Adopsi media sosial oleh pemerintah: studi kasus akun TikTok kementerian keuangan
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Keywords:
tiktok, social media, government, ministry of finance republic Indonesia
Abstract
The use of social media as a communication medium for organisations, including by government agencies, is a practice that is considered more efficient than traditional media. One of the social media that has been widely used in the last two years is TikTok. This article describes the process of adopting TikTok as a new communication medium for the government and its management strategy. The study focused on the @kemenkeuri account owned by the Ministry of Finance, which is one of the best government institutions in the field of Government Public Relations (GPR) in Indonesia. Data were obtained through interviews with @kemenkeuri’s administrators and through observations on the TikTok@kemenkeuri account page. The results of the study indicate that the adoption of TikTok by the Ministry of Finance is currently still in its second stage, which according to the Mergel & Bretschneider (2013) model is referred to as the “Order from Chaos” stage.
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Bertot, J. C., Jaeger, P. T., Munson, S., & Glaisyer, T. (2010). Social media technology and government transparency. Computer, 43(11). https://doi.org/10.1109/MC.2010.325
Bretschneider, S., & Parker, M. (2016). Organization formalization, sector and social media: Does increased standardization of policy broaden and deepen social media use in organizations? Government Information Quarterly, 33(4). https://doi.org/10.1016/j.giq.2016.09.005
Bucknell Bossen, C., & Kottasz, R. (2020). Uses and gratifications sought by pre-adolescent and adolescent TikTok consumers. Young Consumers, 21(4). https://doi.org/10.1108/YC-07-2020-1186
Carter, N., Bryant-Lukosius, D., Dicenso, A., Blythe, J., & Neville, A. J. (2014). The use of triangulation in qualitative research. In Oncology Nursing Forum (Vol. 41, Issue 5). https://doi.org/10.1188/14.ONF.545-547
Chan, J. (2020). Top Grossing Apps Worldwide for June 2020. In Sensortower.Com. https://sensortower.com/blog/top-grossing-apps-worldwide-june-2020
Creswell, J. W. (2007). Five Qualitative Approaches to Inquiry BT - Qualitative Inguiry & research Design: Chosing Among Five Approaches. In Qualitative Inguiry & research Design: Chosing Among Five Approaches (Issue 4).
Criado, J. I., Sandoval-Almazan, R., & Gil-Garcia, J. R. (2013). Government innovation through social media. In Government Information Quarterly (Vol. 30, Issue 4). https://doi.org/10.1016/j.giq.2013.10.003
De Leyn, T., De Wolf, R., Vanden Abeele, M., & De Marez, L. (2021). In-between child’s play and teenage pop culture: tweens, TikTok & privacy. Journal of Youth Studies. https://doi.org/10.1080/13676261.2021.1939286
Dekker, R., van den Brink, P., & Meijer, A. (2020). Social media adoption in the police: Barriers and strategies. Government Information Quarterly, 37(2). https://doi.org/10.1016/j.giq.2019.101441
Grimmelikhuijsen, S. G., & Feeney, M. K. (2017). Developing and Testing an Integrative Framework for Open Government Adoption in Local Governments. Public Administration Review, 77(4). https://doi.org/10.1111/puar.12689
Kaplan, A. M., & Haenlein, M. (2010). Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of Social Media. Business Horizons. https://doi.org/10.1109/WCNC.2006.1683604
Kaye, D. B. V., Chen, X., & Zeng, J. (2021). The co-evolution of two Chinese mobile short video apps: Parallel platformization of Douyin and TikTok. Mobile Media and Communication, 9(2). https://doi.org/10.1177/2050157920952120
Kemp, S. (2021). Digital 2021 April Statshot Report — DataReportal – Global Digital Insights. In Digital 2021 April Statshot Report — DataReportal – Global Digital Insights.
Khan, G. F. (2015). Models for Social Media-Based Governments. Asia Pacific Journal of Information Systems.
Klug, D., Qin, Y., Evans, M., & Kaufman, G. (2021). Trick and Please. A Mixed-Method Study on User Assumptions about the TikTok Algorithm. ACM International Conference Proceeding Series. https://doi.org/10.1145/3447535.3462512
Knox, C. C. (2016). Public Administrators’ Use of Social Media Platforms: Overcoming the Legitimacy Dilemma? Administration and Society, 48(4). https://doi.org/10.1177/0095399713503463
Kurniasih, N. (2013). Penggunaan Media Sosial bagi Humas di Lembaga Pemerintah. Forum Kehumasan Kota Tangerang, September.
Ledingham, J. A. (2003). Explicating relationship management as a general theory of public relations. International Journal of Phytoremediation, 21(1). https://doi.org/10.1207/S1532754XJPRR1502_4
Lovari, A., & Valentini, C. (2020). Public sector communication and social media: Opportunities and limits of current policies, activities, and practices. The Handbook of Public Sector Communication, January.
Ma, Y., & Hu, Y. (2021). Business Model Innovation and Experimentation in Transforming Economies: ByteDance and TikTok. Management and Organization Review, 17(2). https://doi.org/10.1017/mor.2020.69
Medaglia, R., & Zheng, L. (2017). Mapping government social media research and moving it forward: A framework and a research agenda. Government Information Quarterly, 34(3). https://doi.org/10.1016/j.giq.2017.06.001
Meng, K. S., & Leung, L. (2021). Factors influencing TikTok engagement behaviors in China: An examination of gratifications sought, narcissism, and the Big Five personality traits. Telecommunications Policy, 45(7). https://doi.org/10.1016/j.telpol.2021.102172
Mergel, I. (2013). Social media adoption and resulting tactics in the U.S. federal government. Government Information Quarterly, 30(2). https://doi.org/10.1016/j.giq.2012.12.004
Mergel, I. (2016). Social media institutionalization in the U.S. federal government. Government Information Quarterly, 33(1). https://doi.org/10.1016/j.giq.2015.09.002
Mergel, I., & Bretschneider, S. I. (2013). A Three-Stage Adoption Process for Social Media Use in Government. Public Administration Review, 73(3). https://doi.org/10.1111/puar.12021
Moleong, L. J. (2017). Metodologi penelitian kualitatif (Edisi Revisi). Bandung: Remaja Rosdakarya.
Morning Consult. (2020). The Fastest Growing Brands of 2020. https://morningconsult.com/fastest-growing-brands-2020/
Mossberger [email protected], K., Yonghong Wu1, yonghong@uic. ed., & Crawford [email protected], J. (2013). Connecting citizens and local governments? Social media and interactivity in major U.S. cities. Government Information Quarterly, 30(4).
Oreilly, T. (2007). What is Web 2.0: Design Patterns and Business Models for the Next Generation of Software. Communications & Strategies. International Journal of Digital Economics, 65(2007).
Prakash Yadav, G., & Rai, J. (2017). The Generation Z and their Social Media Usage: A Review and a Research Outline. Global Journal of Enterprise Information System, 9(2). https://doi.org/10.18311/gjeis/2017/15748
PRIndonesia. (2021, March 31). Daftar Lengkap Pemenang PRIA 2021. https://www.prindonesia.co/detail/2223/Daftar-Lengkap-Pemenang-PRIA-2021
Pusparissa, Y. (2020). Negara Pengguna TikTok Terbesar, Indonesia Bukan yang Pertama. https://databoks.katadata.co.id/datapublish/2020/07/06/negara-pengguna-tiktok-terbesar-indonesia-bukan-yang-pertama
Rahmaniar, A. W., & Lestari, M. T. (2019). Strategi Komunikasi Dalam Sosialisasi Literasi Digital Melalui Media Sosial Instagram Kementerian Komunikasi dan Informatika. E-Proceeding of Management Vol.6 (1), 1819.
Robert K. Yin. (2018). Case Study Research and Applications Design and Methods Sixth Edition. In Thousand Oaks: Sage Publications, Inc (Vol. 21, Issue 1).
Saud, M., Mashud, M., & Ida, R. (2020). Usage of social media during the pandemic: Seeking support and awareness about COVID-19 through social media platforms. Journal of Public Affairs, 20(4). https://doi.org/10.1002/pa.2417
Schroth, H. (2019). Are you ready for gen Z in the workplace? California Management Review, 61(3). https://doi.org/10.1177/0008125619841006
Sørensen, I. E. (2018). Content in context: The impact of mobile media on the British TV industry. Convergence, 24(6). https://doi.org/10.1177/1354856516681703
Springer, M. L., & Newton, K. (2020). Gen Y (Millennial) and gen Z cultural cohort demographics: Social, political and economic perspectives and implications. ASEE Annual Conference and Exposition, Conference Proceedings, 2020-June. https://doi.org/10.18260/1-2--34700
Statista Research Department. (2021a). TikTok- Statistics & Facts. https://www.statista.com/topics/6077/tiktok/
Statista Research Department. (2021b, February 19). Share of individuals using TikTok during the coronavirus outbreak in the United States in 2020. https://www.statista.com/statistics/1207831/tiktok-usage-among-young-adults-during-covid-19-usa/
Statista Research Department. (2021c, February 24). Share of individuals using TikTok during the coronavirus outbreak in the United Kingdom in 2020. https://www.statista.com/statistics/1207846/tiktok-usage-during-covid-19-uk/
Straub, E. T. (2009). Understanding technology adoption: Theory and future directions for informal learning. Review of Educational Research, 79(2). https://doi.org/10.3102/0034654308325896
Suryani, I. (2014). PEMANFAATAN MEDIA SOSIAL SEBAGAI MEDIA PEMASARAN PRODUK DAN POTENSI INDONESIA DALAM UPAYA MENDUKUNG ASEAN COMMUNITY 2015. (STUDI SOCIAL MEDIA MARKETING PADA TWITTER KEMENPAREKRAF RI DAN FACEBOOK DISPARBUD PROVINSI JAWA BARAT). Jurnal Komunikasi, 8(2). https://doi.org/10.20885/komunikasi.vol8.iss2.art2
Taulli, T. (2020, January 31). TikTok: Why The Enormous Success? https://www.forbes.com/sites/tomtaulli/2020/01/31/tiktok-why-the-enormous-success/?sh=16cfcfba65d1
The Influencer Marketing Factory. (2020a, April 19). How To Calculate TikTok Engagement Rate. https://theinfluencermarketingfactory.com/how-to-calculate-tiktok-engagement-rate/
The Influencer Marketing Factory. (2020b). An Intro to How To Promote Your Business On TikTok Learn How To Reach Gen Z & Millennials!
TikTok. (2020, June 19). Bagaimana TikTok Rekomendasikan Video #ForYou. https://newsroom.tiktok.com/in-id/for-you-page
We Are Social & Hootsuite. (2021). Digital 2021: Indonesia. Datareportal.Com.
Weimann, G., & Masri, N. (2020). Research Note: Spreading Hate on TikTok. Studies in Conflict and Terrorism. https://doi.org/10.1080/1057610X.2020.1780027
Wright, D. K., & Hinson, M. D. (2009). An Updated look at the ımpact of social media on public relations practice. Public Relations, 3(2).
Xu, L., Yan, X., & Zhang, Z. (2019). Research on the Causes of the “Tik Tok” App Becoming Popular and the Existing Problems. Journal of Advanced Management Science, 7(2). http://www.joams.com/uploadfile/2019/0613/20190613034911476.pdf
Yao, M. (2021). Examination of Underlying Factors in Success of TikTok. Proceedings of the 2021 International Conference on Enterprise Management and Economic Development (ICEMED 2021), 178. https://doi.org/10.2991/aebmr.k.210601.051
Published
2022-03-20
How to Cite
Setyorini, E. (2022). Adopsi media sosial oleh pemerintah: studi kasus akun TikTok kementerian keuangan. Jurnal Studi Komunikasi, 6(1), 253-276. Retrieved from https://ejournal.unitomo.ac.id/index.php/jsk/article/view/4441
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