Social media communication: content analysis of Indonesian parliament instagram account
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Keywords:
dialogic communication, social media, Instagram, public institution
Abstract
This study aimed to analyse the dialogic communication by The House of Representatives through Instagram of the Republic of Indonesia (DPR-RI) as part of public institutions. This study is prompted by the low public trust in DPR using dialogic communication in Instagram. DPR-RI Instagram account is one of the most popular accounts among Indonesian government bodies’ Instagram accounts. Having 470,000 followers, DPR_RI’s Instagram has uploaded 6,347 photos and videos. The research method used was quantitative content analysis. This study also used thematic units that examined the topic or discussion of a text. The populations in this study were the posts on the Instagram account of DPR RI (@dpr_ri) from January 2015 to December 2020. The sample in this study amounted to 600 posts where, in each year, 100 posts were taken as a sample. The result indicates that DPR Instagram account has not applied the principle of dialogic communication. The low number of posts suggesting a dialogue with the public and stakeholders signifies this finding. DPR could use the results of this study to improve their public communication, especially in the use of social media.
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Rybalko, S., & Seltzer, T. (2010). Dialogic communication in 140 characters or less: How Fortune 500 companies engage stakeholders using Twitter. Public Relations Review, 36(4), 336–341.
Sáez Martín, A., Haro de Rosario, A., & Caba Pérez, M. del C. (2015). Using twitter for dialogic communication: Local government strategies in the European Union. Local Government Studies, 41(3), 421–444.
Sakapurnama, E., & Safitri, N. (2013). Good governance aspect in implementation of the transparency of public information law. BISNIS & BIROKRASI: Jurnal Ilmu Administrasi Dan Organisasi, 19(1), 8.
Taylor, M., Kent, M. L., & White, W. J. (2001). How activist organisations are using the Internet to build relationships. Public Relations Review, 27(3), 263–284.
Waters, R. D., Burnett, E., Lamm, A., & Lucas, J. (2009). Engaging stakeholders through social networking: How nonprofit organisations are using Facebook. Public Relations Review, 35(2), 102–106.
Watkins, B. A. (2017). Experimenting with dialogue on Twitter: An examination of the influence of the dialogic principles on engagement, interaction, and attitude. Public Relations Review, 43(1), 163–171.
Wirtz, J. G., & Zimbres, T. M. (2018). A systematic analysis of research applying ‘principles of dialogic communication’to organisational websites, blogs, and social media: Implications for theory and practice. Journal of Public Relations Research, 30(1–2), 5–34.
Anstead, N., & O’Loughlin, B. (2015). Social media analysis and public opinion: The 2010 UK general election. Journal of Computer-Mediated Communication, 20(2), 204–220.
Aufderheide, P., Clark, J., & Shapiro, J. (2008). Public Broadcasting and Public Affairs: Opportunities and challenges for public broadcasting’s role in provisioning the public with news and public affairs. H. U. Berkman Center Clinical Program in Cyberlaw (Ed.), Media Re: Public, 18.
Bergquist, M., Ljungberg, J., Remneland Wikhamn, B., & Rolandsson, B. (2015). The playful police: The role of social media in public institutions’ legitimacy work. In 10th Organisation Studies Workshop, Chania, Crete, Greece, 21-23 May 2015.
Bertot, J. C., McClure, C. R., & Jaeger, P. T. (2010). Public libraries and the Internet: Roles, perspectives, and implications. ABC-CLIO.
Bowden, J. (2009). The process of customer engagement: A conceptual framework. Journal of Marketing Theory and Practice, 17(1), 63–74. https://doi.org/10.2753/MTP1069-6679170105
Briandana, R., & Azmawati, A. A. (2021). The influx of national identity: “imagined communities” on Indonesian audience in Indonesia and Malaysia frontier. Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies), 5(1), 24. https://doi.org/10.25139/jsk.v5i1.2846
Briandana, R., Fasta, F., Mihardja, E. J., & Qasem, A. (2021). Exploring Self Identity : An Analysis of Audience Reception of Vlogs Menyelidiki Identitas Diri : Analisis Penerimaan Khalayak Terhadap Konten Vlog. ASPIKOM, 6(2), 303–314. https://doi.org/http://dx.doi.org/10.24329/aspikom.v6i2.921
Capriotti, P., Zeler, I., & Camilleri, M. A. (2021). Corporate communication through social networks: the identification of the key dimensions for dialogic communication. Strategic Corporate Communication in the Digital Age.
Cariño, L. V. (2007). Building trust in Government in Southeast Asia. Trends and Innovations in Governance Series, 85.
Coman, C., & Păun, M. (2010). The image of the public institutions and new technologies. Romanian Journal of Journalism & Communication/Revista Romana de Jurnalism Si Comunicare-RRJC, 5(4), 128–134.
del Mar Gálvez-Rodríguez, M., Sáez-Martín, A., García-Tabuyo, M., & Caba-Pérez, C. (2018). Exploring dialogic strategies in social media for fostering citizens’ interactions with Latin American local governments. Public Relations Review, 44(2), 265–276.
Dwityas, N. A., & Briandana, R. (2017). Social media in travel decision making process. International Journal of Humanities and Social Sciences, 7(7), 291–292.
Eriyanto. (2011). Analisis isi: Pengantar metodologi untuk penelitian ilmu komunikasi dan ilmu-ilmu sosial lainnya. Jakarta: Kencana Prenada Media Group.
Fadillah, D., Farihanto, M. N., & Dahlan, U. A. (2017). Komunikasi Politik antar Koalisi Parlemen di DPR RI. CHANNEL J. Komun, 5(1), 111–119.
Foa, R. S., & Mounk, Y. (2016). The danger of deconsolidation: the democratic disconnect. Journal of Democracy, 27(3), 5–17.
Geni, G. L., Briandana, R., & Umarella, F. H. (2021). The Strategies of Television Broadcast During the Covid-19 Pandemic : A Case Study on Indonesian Television. Malaysian Journal of Communication, 37(2), 243–256. https://doi.org/https://doi.org/10.17576/JKMJC-2021-3702-15
Kent, M. L., & Taylor, M. (1998). Building dialogic relationships through the World Wide Web. Public Relations Review, 24(3), 321–334.
Krippendorff, K. (2018). Content analysis: An introduction to its methodology. Sage publications.
Men, L. R., Tsai, W.-H. S., Chen, Z. F., & Ji, Y. G. (2018). Social presence and digital dialogic communication: Engagement lessons from top social CEOs. Journal of Public Relations Research, 30(3), 83–99.
Mulyana, A., Briandana, R., & Rekarti, E. (2020). ICT and Social Media as a Marketing Communication Platform in Facilitating Social Engagement in the Digital Era. International Journal of Innovation, Creativity and Change. (Vol. 13).
Nurita, D. (2021). DPR Sahkan 33 RUU Masuk Prolegnas Prioritas 2021. Tempo.
Pang, A., Shin, W., Lew, Z., & Walther, J. B. (2018). Building relationships through dialogic communication: organisations, stakeholders, and computer-mediated communication. Journal of Marketing Communications, 24(1), 68–82.
Ramadani, R. M. (2020). TINJAUAN ANALISIS KEJAKSAAN REPUBLIK INDONESIA PERSPEKTIF BUDAYA ORGANISASI. Wacana Paramarta: Jurnal Ilmu Hukum, 19(1), 9–16.
Retnowati, E. (2012). Keterbukaan informasi publik dan good governance (antara das sein dan das sollen). Perspektif, 17(1), 54–61.
Riffe, D., Lacy, S., Fico, F., & Watson, B. (2019). Analysing media messages: Using quantitative content analysis in research. Routledge.
Rodan, G., & Jayasuriya, K. (2012). Hybrid regimes: A social foundations approach. In Routledge handbook of democratisation (pp. 175–189). Routledge.
Rybalko, S., & Seltzer, T. (2010). Dialogic communication in 140 characters or less: How Fortune 500 companies engage stakeholders using Twitter. Public Relations Review, 36(4), 336–341.
Sáez Martín, A., Haro de Rosario, A., & Caba Pérez, M. del C. (2015). Using twitter for dialogic communication: Local government strategies in the European Union. Local Government Studies, 41(3), 421–444.
Sakapurnama, E., & Safitri, N. (2013). Good governance aspect in implementation of the transparency of public information law. BISNIS & BIROKRASI: Jurnal Ilmu Administrasi Dan Organisasi, 19(1), 8.
Taylor, M., Kent, M. L., & White, W. J. (2001). How activist organisations are using the Internet to build relationships. Public Relations Review, 27(3), 263–284.
Waters, R. D., Burnett, E., Lamm, A., & Lucas, J. (2009). Engaging stakeholders through social networking: How nonprofit organisations are using Facebook. Public Relations Review, 35(2), 102–106.
Watkins, B. A. (2017). Experimenting with dialogue on Twitter: An examination of the influence of the dialogic principles on engagement, interaction, and attitude. Public Relations Review, 43(1), 163–171.
Wirtz, J. G., & Zimbres, T. M. (2018). A systematic analysis of research applying ‘principles of dialogic communication’to organisational websites, blogs, and social media: Implications for theory and practice. Journal of Public Relations Research, 30(1–2), 5–34.
Published
2021-11-20
How to Cite
Jamil, A., & Eriyanto. (2021). Social media communication: content analysis of Indonesian parliament instagram account. Jurnal Studi Komunikasi, 5(3), 746-763. Retrieved from https://ejournal.unitomo.ac.id/index.php/jsk/article/view/4422
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