Jinshin no hana as a communication strategy in batik tulis community development
Abstract views: 34
,
PDF downloads: 25
Abstract
Communication is of utmost importance in community development. Frequently, local community members find themselves marginalised from the communication processes integral to the advancement of their respective regions. As a result, they may fail to derive advantages from developmental initiatives and could fall prey to these transformations' repercussions. Employing the Jinshin no Hana approach as a communication strategy, the batik community in Pengilon Village is cultivated with a predominant emphasis on the local populace as the primary agents of change. Researchers serve as supporting components and facilitators for positive change. This approach is implemented through the utilisation of analytic area mapping and stakeholder analysis. Area mapping begins with assessing existing potentials by touring the village alongside local stakeholders to collect valuable initial data to be discussed with the stakeholders to formulate development ideas, followed by prioritisation using the pairwise method to be employed in the implementation phase. The implementation of Jinshin no Hana in Pengilon Village provides opportunities for the local community to actively engage in conveying ideas and the community's vision to the target audience. This serves as the groundwork for establishing a sustainable visual communication design process for Pengilon Village. This research can serve as a reference for future studies, emphasising the importance of not side-lining the local community as the primary figures in village development and the necessity to avoid assuming the role of instructors for them.
References
Anggia, F., Panjaitan, B. K., Mokhtar, S., Achmad, M., & Tri, A. (2021). The Impact of the COVID-19 Pandemic on the Batik Industry: An Empirical Study in Indonesia. Journal of Asian Finance, 8(5), 923-0930. https://doi.org/10.13106/jafeb.2021.vol8.no5.0923
Burhanuddin, Maulani, E., & V., I. (2023). Model Decision Analysis In Determining Building. Volume 3, No. 1, pp. 19-25
Ciptandi, F., & Ramadhan, M. S. (2021). The innovation application on Batik craft products in the New Normal Era in Indonesia: Does it have an impact? In Dynamics of Industrial Revolution 4.0: Digital Technology Transformation and Cultural Evolution (hal. 152–156). Routledge.
Faustyana, F. (2022). Bumdesa Crisis Communication: A Case Study Of The Animal Feed Business During The Covid-19 Pandemic Crisis In Karang Anyer Village In Indonesia. International Journal Reglement & Society (IJRS), 3(3)
Indriani, F., & Rofiah, N. H. (2023). Pembelajaran Terpadu.
Irwanto. (2006). Focused Group Discussion (FGD), Sebuah Pengantar Praktis. Pustaka Obor Indonesia.
Jauhari, T., & others. (2018). Efektivitas Kinerja Humas Dalam Menjaga Komunikasi Dengan Publik Eksternal (Studi Kasus di Sekolah Tinggi Agam Islam Negeri Syaikh Abdurrahman Siddik Bangka Belitung). UIN Raden Fatah Palembang.
Julianti, S. (2017). Flexible Packaging. Jakarta: PT. Gramedia Pustaka Utama.
Juminawati, S., & Harsono, I. (2024). Analisis Pengaruh Orientasi Pasar , Inovasi Produk , dan Strategi Pemasaran terhadap Daya Saing UKM di Pasar Lokal : Studi pada Industri Kreatif di Bandung , Indonesia. 3(01), 1–10.
Koeswara, H. (2015). Optimalisasi Outcome Anggaran untuk Menciptakan Trust dalam Pengalokasian Belanja Pelayanan Publik pada Anggaran Pendapatan dan Belanja Daerah. In PROSIDING. https://perpus.univpancasila.ac.id/repository/EPROUPT180240.pdf#page=234
Mansur, A., Worldailmi, E., Sutrisno, W., Prawibowo, S. T., Baraba, S. A. A., & Hakim, A. N. (2022). A Literature Review on Digital Marketing Strategies and Its Impact on Batik SMEs After COVID-19 Pandemic. Proceedings of the 3 Rd Asia Pacific International Conference on Industrial Engineering and Operations Management. http://ieomsociety. org/proceedings/2022malaysia/371. pdf.
Pamungkas, N., Sri Suryaningsum, S. E., & others. (2020). Pengelolaan Kain dengan Teknik Ecoprint di Daerah Istimewa Yogyakarta. Nugra Media.
Purwandaru, P., Kartikasari, N. N., Handoyo, G. C., & others. (2021). Pendekatan Jinshin No Hana Dalam Implementasi Festival Online Di Kecamatan Delanggu. ANDHARUPA: Jurnal Desain Komunikasi Visual & Multimedia, 7(01)
Puryono, S. (2018). Pelestarian hutan mangrove dan peran serta masyarakat pesisir. Undip Press.
Rahayu, L. H., Purnavita, S., & Sriyana, H. Y. (2014). Potensi sabut dan tempurung kelapa sebagai adsorben untuk meregenerasi minyak jelantah. Jurnal Ilmiah Momentum, 10(1).
Rustan, S. (2021). Logo 2021 Buku 1. CV. Nulisbuku Jendela Dunia.
Salsabila, P. (2023). Kajian Content Creator Annisa Rosdiyana Dalam Mempromosikan Fashion Muslimah Melalui Platform Media Sosial TikTok [Fakultas Dakwah dan Ilmu Komunikasi Universitas Islam Negeri Syarif]. https://repository.uinjkt.ac.id/dspace/bitstream/123456789/75116/1/PUTRI SALSABILA-FDK.pdf
Sawlani, D. K., & SE, M. (2021). Digital marketing: brand images. Scopindo Media Pustaka.
Stoimenova, B. (2017). Visual brand identity design. Academia Edu.
Sukarno, M., & Mutiarin, D. (2023). Branding tourism and collaborative governance: A case study from Nglanggeran village. Jurnal Studi Komunikasi, Page 797 -812.
Suzuki, N., & Miyazaki, K. (2008). Flowering of the total person: A practical design philosophy for indigenous-led regional development. Bulletin of Japanese Society for the Science of Design, 55(1), 37–46.
Suzuki, N., Sato, K., Terauchi, F., Hachima, S., & Koyama, S. (2010). Becoming a Hometown Designer: Designing a Living for Isumi City, Chiba Prefecture. Bulletin of Japanese Society for the Science of Design, 56(5), 97–106.
Ueda, A. (2013). Design Contribute Making a Living. Special Issue of Japanese Society for the Science of Design Vol. 20 - 2 No.78, hal. 48-53.
Utami, L. A., Lechner, A. M., Permanasari, E., Purwandaru, P., & Ardianto, D. T. (2022). Participatory learning and co-design for sustainable rural living, supporting the revival of indigenous values and community resiliency in Sabrang Village, Indonesia. Land, 11(9), 1597.
Wulandari, A. (2011). Batik Nusantara. Yogyakarta: Andi.
Yanti, D., Heryadi, Y., Juliana, Negara, P. C., & Kadyrov, M. (2023). Developing rural communication through digital innovation for village tourism. Jurnal Studi Komunikasi, Page 696 - 712.
Copyright (c) 2024 Jurnal Studi Komunikasi
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Jurnal Studi Komunikasi is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
The authors agree to the terms of this Copyright Notice, which will apply to this submission if and when it is published by this journal (comments to the editor can be added below).
