenth Edition.

Sari, C. A. (2015). Perilaku Berbelanja Online Di Kalangan Mahasiswi Antropologi Universitas Airlangga. Jurnal Antro Unair, 4(2), 205–216.

Soehoet, A.M., H. (2002). Teori Komunikasi 1 (Ed.9). Salemba Humanika.

Taylor, M., & Kent, M. L. (2010). Anticipatory socialisation in the use of social media in public relations: A content analysis of PRSA’s Public Relations Tactics. Public Relations Review, 36(3), 207–214. https://doi.org/10.1016/j.pubrev.2010.04.012

Trisnawati, T. Y. (2016). Fashion sebagai Bentuk Ekspresi Diri dalam Komunikasi. Jurnal The Messenger, 3(2), 36. https://doi.org/10.26623/themessenger.v3i2.268

Tsetsura, K. (2014). Constructing public relations as a women’s profession in Russia. 4(8), 85–110. https://doi.org/10.5783/revrrpp.v4i8.293

Umiarso, E. (2014). Interaksionisme Simbolik dari Era Klasik Hingga Modern. Rajawali Pers.

US Department of Labor. (1973). Careers for Women in the 70’s (Issue 1). Women’s Bureau, Employment Standards Administration, Department of Labor.

Valentini, C. (2015). Is using social media “good” for the public relations profession? A critical reflection. Public Relations Review, 41(2), 170–177. https://doi.org/10.1016/j.pubrev.2014.11.009

Wahyuningsih, L. (2014). Tugas Dan Fungsi Public Relation Dalam Organisasi. Fungsi PTBBN, 1–82. http://www.batan.go.id/index.php/id/program-dan-kegiatan-ptbbn

Watson, T. (2012). The evolution of public relations measurement and evaluation. Public Relations Review, 38(3), 390–398. https://doi.org/10.1016/j.pubrev.2011.12.018

Weedon, C. (2004). Identity and Culture: Narratives of Difference and Belonging (Issues in Cultural and Media Studies). Open University Press. http://www.amazon.co.uk/Identity-Culture-Narratives-Difference-Belonging/dp/0335200869

West, R., & Turner, L. H. (2012). Pengantar Teori Komunikasi Analisis dan Aplikasi. Terjemahan dari Introducing Communication Theory: Analysis and Application. Salemba Humanika.




DOI: http://dx.doi.org/10.25139/jsk.v4i3.2476

Refbacks

  • There are currently no refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Indexed By:

 

   

  

  

  

 

 

.

JSK' StatCounter Report