Menggali peran digital fitness influencer terhadap parasocial interaction dan fan citizenship behaviour

  • Nu’man Mubarak Universitas Brawijaya
  • Andriani Kusumawati Universitas Brawijaya
  • Kusdi Raharjo Universitas Brawijaya
Abstract views: 846 , PDF downloads: 793
Keywords: digital fitness influencer, parasocial interaction, fan citizenship behaviour, source credibility theory, social exchange theory

Abstract

This article elucidate the concept of fan citizenship behaviour can be influenced by digital fitness influencers and parasocial interactions. This article uses a systematic literature review approach to clarify the concept fan citizenship behaviour by integrating source credibility theory and social exchange theory. The results provide 39 articles extend an overview of digital fitness influencers in holistic, how fitness influencers build relationships in a parasocial and resiprokal. Digital fitness influencers share content through photos, videos and interact with fan through comments or short messages, and fan form imaginary relationships called parasocial relationships. From the relationships, fan gratify their psychological necessity such as pleasurement, cultivate loyalty and commitment to digital fitness influencers.

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Published
2021-11-20
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Mubarak, N., Kusumawati, A., & Raharjo, K. (2021). Menggali peran digital fitness influencer terhadap parasocial interaction dan fan citizenship behaviour. Jurnal Studi Komunikasi, 5(3), 764-790. Retrieved from https://ejournal.unitomo.ac.id/index.php/jsk/article/view/4423
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