University students' self-presentation on Tiktok in the context of group communication

  • Arianto Arianto Hasanuddin University
Abstract views: 97 , PDF downloads: 53
Keywords: group communication; self-presentation; social media

Abstract

The phenomenon of self-presentation is increasingly trending to reveal, develop identities, manipulate and customise individuals' self-images on social media. University students present themselves on TikTok through video uploads, music, and distributed using TikTok's highly personalised algorithms in group communication: watch history, re-watches, likes, comments, and post-view activity. We present the concept of online impression management through the lens of self-presentation theory as the practice of conveying self-impression and controlling personal information to represent one's self-image to be liked. This study uses a qualitative approach, uses phenomenological methods to find the meaning and interpretation of self-presentation through uploads on TikTok. They expressed personal information to their reference group and experimented based on different roles when constructing identity. Some strategies are used to give a positive impression to their friends. They projected different versions of themselves depending on self-category and group communication context when receiving positive feedback or likes.

References

Aryani, E. I., & Reniati, I. (2023). Konsep Diri Pengguna Media Sosial TikTok pada Mahasiswa Pendidikan Sosiologi. Jurnal Ilmiah Muqoddimah : Jurnal Ilmu Sosial, Politik, Dan Humaniora, 7(1), 176. https://doi.org/10.31604/jim.v7i1.2023.176-183

Bahfiarti, T., MSi Universitas Hasanuddin Jl Perintis Kemerdekaan, Ss. K., Tamalanrea Makassar, K., & Selatan Telepon, S. (2020). Kegelisahan dan ketidakpastian mantan narapidana dalam konteks komunikasi kelompok budaya Bugis Makassar. Jurnal Kajian Komunikasi, 8(1), 29–41.

Beck, S. J., Keyton, J., & Poole, M. S. (2021). The Emerald Handbook of Group and Team Communication Research. Emerald Publishing Limited. https://books.google.co.id/books?id=EbZIEAAAQBAJ

Burke, T. J., & Ruppel, E. K. (2015). Facebook Self-Presentational Motives: Daily Effects on Social Anxiety and Interaction Success. Communication Studies, 66(2), 204–217. https://doi.org/10.1080/10510974.2014.884014

Choi, S. (2021). Criteria and rules for privacy management prior to self-disclosures on social network sites (Snss). Cyberpsychology, 15(2). https://doi.org/10.5817/CP2021-2-2

Chua, T. H. H., & Chang, L. (2016). Follow me and like my beautiful selfies: Singapore teenage girls’ engagement in self-presentation and peer comparison on social media. Computers in Human Behavior, 55, 190–197. https://doi.org/10.1016/j.chb.2015.09.011
Cuevas-Calderón, E., Dongo, E. Y., & Kanashiro, L. (2022). CONSERVATIVES GROUPS ON TIKTOK: SOCIAL POLARIZATION IN PERU. Prisma Social, 39.

Devito, M. A., Birnholtz, J., & Hancock, J. T. (2017). Platforms, people, and perception: Using affordances to understand self-presentation on social media. Proceedings of the ACM Conference on Computer Supported Cooperative Work, CSCW, 740–754. https://doi.org/10.1145/2998181.2998192

Djafarova, E., & Trofimenko, O. (2017). Exploring the relationships between self-presentation and self-esteem of mothers in social media in Russia. Computers in Human Behavior, 73, 20–27. https://doi.org/10.1016/j.chb.2017.03.021

Dowell, N. M. M., & Poquet, O. (2021). SCIP: Combining group communication and interpersonal positioning to identify emergent roles in scaled digital environments. Computers in Human Behavior, 119. https://doi.org/10.1016/j.chb.2021.106709

Eek-Karlsson, L. (2021). The Importance of Belonging: A Study About Positioning Processes in Youths’ Online Communication. SAGE Open, 11(1). https://doi.org/10.1177/2158244020988860

Eka, A., Yurianto, P., & Febriana, P. (2021). Use of Social Media Discord as a Group Communication Media in the SoT ID Community Penggunaan Sosial Media Discord Sebagai Media Komunikasi Kelompok Dalam Komunitas SoT ID.

Fadhilah, N., & Erianjoni, E. (2021). Penggunaan Aplikasi Tik Tokbagi Mahasiswa Fakultas Ilmu SosialUniversitas Negeri Padang. Jurnal Perspektif, 4(3), 320. https://doi.org/10.24036/perspektif.v4i3.449

Harahap, M. N. (2021). Analisis Data Penelitian Kualitatif Model Miles Dan Huberman. Manhaj, 18(1).

Hendraswara, A. R., Hutabarat, H. N., & Hanami, Y. (2021). Gambaran Tipe Self-Presentation melalui Konten Foto Instagram pada Mahasiswi. Psympathic : Jurnal Ilmiah Psikologi, 7(2), 299–314. https://doi.org/10.15575/psy.v7i2.7159

Hollenbaugh, E. E. (2021). Self-Presentation in Social Media: Review and Research Opportunities. Review of Communication Research, 9. https://doi.org/10.12840/ISSN.2255-4165.027

Hong, S., Jahng, M. R., Lee, N., & Wise, K. R. (2020). Do you filter who you are?: Excessive self-presentation, social cues, and user evaluations of Instagram selfies. Computers in Human Behavior, 104. https://doi.org/10.1016/j.chb.2019.106159

Jande, L. V., & Ibrahim, N. A. (2020). The Presentation of Self and Identity Construction in Virtual World: A Case Study of Avakin Life. LSP International Journal, 7(2). https://doi.org/10.11113/lspi.v7.15271

Kang, H., & Lou, C. (2022). AI agency vs. human agency: Understanding human-AI interactions on TikTok and their implications for user engagement. Journal of Computer-Mediated Communication, 27(5). https://doi.org/10.1093/jcmc/zmac014

Kennedy, M. (2020). ‘If the rise of the TikTok dance and e-girl aesthetic has taught us anything, it’s that teenage girls rule the internet right now’: TikTok celebrity, girls and the Coronavirus crisis. European Journal of Cultural Studies, 23(6), 1069–1076. https://doi.org/10.1177/1367549420945341

Khan Tareen, D., & Khan Tareen, H. (2021). Digital media and self presentation: a systematic review. Journal of Tianjin University Science and Technology . https://doi.org/10.17605/OSF.IO/DZUCQ

Klug, D., Evans, M., & Kaufman, G. (2021). How TikTok Served as a Platform for Young People to Share and Cope with Lived COVID-19 Experiences.

Lai, C.-H. (2019). Motivations, Usage, and Perceived Social Networks Within and Beyond Social Media. Journal of Computer-Mediated Communication, 24(3), 126–145. https://doi.org/10.1093/jcmc/zmz004

Lu, F., & Chia, S. C. (2023). When virtual makeovers become “real”: how SNS interactions drive selfie editing and cosmetic surgery. Chinese Journal of Communication, 16(1). https://doi.org/10.1080/17544750.2022.2085127

Manago, A. M., Graham, M. B., Greenfield, P. M., & Salimkhan, G. (2021). Self-presentation and gender on MySpace. Journal of Applied Developmental Psychology, 29(6), 446–458. https://doi.org/10.1016/j.appdev.2008.07.001

Meneghello, J., Thompson, N., Lee, K., Wong, K. W., & Abu-Salih, B. (2020). Unlocking social media and user generated content as a data source for knowledge management. International Journal of Knowledge Management, 16(1), 101–122. https://doi.org/10.4018/IJKM.2020010105

Meng, J., Shin, S. Y., Bae, A., & Van Der Heide, B. (2020). Time-Dependent Effects of Relational Composition on the Success of Online Wellness Challenge Groups. Journal of Computer-Mediated Communication, 25(2), 147–162. https://doi.org/10.1093/jcmc/zmz030

Montag, C., Yang, H., & Elhai, J. D. (2021). On the Psychology of TikTok Use: A First Glimpse From Empirical Findings. In Frontiers in Public Health (Vol. 9). Frontiers Media S.A. https://doi.org/10.3389/fpubh.2021.641673

Moon, J. H., Lee, E., Lee, J. A., Choi, T. R., & Sung, Y. (2016). The role of narcissism in self-promotion on Instagram. Personality and Individual Differences, 101, 22–25. https://doi.org/10.1016/j.paid.2016.05.042

Ningsih, T. S., Gumi, D., & Rizal, L. (2020). STRATEGI SELF PRESENTATION PADA REMAJA PENGGUNA INSTAGRAM. Proyeksi, 15(2), 172–181.

Nurul Nurul Aiyuda, N. A. S. N. A. S. (2019). Presentasi diri di sosial media (Instagram dan Facebook) Sebuah literature review. PSYCHOPOLYTAN (Jurnal Psikologi), 2(2), 123–130.

Ong, E. Y. L., Ang, R. P., Ho, J. C. M., Lim, J. C. Y., Goh, D. H., Lee, C. S., & Chua, A. Y. K. (2011). Narcissism, extraversion and adolescents’ self-presentation on Facebook. Personality and Individual Differences, 50(2), 180–185. https://doi.org/10.1016/j.paid.2010.09.022

Pertiwi, S. (2022). Konsumsi Media Sosial Tik Tok pada Mahasiswa Universitas Sriwijaya Kampus Indralaya. Jurnal Empirika, 6(1), 1410–8364.

Petronio, S., & Child, J. T. (2020). Conceptualization and operationalization: utility of communication privacy management theory. In Current Opinion in Psychology (Vol. 31). https://doi.org/10.1016/j.copsyc.2019.08.009

Petronio, S., Child, J. T., & Hall, R. D. (2021). Communication Privacy Management Theory: Significance for Interpersonal Communication. In Engaging Theories in Interpersonal Communication: Multiple Perspectives, 3rd Edition. https://doi.org/10.4324/9781003195511-28
Phylactou Phivos. (2019). INSTAGRAM, SELF-PRESENTATION AND SOCIAL SELF-ESTEEM.

Pramiyanti, A. (2019). Self-Presentation of Indonesian Hijabers on Instagram. https://doi.org/10.33422/2nd.icarsh.2019.12.849

Ridha Rahmah, T., Permatasari, N., Andi Tenri Pada Rustham, dan, Studi Psikologi, P., Kedokteran, F., & Hasanuddin, U. (2019). Prosiding Temu Ilmiah Nasional (TEMILNAS XII) Ikatan Psikologi Perkembangan Indonesia Hubungan Antara Self Presentation Pada Media Sosial Dan Pembentukan Identitas Diri Pada Remaja Akhir.

Rousseau, A. (2021). Adolescents’ selfie-activities and idealized online self-presentation: An application of the sociocultural model. Body Image, 36, 16–26. https://doi.org/10.1016/j.bodyim.2020.10.005

Sadikin, A., & Hamidah, A. (2020). Pembelajaran Daring di Tengah Wabah Covid-19. BIODIK, 6(2). https://doi.org/10.22437/bio.v6i2.9759

Salim, F., Rahardjo, W., Tanaya, T., & Qurani, R. (2017a). Are Self-Presentation Influenced by Friendship-Contingent Self-Esteem and Fear Of Missing Out? Makara Human Behavior Studies in Asia, 21(2), 70. https://doi.org/10.7454/mssh.v21i2.3502

Salim, F., Rahardjo, W., Tanaya, T. V., & Qurani, R. P. N. (2017b). Are Self-Presentation Influenced by Friendship-Contingent Self-Esteem and Fear Of Missing Out? Hubs-Asia, 21(2), 70. https://doi.org/10.7454/mssh.v21i2.689

Schellewald, A. (2021). Communicative Forms on TikTok: Perspectives From Digital Ethnography. In International Journal of Communication (Vol. 15). http://ijoc.org.
Scott, G. G., & Fullwood, C. (2020). Does recent research evidence support the hyperpersonal model of online impression management? In Current Opinion in Psychology (Vol. 36, pp. 106–111). Elsevier B.V. https://doi.org/10.1016/j.copsyc.2020.05.005

Setyorini, E. (2022). Adopsi media sosial oleh pemerintah: studi kasus akun TikTok kementerian keuangan. Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies), 6(1). https://doi.org/10.25139/jsk.v6i1.3966

Sofyan, D., Abdullah, K. H., Akinci, A. Y., Osiobe, E. U., & Priyatna, C. C. (2022). Map-based communication: a pivotal function of knowledge information in sports. Jurnal Kajian Komunikasi, 10(2), 133. https://doi.org/10.24198/jkk.v10i2.42170

Stephen W. Littlejohn, K. A. F. J. G. O. (n.d.). Theories_of_Human_Communication.

STH, T. P., & Palupi, P. (2022). Tiktok and Online Selective Self-Presentation. Proceedings of the International Conference on Community Empowerment and Engagement (ICCEE 2021), 661. https://doi.org/10.2991/assehr.k.220501.005

Vizcaíno-verdú, A., & University, C. (2022). Music Challenge Memes on TikTok: Understanding In-Group Storytelling Videos CRYSTAL ABIDIN. In International Journal of Communication (Vol. 16). http://ijoc.org.

Wang, L., Wu, Y., & Wan, Y. (2022). How consumer group communication influences brand memory during product injury crises. Frontiers in Psychology, 13. https://doi.org/10.3389/fpsyg.2022.922643

Winaldy, R. (2022). Ekspresi Diri Pengguna Aplikasi Tiktok (Studi Fenomenologi Pada Mahasiswa Ilmu Komunikasi Universitas Hasanuddin).
Yang, C. chen, & Bradford Brown, B. (2016a). Online Self-Presentation on Facebook and Self Development During the College Transition. Journal of Youth and Adolescence, 45(2), 402–416. https://doi.org/10.1007/s10964-015-0385-y

Yang, C. chen, & Bradford Brown, B. (2016b). Online Self-Presentation on Facebook and Self Development During the College Transition. Journal of Youth and Adolescence, 45(2), 402–416. https://doi.org/10.1007/s10964-015-0385-y

Yang, C. chen, Pham, T., Ariati, J., Smith, C., & Foster, M. D. (2021). Digital Social Multitasking (DSMT), Friendship Quality, and Basic Psychological Needs Satisfaction Among Adolescents: Perceptions as Mediators. Journal of Youth and Adolescence, 50(12), 2456–2471. https://doi.org/10.1007/s10964-021-01442-y

Yau, J. C., & Reich, S. M. (2019). “It’s Just a Lot of Work”: Adolescents’ Self-Presentation Norms and Practices on Facebook and Instagram. Journal of Research on Adolescence, 29(1), 196–209. https://doi.org/10.1111/jora.12376

Zhang, R., & Fu, J. S. (2020). Privacy management and self-disclosure on social network sites: The moderating effects of stress and gender. Journal of Computer-Mediated Communication, 25(3), 236–251. https://doi.org/10.1093/jcmc/zmaa004

Zillich, A. F., & Riesmeyer, C. (2021). Be Yourself: The Relative Importance of Personal and Social Norms for Adolescents’ Self-Presentation on Instagram. Social Media and Society, 7(3). https://doi.org/10.1177/20563051211033810
Published
2024-03-28
How to Cite
Arianto, A. (2024). University students’ self-presentation on Tiktok in the context of group communication. Jurnal Studi Komunikasi, 8(1), 151 - 162. https://doi.org/10.25139/jsk.v8i1.6996
Section
Articles