Content management at kapanlagi.com: a study of Indonesian digital media
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Keywords:
Content management, digital media, kapanlagi youniverse, long tail theory, new media
Abstract
The research aims to explore content management within the digital media landscape of Indonesia, with a specific focus on the strategies employed by Kapanlagi Youniverse (KLY), a renowned digital media platform. Technology is viewed as the paramount factor in implementing communication technology, encompassing the rise of digital media as a transformative force. Employing a descriptive qualitative methodology, this study conducted interviews with eight members of the management team. The findings reveal that KLY utilises three primary strategies: lifestyle entertainment, general news, and sports, which diversify information for readers without limiting the number of operated sites. These findings align with the Long Tail Theory of new media business models, suggesting that expanding reach to previously untapped audiences can lead to success. Effective exploration of the long-tail market requires organisations to address consumer needs at minimal cost. This study presents two key propositions: mergers and acquisitions impact organisational structure and media content, and these changes can be enhanced by applying long tail theory principles.
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penggabungan-ditandatangani-kmk-online-dan-kln-resmi-jadi-satu-001-nfi.html
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European Newsrooms: Comparing editorial strategies for cross-media news production in six countries. Journalism Studies, 19(6), 881–904. https://doi.org/10.1080/1461670X.2016.1232175
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Routledge.
Rakhmat, J. (2009). Metode penelitian komunikasi. Bandung: PT. Remaja Rosdakarya.
Rocca, G. (2008). Media convergence and the battle for audience. Quaderns Del Cac, 31 – 32, July 2008-June 2009 (91-94).
Tornatzky, L., & Fleischer, M. (1990). The process of technology innovation. Lexington,
Mass:Lexington Books.
Van Dijk, J. (2012). The network society. Sage Publications.
Yudhianto. (2017). 132 Juta Pengguna Internet Indonesia, 40% Penggila Medsos. Diakses pada 26 September 2019 dari https://inet.detik.com/cyberlife/d-3659956/132- juta-pengguna-internet-indonesia-40-penggila-medsos
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Diakses pada 26 September 2019, dari https://tirto.id/benarkah-bisnis-media- online-tak-secerah-masa-depan-internet-cEv5
Albarran, A. B., Bellany, R., Cohen, A., DeMars, T. R., Ferguson, D. A., Gross, R., & Smith, S.
(2010).
The twenty – first – century media industry: economic and managerial implication in the age of new media. Lexington, Mass: Lexington Books.
Albarran, A., Mierzejewska, B., & Jung, J. (2006). Media management and economics. New
York: Routledge.
Alexa. (2018). Top Sites in Indonesia. Diakses pada 10 Februari 2018, dari
https://www.alexa.com/topsites/countries/ID
Alexander, A., Owers, J. E., Carveth, R., Hollifield, C. A., & Greco, A. N. (2003). Media
economics: theory and practice. New York: Routledge.
Bogdan, R., & Taylor, S. J. (1992). Pengantar metode penelitian kualitatif: suatu pendekatan
fenomenologis terhadap ilmu – ilmu sosial. Surabaya: Usaha Nasional.
Chariri, A. (2009). Landasan filsafat dan metode peneltian kualitatif. Paper dipresentasikan di
Workshop Metodolgi Penelitian Kuantitatif dan Kualitatif. Laboratorium Pengembangan Akuntasi (LPA): Fakultas Ekonomi Universitas Diponegoro, Semarang.
Chen, Guo – Ming, & Zhang, K. (2010). New media and cultural identity in the global society. Dalam Taiwo, R. Handbook of research on discourse behavior and digital communication: language structures and social interaction. New York: Information Science Reference.
Colin, S., & Tulloch, J. (2000). Tabloid tales: global debates over media standards. New Jersey:
Rowman and Littlefield Publishers, Inc.
Digital 2021: Malaysia. (2021, February 11). Data Portal.
https://datareportal.com/reports/digital-2021-malaysia
Elliot, R., & Timulak, L. (2005). Descriptive and interpretive approaches to qualitative
research. Dalam Miles, J., & Gilbert, P. A handbook of research methods for clinical and
health psychology (h. 147). USA: Oxford University Press.
Erdal, I. J. (2007). Researching media convergence and crossmedia news production.
Nordicom Review, 28 (2), 51 – 61.
Fink, C. 1996. Startegic Newspaper Management. USA: Allyn & Bacon.
Glynn, K. (2000). Tabloid culture: Trash taste, popular power, and the transformation of
American television. Durham & London: Duke University Press.
Hanusch, F. (2017). Web analytics and the functional differentiation of journalism cultures: individual, organizational and platform – specific influences on newswork. Information, Communication & Society, 20 (10), 1571 – 1586. Doi: 10.1080/1369118X.2016.1241294.
Harris, N. R. (2006). Tabloidization in the Modern American Press: A Textual Analysis and Assessment of Newspaper and Tabloid Coverage of the Runaway Bride Case. (Thesis, Georgia State University, 2006). Diakses dari https://pdfs.semanticscholar.org/22ce/6c5c5b809854c14f89d85e98fcdc5fa84d0b
Hatika, M., & Nasution, B. (2018). Strategi pemberitaan (LKBN) antara biro Riau dalam menghadapi persaingan dengan media online. Jom FISIP, 5 (1), 1 – 13.
Hidayat, D. N. (2003). Paradigma dan metodologi penelitian sosial empirik klasik. Jakarta:
Departemen Ilmu Komunikasi FISIP Universitas Indonesia).
Hassan, M. M., & Elmasry, M. H. (2019). Convergence between platforms in the newsroom.
Journalism Practice, 13(4), 476–492. https://doi.org/10.1080/17512786.2018.1507681
Indotelko.com. (2015). MediaCorp Kuasai KapanLagi Network. Diakses pada 26 September
2019, dari https://www.indotelko.com/read/1429918054/ads?banner=1 158
Jenkins, H. (2006). Convergence culture: where old and new media collide. New York: New York University Press.
Kolodzy, J. (2006). Convergence journalism: Writing and reporting across the news
media. Rowman & Littlefield.
Kriyantono, R. (2021). Teknik praktis riset komunikasi: kuantitatif dan kualitatif disertai contoh riset media, public
relations, komunikasi pemasaran dan organisasi. Jakarta: Kencana Prenada Media.
Kurnia, N. (2005). Perkembangan teknologi komunikasi dan media baru: implikasi
terhadap teori komunikasi. MediaTor, 6 (2), 291 – 296.
Lievrouw, A. L., & Livingstone, S. (2006). handbook of new media: updated student edition.
London: Sage Publication.
Makswarie, L. P. (2016). Manajemen Media Online Berbasis Radio (Studi Kasus Manajemen
Redaksional Suarasurabaya.net). (Skripsi, Universitas Gadjah Mada, 2016). Diakses dari http://etd.repository.ugm.ac.id/index.php?mod=penelitian_detail&sub=Penelitia nDetail&act=view&typ=html&buku_id=96389&obyek_id=4
Malaysia: Utusan returns after a nine-month shutdown. (2020, July 24). International
Federation of Journalists. https://www.ifj.org/media-
centre/news/detail/category/press-releases/article/malaysia-utusan-returns-
after-a-nine-month-shutdown.html
Media Prima: About Us. (2019). Media Prima. https://www.mediaprima.com.my/about-us/
Mariatna, F. A. S. (2014). Manajemen Media Online: Studi Kasus Manajemen Redaksi Goal
Indonesia (http://www.goal.com/id-id/) sebagai Portal Berita Sepakbola
Berbasis Virtual Management. (Skripsi, Universitas Gadjah Mada, 2014). Diakses
dari
http://etd.repository.ugm.ac.id/index.php?mod=penelitian_detail&sub=Penelitia
nDetail&act=view&typ=html&buku_id=78852&obyek_id=4 159
McQuail, D. (2010). McQuail's mass communication theory. Sage publications.
Merdeka.com. (2019). Akta penggabungan ditandatangani, PT Liputan6.com dan KLN resmi
jadi satu. Diakses pada 26 September 2019, dari
https://www.merdeka.com/foto/jakarta/957534/20180329184200-akta-
penggabungan-ditandatangani-kmk-online-dan-kln-resmi-jadi-satu-001-nfi.html
Miles, M., B., Huberman, A. M., & Saldana, J. (2014). Qualitative data analysis: a methods
source book. Ed. 3. Thousand Oaks, CA: Sage Publication, Inc.
Menke, M., Kinnebrock, S., Kretzschmar, S., Aichberger, I., Broersma, M., Hummel, R., Kirchhoff, S., Prandner, D., Ribeiro, N., & Salaverría, R. (2018). Convergence Culture in
European Newsrooms: Comparing editorial strategies for cross-media news production in six countries. Journalism Studies, 19(6), 881–904. https://doi.org/10.1080/1461670X.2016.1232175
Moleong, L. J. (2011). metodologi penelitian kualitatif. Bandung: PT. Remaja Rosdakarya.
Mutmainnah, S. (2016). Strategi Penyajian Berita pada Portal Fajar Online.com. (Skripsi, Universitas Islam Negeri Alauddin
Makassar, 2016). Diakses dari http://repositori.uin-alauddin.ac.id/3518/
Neuman, W. l. (2013). Metodologi penelitian sosial: pendekatan kualitatif dan kuantitatif
(Ed.7). Jakarta: PT. Indeks.
Neuman, W. L. (2013). Metodologi penelitian sosial: pendekatan kualitatif dan
kuantitatif (Ed. 7). Jakarta: PT. Indeks.
Noor, H. F. (2015). Ekonomi media. Jakarta. Mitra Wacana Media.
Nugroho, Y., Putri, D. A., & Laksmi, S. (2012). Memetakan Lansekap Industri Media Kontemporer di Indonesia. Centre for Innovation Policy and Governance. Jakarta.
Nurudin, N. (2009). Jurnalisme masa kini. RajaGrafindo Persada.
Putera, AB Sarca. (2018). MODEL BISNIS MEDIA ONLINE (Studi Kasus Terhadap Strategi dan PenerapanModel Bisnis di Media Online nytimes.com). Diakses dari http://etd.repository.ugm.ac.id/index.php?mod=penelitian_detail&sub=Penelitia nDetail&act=view&typ=html&buku_id=78852&obyek_id=4
Putra, M. A. (2016). Media, Sepak Bola, dan Kontradiksi Kepentingan (Tinjauan Wacana
Kritis Pemberitaan Konflik Kepengurusan Sepak Bola Indonesia Tahun 2010 – 2012 di Tiga Media Cetak Ibu Kota). (Disertasi, Universitas Gadjah Mada, 2016). Diakses dari http://etd.repository.ugm.ac.id/index.php?mod=penelitian_detail&sub=Penelitia nDetail&act=view&typ=html&buku_id=97183&obyek_id=4
Putra, T. K. W. (2016). Jurnalisme Presisi pada Media Online (Studi Kasus Manajemen
Redaksional Pandit Football Ditinjau dari Konsep Jurnalisme Presisi Tahun 2015). (Skripsi, Universitas Gajah Mada, 2016). Diakses dari 160 http://etd.repository.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&a ct=view&typ=html&buku_id=100546&obyek_id=4
Quandt, T., dan Singer, Jane. (2009). The handbook of journalism studies. New York:
Routledge.
Rakhmat, J. (2009). Metode penelitian komunikasi. Bandung: PT. Remaja Rosdakarya.
Rocca, G. (2008). Media convergence and the battle for audience. Quaderns Del Cac, 31 – 32, July 2008-June 2009 (91-94).
Tornatzky, L., & Fleischer, M. (1990). The process of technology innovation. Lexington,
Mass:Lexington Books.
Van Dijk, J. (2012). The network society. Sage Publications.
Yudhianto. (2017). 132 Juta Pengguna Internet Indonesia, 40% Penggila Medsos. Diakses pada 26 September 2019 dari https://inet.detik.com/cyberlife/d-3659956/132- juta-pengguna-internet-indonesia-40-penggila-medsos
Zainuddin, A. (2019, July 15). Aurora Mulia becomes largest shareholder in Media Prima.
The Malaysian Reserve. https://themalaysianreserve.com/2019/07/15/aurora-mulia-becomes-largest-shareholder-in-media-prima/
Published
2023-11-28
How to Cite
Safitri, R., Kriyantono, R., Avicenna, F., Alfira, N., Kasim, A., Ahmad, N., & Abdullah, N. A. (2023). Content management at kapanlagi.com: a study of Indonesian digital media. Jurnal Studi Komunikasi, 7(3), 742- 758. https://doi.org/10.25139/jsk.v7i3.6218
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