Music streaming dalam industri musik era industri 4.0
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Keywords:
industry 4.0, music streaming, digital age music, spotify, langit musik
Abstract
Industrial era 4.0 shows that all human activities will be connected and dominated by digital media. Creativity and new ideas to innovate technology are the keys of this era. For example in the music industry 4.0, which develops music streaming technology products, trying to attract a lot of millennials generation. In the context of Indonesia, Langit Musik as a local product competes with Spotify as an international product. Therefore, through this literature review-based research and interview with some of the participants in Whatsapp phone call, researchers want to see what kind of music streaming platform in the industrial era 4.0 make many peoples interested, especially the millennials generation in Indonesia. The results show that the use of Spotify in Indonesia is still more popular than Langit Musik, because for most of the Indonesian millennial generation Spotify is already suitable for the music streaming criteria they want. These include a diverse and global selection of songs, from old songs to the latest songs that are always up-to-date, have a simple and eye-catching display, easy to use, clear sound quality, have lyrics for karaoke, integrated with social media for status updates, have playlist personalisation feature, and no need to use large mobile data internet quota. However, Spotify and Langit Musik are still not able to attract their customers to switch from free to premium services, due to different needs and there are people who are still comfortable downloading songs illegally even though they already had music streaming. Spotify has become more popular than Langit Musik because of consumer trust in its quality, besides that personal promotion by word-of-mouth from the closest people and status updates on social media, which also support the expansion of Spotify's popularity.
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Firdhausya, N., Wulandari, S., & Sagita, H. (2020). Perancangan Perbaikan Komunikasi Pemasaran Pada Aplikasi Langit Musik Menggunakan Metode Bechmarking Dan Tool Analytical Hierarcy Process (Ahp). Jurnal Pro Bisnis, 13(2), 49–63. http://ejournal.amikompurwokerto.ac.id/index.php/probisnis/article/view/1046
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Hesmondhalgh, D. (2020). Is music streaming bad for musicians? Problems of evidence and argument. New Media and Society. https://doi.org/10.1177/1461444820953541
Hiller, R. S., & Walter, J. M. (2017). The Rise of Streaming Music and Implications for Music Production. Review of Network Economics, 16(4), 351–385. https://doi.org/10.1515/rne-2017-0064
Hracs, B. J., & Webster, J. (2020). From selling songs to engineering experiences: exploring the competitive strategies of music streaming platforms. Journal of Cultural Economy, 14(2), 1–18. https://doi.org/10.1080/17530350.2020.1819374
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Lee, C. C., Nagpal, P., Ruane, S. G., & Lim, H. S. (2018). Communications of the IIMA Factors Affecting Online Streaming Subscriptions. Communications of the IIMA, 16(1), 25. https://scholarworks.lib.csusb.edu/ciima/vol16/iss1/2%0AThis
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Mulyadi, H. A., Wulandari, S., Rendra, M., Industri, F. R., Telkom, U., Kunci, K., Scaling, M., Maping, P., Streaming, A., & Online, M. (2020). Perancangan Strategi Positioning Aplikasi Langit Msuik Dengan Menggunakan Metode Multidimensional Scaling ( Mds ) Dan Pendekatan Swot Analysis. E-Proceeding of Engineering, 7(2), 6188–6196.
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Namira, I. (2020, May 29). Joox atau Spotify, Mana App Streaming Musik yang Terbaik Untukmu? Idntimes.Com. Diambil pada 29 Juli 2021 melalui https://www.idntimes.com/tech/trend/izza-namira-1/perbedaan-joox-dan-spotify/9
Nasution, S. M., Rumani, M., & Virgono, A. (2016). Implementasi Digital Rights Management pada Media- Streaming sebagai Pelindung Data Digital. JSM STMIK Mikroskil, 17(1), 71–80.
Negus, K. (2018). From creator to data: the post-record music industry and the digital conglomerates. Media, Culture and Society, 00(0), 1–18. https://doi.org/10.1177/0163443718799395
Netti, S. Y. M., & Irwansyah, I. (2018). Spotify: Aplikasi Music Streaming untuk Generasi Milenial. Jurnal Komunikasi, 10(1), 1–16. https://doi.org/10.24912/jk.v10i1.1102
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Published
2022-03-20
How to Cite
Amanda, R. (2022). Music streaming dalam industri musik era industri 4.0. Jurnal Studi Komunikasi, 6(1), 358-382. Retrieved from https://ejournal.unitomo.ac.id/index.php/jsk/article/view/4447
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