Implementing Islamic concept on CSR program of Pertamina in Yogyakarta


Abstract
This research focuses on discussing how the role of Public Relations PT. Pertamina builds reputation through SMEPP program CSR activities for Joglo Ayu Tenan MSMEs and analysed with an Islamic perspective. The research approach used is qualitative descriptive with case study research methods. Data collection techniques are carried out through in-depth interviews, literature reviews, and document studies. The results showed that PT Pertamina's PR in the implementation of CSR has carried out the value of Islamic perspective and is in accordance with the three elements of CSR implementation, namely accountability, sustainability, and transparency. As for after being studied based on an Islamic perspective, PT Pertamina's CSR implementation has carried out Islamic values, including Al-Adl shown that the beneficiaries of the CSR program are carried out fairly to the beneficiary MSMEs and do not discriminate, Al-Ihsan is realised that the SMEPP CSR Program for Joglo Ayu Tenan MSMEs is the company's concrete contribution in this case to help MSMEs by doing good, from the capital process without usury, coaching, to organising exhibitions to increase MSME sales. The value of benefits by providing coaching and training that focuses on empowerment for national economic recovery, as well as the Amanah element which is realised that the Joglo Ayu Tenan CSR Program is an implementation of the mandate of Law Number 40 of 2007 concerning Limited Liability Companies, then derived in Government Regulation No. 47 of 2012 concerning Corporate Social Responsibility (CSR) and Islamic practices.
References
Anto, H. M. B., & Astuti, D. R. (2008). Persepsi Stakeholder terhadap Pelaksanaan Corporate Social Resposibility : Kasus pada Bank Syariah di DIY. Jurnal Bisnis Dan Manajemen, 10(1).
Barnett, M. L., Henriques, I., & Husted, B. W. (2020). Beyond Good Intentions: Designing CSR Initiatives for Greater Social Impact. Journal of Management. https://doi.org/10.1177/0149206319900539
Budiana, H. R., Koswara, A., & Syuderajat, F. (2023). Communicating organisational culture of higher education : a website analysis of three universities. 7(July), 539–554. https://doi.org/10.25139/jsk.v7i2.
Butterick, K. (2012). Pengantar Public Relations. Raja Grafindo Persada.
Crowther, D., & Aras, G. (2008). Corporate Social Responsibility. Ventus Publishing Aps.
Darmawati. (2014). Corporate Social Responsibility Dalam Perpektif Islam. MAZAHIB, 8(2), 125–138. https://doi.org/10.21111/iej.v3i2.2716
Denzin, N., & Lincoln, Y. (2011). The Sage Handbook of Qualitative Research (fourth Edi). SAGE Publications, Inc; Fourth edition (April 27, 2011).
Djakfar, M. (2007). Etika Bisnis dalam Perspektif Islam,. UIN Malang Press.
Elkington, J. (1998). Cannibals With Forks: The Triple Bottom Line in 21st Century Business. New Society Publishers.
Gustani. (2021). Islamic corporate governance (i-cg) dan islamic corporate social responsibility (i-csr) : teori dan praktik. Cv. Pena persada.
Hendar, J. (2017). Corporate Social Responsibility (Csr) Dalam Presfektif Hukum Islam. Syiar Hukum : Jurnal Ilmu Hukum, 15(1), 40–52. https://doi.org/10.29313/sh.v15i1.2204
Ibrahim, A. I., Erdiyana, L. K., & Nugraha, A. R. (2021). Implementasi Corporate Social Responsibility PT. Pertamina (Persero) pada Program Siswa Mengenal Nusantara. Lontar: Jurnal Ilmu Komunikasi, 9(2), 85–96.
Kadir, N. (2018). Perusahaan “Antara Praktek Bisnis Dan Praktek Sosial”(Studi Penerapan Corporate Social Responsibility di Indonesia). Jurnal Dakwah Tabligh, 16(1), 20–30.
Kim, S., & Manoli, A. E. (2020). Building team brand equity through perceived CSR: the mediating role of dual identification. Journal of Strategic Marketing, 1–15. https://doi.org/10.1080/0965254X.2020.1795912
Kodir, A., & Susilo, D. (2015). CSR dan PR: Sinergitas, Kritik, dan Diskursus Budaya Komunikasi Tanggung Jawab Perusahaan. Surabaya: CV. M-Brothers Indonesia.
Lee, Y. (2020). Toward a Communality with Employees: The Role of CSR Types and Internal Reputation. Corporate Reputation Review, 23(1), 13–23. https://doi.org/10.1057/s41299-019-00069-x
Lin, Y.-T., Liu, N.-C., & Lin, J.-W. (2021). Firms’ adoption of CSR initiatives and employees’ organizational commitment: Organizational CSR climate and employees’ CSR-induced attributions as mediators. Journal of Business Research. https://doi.org/10.1016/j.jbusres.2021.11.028
Mais, R. G., & Lufiani, N. (2018). Pengaruh Sharia Governance Structure terhadap Pengungkapan CSR Berdasarkan Islamic Social Reporting Index. Jurnal Akuntansi Dan Manajemen, 15(01), 83–100. https://doi.org/10.36406/jam.v15i01.145
Marinae, I. (2020). Peran Pemerintah Dalam Pemberdayaan Perempuan Melalui Corporate Social Responsibility (CSR). Kebijakan : Ilmu Administrasi, 11(1), 1–15.
Naqvi, S. N. H. (2003). Menggagas Ekonomi Islam. Pustaka Pelajar.
Nugraheni, Y., & Widyaningrum, A. Y. (2019). Dinamika Sikap Warga atas Program CSR Bank Sampah Gunung Anyar Surabaya. Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies). https://doi.org/10.25139/jsk.v3i1.1419
Nugroho, D. R. (2019). Komunikasi CSR Dalam Pemberdayaan Masyarakat. PT Idemedia Pustaka Utama.
Nurjanah, A. (2022). Komunikasi CSR dan Reputasi. Samudera Biru.
Oh, H. J., Cha, Y., & Kim, J.-N. (2023). Fans, friends, critics, and foes: How CSR-based stakeholder segmentation differentiates perceived corporate ethics, trust, and perceived brand quality. Public Relations Review, 49(2), 102317. https://doi.org/10.1016/j.pubrev.2023.102317
Pertamina. (2020). Program pendanaan usaha mikro kecil. Pertamina. https://www.pertamina.com/id/cara-menjadi-mitra-binaan-program-kemitraan
Rahmawati, A., & Anggara, A. B. (2017). Memandirikan Perempuan Melalui Program Corporate Social Responsibility (CSR). Literasi, 4(1), 28–41.
Sulistyawati, A. (2022). Berkat Program CSR, Pertamina Borong 11 Penghargaan Nusantara CSR Award. Solopos.Com. https://www.solopos.com/berkat-program-csr-pertamina-borong-11-penghargaan-nusantara-csr-award-1406770
Suparji, S., & Machmud, A. (2021). Corporate Sosial Responsibility Dalam Perundangan Di Indonesia Dan Dampaknya Terhadap Perpajakan. Jurnal Magister Ilmu Hukum, 1(4), 1–13. https://doi.org/10.36722/jmih.v2i2.741
Susanto, A. (2007). CSR dalam Perspektif Ganda. Jurnal CSR Indonesia Newsletter, 1(37), 11–19.
Ully, A., & Kelib, A. (2012). Penerapan Prinsip-Prinsip Islam Dalam Pengaturan Corporate Social Responsibility Di Indonesia. Law Reform, 7(2), 121. https://doi.org/10.14710/lr.v7i2.12413
Untung, H. B. (2008). Corporate Social Responsbility. Sinar Grafika.
Viererbl, B., & Koch, T. (2022). The paradoxical effects of communicating CSR activities: Why CSR communication has both positive and negative effects on the perception of a company’s social responsibility. Public Relations Review, 48(1), 102134. https://doi.org/10.1016/j.pubrev.2021.102134
Wardhani, C. M. (2022). Pertamina Boyong 175 Produk UMKM Binaan Ikuti Festival Tong Tong di Belanda. Tribunjogja.Com. https://jogja.tribunnews.com/2022/09/05/pertamina-bohong-175-produk-umkm-binaan-ikuti-festival-tong-tong-di-belanda
Widowati, A. I., Oktoriza, L. A., & Indiana, D. (2016). Praktik Islamic Corporate Social Responsibility Disclosure. Jurnal Dinamika Sosial Budaya, 18(2), 207–213.
Yusuf, M. Y. (2017). Islamic Corporate Social Responsibility. Kencana.
Copyright (c) 2023 Jurnal Studi Komunikasi

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Jurnal Studi Komunikasi is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
The authors agree to the terms of this Copyright Notice, which will apply to this submission if and when it is published by this journal (comments to the editor can be added below).