Newspaper digital transformation in Medan: Analysis of SWOT and existence
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Keywords:
newspaper transformation, digital technology era, literacy education
Abstract
The era of digital technology demands adjustments for print mass media entrepreneurs to maintain the continuity of their production and marketing. On the other hand, many people still depend on their interest to continue reading the printed version of the newspaper, given the limitations of internet access and the affordability of using a smartphone. This study aims to determine the existence of newspapers or printed newspapers in the city of Medan and the factors that influence their development and implications for public literacy through printed newspapers. This research method uses qualitative research using a content analysis approach by observing the production figures of printed newspapers, the amount of advertising revenue, and critical analysis of literacy issues. The results showed that the daily printed newspapers in Medan, which amounted to 30 newspapers, were in critical condition and estimated to be closed in 2040. The advertising supply at the heart of newspapers declined drastically to the lowest level. The political economy theory of media put forward by Garnham clearly shows that the mass media, including the printed mass media of newspapers, is closely related to economic problems. This means that the mass media of letters will not be able to live without the support of economic power, and of course, it has implications for the level and quality of literacy of those who read through printed newspapers.
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Machmud, M. (2011). Perkembangan teknologi dalam industri media. Jurnal Teknik Industri, 12(1), 57–64.
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Sendjaja, S. D. (1999). Komunikasi Massa. Rosdakarya.
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Soluk, J., & Kammerlander, N. (2021). Digital transformation in family-owned Mittelstand firms: A dynamic capabilities perspective. European Journal of Information Systems, 30(6), 676–711.
Sparks, C., Wang, H., Huang, Y., Zhao, Y., Lü, N., & Wang, D. (2016). The impact of digital media on newspapers: Comparing responses in China and the United States. Global Media and China, 1(3), 186–207.
Suharyanto, A. (2016). Surat kabar sebagai salah satu media penyampaian informasi politik pada partisipasi politik masyarakat. Jurnal Administrasi Publik: Public Administration Journal, 6(2), 123–136.
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Veile, J., Schmidt, M.-C., & Voigt, K.-I. (2022). Toward a new era of cooperation: How industrial digital platforms transform business models in Industry 4.0. Journal of Business Research, 143, 387–405.
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Amanda, R. (2022). Music streaming dalam industri musik era industri 4.0. Jurnal Studi Komunikasi, 6(1 SE-Articles), 358–382. https://ejournal.unitomo.ac.id/index.php/jsk/article/view/4447
Arianto. (2011). Ekonomi Politik Lembaga Media Komunikasi (Political Economy of Communication Media Institusions). Jurnal Ilmu Komunikasi, 1(2), 191–203.
Asmuruf, S. (2014). Media Konvensional Vs Media Online. https://www.kompasiana.com/septhy/54f7beafa33311541d8b48c0/media-konvensional-vs-media-online
Bungin, B. (2000). Konstruksi Sosial Media Massa. Kencana.
Bungin, B. (2006). Analisis Data Penelitian Kualitatif. Raja Grafindo.
Cugno, M., Castagnoli, R., Büchi, G., & Pini, M. (2022). Industry 4.0 and production recovery in the covid era. Technovation, 114, 102443.
Djurito, T. (2000). Manajemen Penerbitan Press. Rosdakarya.
Doyle, G. (2013). Re-invention and survival: Newspapers in the era of digital multiplatform delivery. Journal of Media Business Studies, 10(4), 1–20.
Effendy, O. U. (2002). Dinamika Komunikasi. Remaja Rosdakarya.
Elda, N. (2013). Nasib Media Cetak di tengah Era Digital. https://www.kompasiana.com/elda.unitri/55290be16ea834eb248b459a/nasib-media-cetak-di-tengah-era-digital?page=1&page_images=1
Eriyanto. (2007). Analisis Naratuf, dasar-dasar Penerapannya dan Analisis Teks Berita. Prenada Media.
Facchini, F., Digiesi, S., & Pinto, L. (2022). Implementation of I4. 0 technologies in production systems: opportunities and limits in the digital transformation. Procedia Computer Science, 200, 1705–1714.
Fariz, M. (2022). Mengenal Lebih Jauh Revolusi Industri 4.0. https://www.kompasiana.com/muhammadfariz1527/62b1fc62383500704b0cd5f2/mengenal-lebih-jauh-revolusi-industri-4-0?page=2&page_images=2
Fonna, N. (2019). Pengembangan Revolusi Industri 4.0 dalam Berbagai Bidang. Guepedia.
Herdiansyah, H. (2010). Metode Penelitian Kualitatif untuk Ilmu-ilmu Sosial. Salemba Humanika.
Hermann, M., Pentek, T., & Otto, B. (2016). Design principles for industrie 4.0 scenarios. Hawaii International Conference on System Sciences (HICSS), 3928–3937.
Hidayat, T. (2019). Trend Teknologi Revolusi Industri 4.0. https://www.unida.ac.id/teknologi/artikel/trend-teknologi-revolusi-industri-40.html
Indrawan, J., & Ilmar, A. (2020). Kehadiran media baru (new media) dalam proses komunikasi politik. Medium: Jurnal Ilmiah Fakultas Ilmu Komunikasi, 8(1), 1–17.
Irso. (2020, November). Dirjen PPI: Survei Penetrasi Pengguna Internet di Indonesia Bagian Penting dari Transformasi Digital. Kominfo.
Istiqomah. (2019). Pengaruh Pemberitaan Bencana Alam di Harian Serambi Indonesia Terhadap Kesadaran Masyarakat. Istiqomah, 3(March), 57–67. https://doi.org/10.25139/jsk.3i1.1423
Julfiati, F. (2019). Implementasi Usaha-Usaha Kesejahteraan Sosial di Era Digital Revolusi Industri 4.0. Jurnal Teknologi Informasi ESIT, XIV(01), 61–71.
Karimi, J., & Walter, Z. (2015). The role of dynamic capabilities in responding to digital disruption: A factor-based study of the newspaper industry. Journal of Management Information Systems, 32(1), 39–81.
Kraus, S., Jones, P., Kailer, N., Weinmann, A., Chaparro-Banegas, N., & Roig-Tierno, N. (2021). Digital transformation: An overview of the current state of the art of research. Sage Open, 11(3), 21582440211047576.
Krumsvik, A. (2015). Newspaper ownership and the prioritisation of digital competences. Digital Journalism, 3(5), 777–790.
Kurniawan, A. (2005). Transformasi Pelayanan Publik. Pembaruan.
Lanamäki, A., Väyrynen, K., Laari-Salmela, S., & Kinnula, M. (2020). Examining relational digital transformation through the unfolding of local practices of the Finnish taxi industry. The Journal of Strategic Information Systems, 29(3), 101622.
Li, K. (2018). Convergence and de-convergence of Chinese journalistic practice in the digital age. Journalism, 19(9–10), 1380–1396.
Long, L. (2022). Research on status information monitoring of power equipment based on Internet of Things. Energy Reports, 8, 281–286. https://doi.org/https://doi.org/10.1016/j.egyr.2022.01.018
Machmud, M. (2011). Perkembangan teknologi dalam industri media. Jurnal Teknik Industri, 12(1), 57–64.
McQuail, D. (1989). Teori Komunikasi Massa Suatu Pengantar. Erlangga.
Meyer, P. (2009). The vanishing newspaper: Saving journalism in the information age. University of Missouri Press.
Milhas, L. (2021). Mengenal Industri 4.0. https://www.kompasiana.com/lathif55698/60ac75251012287c7a05dc42/mengenal-indus?page=all&page_images=1
Moleong, L. (2017). Metodologi penelitian kualitatif. Bandung: Remaja Rosdakarya.
Morisson. (2010). Periklanan : Komunikasi Pemasaran terpadu. Kencana.
Muis, A. (2001). Komunikasi Islami. Remaja Rosdakarya.
Nugraheni, Y., & Purnama, F. (2013). Peran Iklan Pendidikan Di Media Cetak Sebagai Referensi Pengambilan Keputusan Pemilihan Lembaga Pendidikan Bagi Keluarga. Journal Communication Spectrum: Capturing New Perspectives in Communication, 3(1), 66–82.
Permana, F. Y. (2017). Maintain Print Media Market through Augmented Reality Content (Study on Tribun Jogja Newspaper) [Mempertahankan Pasar Media Cetak melalui Konten Augmented Reality (Studi pada Koran Tribun Jogja)]. Journal Pekommas, 2(2), 125. https://doi.org/10.30818/jpkm.2017.2020202
Riadi, M. (2019). Pengertian, Fungsi, Karakteristik dan Jenis Surat Kabar. https://www.kajianpustaka.com/2019/10/pengertian-fungsi-karakteristik-dan-jenis-surat-kabar.html
Romadhoni, B. (2018). Meredupnya Media Cetak, Dampak Kemajuan Teknologi Informasi. An-Nida: Jurnal Komunikasi Islam, 10(1).
Sendjaja, S. D. (1999). Komunikasi Massa. Rosdakarya.
Sholahuddin. (2013). Strategi Pengembangan Produk di Industri Media Cetak di Indonesia (Bertahan di Tengah Persaingan dengan Media Online).
Soluk, J., & Kammerlander, N. (2021). Digital transformation in family-owned Mittelstand firms: A dynamic capabilities perspective. European Journal of Information Systems, 30(6), 676–711.
Sparks, C., Wang, H., Huang, Y., Zhao, Y., Lü, N., & Wang, D. (2016). The impact of digital media on newspapers: Comparing responses in China and the United States. Global Media and China, 1(3), 186–207.
Suharyanto, A. (2016). Surat kabar sebagai salah satu media penyampaian informasi politik pada partisipasi politik masyarakat. Jurnal Administrasi Publik: Public Administration Journal, 6(2), 123–136.
Sukartono. (2018). Revolusi Industri 4.0 dan dampaknya terhadap Pendidikan di Indonesia. FIP PGSD Universitas Muhammadiyah Surakarta.
van der Burg, M., & Van den Bulck, H. (2017). Why are traditional newspaper publishers still surviving in the digital era? The impact of long-term trends on the Flemish newspaper industry's financing, 1990–2014. Journal of Media Business Studies, 14(2), 82–115.
Veile, J., Schmidt, M.-C., & Voigt, K.-I. (2022). Toward a new era of cooperation: How industrial digital platforms transform business models in Industry 4.0. Journal of Business Research, 143, 387–405.
Wilson, L. L. J., & Ogden, J. D. (2008). Strategic Communications Planning for Effective Public Relations and Marketing (Fifth Edit). Kendall/Hunt Publishing Company.
Yusnaini, & Slamet. (2019). Era Revolusi Industri 4.0: Tantangan dan Peluang dalam Upaya Meningkatkan Literasi Pendidikan. Prosiding Seminar Nasional Pendidikan Program Pascasarjana Universitas Pgri Palembang, 2, 1073–1085.
Zambrano, V., Mueller-Roemer, J., Sandberg, M., Talasila, P., Zanin, D., Larsen, P. G., Loeschner, E., Thronicke, W., Pietraroia, D., & Landolfi, G. (2022). Industrial digitalisation in the industry 4.0 era: Classification, reuse and authoring of digital models on Digital Twin platforms. Array, 14, 100176.
Published
2022-07-30
How to Cite
Rasyid, A. (2022). Newspaper digital transformation in Medan: Analysis of SWOT and existence. Jurnal Studi Komunikasi, 6(2), 547-559. https://doi.org/10.25139/jsk.v6i2.4896
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