Creative tourism development through storynomics tourism model in Borobudur
Abstract views: 402
,
PDF downloads: 340
Abstract
So far, the development of tourism in Borobudur depends on The Borobudur Temple as a tourist destination. Meanwhile, sustainable tourism, can’t only promote destinations, but also the strengthening of environmental sustainability, local wisdom, and sustainable economy. This study aims to explain the development of creative tourism through the model of storynomics tourism in Borobudur. The concept used in this research include creative tourism, storytelling in marketing communication, and storynomics tourism model. This research applies both quantitative and qualitative approach. Data collection was done through a survey, FGD, and interview. The result show that there are at least five sources of tourism creativity in Borobudur, namely creativity in nature, arts/craft, spirituality, gastronomy, and language. The creativity comes from collaboration between government, local communities, tourism service provider, and the tourism themselves. The development of creative tourism is done with the formation of cultural narrative that originates from culture, history, and relief of Borobudur Temple into story of economic value (storynomics).
Should be italic
References
Balai Konservasi Borobudur. (2015). 200 Tahun Penemuan Candi Borobudur – BorobudurPedia. Borobudurpedia. http://borobudurpedia.id/book/200-tahun-penemuan-candi-borobudur/
Banindro, B. S. (2015). Borobudur Temple Pre And Post Colonial Era. DeKaVe, 8(1), 1–10. https://doi.org/10.24821/DKV.V8I1.1544
Bellani, N., & Siswhara, G. (2012). Pengaruh Creative Tourism Saung Angklung Udjo Terhadap Keputusan Berkunjung Wisatawan (Survei pada Pengambil Keputusan Kelompok Rombongan Sekolah Untuk Berkunjung ke Saung Angklung Udjo). THE Journal : Tourism and Hospitality Essentials Journal, 2(2), 423–436. https://doi.org/10.17509/THEJ.V2I2.1945
Bhikkhu, A. (2016). Reading Borobudur I: Lalitavistara by Ancient Buddhist Texts - Issuu. Ehipassiko Foundation. https://issuu.com/anandajotibhikkhu/docs/lalitavistara
BPS Magelang. (2020). Kabupaten Magelang Dalam Angka 2020. Indonesia Statistics, 512.
Creswell, J. W. (2014). research Design Qualitative, Quantitative, and Mixed Methods Approaches (4th ed.). Sage Publications, Inc.
Damanik, J., & Yusuf, M. (2022). Effects of perceived value, expectation, visitor management, and visitor satisfaction on revisit intention to Borobudur Temple, Indonesia. Journal of Heritage Tourism, 17(2), 174–189. https://doi.org/10.1080/1743873X.2021.1950164
Digital Repository Universitas Jember. (2018). Journal of Tourism and Creativity, 2(1), 13–23.
Hasanah, N. A. I., Maryetnowati, D., Edelweis, F. N., Indriyani, F., & Nugrahayu, Q. (2020). The climate comfort assessment for tourism purposes in Borobudur Temple Indonesia. Heliyon, 6(12), e05828. https://doi.org/10.1016/j.heliyon.2020.e05828
Ivars-Baidal, J. A., Vera-Rebollo, J. F., Perles-Ribes, J., Femenia-Serra, F., & Celdrán-Bernabeu, M. A. (2021). Sustainable tourism indicators: what’s new within the smart city/destination approach? Journal of Sustainable Tourism, 0(0), 1–24. https://doi.org/10.1080/09669582.2021.1876075
Jóhannesson, G. T., & Lund, K. A. (2018). Creative connections? Tourists, entrepreneurs and destination dynamics. Scandinavian Journal of Hospitality and Tourism, 18(sup1), S60–S74. https://doi.org/10.1080/15022250.2017.1340549
Kartika, T., & Riana, N. (2020). Storynomics Tourism as an Effective Marketing Strategy on Tourism Destination (Case Study on Tangkuban Parahu, West Java-Indonesia). Tourism and Sustainable Development Review, 1(1), 33–40. https://doi.org/10.31098/TSDR.V1I1.8
Kementerian PUPR. (2020). Integrated Tourism Master Plan Borobudur-Yogyakarta-Prambanan (Itmp-Byp).
Lily Anita, T., & Sukma Lestari, N. (2020). Jurnal IPTA (Industri Perjalanan Wisata) TUJUAN WISATA DI JAKARTA (Survey pada Video Iklan Taman Mini Indonesia Indah di YouTube). Jurnal IPTA, 8(2), 281–291.
Nasional, S., & Ums, R. X. F. (2012a). Pengembangan Pariwisata Kreatif Berbasis Komunitas Dan Budaya Lokal (Studi Kasus Kampoeng Perhiasan Njayengan Surakarta).
Nasional, S., & Ums, R. X. F. (2012b). Pengembangan Pariwisata Kreatif Berbasis Komunitas Dan Budaya Lokal (Studi Kasus Kampoeng Perhiasan Njayengan Surakarta).
Oneng, D., Harini, S., Pengembangan, A., Budaya, W., Bidang, D., Industri, P., Kelembagaan, D., & Pariwisata, K. (n.d.). Pengembangan Desa Wisata 5 Destinasi Super Prioritas.
Pariwisata Pesona ; Komariah, J., Saepudin, N., & Yusup, E. M. (2018). Pengembangan Desa Wisata Berbasis Kearifan Lokal. Jurnal Pariwisata Pesona, 3(2), 158–174. https://doi.org/10.26905/JPP.V3I2.2340
Postma, A., & Yeoman, I. S. (2020). A systems perspective as a tool to understand disruption in travel and tourism. Journal of Tourism Futures, 7(1), 67–77. https://doi.org/10.1108/JTF-04-2020-0052
PUPR. (2019). Integrated Tourism Master Plan for Borobudur – Yogyakarta - Prambanan Baseline Analysis Report – Final Report (Issue October). www.tourismdev.com
Rediteani, N. M., & Setiawina, N. D. (2018). Jumlah Kunjungan Wisatawan, Lama Tinggal, Tingkat Hunian Hotel, Pajak Hotel Restoran, Pertumbuhan Ekonomi. E -Jurnal Ekonomi Pembangunan, 7(1), 114–133.
Richards, G. (2020). Designing creative places: The role of creative tourism. Annals of Tourism Research, 85, 102922. https://doi.org/10.1016/J.ANNALS.2020.102922
Richards, G., & Marques, L. (2012). Exploring creative tourism: Introduction A practice approach to leisure and tourism View project Leisure and Innovation View project Exploring Creative Tourism: Editors Introduction. In Journal of Tourism Consumption and Practice (Vol. 4, Issue 2). https://www.researchgate.net/publication/241886393
Streimikiene, D., Svagzdiene, B., Jasinskas, E., & Simanavicius, A. (2021). Sustainable tourism development and competitiveness: The systematic literature review. Sustainable Development, 29(1), 259–271. https://doi.org/10.1002/sd.2133
Tan, S. K., Kung, S. F., & Luh, D. B. (2013). A model of “creative experience” in creative tourism. Annals of Tourism Research, 41, 153–174. https://doi.org/10.1016/J.ANNALS.2012.12.002
Wonderful Indonesia Raih Penghargaan Creative Tourism Awards | TIMES Indonesia. (2021). https://www.timesindonesia.co.id/read/news/326051/wonderful-indonesia-raih-penghargaan-creative-tourism-awards
Yamada, N., Matsuda, M., & Yoshino, A. (2022). ScholarWorks @ UMass Amherst Is Tourism in a State of Disruption or Transformation ? A Qualitative Inquiry into Perceptions of Online Tour Experiences.
Copyright (c) 2022 Jurnal Studi Komunikasi
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Jurnal Studi Komunikasi is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
The authors agree to the terms of this Copyright Notice, which will apply to this submission if and when it is published by this journal (comments to the editor can be added below).
