Satisfaction of mahasantri in accessing Instagram
Abstract views: 213
,
PDF downloads: 199
Abstract
Indonesia has active social media users of 68.9% or 191.4 out of 277.7 million in 2022. Instagram is the second social media platform, with active users accounting for 84.8% of the population. The use of Instagram is certainly driven by certain motives that encourage people's attitudes and beliefs to access media as needed, and Instagram can provide satisfaction according to the needs of its audience. This study aims to examine the satisfaction of the Mahasantri University of Darussalam Gontor in accessing Instagram by taking 300 samples from 1,997 populations. The data were analysed using descriptive statistics to describe the findings referring to the Expectancy Value theory as a development of the Uses and Gratification theory with two variables, namely gratifications sought (GS) and gratification obtained (GO). Then a gap test was conducted between the mean scores of the GS and GO variables to determine the satisfaction of Darussalam Gontor University students in accessing Instagram social media. The results showed that Instagram could pleasure the Mahasantri University of Darussalam Gontor in building personal relationships, filling free time, getting entertainment, fulfilling knowledge needs, and solving problems. This study answers the phenomenon of using Instagram as the second most accessed social media platform by Indonesian people, especially among teenagers. This finding positively contributes to the University of Darussalam Gontor and educational institutions' management in using Instagram as a medium of socialisation and promotion. Also, as an effort for the government to improve social media literacy for the younger generation through various creative and educational content through Instagram.
References
Adnan, H. M., & Mavi, S. R. (2015). Facebook satisfaction, Life Satisfaction: Malaysian Undergraduate Experience. Jurnal Komunikasi: Malaysian Journal of Communication, 31(2), 649–671. https://doi.org/10.17576/jkmjc-2015-3102-37
Alhabash, S., & Ma, M. (2017). A Tale of Four Platforms: Motivations and Uses of Facebook, Twitter, Instagram, and Snapchat Among College Students? Social Media and Society, 3(1). https://doi.org/10.1177/2056305117691544
Ashrianto, P. D., & Yustitia, S. (2020). The Use of Social Media in Searching for Information about Papua. Jurnal The Messenger, 12(2), 122–133. https://doi.org/10.26623/themessenger.v12i2.1939
Baran, S. J. (2012). Pengantar Komunikasi Massa; Melek Media & Budaya. Penerbit Erlangga.
Benu, F. L., & Benu, A. S. (2019). Metode Penelitian Kuantitatif. Prenadamedia Group.
Bungin, B. (2018). Metodologi Penelitian Kuantitatif Komunikasi, Ekonomi, dan Kebijakan Publik Serta Ilmu-ilm Sosial Lainnya. Kencana Prenada Media Group.
Cahyono, A. S. (2016). Pengaruh Media Sosial Terhadap Perubahan Sosial Masyarakat di Indonesia. Jurnal Publiciana, 9(1), 140–157.
Christian, L. M., Phang, Purnomo, D., & Sari, D. K. (2020). Effect of Using Instagram Stories on Phubbing Behavior in the Generation Z of Salatiga. Profetik: Jurnal Komunikasi, 13(2), 325. https://doi.org/10.14421/pjk.v13i2.1950
Creswell, J. W. (2017). Research Design: Pendekatan Metode Kualitatif, Kuantitatif, dan Campuran (Edisi 4). Pustaka Pelajar.
Fitrianti, A., Febriana, K. A., & Ersyad, F. A. (2020). Personal Branding Cino Fajrin through Instagram. Jurnal The Messenger, 12(1), 74–83. https://doi.org/10.26623/themessenger.v12i1.1641
Fudyartanta, K. (2011). Psiklogi Umum. Pustaka Pelajar.
Gumilar, G., & Kusmayadi, I. M. (2017). Instagram Usage By Barstrad Community In Bandung City. Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia, 2(2), 65–70. https://doi.org/10.25008/jkiski.v2i2.104
Hadi, S. (2016). Statistik. Pustaka Pelajar.
Haqqu, R., Hastjarjo, S., & Slamet, Y. (2019). Teenagers' Entertainment Satisfaction in Watching Talk Show Program through Youtube. Jurnal The Messenger, 11(1), 38. https://doi.org/10.26623/themessenger.v11i1.969
Herlina, Suriana, S., & Misroni. (2015). Perilaku Pencarian Informasi Mahasiswa Program Doktoral Universitas Islam Negeri Raden Fatah Dalam Penyusun Disertasi. Tamaddun, XIV(2), 185–220.
Indriani, S. S., & Prasanti, D. (2019). Understanding Multiculturalism in a Family on Whatsapp Group in the Disruption Era. Jurnal The Messenger, 11(2), 209–219. https://doi.org/10.26623/themessenger.v11i2.1267
Junawan, H., & Laugu, N. (2020). Eksistensi Media Sosial , Youtube , Instagram dan Whatsapp Ditengah Pandemi Covid-19 Dikalangan Masyarakat Virtual Indonesia. Baitul Ulum: Jurnal Ilmu Perpustakaan dan Informasi, 4(1), 41–57. https://doi.org/https://doi.org/10.30631/baitululum.v4i1.46
Kertamukti, R., Nugroho, H., & Wahyono, S. B. (2019). Kontruksi ldentitas Melalui Stories Highlight Instagram Kalangan Kelas Menengah. Jurnal ASPIKOM, 4(1), 26. https://doi.org/10.24329/aspikom.v4i1.502
Kriyantono, R. (2014). Teknik Praktis Riset Komunikasi. Kencana Prenada Media Group.
Kriyantono, R. (2020). Teknik Praktis Riset Komunikasi Kuantitatif Dan Kualitatif (Ed. Kedua). Prenadamedia Group.
Littlejohn, S. W., & Foss, K. A. (2014). Teori Komunkasi: Theories of Human Communications 9th Edition. Salemba Humanika.
Mohammad Luthfi, Alfianandra Wafiq Pradana & Yusuf Aditya (2021). Analisis Penggunaan Media Sosial Di Kalangan Mahasiswa Guru Dan Mahasiswa Santri. Hasil penelitian Di Universitas Darussalam Gontor.
Mahmuddin, & Halik, A. (2019). The Use of Social Media as a Source of Religious Knowledge Among Doctors in Makassar, Indonesia. Jurnal Komunikasi: Malaysian Journal of Communication, 35(4), 272–285. https://doi.org/10.17576/JKMJC-2019-3504-17
McQuail, D. (2011). Teori Komunikasi Massa McQuail Edisi 6 Buku 2. Salemba Humanika.
Muyingo, R. I. (2017). Usage and Gratification of Social Media in Higher Education: A Suvey on the Perceptions of International Students in Turkey. Online Journal of Communication and Media Technologies, 7(3), 159–181.
Neuman, W. L. (2016). Sosial Research Methods; Qualitative and Quantitative Approaches,7th edition. Person Education, Inc.,publishing as Allyn & Bacon.
Nur’afifah, O., & Prihantoro, E. (2021). The Influence of Social Media on Millennial Generation about Travel Decision-Making. Jurnal The Messenger, 13(3), 238–255. https://doi.org/10.26623/themessenger.v13i3.2328
Phua, J., Jin, S. V., & Kim, J. J. (2016). Gratification of Using Facebook, Twitter, Instagram, or Snapchat to Follow Brands: The Moderating Effect of Social Comparison, Trust, Tie Strength, and Network Homophily on Brand Identification, Brand Engagement, Brand Commitment, and Membership Intention. Telematics and Informatics, 34(1), 412–424. https://doi.org/10.1016/j.tele.2016.06.004
Phua, J., Jin, S. V., & Kim, J. J. (2017). Uses and Gratifications of Social Networking Sites for Bridging and Bonding Social Capital: A Comparison of Facebook, Twitter, Instagram, and Snapchat. Computers in Human Behavior, 72, 115–122. https://doi.org/10.1016/j.chb.2017.02.041
Pilli, O. (2015). The changes in social media usage: Students' perspective. Anthropologist, 22(2), 345–354. https://doi.org/10.1080/09720073.2015.11891886
Raji, R. A., Arikewuyo, O. A., Oladimeji Adeyemi, A. S., & Pahore, M. R. (2020). Unveiling Social Gratifications Sought and Obtained from Social Media Utilization. Jurnal The Messenger, 12(2), 168. https://doi.org/10.26623/themessenger.v12i2.1818
Rakhmat, J., & Ibrahim, I. S. (2016). Metode Penelitian komunikasi. PT Remaja Rosdakarya.
Samani, M. C., & Guri, C. J. (2019). Revisiting Uses and Gratification Theory : A Study on Visitors to Annah Rais Homestay. Jurnal Komunikasi: Malaysian Journal of Communication, 35(1), 206–221.
Sosiawan, E. A., & Wibowo, R. (2019). Model dan Pola Computer Mediated Communication Pengguna Remaja Instagram dan Pembentukan Budaya Visual. Jurnal Ilmu Komunikasi, 16(2), 147. https://doi.org/10.31315/jik.v16i2.2698
Sugiyono. (2016). Metode Penelitian Kuantitatif, Kualitatif, dan R&D (Cet. 23). Alfabeta.
Sugiyono. (2018). Metode Penelitian Kuantitatif, Kualitatif dan Kombinasi (Mixed Methods). Alfabeta.
Supratman, L. P. (2018). Penggunaan Media Sosial oleh Digital Native. Jurnal Ilmu Komunikasi, 15(1), 47–60. https://doi.org/10.24002/jik.v15i1.1243
Suryadi, E., Darmawan, D., & Mulyadi, A. (2019). Metode Penelitian Komunikasi Dengan Pendekatan Kuantitatif. PT Remaja Rosdakarya.
Susanto, E. H. (2017). Media Sosial Sebagai Pendukung Jaringan Komunikasi Politik. Jurnal ASPIKOM, 3(3), 379–398. https://doi.org/10.24329/aspikom.v3i3.123
Tayo, S. S. ’, Adebola, S. T., & Yahya, D. O. (2019). Social Media: Usage and Influence on Undergraduate Studies in Nigerian Universities. International Journal of Education and Development using Information and Communication Technology (IJEDICT), 15(3), 53–62.
Universitas Darussalam Gontor. (2019). Pekan Perkenalan Khutbatu-L-’Arsy Universitas Darussalam Gontor. UNIDA Gontor Press.
Wang, T. (2014). The Usage Behaviors, Motivations and Gratifications of Using User-Generated Media : The Case Study of Taiwan's YouTube. Advances in Journalism and Communication, 4(2), 137–150. https://doi.org/http://dx.doi.org/10.4236/ajc.2014.24015
We Are Social & Hootsuite. (2022). Digital 2022: Indonesia. https://datareportal.com/reports/digital-2022-indonesia
West, R., & Turner, L. H. (2013). Pengantar Teori Komunikasi; Analisis dan Aplikasi. Salemba Humanika.
West, R., & Turner, L. H. (2017). Pengantar Teori Komunikasi: Analisis dan Aplikasi. Salemba Humanika.
Yuliarti, M. S., Siagian, M., & Wardaningtyas, A. K. (2020). Network Society and Social Movement: Message Reception among Instagram Users. Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia, 5(2), 179–188. https://doi.org/10.25008/jkiski.v5i2.382
Copyright (c) 2022 Jurnal Studi Komunikasi
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Jurnal Studi Komunikasi is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
The authors agree to the terms of this Copyright Notice, which will apply to this submission if and when it is published by this journal (comments to the editor can be added below).
