FoMo di media sosial dan e-WoM : pertimbangan berbelanja daring pada marketplace
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Keywords:
fear of missing out (fomo), electronic word-of-mouth (e-wom), social media, marketplace
Abstract
FoMO is often used to test behavioural tendencies, individuals who tend to be more involved, encourage individual behaviour caused by fear, anxiety that arises in it, especially for the millennial group. Currently, the commercial industry has also succeeded in exploiting FoMO-based concepts in marketing and advertising approaches, including involving consumers in disseminating product information to the public. Previous research revealed that there is a significant influence on how FoMO can influence consumer behaviour on online shopping considerations, showing a relationship between FoMO on social media and the tendency to spread word-of-mouth in the online realm (eWOM). This study uses an approach with an interview method to get views from the experiences of social media users actively using the Marketplace platform in online shopping needs regarding the relationship between FoMO, eWOM and online shopping considerations on Marketplace from both the recipient and the sender of eWOM messages. All informants stated that FoMO and eWOM on social media have a tendency to encourage active responses to find out, share information with those closest to them so that they can determine shopping considerations both for merchants or Marketplaces.
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S., S., & Kumadji, S. (2016). Pengaruh Komunikasi Electronicword Of Mouth Terhadap Kepercayaan (Trust) Dan Niat Beli (Purchase Intention) Serta Dampaknya Pada Keputusan Pembelian (Survey Pada Konsumen Online Shopping Zafertech.Com). Jurnal Bisnis Dan Manajemen, 3(1).
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Suharsaputra,U. (2012). Metode penelitian kuantitatif, kualitatif, dan tindakan. Alfabeta.
Tandon, A., Dhir, A., Almugren, I., AlNemer, G., & Mantymaki, M. (2021). Fear of missing out (FoMO) among social media users: a systematic literature review, synthesis and framework for future research,. Emerald Insight, 31(3), 782-821. https://doi.org/10.1108/INTR-11-2019-0455
We Are Social. (2019, February 1). Global Digital Report 2019. We Are Social. https://wearesocial.com/global-digital-report-2019
We Are Social. (2021). Digital 2021 Indonesia. https://datareportal.com/reports/digital-2021-indonesia
Zhang, Zhuofan. (2018). "Fear of missing out: Scale development and impact on brand loyalty".
Abel, Jessica P, Cheryl L Buff, and Sarah A Burr. “Social Media and the Fear of Missing Out: Scale Development and Assessment.” Journal of Business & Economics Research (JBER), 2016.
Alrubaiee, L., Alshaibi, H., & Al-bayat, Y. (2012). Relationship between B2B E-Commerce Benefits, E-Marketplace Usage and Supply Chain Management. Global Journal of Management and Business Research, 12(9).
Anwar, Z., Fury, E. D., & Fauziah, S. R. (2020). The Fear of Missing Out and Usage Intensity of Social Media. Proceedings of the 5th ASEAN Conference on Psychology, Counselling, and Humanities (ACPCH 2019). Published. https://doi.org/10.2991/assehr.k.200120.038
Appel, G., Grewal, L., Hadi, R., & Stephen, A. T. (2019). The future of social media in marketing. Journal of the Academy of Marketing Science, 48(1), 79–95. https://doi.org/10.1007/s11747-019-00695-1
Benckendorff, Pierre, Pauline J Sheldon, and Daniel R Fesenmaier. (2014). “Tourism Information Technology (second edition),” .
Beyens, I., Frison, E., & Eggermont, S. (2016). “I don’t want to miss a thing”: Adolescents’ fear of missing out and its relationship to adolescents’ social needs, Facebook use, and Facebook related stress. Computers in Human Behavior, 64, 1–8. https://doi.org/10.1016/j.chb.2016.05.083
Błachnio, A., & Przepiórka, A. (2018). Facebook intrusion, fear of missing out, narcissism, and life satisfaction: A cross-sectional study. Psychiatry Research, 259, 514–519. https://doi.org/10.1016/j.psychres.2017.11.012
Çelik, I. K., O. Eru, R. Cop. (2019). “The Effects of Consumers’ FoMO Tendencies On Impulse Buying and The Effects of Impulse Buying on Post- Purchase Regret: An Investigation on Retail Stores”.
Cheung, C. and Thadani, D. (2010). The Effectiveness of Electronic Word-of-Mouth Communication: A Literature Analysis.
Creswell, J. W. (2009). Research Design: Qualitative, Quantitative, and Mixed Methods Approaches. SAGE Publications, Inc.
Davidai, S., & Gilovich, T. (2016). The headwinds/tailwindsasymmetry: An availability bias in assessments of barriers and blessings. Journal of Personality and Social Psychology, 111(6), 835–851. https://doi.org/10.1037/pspa0000066
Dogan, V. (2019). Why Do People Experience the Fear of Missing Out (FoMO)? Exposing the Link Between the Self and the FoMO Through Self-Construal. n.p.: Journal of Cross-Cultural Psychology. Sage Publication.
Ganapathi, R. (2015). "A study on factors affecting online shopping behavior of consumers in chennai." Internatioanl Journal of Business Management.
Ghosh, A., Varshney, S., & Venugopal, P. (2014). Social Media WOM: Definition, Consequences and Inter-relationships. Management and Labour Studies, 39(3), 293–308. https://doi.org/10.1177/0258042x15577899
Godes, D., & Mayzlin, D. (2004). Using Online Conversations to Study Word-of-Mouth Communication. Marketing Science, 23(4), 545–560. https://doi.org/10.1287/mksc.1040.0071
Good, M. C., & Hyman, M. R. (2020). ‘Fear of missing out’: antecedents and influence on purchase likelihood. Journal of Marketing Theory and Practice, 28(3), 330–341. https://doi.org/10.1080/10696679.2020.1766359
Hadlington, L., & Scase, M. O. (2018). End-user frustrations and failures in digital technology: exploring the role of Fear of Missing Out, Internet addiction and personality. Heliyon, 4(11), e00872. https://doi.org/10.1016/j.heliyon.2018.e00872
Hasanov, J., & Khalid, H. (2015). The Impact of Website Quality on Online Purchase Intention of Organic Food in Malaysia: A WebQual Model Approach. Procedia Computer Science, 72, 382–389. https://doi.org/10.1016/j.procs.2015.12.153
Jadhav, V., & Khanna, M. (2016). Factors influence online buying behavior of college students: A qualitative analysis. Journal of The Qualitative Report.
Justisia, Alifa. (2018). “Sejarah Harbolnas Dan Perayaan Belanja Online Di Dunia.” tirto.id, https://tirto.id/sejarah-harbolnas-dan-perayaan-belanja-online-di-dunia-dbG8.
JWT Intelligence. (2012). Fear Of Missing Out (FOMO).
Keisidou, E., & Maditinos, D. (2011). "Consumer characteristics and their effect on accepting online shopping, in the context of different product types." International Journal of Business Science and Applied Management.
Morrison, M., & Roese, N. J. (2011). Regrets of the Typical American. Social Psychological and Personality Science, 2(6), 576–583. https://doi.org/10.1177/1948550611401756
Nazir, M. (2011). Metode penelitian (Vol. 7). Ghalia Indonesia.
Osemeahon, O. S., & Agoyi, M. (2020). Linking FOMO and Smartphone Use to Social Media Brand Communities. Sustainability, 12(6), 2166. https://doi.org/10.3390/su12062166
Pradana, M. (2015). Klasifikasi jenis-jenis bisnis e-commerce di Indonesia. Neo-Bis. Jurnal Neo-Bis, 9(2).
Przybylski, A. K., Murayama, K., DeHaan, C. R., & Gladwell, V. (2013). Motivational, emotional, and behavioral correlates of fear of missing out. Computers in Human Behavior, 29(4), 1841–1848. https://doi.org/10.1016/j.chb.2013.02.014 Singh, Deepali. (2000). "Electronic Word of Mouth." Paradigm 4 (2).
Putri, L. S., Purnama, D. H., & Idi, A. (2019). Gaya hidup mahasiswa pengidap Fear of Missing Out di kota Palembang. Jurnal Masyarakat & Budaya, 21(2).
Sajıkumar, S. ı., & Sreedharan, D. N. V. (2020). Fomo Marketing: Post Internet Evolution Marketing Strategy: A Study On Indian Perspective With Special Reference To Kerala. International Journal of Advanced Science and Technology, 29(7), 2164–2177.
Sianipar, N. A., & Kaloeti, D. V. S. (2019). Hubungan Antara Regulasi Diri Dengan Fear Of Missing Out (Fomo) Pada Mahasiswa Tahun Pertama Fakultas Psikologi Universitas Diponegoro. Jurnal Empati, 8(1), 136-143
S., S., & Kumadji, S. (2016). Pengaruh Komunikasi Electronicword Of Mouth Terhadap Kepercayaan (Trust) Dan Niat Beli (Purchase Intention) Serta Dampaknya Pada Keputusan Pembelian (Survey Pada Konsumen Online Shopping Zafertech.Com). Jurnal Bisnis Dan Manajemen, 3(1).
Statista. (2021, January 27). Daily internet usage per capita worldwide 2011–2021, by device. https://www.statista.com/statistics/319732/daily-time-spent-online-device/
Suharsaputra,U. (2012). Metode penelitian kuantitatif, kualitatif, dan tindakan. Alfabeta.
Tandon, A., Dhir, A., Almugren, I., AlNemer, G., & Mantymaki, M. (2021). Fear of missing out (FoMO) among social media users: a systematic literature review, synthesis and framework for future research,. Emerald Insight, 31(3), 782-821. https://doi.org/10.1108/INTR-11-2019-0455
We Are Social. (2019, February 1). Global Digital Report 2019. We Are Social. https://wearesocial.com/global-digital-report-2019
We Are Social. (2021). Digital 2021 Indonesia. https://datareportal.com/reports/digital-2021-indonesia
Zhang, Zhuofan. (2018). "Fear of missing out: Scale development and impact on brand loyalty".
Published
2022-03-20
How to Cite
Christy, C. C. (2022). FoMo di media sosial dan e-WoM : pertimbangan berbelanja daring pada marketplace. Jurnal Studi Komunikasi, 6(1), 331-357. Retrieved from https://ejournal.unitomo.ac.id/index.php/jsk/article/view/4446
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