Communicating about sustainability on @greenpeaceid

  • Sirajuddin Universitas Halu Oleo
  • Achmad Daengs GS Universitas 45 Surabaya
  • Megasari Gusandra Saragih Universitas Pembangunan Panca Budi
  • Elfitra Desy Surya Universitas Pembangunan Panca Budi
  • Marcos R. B. Sandoval Vilnius University
Abstract views: 413 , PDF downloads: 341
Keywords: sustainability communication, Social media, Greenpeace

Abstract

Environmental challenges are critical issues that the entire international community is currently dealing with. The number of incidents of factory waste disposal, climate change, and biodiversity extinction all represent a significant threat to all creatures' survival. As a result, Greenpeace, as an environmental group, continues to work to stop the ongoing natural damage. This study aims to find out the sustainable communication model on the Greenpeace social media site. From January 1, 2022, to February 28, 2022, Krippendorff content analysis via Instagram @greenpeaceid was used. Based on the data analysis that has been carried out, sustainability communication on the Instagram @greenpeaceid social media site for the period January 1, 2022, to February 28, 2022, is more dominant in producing posts that contain the benefits of messages that invite people to care about environmental balance.

References

Aghaei, S., Nematbakhsh, M., & Farsani, H. (2012). Evolution of the world wide web: From WEB 1.0 TO WEB 4.0. International Journal of Web & Semantic Technology, 3(1), 1–10. https://doi.org/https://doi.org/10.5121/ijwest.2012.3101

Andini, T., & Kurniawan, F. (2020). Analisis pembentukan ekspektasi wisata lewat fitur pendukung pencarian informasi di Instagram. Jurnal Studi Komunikasi, 4(2), 503–523. https://doi.org/https://doi.org/10.25139/jsk.v4i2.2339

Azkia, V. O., & Monterie, Y. E. (2019). Pengaruh pesan instagram @Ricmaupdate terhadap minat remaja untuk menjadi anggota remaja islam masjid cut meutia. Jurnal Kajian Media, 3(2), 73–78. https://doi.org/https://doi.org/10.25139/jkm.v3i2.2005

Belz, F.-M., & Peattie, K. (2009). Sustainability marketing. Wiley & Sons Glasgow, Hoboken.

Bridges, C. M., & Wilhelm, W. B. (2008). Going beyond green: The "why and how" of integrating sustainability into the marketing curriculum. Journal of Marketing Education, 30(1), 33–46. https://doi.org/https://doi.org/10.1177%2F0273475307312196

Dalangin, J., Mc Arthur, J., Salvador, J. B., & Bismonte, A. (2021). The impact of social media influencers purchase intention in the Philippines. Jurnal Studi Komunikasi, 5(3), 551–568. https://doi.org/https://doi.org/10.25139/jsk.v5i3.3708

Fauzi, F. (2021). Upaya Greenpeace Dalam Menghadapi Deforestasi Di Indonesia Oleh Wilmar International. Universitas Andalas.

Greenpeace.org. (2022). Tentang Kami. https://www.greenpeace.org/indonesia/tentang-kami/

Greenpeaceid. (2022a). @greenpeaceid's Instagram post regarding the Coal Issue. https://www.instagram.com/p/CZthHTHhZg9/

Greenpeaceid. (2022b). @greenpeaceid's Instagram post regarding the issue of earth's temperature. https://www.instagram.com/p/CaV9X3fhaja/

Greenpeaceid. (2022c). @greenpeaceid's Instagram post regarding the Wadas issue. https://www.instagram.com/p/CZt2APiBePI/

Greenpeaceid. (2022d). @greenpeaceid's Instagram post related to technology issues. https://www.instagram.com/p/CZthHTHhZg9/

Greenpeaceid. (2022e). @greenpeaceid Instagram post related to air pollution issues. https://www.instagram.com/p/CY1EudkBZtz/

Greenpeaceid. (2022f). Instagram Profile Page @greenpeaceid. https://www.instagram.com/greenpeaceid/

Holsti, O. R. (1969). Content analysis for the social sciences and humanities. Reading. MA: Addison-Wesley (Content Analysis).

Jamil, A., & Eriyanto, E. (2021). Social media communication: content analysis of Indonesian parliament instagram account. Jurnal Studi Komunikasi, 5(3), 746–763. https://doi.org/https://doi.org/10.25139/jsk.v5i3.3807

Krippendorff, K. (2018). Content analysis: An introduction to its methodology. Sage publications. https://doi.org/https://doi.org/10.4135/9781071878781

Lee, S., & Oh, H. (2014). Effective communication strategies for hotel guests' green behavior. Cornell Hospitality Quarterly, 55(1), 52–63. https://doi.org/https://doi.org/10.1177%2F1938965513504029

Mahardika, R., & Farida, F. (2019). Pengungkapan Diri pada Instagram Instastory. Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies). https://doi.org/10.25139/jsk.v3i1.774

Martha, J. (2018). Isu Kelangkaan Air Dan Ancamannya Terhadap Keamanan Global. JIPSI-Jurnal Ilmu Politik Dan Komunikasi UNIKOM, 7.

McNely, B. (2012). Shaping organisational image-power through images: Case histories of Instagram. 2012 IEEE International Professional Communication Conference, 1–8. https://doi.org/10.1109/IPCC.2012.6408624

Octaviana, V., & Susilo, D. (2021). Impact of@ RaikuBeauty instagram campaign content on brand image. Jurnal Komunikasi Profesional, 5(3), 270–284. https://doi.org/https://doi.org/10.25139/jkp.v5i3.3873

Prasetya, M. (2020). Self-presentation dan kesadaran privacy micro-influencer di instagram. Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies), 4(1), 239–258. https://doi.org/10.25139/jsk.v4i1.2301

Priliantini, A., Krisyanti, K., & Situmeang, I. (2020). Pengaruh Kampanye# PantangPlastik terhadap Sikap Ramah Lingkungan (Survei pada Pengikut Instagram@ GreenpeaceID). Jurnal Komunika: Jurnal Komunikasi, Media Dan Informatika, 9(1), 40–51. https://doi.org/https://doi.org/10.31504/komunika.v9i1.2387

Rukmana, M. N. (2019). Strategi Advokasi Greenpeace Pada Sinar Mas Terkait Aktivitas Perluasan Lahan Sawit Di Indonesia Greenpeace’s Advocacy Strategy to Sinar Mas Related to the Expansion Activities of Oil Palm Land in Indonesia. Universitas Jember.

Samiei, D., & Mehrabi, Z. (2019). Content analysis of the first chapter of the twelfth grade chemistry book based on the william romey's method and determining its importance with the shannon entropy method. 1(3), 53–72.

Sari, P., Nisyak, H., & Aisyah, S. (2021). Peran Greenpeace Dalam Pengurangan Dampak Fast Fashion Terhadap Lingkungan Di China. Sriwijaya University.

Susilo, D. (2021). Analisis wacana kritis van dijk: sebuah model dan tinjauan kritis pada media daring. Unitomo Press.

Susilo, D., & Putranto, T. (2021a). Content analysis of instagram posts related to the performance of the national search and rescue agency in early 2021. Jurnal Komunikasi Profesional, 5(1). https://doi.org/https://doi.org/10.25139/jkp.v5i1.3463

Susilo, D., & Putranto, T. (2021b). Olympic Games 2020: Discourse of the Japanese Government after Postponed in japantimes. co. jp. Jurnal Kajian Media, 5(1). https://doi.org/https://doi.org/10.25139/jkm.v5i1.3504

Syilvianisa, A., & Rahmanto, A. (2021). Framing Isu Lingkungan Hidup Dalam Media Sosial Organisasi Lingkungan. Universitas Sebelas Maret.

Tölkes, C. (2018). Sustainability communication in tourism–A literature review. Tourism Management Perspectives, 27, 10–21. https://doi.org/https://doi.org/10.1016/j.tmp.2018.04.002

Wahyuni, H., Purnomo, E. P., & Fathani, A. T. (2021). Social media supports tourism development in the COVID-19 normal era in Bandung. Jurnal Studi Komunikasi, 5(3 SE-Articles), 600–616. https://doi.org/10.25139/jsk.v5i3.3805

Wijayanto, X., & Nurhajati, L. (2019). Framing Media Online Atas Pemberitaan Isu Lingkungan Hidup Dalam Upaya Pencapaian Keberhasilan SDGs Indonesia. LUGAS Jurnal Komunikasi, 3(1), 14–23. https://doi.org/https://doi.org/10.31334/ljk.v3i1.409

Yuliarti, M., & Jatimurti, W. (2019). Media and environment: how indonesia online news portal frames biodegradable issue? Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies), 3(2). https://doi.org/10.25139/jsk.v3i2.1586

Published
2022-11-10
How to Cite
Sirajuddin, GS, A. D., Saragih, M. G., Surya, E. D., & Sandoval, M. R. B. (2022). Communicating about sustainability on @greenpeaceid. Jurnal Studi Komunikasi, 6(3), 739 - 752. https://doi.org/10.25139/jsk.v6i3.4518
Section
Articles

Most read articles by the same author(s)