E-WoM di mom travel blog: keterikatan, pengaruh informasi, dan kekuatan informasi visual
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Keywords:
e-WoM, attachment, visual information, informational influence, travel blogger
Abstract
The Social Networking System (SNS) is used to share messages through electronic WoM (e-WoM) through blogs. Related to someone in e-WoM has a social construction motivation that involves tie strength and informational influence. This article analyzes how attachment, informational influence, the power of visual information in e-WoM user engagement on mom travel blogs can determine travel preferences and decisions for families. In addition to conducting a literature ulasan, this article also analyzes Mom Travel Blogs in Indonesia, namely jalanjalankenai.com and momtraveler.com. These blogs found that the social relationship between the reader and the blogger is an attachment that motivates involvement in e-WoM on the blog. These blogs also provide informational influence and present the power of visual information to convince readers of travel preferences.
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Steffes, E. M., & Burgee, L. E. (2006). Social ties and daring word of mouth. https://doi.org/10.1108/10662240910927812
Taylor, P., Wei, H., Lin, K., Lu, H., & Chuang, I. (2015). Behaviour & Information Technology Understanding the intentions of users to ‘ stick ’ to social networking sites : a case study in Taiwan. March 2015, 37–41. https://doi.org/10.1080/0144929X.2014.928745
Tran, G. A., & Strutton, D. (2019). Journal of Retailing and Consumer Services Comparing email and SNS users : Investigating e-servicescape , customer ulasans , trust , loyalty and E-WOM. Journal of Retailing and Consumer Services, March, 101782. https://doi.org/10.1016/j.jretconser.2019.03.009
Vaismoradi, M., & Snelgrove, S. (2019). Theme in qualitative content analysis and thematic analysis. Forum Qualitative Sozialforschung, 20(3). https://doi.org/10.17169/fqs-20.3.3376
Arymami, D. (2019). Diskoneksi Nomad: Paradoks Kemenjadian dalam Sosial Media bertema Perjalanan wisata. Jurnal Komunikasi, 11(2), 108. https://doi.org/10.24912/jk.v11i2.2674
Champion, A. (2012). Personal Branding and Lifestyle Bloggers : Can Blogs Become Brands ? (Issue May).
Crowther, M., Lim, W., & Crowther, M. A. (2010). Systematic ulasan and meta-analysis methodology. Blood, 116(17), 3140–3146. https://doi.org/10.1182/blood-2010-05-280883
Dahka, Z. Y., Hajiheydari, N., & Rouhani, S. (2020). User response to e-WOM in social networks : how to predict a content influence in Twitter. International Journal Internet Marketing and Advertising, 14(1), 91–111.
Flavián, C., & Gurrea, R. (2009). Digital versus traditional newspapers influences on perceived substitutability. International Journal of Market Research, 51(5), 635–657. https://doi.org/10.2501/S1470785309200864
Griffin, E., Ledbetter, A., & Sparks, G. (2019). A First Look at Communication Theory (10th ed.). McGraw-Hill Education.
Griner, D. (2014, May). Data Points : Mom Bloggers Tell All. Adweek, 2014.
Han, H., Lho, L. H., Kim, H., & Untaru, E.-N. (2021). Sustainable Choices and Behaviors among Eco-Friendly Museum Travelers : Exploring the Drivers of Sacrifice , Visit , Pay , and WOM Intentions. International Journal of Enviromental Research and Public Health, 18(845), 1–16.
Jones, J. (2010). Just a guy in pajamas ? Framing the blogs in mainstream US newspaper coverage ( 1999 – 2005 ). https://doi.org/10.1177/1461444809342524
Kalaitzandonakes, M. H. (2019). Mother Knows Best: Understanding Mom Blogs’ Influence on Moms’ Nutrition Beliefs and Habits (Vol. 73, Issue 1) [Cornell University]. https://doi.org/10.1016/j.jag.2018.07.004
Kim, H., & Chang, B. (2020). sustainability A Study on the E ff ects of Crowdfunding Values on the Intention to Visit Local Festivals : Focusing on Mediating E ff ects of Perceived Risk and e-WOM.
King, R. A., Racherla, P., & Bush, V. D. (2014). What we know and don’t know about daring word-of-mouth: A ulasan and synthesis of the literature. Journal of Interactive Marketing, 28(3), 167–183. https://doi.org/10.1016/j.intmar.2014.02.001
Lee, G., & Tussyadiah, I. I. S. P. (2011). Textual and Visual Information in eWOM : A Gap Between Preferences in Information Search and Diffusion. 12, 351–361. https://doi.org/10.3727/109830511X13049763022014
Littlejohn, S. W. and K. A. F. (2018). Teori Komunikasi. Terjemahan dari Theories of Human Communication 9th Edition. Salemba Humanika.
Luarn, P., Huang, P., Chiu, Y.-P., & Chen, S.-J. (2016). Motivations to engage in word-of-mouth behavior on social network sites. 32(43), 1253–1265. https://doi.org/10.1177/0266666915596804
Nakano, D., & Muniz, J. (2018). Writing the literature ulasan for empirical papers. 5411. https://doi.org/10.1590/0103-6513.20170086
O’Cass, A., & Grace, D. (2004). Service brands and communication effects. Journal of Marketing Communications, 10(4), 241–254. https://doi.org/10.1080/1352726042000228286
Pitta, D. A., & Fowler, D. (2005). Daring consumer communities and their value to new product developers. Journal of Product & Brand Management, 14(5), 283–291. https://doi.org/10.1108/10610420510616313
Ring, A., Tkaczynski, A., & Dolnicar, S. (2016). Word-of-Mouth Segments : Daring , Offline , Visual or Verbal ? https://doi.org/10.1177/0047287514563165
Rutledge, T. M. (2020). VISUAL-VERBAL REDUNDANCY AND COLLEGE CHOICE Does the Level of Redundancy in Student Recruitment Advertisements Affect High School Students’ Decision-Making Process? In S. Josephson, J. D. Kelly, & K. Smith (Eds.), Handbook of Visual Communication: Theory, Methods, and Media (2nd Editio, pp. 71–86). Routledge.
Seo, E. J., Park, J. W., & Choi, Y. J. (2020). The effect of social media usage characteristics on e-WOM, trust, and brand equity: Focusing on users of airline social media. Sustainability (Switzerland), 12(4), 1–18. https://doi.org/10.3390/su12041691
Shorey, S., Ang, E., Yamina, A., & Tam, C. (2020). Perceptions of public on the COVID-19 outbreak in Singapore: A qualitative content analysis. Journal of Public Health (United Kingdom), 42(4), 665–671. https://doi.org/10.1093/pubmed/fdaa105
Steffes, E. M., & Burgee, L. E. (2006). Social ties and daring word of mouth. https://doi.org/10.1108/10662240910927812
Taylor, P., Wei, H., Lin, K., Lu, H., & Chuang, I. (2015). Behaviour & Information Technology Understanding the intentions of users to ‘ stick ’ to social networking sites : a case study in Taiwan. March 2015, 37–41. https://doi.org/10.1080/0144929X.2014.928745
Tran, G. A., & Strutton, D. (2019). Journal of Retailing and Consumer Services Comparing email and SNS users : Investigating e-servicescape , customer ulasans , trust , loyalty and E-WOM. Journal of Retailing and Consumer Services, March, 101782. https://doi.org/10.1016/j.jretconser.2019.03.009
Vaismoradi, M., & Snelgrove, S. (2019). Theme in qualitative content analysis and thematic analysis. Forum Qualitative Sozialforschung, 20(3). https://doi.org/10.17169/fqs-20.3.3376
Published
2021-11-20
How to Cite
Puspitasari, K. (2021). E-WoM di mom travel blog: keterikatan, pengaruh informasi, dan kekuatan informasi visual. Jurnal Studi Komunikasi, 5(3), 791-811. Retrieved from https://ejournal.unitomo.ac.id/index.php/jsk/article/view/4425
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