Communication strategy of the East Kalimantan government on tourism development

  • Anwar Universitas Mulawarman
  • Iman Surya Universitas Mulawarman
  • [email protected] Universitas Mulawarman
Abstract views: 502 , PDF downloads: 344
Keywords: communication strategy, government, tourism development, marketing communications, COVID-19


This study examines communication strategies, especially the East Kalimantan provincial government, in tourism development during the COVID-19 pandemic. This research aims to be a benchmark for other areas affected by COVID-19. It also adds to a better understanding of the current government, stakeholders, and other tourist enterprises’ communication. Understanding communication's underlying structure is also crucial for gaining a competitive edge in a crisis. The type of research used in this research is qualitative. The data collection in this study was in the form of secondary data taken from literature, thirty online media, and the official website of the East Kalimantan provincial government. Data analysis in this study used NVivo 12 Plus software with crosstab query analysis. The result of this research is that the communication strategy of the East Kalimantan provincial government is relatively good. Proven by implementing a communication strategy based on collaboration between institutions and supported by digital media, building converged communication and providing excellent service. The government also uses a marketing communication strategy. However, another finding is that the role obtained in the implications of technology can be a concern in integrating digital media.


Agarwal, V. (2013). Investigating the convergent validity of organizational trust. Journal of Communication Management, 17(1), 24–39.
Aji, R. R., Pramono, R. W. D., & Rahmi, D. H. (2018). Kontribusi Sektor Pariwisata Terhadap Ekonomi Wilayah Di Provinsi Jawa Timur. Jurnal Planoearth, 3(2), 57.
AlYahmady, H. H., & Al Abri, S. S. (2013). Using Nvivo for Data Analysis in Qualitative Research. International Interdisciplinary Journal of Education, 2(2), 181–186.
Amin, M. A. S., & Priansah, P. (2019). Marketing Communication Strategy To Improve Tourism Potential. Budapest International Research and Critics Institute (BIRCI-Journal) : Humanities and Social Sciences, 2(4), 160–166.
Bohorquez-Lopez, V. W. (2020). Using knowledge management to improve inter-institutional collaboration in crisis events. International Journal of Knowledge Management Studies, 11(3), 211–228.
Boulton, M., & Fttzpatrick, R. (1994). ‘Quality’ in qualitative research. Critical Public Health, 5(3), 19–26.
Chamidah, N., Guntoro, B., & Sulastri, E. (2020). Marketing communication and synergy of pentahelix strategy on satisfaction and sustainable tourism. Journal of Asian Finance, Economics and Business, 7(3), 177–190.
Chen, C. W., Shen, C. C., & Chiu, W. Y. (2007). Marketing communication strategies in support of product launch: An empirical study of Taiwanese high-tech firms. Industrial Marketing Management, 36(8), 1046–1056.
Chen, H., Huang, X., & Li, Z. (2020). A content analysis of Chinese news coverage on COVID-19 and tourism. Current Issues in Tourism, 25(2), 198–205.
Chen, J., Cui, F., Balezentis, T., Streimikiene, D., & Jin, H. (2021). What drives international tourism development in the Belt and Road Initiative? Journal of Destination Marketing and Management, 19(December 2020), 100544.
Creswell, J. W. (2014). Research Design; Qualitative, Quantitative, and Mixed Methods Approaches (Fourth Edi). Sage Publications.
Elhawary, S., & Castillo, G. (2008). El Rol del Estado Afectado: Un Estudio de Caso de la Respuesta al Terremoto Peruano. respuesta-al-terremoto-peruano
Fahreza, M. (2020). Marketing Communication Strategy to Reopen A Business Venture. Journal of Socioeconomics and Development, 2(2), 116.
Fitchett, J., Lindberg, F., & Martin, D. M. (2021). Accumulation by symbolic dispossession: Tourism development in advanced capitalism. Annals of Tourism Research, 86(October 2020), 103072.
Flew, T., & Kirkwood, K. (2021). The impact of COVID-19 on cultural tourism: art, culture and communication in four regional sites of Queensland, Australia. Media International Australia, 178(1), 16–20.
Glesne, C., & Peshkin, A. (1992). Becoming qualitative researchers : an introduction. White Plains, N.Y. : Longman.
Jangra, R., Kaushik, S. P., & Saini, S. S. (2021). An analysis of tourist’s perceptions toward tourism development: Study of cold desert destination, India. Geography and Sustainability, 2(1), 48–58.
Jiang, Y., & Ritchie, B. W. (2017). Disaster collaboration in tourism: Motives, impediments and success factors. Journal of Hospitality and Tourism Management, 31(December), 70–82.

Jin, C., Xu, J., & Huang, Z. (2019). Spatiotemporal analysis of regional tourism development: A semiparametric Geographically Weighted Regression model approach. Habitat International, 87(October 2018), 1–10.
Kaikara, O. (2020). Tourism Development Strategy. International Journal Papier Public Review, 1(2), 20–25.
Kaltim, H. P. (2021). Promosi Wisata 2021, Kaltim Siapkan Tiga Tema Besar. Pemerintah Provinsi Kalimantan Timur.
Kamil, S. U. R. (2018). City Branding Sebagai Strategi Komunikasi Pariwisata Kabupaten Buton Tengah. Metacommunication: Journal of Communication Studies, 2(1), 1–13.
Kim, M. J., Bonn, M., & Hall, C. M. (2021). What influences COVID-19 biosecurity behaviour for tourism? Current Issues in Tourism, 1–7.
Kožić, I. (2019). Can tourism development induce deterioration of human capital? Annals of Tourism Research, 77(December), 168–170.
Kristin, R., & Salam, R. (2016). Peran Pemerintah Daerah dalam Pengembangan Pariwisata Alam dan Budaya di Kabupaten Tapanuli Utara. JPPUMA: Jurnal Ilmu Pemerintahan Dan Sosial Politik UMA (Journal of Governance and Political Social UMA), 4(1), 79–96.
Kronenberg, K., & Fuchs, M. (2021). Aligning tourism’s socio-economic impact with the United Nations’ sustainable development goals. Tourism Management Perspectives, 39(September 2020), 100831.
Lingga, D. (2018). Analysis of Potentials and Strategies of Tourism Development at Mount Telomoyo. Eko-Regional Jurnal Pengembangan Ekonomi Wilayah, 13(1), 1–8.
Liu-Lastres, B., Mariska, D., Tan, X., & Ying, T. (2020). Can post-disaster tourism development improve destination livelihoods? A case study of Aceh, Indonesia. Journal of Destination Marketing and Management, 18(December 2019), 100510.
Liu, R. (2020). The state-led tourism development in Beijing’s ecologically fragile periphery: Peasants’ response and challenges. Habitat International, 96(August 2019), 102119.
Localisesdgs. (2021). Kalimantan Timur Virtual Expo 2021: Inovasi dan Adaptasi Industri Wisata untuk Mengakselerasi Target TPB di Masa Pandemi. Localisesdgs-Indonesia.
Lofland, J., Snow, D. A., Anderson, L., & Lofland, L. H. (2006). Analyzing Social Settings: A Guide to Qualitative Observation and Analysis (4th ed.). Belmont, CA : Wadsworth/Thomson Learning.
Maghfira, V. F. (2021). Marketing Communication Strategy of Kampoeng Heritage Kajoetangan Malang using SOSTAC Model. Advances in Social Sciences Research Journal, 8(6), 481–493.
Menayang, A. P., & Marta, R. F. (2020). Branding of North Sulawesi tourism through the hexagon of competitive identity. Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies), 4(2), 410.
Mihaela, O. O. E. (2015). The Influence of the Integrated Marketing Communication on the Consumer Buying Behaviour. Procedia Economics and Finance, 23(October 2014), 1446–1450.
Nematpour, M., Khodadadi, M., & Rezaei, N. (2021). Systematic analysis of development in Iran’s tourism market in the form of future study: A new method of strategic planning. Futures, 125.
Nuanmeesri, S. (2021). Development of community tourism enhancement in emerging cities using gamification and adaptive tourism recommendation. Journal of King Saud University - Computer and Information Sciences, xxxx.
Obembe, D., Kolade, O., Obembe, F., Owoseni, A., & Mafimisebi, O. (2021). Covid-19 and the tourism industry: An early stage sentiment analysis of the impact of social media and stakeholder communication. International Journal of Information Management Data Insights, 1(2), 100040.
Oltra González, I., Camarero, C., & San José Cabezudo, R. (2021). SOS to my followers! The role of marketing communications in reinforcing online travel community value during times of crisis. Tourism Management Perspectives, 39.
Prokal. (2021a). Pulihkan Pariwisata lewat Konsep Smart Tourism. Pro Kalimantan Timur.
Prokal. (2021b, July 28). Pulihkan Pariwisata lewat Konsep Smart Tourism. Pro Kalimantan Timur.
Qin, X., Shen, H., Ye, S., & Zhou, L. (2021). Revisiting residents’ support for tourism development: The role of tolerance. Journal of Hospitality and Tourism Management, 47(March), 114–123.
Rachmiatie, A., Fitria, R., Suryadi, K., & Ceha, R. (2020). Strategi Komunikasi Pariwisata Halal Studi Kasus Implementasi Halal Hotel Di Indonesia Dan Thailand. Amwaluna: Jurnal Ekonomi Dan Keuangan Syariah, 4(1), 55–74.
Ratna Sari, D., Kartikasari, D., & Herya Ulfah, N. (2021). Impact of Effective Communication on the Quality of Excellent Service and Patient Satisfaction in the Outpatient Department. KnE Life Sciences, 2021(ISMoPHS 2020), 232–244.
Richards, T. J., & Richards, L. (1994). Using computers in qualitative research. In N. K. Denzin & Y. S. Lincoln (Eds.), Handbook of qualitative research. Sage Publications.
Ritchie, J., & Spencer, L. (1994). Qualitative data analysis for applied policy research (1st ed.). Routledge.
Sandelowski, M. (2000). Whatever happened to qualitative description? Research in Nursing & Health, 23, 334–340.
Shafieisabet, N., & Haratifard, S. (2020). The empowerment of local tourism stakeholders and their perceived environmental effects for participation in sustainable development of tourism. Journal of Hospitality and Tourism Management, 45(October), 486–498.
Shao, Y., Hu, Z., Luo, M., Huo, T., & Zhao, Q. (2021). What is the policy focus for tourism recovery after the outbreak of COVID-19? A co-word analysis. Current Issues in Tourism, 24(7), 899–904.
Sobaih, A. E. E., Elshaer, I., Hasanein, A. M., & Abdelaziz, A. S. (2021). Responses to COVID-19: The role of performance in the relationship between small hospitality enterprises’ resilience and sustainable tourism development. International Journal of Hospitality Management, 94(December 2020), 102824.
Sofjan, M., Julianti, M. R., & Maulana, R. (2020). Perancangan Sistem Informasi Geografis Pemetaan Lokasi Pariwisata di Wilayah Kota Bogor Berbasis Web. Academic Journal of Computer Science Research, 2(2).

Suta, P. W. P., & Mahagangga, I. G. A. O. (2018). Pengembangan Pariwisata Berbasis Masyarakat. Jurnal Destinasi Pariwisata, 5(1), 144.
Tony Burke. (2020, May 29). Morrison Government’s complete abandonment of the arts is shocking. Artshub.
Utami, L., & Safitri, E. (2021). Conflict management on Toba ’ halal tourism planning : a perspective of organisational communication. Jurnal Studi Komunikasi, 5(2), 349–364.
Villacé-Molinero, T., Fernández-Muñoz, J. J., Orea-Giner, A., & Fuentes-Moraleda, L. (2021). Understanding the new post-COVID-19 risk scenario: Outlooks and challenges for a new era of tourism. Tourism Management, 86.
Wang, D., & Ap, J. (2013). Factors affecting tourism policy implementation: A conceptual framework and a case study in China. Tourism Management, 36, 221–233.
Williamson, K., Given, L. M., & Scifleet, P. (2018). Qualitative data analysis. In Research Methods: Information, Systems, and Contexts: Second Edition. Elsevier Ltd.
Wright, K. A., Kelman, I., & Dodds, R. (2020). Tourism development from disaster capitalism. Annals of Tourism Research, June, 103070.
Yeh, S. S. (2021). Tourism recovery strategy against COVID-19 pandemic. Tourism Recreation Research, 46(2), 188–194.
Yu, M., Li, Z., Yu, Z., He, J., & Zhou, J. (2021). Communication related health crisis on social media: a case of COVID-19 outbreak. Current Issues in Tourism, 24(19), 2699–2705.
Yu, P., Zhang, J., Wang, Y., Wang, C., & Zhang, H. (2020). Can tourism development enhance livelihood capitals of rural households? Evidence from Huangshan National Park adjacent communities, China. Science of the Total Environment, 748, 141099.
Zeng, J., Wen, Y., Bi, C., & Feiock, R. (2021). Effect of tourism development on urban air pollution in China: The moderating role of tourism infrastructure. Journal of Cleaner Production, 280, 124397.
How to Cite
Anwar, Surya, I., & Resmawan, E. (2022). Communication strategy of the East Kalimantan government on tourism development. Jurnal Studi Komunikasi, 6(1), 73-88. Retrieved from