Political parties' portrayal attempts in creating an image of Aceh's women politicians
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Keywords:
political image, political parties, female politicians, aceh
Abstract
This study aims to provide an overview of political imagery done by political parties for their female politicians. The constructivist paradigm with a descriptive qualitative approach is used in this study. The informants were the chairman of the DPC of the Democratic Party, the PPP Party, the PKB Party, the chairman of the PDI-P DPD, and female politicians from these parties. The data analysis technique used in this study was the Interactive Model Data Analysis method. The results show that the political parties establish a positive image of women politicians, including involving all women members of the political party in every activity carried out by the party, both in a formal party and non-formal activities within the community. In every activity in the community, political parties attempted to provide the public with an understanding of the importance of the presence of women in the political space, because women will understand women's needs and produce feminist policies. The political imagery was done through political communication media, interpersonal (face to face), groups, mainstream media, and modern media. Political image establishment attempted by political parties for female politicians still has not shown a promising direction. Therefore, political parties must form a positive image for female politicians of their parties. This should be done massively by utilising various media of political communication, involving all community groups, such as the Ulama, Academics, and Non-Governmental Organisations.
References
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Allen, P., & Cutts, D. (2018). How do gender quotas affect public support for women as political leaders? West European Politics, 41(1), 147–168. https://doi.org/10.1080/01402382.2017.1320082
Azhar, A. (2017). Pencitraan Politik Elektoral: Kajian Politik Segitiga PAN Dalam Merebut Simpati Masyarakat. http://repository.uinsu.ac.id/1254/
Azhar, A. A. (2017). POLITIK PENCITRAAN DALAM PERSPEKTIF Anang Anas Azhar. ANALYTICA ISLAMICA, 2, 135–146.
Azman. (2018). Penggunaan Media Massa dan Media Sosial di Kalangan Mahasiswa Komunikasi Azman. Jurnal Peurawi, 1(1), 13. https://media.neliti.com/media/publications/308788-penggunaan-media-massa-dan-media-sosial-a59672b6.pdf
Baikalova Natal‘ia Sergeevna. (2021). Gender Features in Female Political Discourse: The Construction of Hillary Clinton's Political Image. Humanities and Social Sciences, 14(4), 584–591.
Bandiera, O., Barankay, I., & Rasul, I. (2011). Cooperation in Collective Action: A review of the Evidence and Some New Results. Mimeo, 16(1), 1–17.
Bilal, M. (2021). Feminine Social Capital and Women's s Political Participation in Khyber Pakhtunkhwa ( Pakistan ). 07(01), 17–24.
Coşkun, K. (2020). A New Explanation for the Conflict Between Constructivist and Objectivist Grounded Theory. International Journal of Qualitative Methods, 19, 1–5. https://doi.org/10.1177/1609406920938280
Ekman, M., & Widholm, A. (2017). Political communication in an age of visual connectivity: Exploring Instagram practices among Swedish politicians. Northern Lights, 15(1), 15–32. https://doi.org/10.1386/nl.15.15-1
Elekwa. (2019). THE INTERNATIONAL JOURNAL OF HUMANITIES & SOCIAL STUDIES Political Socialization and Today's Women. 7(5), 310–313.
Farkas, X., & Bene, M. (2021). Images, Politicians, and Social Media: Patterns and Effects of Politicians' Image-Based Political Communication Strategies on Social Media. International Journal of Press/Politics, 26(1), 119–142. https://doi.org/10.1177/1940161220959553
Firmanzah. (2012). Marketing Politik: Antara Pemahaman dan Realitas. Yayasan Obor Indonesia.
Fjelde, H. (2020). Political party strength and electoral violence. Journal of Peace Research, 57(1), 140–155. https://doi.org/10.1177/0022343319885177
Hampton, K. N., Shin, I., & Lu, W. (2017). Social media and political discussion: when online presence silences offline conversation. Information Communication and Society, 20(7). https://doi.org/10.1080/1369118X.2016.1218526
Hapsari, N. (2019). Framing Women Politician in Democratic Environment: A Study of Megawati Soekarno Putri and Hillary Clinton. Rubikon : Journal of Transnational American Studies, 4(1), 11. https://doi.org/10.22146/rubikon.v4i1.47858
Hasni, K. (2015). Perjalanan Panjang Perempuan Dalam Budaya. Jurnal Perempuan.
Ingenhoff, D., & Klein, S. (2018). A Political Leader's Image in Public Diplomacy and Nation Branding: The Impact of Competence, Charisma, Integrity, and Gender. International Journal of Communication, 12, 4507–4532.
Jung, H. (2019). The Evolution of Social Constructivism in Political Science: Past to Present. SAGE Open, 9(1). https://doi.org/10.1177/2158244019832703
Kanjere, M. M. (2019). Female politicians in South Africa - image and gender discourse. African Journal of Public Affairs, 11(1).
Kasperiuniene, J., & Zydziunaite, V. (2019). A Systematic Literature Review on Professional Identity Construction in Social Media. SAGE Open, 9(1). https://doi.org/10.1177/2158244019828847
Lalancette, M., & Raynauld, V. (2019). The Power of Political Image: Justin Trudeau, Instagram, and Celebrity Politics. American Behavioral Scientist, 63(7). https://doi.org/10.1177/0002764217744838
Lampe, C., LaRose, R., Steinfield, C., & DeMaagd, K. (2011). Inherent barriers to the use of social media for public policy informatics. Innovation Journal, 16(1).
Lester, J. N., Cho, Y., & Lochmiller, C. R. (2020). Learning to Do Qualitative Data Analysis: A Starting Point. Human Resource Development Review, 19(1), 94–106. https://doi.org/10.1177/1534484320903890
M. Iwan Satriawan. (2015). Risalah hukum dan teori partai politik 1. Buku.
Maulana, R. (2018). Komunikasi Politik GAM-RI pada Perundingan Helsinki. Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies), 2(3), 369. https://doi.org/10.25139/jsk.v2i3.1096
Mikail, K. (2015). POLITIK DAN PEREMPUAN: Perjuangan Politik Perempuan di Iran Pasca Revolusi Islam 1979. Addin, 9(2), 253–276. https://doi.org/10.21043/addin.v9i2.615
Muchtar, K. (2016). Komunikasi Politik dan Pembentukan Citra Partai. Jurnal Ilmu Komunikasi, 14(2), 136–147.
Nnamchi, C. O., & Ph, D. (2019). Women and Political Participation in Nigeria : A Study of Enugu State Women, 1999 - 2019. 3(3), 55–67.
Parwati, T., & Istiningdiah, K. (2021). Partisipasi Dan Komunikasi Politik Perempuan Di Legislatif Menurut Kacamata Politisi Perempuan Di Indonesia. Interaksi: Jurnal Ilmu Komunikasi, 9(2), 119–129. https://doi.org/10.14710/interaksi.9.2.119-129
Puspita, Y. (2015). The Usage of New Media to Simplify Communication and Transaction of Gay Prostitute. Jurnal Pekommas, 18(3), 203–212.
Rahmah, S. (2021). Personal Branding Ganjar Pranowo untuk Membangun Komunikasi Politik di Media Sosial Instagram. Jurnal Interaksi : Jurnal Ilmu Komunikasi, 5(1), 94–101. https://doi.org/10.30596/interaksi.v5i1.5584
Sampietro, A., & Sánchez-Castillo, S. (2020). Building a political image on Instagram: A study of the personal profile of Santiago Abascal (Vox) in 2018. Communication and Society, 33(1), 169–184. https://doi.org/10.15581/003.33.1.169-184
Suherman, A. (2019). Strategi Marketing Politik Anggota Legislatif Perempuan Marketing Policy Strategy for Members of Legislative Women in the 2014 Election in the City of. MEDIALOG: Jurnal Ilmu Komunikasi, II(36), 11–21. http://www.jurnal-umbuton.ac.id/index.php/Medialog/article/view/150
Sutrisno, S., Yuningsih, N. Y., & Agustino, L. (2018). Komparasi Teori Marketing Politik 4p Menurut Niffenegger dan 3p Menurut Adman Nursal. JPPUMA Jurnal Ilmu Pemerintahan Dan Sosial Politik Universitas Medan Area, 6(2), 106. https://doi.org/10.31289/jppuma.v6i2.1617
van den Berg, A., & Struwig, M. (2020). Social Media Policies Within the Financial Sector in South Africa. SAGE Open, 10(4). https://doi.org/10.1177/2158244020975030
Wardani, S. B. E., & Subekti, V. S. (2021). Political Dynasties and Women Candidates in Indonesia’s 2019 Election. Journal of Current Southeast Asian Affairs, 40(1), 28–49. https://doi.org/10.1177/1868103421991144
Wayan, K. Y. I., & Nyoman, S. (2020). Political Phenomenon of Women in Culture Patriarchy in Gianyar, Bali. Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences, 3(3), 2158–2164. https://doi.org/10.33258/birci.v3i3.1148
Yunita Kurniaty, E., Hidayat, B., Efendy, S., & Sinaga, R. S. (2016). Peran Wanita Persatuan Pembangunan Dalam Rekrutmen Perempuan di Partai Persatuan Pembangunan. Governance: Jurnal Ilmiah Kajian Politik Lokal Dan Pembangunan, 3(2), 166–177. http://ojs.lkispol.or.id/index.php/governance/article/view/82
Ahmad, A., Mahmood, Q. K., Saud, M., Airlangga, U., Territory, I. C., Dalam, J. D., & Java, E. (2019). Women in Democracy : The political participation of women Perempuan dalam Demokrasi : Partisipasi politik perempuan. Masyarakat, Kebudayaan, Dan Politik, 32(2), 114–122.
Ahmed, M. (2021). Gender Inequality in Assam : Factors Affecting Women' s Political Participation in Electoral Politics. 5(June), 922–933.
Alam, W. Y., Marijan, K., & Aminah, S. (2019). The political communication style of ridwan kamil in west java spatial news. Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies), 3(3), 372. https://doi.org/10.25139/jsk.v3i3.1875
Allen, P., & Cutts, D. (2018). How do gender quotas affect public support for women as political leaders? West European Politics, 41(1), 147–168. https://doi.org/10.1080/01402382.2017.1320082
Azhar, A. (2017). Pencitraan Politik Elektoral: Kajian Politik Segitiga PAN Dalam Merebut Simpati Masyarakat. http://repository.uinsu.ac.id/1254/
Azhar, A. A. (2017). POLITIK PENCITRAAN DALAM PERSPEKTIF Anang Anas Azhar. ANALYTICA ISLAMICA, 2, 135–146.
Azman. (2018). Penggunaan Media Massa dan Media Sosial di Kalangan Mahasiswa Komunikasi Azman. Jurnal Peurawi, 1(1), 13. https://media.neliti.com/media/publications/308788-penggunaan-media-massa-dan-media-sosial-a59672b6.pdf
Baikalova Natal‘ia Sergeevna. (2021). Gender Features in Female Political Discourse: The Construction of Hillary Clinton's Political Image. Humanities and Social Sciences, 14(4), 584–591.
Bandiera, O., Barankay, I., & Rasul, I. (2011). Cooperation in Collective Action: A review of the Evidence and Some New Results. Mimeo, 16(1), 1–17.
Bilal, M. (2021). Feminine Social Capital and Women's s Political Participation in Khyber Pakhtunkhwa ( Pakistan ). 07(01), 17–24.
Coşkun, K. (2020). A New Explanation for the Conflict Between Constructivist and Objectivist Grounded Theory. International Journal of Qualitative Methods, 19, 1–5. https://doi.org/10.1177/1609406920938280
Ekman, M., & Widholm, A. (2017). Political communication in an age of visual connectivity: Exploring Instagram practices among Swedish politicians. Northern Lights, 15(1), 15–32. https://doi.org/10.1386/nl.15.15-1
Elekwa. (2019). THE INTERNATIONAL JOURNAL OF HUMANITIES & SOCIAL STUDIES Political Socialization and Today's Women. 7(5), 310–313.
Farkas, X., & Bene, M. (2021). Images, Politicians, and Social Media: Patterns and Effects of Politicians' Image-Based Political Communication Strategies on Social Media. International Journal of Press/Politics, 26(1), 119–142. https://doi.org/10.1177/1940161220959553
Firmanzah. (2012). Marketing Politik: Antara Pemahaman dan Realitas. Yayasan Obor Indonesia.
Fjelde, H. (2020). Political party strength and electoral violence. Journal of Peace Research, 57(1), 140–155. https://doi.org/10.1177/0022343319885177
Hampton, K. N., Shin, I., & Lu, W. (2017). Social media and political discussion: when online presence silences offline conversation. Information Communication and Society, 20(7). https://doi.org/10.1080/1369118X.2016.1218526
Hapsari, N. (2019). Framing Women Politician in Democratic Environment: A Study of Megawati Soekarno Putri and Hillary Clinton. Rubikon : Journal of Transnational American Studies, 4(1), 11. https://doi.org/10.22146/rubikon.v4i1.47858
Hasni, K. (2015). Perjalanan Panjang Perempuan Dalam Budaya. Jurnal Perempuan.
Ingenhoff, D., & Klein, S. (2018). A Political Leader's Image in Public Diplomacy and Nation Branding: The Impact of Competence, Charisma, Integrity, and Gender. International Journal of Communication, 12, 4507–4532.
Jung, H. (2019). The Evolution of Social Constructivism in Political Science: Past to Present. SAGE Open, 9(1). https://doi.org/10.1177/2158244019832703
Kanjere, M. M. (2019). Female politicians in South Africa - image and gender discourse. African Journal of Public Affairs, 11(1).
Kasperiuniene, J., & Zydziunaite, V. (2019). A Systematic Literature Review on Professional Identity Construction in Social Media. SAGE Open, 9(1). https://doi.org/10.1177/2158244019828847
Lalancette, M., & Raynauld, V. (2019). The Power of Political Image: Justin Trudeau, Instagram, and Celebrity Politics. American Behavioral Scientist, 63(7). https://doi.org/10.1177/0002764217744838
Lampe, C., LaRose, R., Steinfield, C., & DeMaagd, K. (2011). Inherent barriers to the use of social media for public policy informatics. Innovation Journal, 16(1).
Lester, J. N., Cho, Y., & Lochmiller, C. R. (2020). Learning to Do Qualitative Data Analysis: A Starting Point. Human Resource Development Review, 19(1), 94–106. https://doi.org/10.1177/1534484320903890
M. Iwan Satriawan. (2015). Risalah hukum dan teori partai politik 1. Buku.
Maulana, R. (2018). Komunikasi Politik GAM-RI pada Perundingan Helsinki. Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies), 2(3), 369. https://doi.org/10.25139/jsk.v2i3.1096
Mikail, K. (2015). POLITIK DAN PEREMPUAN: Perjuangan Politik Perempuan di Iran Pasca Revolusi Islam 1979. Addin, 9(2), 253–276. https://doi.org/10.21043/addin.v9i2.615
Muchtar, K. (2016). Komunikasi Politik dan Pembentukan Citra Partai. Jurnal Ilmu Komunikasi, 14(2), 136–147.
Nnamchi, C. O., & Ph, D. (2019). Women and Political Participation in Nigeria : A Study of Enugu State Women, 1999 - 2019. 3(3), 55–67.
Parwati, T., & Istiningdiah, K. (2021). Partisipasi Dan Komunikasi Politik Perempuan Di Legislatif Menurut Kacamata Politisi Perempuan Di Indonesia. Interaksi: Jurnal Ilmu Komunikasi, 9(2), 119–129. https://doi.org/10.14710/interaksi.9.2.119-129
Puspita, Y. (2015). The Usage of New Media to Simplify Communication and Transaction of Gay Prostitute. Jurnal Pekommas, 18(3), 203–212.
Rahmah, S. (2021). Personal Branding Ganjar Pranowo untuk Membangun Komunikasi Politik di Media Sosial Instagram. Jurnal Interaksi : Jurnal Ilmu Komunikasi, 5(1), 94–101. https://doi.org/10.30596/interaksi.v5i1.5584
Sampietro, A., & Sánchez-Castillo, S. (2020). Building a political image on Instagram: A study of the personal profile of Santiago Abascal (Vox) in 2018. Communication and Society, 33(1), 169–184. https://doi.org/10.15581/003.33.1.169-184
Suherman, A. (2019). Strategi Marketing Politik Anggota Legislatif Perempuan Marketing Policy Strategy for Members of Legislative Women in the 2014 Election in the City of. MEDIALOG: Jurnal Ilmu Komunikasi, II(36), 11–21. http://www.jurnal-umbuton.ac.id/index.php/Medialog/article/view/150
Sutrisno, S., Yuningsih, N. Y., & Agustino, L. (2018). Komparasi Teori Marketing Politik 4p Menurut Niffenegger dan 3p Menurut Adman Nursal. JPPUMA Jurnal Ilmu Pemerintahan Dan Sosial Politik Universitas Medan Area, 6(2), 106. https://doi.org/10.31289/jppuma.v6i2.1617
van den Berg, A., & Struwig, M. (2020). Social Media Policies Within the Financial Sector in South Africa. SAGE Open, 10(4). https://doi.org/10.1177/2158244020975030
Wardani, S. B. E., & Subekti, V. S. (2021). Political Dynasties and Women Candidates in Indonesia’s 2019 Election. Journal of Current Southeast Asian Affairs, 40(1), 28–49. https://doi.org/10.1177/1868103421991144
Wayan, K. Y. I., & Nyoman, S. (2020). Political Phenomenon of Women in Culture Patriarchy in Gianyar, Bali. Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences, 3(3), 2158–2164. https://doi.org/10.33258/birci.v3i3.1148
Yunita Kurniaty, E., Hidayat, B., Efendy, S., & Sinaga, R. S. (2016). Peran Wanita Persatuan Pembangunan Dalam Rekrutmen Perempuan di Partai Persatuan Pembangunan. Governance: Jurnal Ilmiah Kajian Politik Lokal Dan Pembangunan, 3(2), 166–177. http://ojs.lkispol.or.id/index.php/governance/article/view/82
Published
2022-07-30
How to Cite
Mardhiah, A., Puspasari, C., Anismar, A., & Mulyadi, M. (2022). Political parties’ portrayal attempts in creating an image of Aceh’s women politicians . Jurnal Studi Komunikasi, 6(2), 560-572. https://doi.org/10.25139/jsk.v6i2.4899
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