The value of signs in social media accounts of #kelasblogger Instagram community

  • Salman Universitas Sahid
  • Udi Rusadi Universitas Sahid
  • Rully Nasrullah Universitas Sahid
Abstract views: 211 , PDF downloads: 209
Keywords: sign value, social media, commercial products

Abstract

The use of communication technology is only limited to a means of exchanging messages. However, there is a significant value behind it. As Baudrillard points out, in a consumer society, people buy products based on sign value, as indicated in this case study. The results of this study indicate that the #Kelasblogger community's Instagram social media posts contain various values, such as commodity ​​and non-commodity values. The value of the commodity is detected in the XL Go MiFi modem purchased to support travelling activities. The use of information technology-based social media makes people have similar or uniform behaviour and compete in enjoying and spreading the sign values ​​in their lives. This consumptive behaviour is caused by several underlying factors, namely the development of lifestyle into a separate commodity, the shift from production to consumption, and capitalism's shift from labour exploration to consumer exploration.

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Published
2022-11-21
How to Cite
Salman, Rusadi, U., & Nasrullah, R. (2022). The value of signs in social media accounts of #kelasblogger Instagram community. Jurnal Studi Komunikasi, 6(3), 941 - 954. https://doi.org/10.25139/jsk.v6i3.5382
Section
Articles