Sustainable tourism development from the perspective of digital communication
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Keywords:
sustainable tourism development, digital communication, small-medium enterprises
Abstract
Tourism-related enterprises around the globe are shifting more towards environmentally friendly services. This research provides a theoretical discussion and aims to assess the continuous digital communication activities of tourism business players tiny and medium-scale companies and give an overview of their existence in digital communication technology. This research focuses on determining the concept and various sustainable performance indicators. The data were collected directly from official websites, accommodation booking applications, and social media. This research adopts a matrix dimension to build a database and analyse the meaning of words in the relationship between meeting visitor needs, service quality, cultural wealth, community welfare, and resource efficiency. The research uses the Partial Least Square-Structural Equation Model (PLS-SEM) approach to test the model that has never been stretched and grouped using heterogeneous techniques. The findings revealed that foreign credentials were less adaptable for local credentials than one-off credentials and that fewer enterprises rate eco-labels on online advertising. The rate of participation of society on the platform was seen to be more complex and intellectual. This research is one of the first to investigate the resilience mechanism in the tourism industry firms. It is anticipated that this research would encourage more studies on the principle of contact and the quality of SME strategies in hospitality and contribute to the drive to facilitate broader acceptance of managerial implications.
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Tiago, F. et al. (2020) 'Digital sustainability communication in touri,'', Journal of Innovation and Knowledge. Elsevier B.V. doi: 10.1016/j.jik.2019.12.002.
Tölkes, C. (2018) 'Sustainability communication in tourism – A literaturreviewvi,''ourismtourism Management Perspectives. Elsevier B.V., pp. 10–21. doi: 10.1016/j.tmp.2018.04.002.
Zadeh Bazargani, R. H. and Kiliç, H. (2021) 'Tourism competitiveness and tourism sector performance: Empirical insights from new data,' Journal of Hospitality and Tourism Management. Elsevier Ltd, 46, pp. 73–82. doi: 10.1016/j.jhtm.2020.11.011.
Zapata, M. J. et al. (2011) 'Can community-based tourism contribute to development and poverty alleviation? Lessons from Nicaragua, Current Issues in Tourism, 14(8), pp. 725–749. doi: 10.1080/13683500.2011.559200.
Zhang, J. and Zhang, Y. (2020) 'Assessing the low-carbon tourism in the tourism-based urban destinations', Journal of Cleaner Production. Elsevier Ltd, 276, p. 124303. doi: 10.1016/j.jclepro.2020.124303.
Ziegler, J. A. et al. (2019) 'Applying the precautionary principle when feeding an endangered specithe es for marine tour,’tourism Management 72(November 2018), pp. 155–158. doi: 10.1016/j.tourman.2018.11.021.
Andrianto, N., & Fianto, A. Y. A. (2020) ‘Brand Image Among the Purchase Decision Determinants. Surabaya: Jurnal Studi Komunikasi.
Andrianto, N (2018) Pesan Kreatif Iklan Televisi Dalam Bulan Ramadan: Analisis Semiotika Iklan Bahagianya adalah Bahagiaku. Jurnal Studi Komunikasi 2 (1).
Argenton, G. (2015) 'Time for Experience: Growing up under the experience economy', Educational Philosophy and Theory. Routledge, 47(9), pp. 918–934. doi: 10.1080/00131857.2015.1035158.
Bandyopadhyay, S. et al. (2009) 'Benefits to local communities from community conservancies in Namibia: An assessment', Development Southern Africa, 26(5), pp. 733–754. doi: 10.1080/03768350903303324.
Benur, A. M. and Bramwell, B. (2015) 'Tourism product development and product diversification in destinations', Tourism Management. Elsevier Ltd, 50, pp. 213–224. doi: 10.1016/j.tourman.2015.02.005.
Bilotta, E. et al. (2020) 'Industry 4.0 technologies in tourism education: Nurturing students to think with technology', Journal of Hospitality, Leisure, Sport and Tourism Education. Elsevier B.V., p. 100275. doi: 10.1016/j.jhlste.2020.100275.
Christou, P. A. et al. (2019) 'The "genius loci" of places that experience intense tourism development', Tourism Management Perspectives. Elsevier B.V., 30, pp. 19–32. doi: 10.1016/j.tmp.2019.01.002.
Corbau, C. et al. (2019) 'Tourism analysis at Asinara Island (Italy): Carrying capacity and web evaluations in two pocket beaches', Ocean and Coastal Management. Elsevier, 169(December 2018), pp. 27–36. doi: 10.1016/j.ocecoaman.2018.12.004.
Cronjé, D. F. and du Plessis, E. (2020) 'A review on tourism destination competitiveness', Journal of Hospitality and Tourism Management. Elsevier Ltd, 45, pp. 256–265. doi: 10.1016/j.jhtm.2020.06.012.
Curcija, M., Breakey, N. and Driml, S. (2019) 'Development of a conflict management model as a tool for improved project outcomes in community based tourism', Tourism Management. Elsevier Ltd, 70, pp. 341–354. doi: 10.1016/j.tourman.2018.08.016.
Fianto, A. Y. A. (2018). Antecedents of customer satisfaction for small-medium enterprises product in Indonesia. International Journal of Civil Engineering and Technology, International Journal of Civil Engineering and Technology, 9(11).
Fianto, A. Y. A. (2020) 'community-based marine tourism development in east java province, Indonesia,’ ABAC Journal, 40(3), pp. 1–26.
Janowski, I., Gardiner, S. and Kwek, A. (2021) 'Dimensions of adventure tourism,’ Tourism Management Perspectives. Elsevier B.V., 37, p. 100776. doi: 10.1016/j.tmp.2020.100776.
Jones, P. J. S. (2019) 'A governance analysis of Ningaloo and Shark Bay Marine Parks, Western Australia: Putting the "eco" in tourism to build resilience but threatened in long-term by climate change?', Marine Policy. Elsevier Ltd, (July), p. 103636. doi: 10.1016/j.marpol.2019.103636.
Kefala, S. (2021) 'The pragmatics of translated tourism advertising', Journal of Pragmatics. North-Holland, 173, pp. 88–100. doi: 10.1016/j.pragma.2020.12.001.
Khanra, S. et al. (2021) 'Bibliometric analysis and literature review of ecotourism: Toward sustainable development,’ Tourism Management Perspectives. Elsevier B.V., 37. doi: 10.1016/j.tmp.2020.100777.
McCabe, S. and Qiao, G. (2020) 'A review of research into social tourism: Launching the Annals of Tourism Research Curated Collection on Social Tourism.', Annals of Tourism Research. Elsevier Ltd, 85, p. 103103. doi: 10.1016/j.annals.2020.103103.
Okazaki, E. (2008) 'A community-based tourism model: Its conception and use,’ Journal of Sustainable Tourism, 16(5), pp. 511–529. doi: 10.1080/09669580802159594.
Pulido-Fernández, J. I., Cárdenas-García, P. J. and Espinosa-Pulido, J. A. (2019) ‘Does environmental sustainability contribute to tourism growth? An analysis at the country level', Journal of Cleaner Production, 213, pp. 309–319. doi: 10.1016/j.jclepro.2018.12.151.
Rahmafitria, F. et al. (2020) 'Tourism planning and planning theory: Historical roots and contemporary alignment,’ Tourism Management Perspectives. Elsevier B.V., 35, p. 100703. doi: 10.1016/j.tmp.2020.100703.
Regmi, K. D. and Walter, P. G. (2016) 'Conceptualising host learning in community-based ecotourism homestays,’ Journal of Ecotourism. Routledge, 15(1), pp. 51–63. doi: 10.1080/14724049.2015.1118108.
Reimer, J. K. K. ,and Walter, P. (2013) 'How do you know it when you see it? Community-based ecotourism in the Cardamom Mountains of southwestern Cambodia', Tourism Management, 34, pp. 122–132. doi: 10.1016/j.tourman.2012.04.002.
Roxas, F. M. Y., Rivera, J. P. R. and Gutierrez, E. L. M. (2020) 'Mapping stakeholders' roles in governing sustainable tourism destinations', in Journal of Hospitality and Tourism Management. Elsevier Ltd, pp. 387–398. doi: 10.1016/j.jhtm.2020.09.005.
Sándorová, Z. et al. (2020) 'Design thinking - A revolutionary new approach in tourism education?', Journal of Hospitality, Leisure, Spo, rt, and Tourism Education. Elsevier B.V., 26, p. 100238. doi: 10.1016/j.jhlste.2019.100238.
Sharma, G. D., Thomas, A. and Paul, J. (2021) 'Reviving tourism industry post-COVID-19: A resilience-based framework', Tourism Management Perspectives. Elsevier, 37, p. 100786. doi: 10.1016/j.tmp.2020.100786.
Škare, M., Soriano, D. R. and Porada-Rochoń, M. (2020) 'Impact of COVID-19 on the travel and touriindustryry', Technological Forecasting and Social Change. Elsevier Inc., p. 120469. doi: 10.1016/j.techfore.2020.120469.
Su, X. (2020) 'Simulation of economic development of tourism industry based on FPGA and machine lllearningngngngngggng,’', Microprocessors and Microsystems. Elsevier BV, p. 103523. doi: 10.1016/j.micpro.2020.103523.
Tiago, F. et al. (2020) 'Digital sustainability communication in touri,'', Journal of Innovation and Knowledge. Elsevier B.V. doi: 10.1016/j.jik.2019.12.002.
Tölkes, C. (2018) 'Sustainability communication in tourism – A literaturreviewvi,''ourismtourism Management Perspectives. Elsevier B.V., pp. 10–21. doi: 10.1016/j.tmp.2018.04.002.
Zadeh Bazargani, R. H. and Kiliç, H. (2021) 'Tourism competitiveness and tourism sector performance: Empirical insights from new data,' Journal of Hospitality and Tourism Management. Elsevier Ltd, 46, pp. 73–82. doi: 10.1016/j.jhtm.2020.11.011.
Zapata, M. J. et al. (2011) 'Can community-based tourism contribute to development and poverty alleviation? Lessons from Nicaragua, Current Issues in Tourism, 14(8), pp. 725–749. doi: 10.1080/13683500.2011.559200.
Zhang, J. and Zhang, Y. (2020) 'Assessing the low-carbon tourism in the tourism-based urban destinations', Journal of Cleaner Production. Elsevier Ltd, 276, p. 124303. doi: 10.1016/j.jclepro.2020.124303.
Ziegler, J. A. et al. (2019) 'Applying the precautionary principle when feeding an endangered specithe es for marine tour,’tourism Management 72(November 2018), pp. 155–158. doi: 10.1016/j.tourman.2018.11.021.
Published
2022-03-20
How to Cite
Fianto, A. Y. A., & Andrianto, N. (2022). Sustainable tourism development from the perspective of digital communication. Jurnal Studi Komunikasi, 6(1), 110-125. Retrieved from https://ejournal.unitomo.ac.id/index.php/jsk/article/view/4434
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