Impression management of buzzer in social media twitter
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Keywords:
impression management, buzzer, twitter
Abstract
This study aimed to find out the Impression Management of buzzers on Twitter social media. The methodology in this research was qualitative net-nography in which data were collected through online observation and interviews as well as literature studies. The subject of the research was the buzzers, and the object was the buzzer impression management, while the location of the research was on Twitter social media. The results of this study provided an overview of how buzzers did impression management on social media twitter. We found that the buzzers did impression management through message content, using other terms replace ‘buzzer’, emphasising the truth of message content, using social media accounts as self-identity, and reviewing products and events as a form of impression management.
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Andranik Tumasjan, Timm O. Sprenger, Philipp G. Sandner, I. M. W. (2010). Predicting Elections with Twitter: What 140 Characters Reveal about Political Sentiment. Proceedings of the Fourth International AAAI Conference on Weblogs and Social Media Predicting, 178–185. https://doi.org/10.15581/009.37.2.455-479
Ardha, B. (2014). Social Media sebagai media kampanye partai politik 2014 di Indonesia. Visi Komunikasi, 13(1), 105–120.
Arzu Ozsozgun, E. E. C. (2018). Sustainability disclosures and impression management on social media. Pressacademia, 7(1), 213–216. https://doi.org/10.17261/pressacademia.2018.883
Bakry, U. S. (2017). Pemanfaatan Metode Etnografi dan Netnografi Dalam Penelitian Hubungan Internasional. Jurnal Global & Strategis, 11(1), 15. https://doi.org/10.20473/jgs.11.1.2017.15-26
Bolino, M., Long, D., & Turnley, W. (2016). Impression Management in Organizations: Critical Questions, Answers, and Areas for Future Research. Annual Review of Organizational Psychology and Organizational Behavior, 3(1), 377–406. https://doi.org/10.1146/annurev-orgpsych-041015-062337
Creswell, J. W. (2007). Qualitative enquiry & research design, choosing among five approaches. In Book: Vol. 2nd ed. https://doi.org/10.1016/j.aenj.2008.02.005
Fatanti, M. N. (2014). Twitter dan Masa Depan Politik Indonesia: Analisis Perkembangan Komunikasi Politik Lokal Melalui Internet Twitter and the Future of Indonesian Politics: Analysis of the Development of Local Political Communication over the Internet. 16(1), 17–28.
Gluesing, J. C. (2008). Identity in Virtual World : The Coevition of Technology, Work, and Lifecycle. 70–88.
Grabarek Roper, K., & Sobel, K. (2012). Anonymity versus Perceived Patron Identity in Virtual Reference Transcripts. Public Services Quarterly, 8(4), 297–315. https://doi.org/10.1080/15228959.2012.730396
Grace Lin, M.-F., & Borengasser, C. (2013). A Case Study of Twitter. TechTrends, 57(2), 39–45.
Jati, W. R. (2017). Aktivisme Kelas Menengah Berbasis Media Sosial: Munculnya Relawan dalam Pemilu 2014. Jurnal Ilmu Sosial Dan Ilmu Politik, 20(2), 147. https://doi.org/10.22146/jsp.24795
Juzar, M. T., & Akbar, S. (2018). Buzzer Detection on Twitter Using Modified Eigenvector Centrality. Proceedings of 2018 5th International Conference on Data and Software Engineering, ICoDSE 2018, 1–5. https://doi.org/10.1109/ICODSE.2018.8705788
Kaplan, A. M., & Haenlein, M. (2009). The fairyland of Second Life: Virtual social worlds and how to use them. Business Horizons. https://doi.org/10.1016/j.bushor.2009.07.002
Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of Social Media. Business Horizons, 53(1), 59–68.
Kim, J. (2009). “I want to be different from others in cyberspace” The role of visual similarity in virtual group identity. Computers in Human Behavior, 25(1), 88–95. https://doi.org/10.1016/j.chb.2008.06.008
Kompas.com. (2019). Sebanyak Inikah Jumlah Pengguna Instagram di Indonesia?
Lee, B. W., & Stapinski, L. A. (2012). Seeking safety on the internet: Relationship between social anxiety and problematic internet use. Journal of Anxiety Disorders, 26(1), 197–205. https://doi.org/10.1016/j.janxdis.2011.11.001
Levashina, N. R. and J. (2016). Impression Management and Social Media Profi les Nicolas. In Social Media in Employee Selection and Recruitment: Theory, Practice, and Current Challenges (pp. 223–248). https://doi.org/10.1007/978-3-319-29989-1
Li, C., & Wu, D. D. (2018). Facework by global brands across Twitter and Weibo. Discourse, Context and Media, 26, 32–42. https://doi.org/10.1016/j.dcm.2018.03.006
Lievrouw, L. A., Angeles, L., & Livingstone, S. (2014). Leah A . Lievrouw and Sonia Livingstone Introduction to the updated student edition Book section. January 2006.
Mehdizadeh, S. (2010). Self-presentation 2.0: Narcissism and self-esteem on facebook. Cyberpsychology, Behavior, and Social Networking, 13(4), 357–364. https://doi.org/10.1089/cyber.2009.0257
Murthy, D. (2008). Digital ethnography: An examination of the use of new technologies for social research. Sociology, 42(5), 837–855. https://doi.org/10.1177/0038038508094565
Murwani, E. (2018). The Impression Management Strategy of the Candidates of Governor-Vice Governor of DKI Jakarta on Social Media. Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia, 3(2). https://doi.org/10.25008/jkiski.v3i2.219
Naegele, K. D., & Goffman, E. (1956). The Presentation of Self in Everyday Life. American Sociological Review, 21(5), 631. https://doi.org/10.2307/2089106
O’Donohoe, S. (2010). Netnography: Doing ethnographic research online. In International Journal of Advertising (Vol. 29, Issue 2). https://doi.org/10.2501/S026504871020118X
Rauniar, R., Rawski, G., Johnson, B., & Yang, J. (2013). Social Media User Satisfaction-Theory Development and Research Findings. Journal of Internet Commerce, 12(2), 195–224. https://doi.org/10.1080/15332861.2013.817864
Tam, M. S., & Soncu, A. G. (2015). Impression Management in Social Media: Selfie. International Peer-Reviewed Journal of Communication and Humanities Researches, 9, 87–87. https://doi.org/10.17361/uhive.2015914940
Tim Humas. (2014). Laporan Tim Humas Kementerian Perdagangan.
Wakefield, L. T., & Wakefield, R. L. (2018). Anxiety and Ephemeral Social Media Use in Negative eWOM Creation. Journal of Interactive Marketing, 41, 44–59. https://doi.org/10.1016/j.intmar.2017.09.005
Warner, B. R., McGowen, S. T., & Hawthorne, J. (2012). Limbaugh’s Social Media Nightmare: Facebook and Twitter as Spaces for Political Action. Journal of Radio and Audio Media, 19(2), 257–275. https://doi.org/10.1080/19376529.2012.722479
Yang, J. H., & Liu, S. (2017). Accounting narratives and impression management on social media. Accounting and Business Research, 47(6), 673–694. https://doi.org/10.1080/00014788.2017.1322936
