Agricultural extension: is it still relevant?
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Keywords:
communication pedagogy; developmental communication; digital agricultural services
Abstract
Abstract The rapid development of Artificial Intelligence (AI) and automation systems in the digital world challenges agricultural extension. This study investigates the contemporary significance of diverse and productive agriculture, specifically focusing on agricultural extension. This study investigates the implementation of agricultural extension services in Indonesia's automation, digital, and adapting environments through a comprehensive review of existing literature. Studies have indicated that agricultural extension plays a crucial role in mitigating climate change. This study assesses the effectiveness of agricultural extension services in different environments in Indonesia through qualitative research methods. Information was gathered by conducting interviews, surveys, and field observations. The results demonstrate the indispensability of agricultural extension in all types of environments, particularly in addressing climate change. It has been ascertained that each environment necessitates distinct educational approaches. Digital environments prioritise acquiring technical knowledge, automation environments necessitate education in sustainable agricultural practices, and adapting environments prioritise integrating field experience and local knowledge. This study provides an extensive review of the functions of agricultural extension. It demonstrates that agricultural extension can combat climate change. Furthermore, it underscores the importance of employing educational methods and approaches tailored to the specific environment, as this will influence the development of agricultural extension education.
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Martínez-Domínguez, M., & Mora-Rivera, J. (2020). Internet adoption and usage patterns in rural Mexico. Technology in Society, 60, 101226. https://doi.org/10.1016/j.techsoc.2019.101226
Najib, M., & Kiminami, A. (2011). Innovation, cooperation and business performance: Some evidence from Indonesian small food processing cluster. Journal of Agribusiness in Developing and Emerging Economies. https://doi.org/10.1108/20440831111131523
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Pacoma, M. A. (2019). Environmental Realities: Evaluating Climate Change Coverage of Philippine Online News Media. Jurnal Studi Komunikasi. https://doi.org/10.25139/jsk.v3i1.1293
Pallathadka, H., Ramirez-Asis, E. H., Loli-Poma, T. P., Kaliyaperumal, K., Ventayen, R. J. M., & Naved, M. (2023). Applications of artificial intelligence in business management, e-commerce and finance. Materials Today: Proceedings, 80, 2610–2613. https://doi.org/10.1016/j.matpr.2021.06.419
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Piscicelli, L. (2023). The sustainability impact of a digital circular economy. Current Opinion in Environmental Sustainability, 61, 101251. https://doi.org/10.1016/j.cosust.2022.101251
Rattan, P. (2023). Cultivating agricultural evolution: revolutionizing farming through the power of AI and technology. Review of Artificial Intelligence in Education, 4(00), e010–e010.
Rizou, M., Galanakis, I. M., Aldawoud, T. M. S., & Galanakis, C. M. (2020). Safety of foods, food supply chain and environment within the COVID-19 pandemic. In Trends in Food Science and Technology. https://doi.org/10.1016/j.tifs.2020.06.008
Rumble, J. N., & Irani, T. (2016). Opening the doors to agriculture: The effect of transparent communication on attitude. Journal of Applied Communications, 100(2), 6.
Sharma, R. (2021). Artificial intelligence in agriculture: a review. 2021 5th International Conference on Intelligent Computing and Control Systems (ICICCS), 937–942.
Sharma, S., Verma, K., & Hardaha, P. (2023). Implementation of artificial intelligence in agriculture. Journal of Computational and Cognitive Engineering, 2(2), 155–162.
Srivastava, P. K., Kumar, S., Tiwari, A., Goyal, D., & Mamodiya, U. (2023). Internet of thing uses in materialistic ameliorate farming through AI. AIP Conference Proceedings, 2782(1).
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Susilo, D., de Leon, M. V., Dwi Putranto, T., & Kurnia Hartati, F. (2021). Food waste handling perception in Indonesia: communicating the sustainability of Food and environment. IOP Conference Series: Earth and Environmental Science, 892(1), 012109. https://doi.org/10.1088/1755-1315/892/1/012109
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Susilo, D., & Dizon, C. C. G. (2023). Green and Sustainability Issues on Digital Marketing Communication on Gcash Philippines. International Journal of Environmental, Sustainability, and Social Science, 4(5), 1454–1461. https://doi.org/10.38142/ijesss.v4i5.843
Susilo, D., & K. Santos, M. C. (2023). Digital Marketing Communication for Promoting Philippines Tourism. International Journal of Research and Review, 10(6), 209–220. https://doi.org/10.52403/ijrr.20230625
Teneva, L., Free, C. M., Hume, A., Agostini, V. N., Klein, C. J., Watson, R. A., & Gaines, S. D. (2023). Small island nations can achieve food security benefits through climate-adaptive blue food governance by 2050. Marine Policy, 151, 105577. https://doi.org/10.1016/j.marpol.2023.105577
Thompson, E. C. (2007). Unsettling Absences: Urbanism in Rural Malaysia. National University of Singapore Press. https://doi.org/10.16953/deusbed.74839
Warshawsky, D. N. (2016). Civil society and public–Private partnerships: Case study of the Agri-FoodBank in South Africa. Social & Cultural Geography, 17(3), 423–443.
Yanti, D., Heryadi, D. Y., Cakranegara, P. A., & Kadyrov, M. (2023). Developing rural communication through digital innovation for village tourism. Jurnal Studi Komunikasi, 7(3), 696–712.
Yin, R. K. (2009). Case study research: Design and methods (Vol. 5). sage.
Zhang, D. (2022). Environmental regulation, green innovation, and export product quality: What is the role of greenwashing? International Review of Financial Analysis, 83, 102311. https://doi.org/10.1016/j.irfa.2022.102311
Atalla, S., Tarapiah, S., Gawanmeh, A., Daradkeh, M., Mukhtar, H., Himeur, Y., Mansoor, W., Hashim, K. F. Bin, & Daadoo, M. (2023). Iot-enabled precision agriculture: Developing an ecosystem for optimized crop management. Information, 14(4), 205.
Bannerjee, G., Sarkar, U., Das, S., & Ghosh, I. (2018). Artificial intelligence in agriculture: A literature survey. International Journal of Scientific Research in Computer Science Applications and Management Studies, 7(3), 1–6.
De Leon, M. V, Susilo, D., Putranto, T. D., Hartati, F. K., & Santos, R. R. T. (2021). Managing the uncertainty during COVID-19 pandemic: Communicating disaster and food industry sustainability. In Y. A.C., S. D.F., M. M.T., & R. R. (Eds.), 2nd International Conference Earth Science and Energy, ICESE 2020 (Vol. 819, Issue 1). IOP Publishing Ltd. https://doi.org/10.1088/1755-1315/819/1/012039
Denzin, N., & Lincoln, Y. (2011). The Sage Handbook of Qualitative Research (fourth Edi). SAGE Publications, Inc; Fourth edition (April 27, 2011).
Dharmaraj, V., & Vijayanand, C. (2018). Artificial intelligence (AI) in agriculture. International Journal of Current Microbiology and Applied Sciences, 7(12), 2122–2128.
Fahmi, F. Z., & Mendrofa, M. J. S. (2023). Rural transformation and the development of information and communication technologies: Evidence from Indonesia. Technology in Society, 75, 102349.
Füssel, H. M., & Klein, R. J. T. (2006). Climate change vulnerability assessments: An evolution of conceptual thinking. In Climatic Change. https://doi.org/10.1007/s10584-006-0329-3
Gardezi, M., Joshi, B., Rizzo, D. M., Ryan, M., Prutzer, E., Brugler, S., & Dadkhah, A. (2023). Artificial intelligence in farming: Challenges and opportunities for building trust. Agronomy Journal.
Gessese, N. B. (2020). Poverty-alleviation communication practices of the Jerusalem children and community development organization (JeCCDO) in negede woito community, Bahir Dar, Ethiopia. Palgrave Communications, 6(1), 1–9.
Hassan, M. S., Shaffril, H. A. M., Samah, B. A., Ali, M. S. S., & Ramli, N. S. (2010). Agriculture communication in Malaysia: The current situation. American Journal of Agricultural and Biological Sciences, 5(3), 389–396.
Hossain, M. A., Sabani, A., Bandyopadhyay, A., Raman, R., Goyal, D. P., & Dwivedi, Y. K. (2023). Investigating the effect of social media fake news on consumer behavior: an empirical study with multiple moderations. Journal of Strategic Marketing, 1–18. https://doi.org/10.1080/0965254X.2023.2253824
Hossain, M. K., & Kabir, M. (2001). Purdah, mobility and women’s empowerment and reproductive behaviour in rural Bangladesh. Social Change, 31(3), 84–102.
Ibrahim, J. T., Bakhtiar, A., Pratama, D. A., Pramudiastuti, L. N., & Mufriantie, F. (2020). Faktor-faktor yang mempengaruhi adopsi inovasi pertanian sayur organik di kota batu. JSEP (Journal of Social and Agricultural Economics), 13(2). https://doi.org/10.19184/jsep.v13i2.14535
Jiang, Y., Li, X., Luo, H., Yin, S., & Kaynak, O. (2022). Quo vadis artificial intelligence? Discover Artificial Intelligence, 2(1), 4. https://doi.org/10.1007/s44163-022-00022-8
Joshi, B., Baú, V., & Ryder, P. (2023). Looking beyond organisational approaches to advance communication practice: an examination of development projects in India. Development in Practice, 1–18.
Klien, S. (2020). Demographic Change in Contemporary Rural Japan and Its Impact on Ritual Practices. Journal of Religion in Japan, 9(1–3), 248–276.
Kundzewicz, Z., Krysanova, V., Benestad, R., Hov, Ø., Piniewski, M., & Otto, I. (2018). Uncertainty in climate change impacts on water resources. Environmental Science & Policy, 79, 1–8.
Liu, C., Mao, C., Bunditsakulchai, P., Sasaki, S., & Hotta, Y. (2020). Food waste in Bangkok: Current situation, trends and key challenges. Resources, Conservation and Recycling, 157, 104779. https://doi.org/10.1016/j.resconrec.2020.104779
Liu, S. Y. (2020). Artificial intelligence (AI) in agriculture. IT Professional, 22(3), 14–15.
Luo, G., Yang, Y., & Wang, L. (2023). Driving rural industry revitalization in the digital economy era: Exploring strategies and pathways in China. PLOS ONE, 18(9), e0292241. https://doi.org/10.1371/journal.pone.0292241
Martínez-Domínguez, M., & Mora-Rivera, J. (2020). Internet adoption and usage patterns in rural Mexico. Technology in Society, 60, 101226. https://doi.org/10.1016/j.techsoc.2019.101226
Najib, M., & Kiminami, A. (2011). Innovation, cooperation and business performance: Some evidence from Indonesian small food processing cluster. Journal of Agribusiness in Developing and Emerging Economies. https://doi.org/10.1108/20440831111131523
Ngadi, N., Zaelany, A. A., Latifa, A., Harfina, D., Asiati, D., Setiawan, B., Ibnu, F., Triyono, T., & Rajagukguk, Z. (2023). Challenge of Agriculture Development in Indonesia: Rural Youth Mobility and Aging Workers in Agriculture Sector. Sustainability, 15(2), 922.
Odoom, D., Annor-Frempong, F., Akaba, S., Agyepong, L., Obeng-Mensah, A., & Obeng-Baah, J. (2021). The challenge of participation in community development activities in rural Ghana: Implications for effective development communication. Tanzania Journal of Development Studies, 19(1).
Onitsuka, K., Hidayat, A. R. T., & Huang, W. (2018). Challenges for the next level of digital divide in rural Indonesian communities. The Electronic Journal of Information Systems in Developing Countries, 84(2), e12021. https://doi.org/10.1002/isd2.12021
Pacoma, M. A. (2019). Environmental Realities: Evaluating Climate Change Coverage of Philippine Online News Media. Jurnal Studi Komunikasi. https://doi.org/10.25139/jsk.v3i1.1293
Pallathadka, H., Ramirez-Asis, E. H., Loli-Poma, T. P., Kaliyaperumal, K., Ventayen, R. J. M., & Naved, M. (2023). Applications of artificial intelligence in business management, e-commerce and finance. Materials Today: Proceedings, 80, 2610–2613. https://doi.org/10.1016/j.matpr.2021.06.419
Pathmudi, V. R., Khatri, N., Kumar, S., Abdul-Qawy, A. S. H., & Vyas, A. K. (2023). A systematic review of IoT technologies and their constituents for smart and sustainable agriculture applications. Scientific African, 19, e01577.
Piscicelli, L. (2023). The sustainability impact of a digital circular economy. Current Opinion in Environmental Sustainability, 61, 101251. https://doi.org/10.1016/j.cosust.2022.101251
Rattan, P. (2023). Cultivating agricultural evolution: revolutionizing farming through the power of AI and technology. Review of Artificial Intelligence in Education, 4(00), e010–e010.
Rizou, M., Galanakis, I. M., Aldawoud, T. M. S., & Galanakis, C. M. (2020). Safety of foods, food supply chain and environment within the COVID-19 pandemic. In Trends in Food Science and Technology. https://doi.org/10.1016/j.tifs.2020.06.008
Rumble, J. N., & Irani, T. (2016). Opening the doors to agriculture: The effect of transparent communication on attitude. Journal of Applied Communications, 100(2), 6.
Sharma, R. (2021). Artificial intelligence in agriculture: a review. 2021 5th International Conference on Intelligent Computing and Control Systems (ICICCS), 937–942.
Sharma, S., Verma, K., & Hardaha, P. (2023). Implementation of artificial intelligence in agriculture. Journal of Computational and Cognitive Engineering, 2(2), 155–162.
Srivastava, P. K., Kumar, S., Tiwari, A., Goyal, D., & Mamodiya, U. (2023). Internet of thing uses in materialistic ameliorate farming through AI. AIP Conference Proceedings, 2782(1).
Susilo, D. (2023). Komunikasi Pemasaran Digital: Brand dan Isu Keberlanjutan dalam Pemasaran. Literasi Nusantara.
Susilo, D., de Leon, M. V., Dwi Putranto, T., & Kurnia Hartati, F. (2021). Food waste handling perception in Indonesia: communicating the sustainability of Food and environment. IOP Conference Series: Earth and Environmental Science, 892(1), 012109. https://doi.org/10.1088/1755-1315/892/1/012109
Susilo, D., del Rosario, J. M. S., Navarro, M. E. T., Smith, J. C. M., & Primadini, I. (2022). Green Campaign of Food Waste Handling: Communicating the Food Sustainability. IOP Conference Series: Earth and Environmental Science, 1097(1), 012009. https://doi.org/10.1088/1755-1315/1097/1/012009
Susilo, D., & Dizon, C. C. G. (2023). Green and Sustainability Issues on Digital Marketing Communication on Gcash Philippines. International Journal of Environmental, Sustainability, and Social Science, 4(5), 1454–1461. https://doi.org/10.38142/ijesss.v4i5.843
Susilo, D., & K. Santos, M. C. (2023). Digital Marketing Communication for Promoting Philippines Tourism. International Journal of Research and Review, 10(6), 209–220. https://doi.org/10.52403/ijrr.20230625
Teneva, L., Free, C. M., Hume, A., Agostini, V. N., Klein, C. J., Watson, R. A., & Gaines, S. D. (2023). Small island nations can achieve food security benefits through climate-adaptive blue food governance by 2050. Marine Policy, 151, 105577. https://doi.org/10.1016/j.marpol.2023.105577
Thompson, E. C. (2007). Unsettling Absences: Urbanism in Rural Malaysia. National University of Singapore Press. https://doi.org/10.16953/deusbed.74839
Warshawsky, D. N. (2016). Civil society and public–Private partnerships: Case study of the Agri-FoodBank in South Africa. Social & Cultural Geography, 17(3), 423–443.
Yanti, D., Heryadi, D. Y., Cakranegara, P. A., & Kadyrov, M. (2023). Developing rural communication through digital innovation for village tourism. Jurnal Studi Komunikasi, 7(3), 696–712.
Yin, R. K. (2009). Case study research: Design and methods (Vol. 5). sage.
Zhang, D. (2022). Environmental regulation, green innovation, and export product quality: What is the role of greenwashing? International Review of Financial Analysis, 83, 102311. https://doi.org/10.1016/j.irfa.2022.102311
Published
2024-03-27
How to Cite
Rony, Z. T., & Heryadi, D. Y. (2024). Agricultural extension: is it still relevant?. Jurnal Studi Komunikasi, 8(1), 072 - 081. https://doi.org/10.25139/jsk.v8i1.8057
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