Evolving human resource dimension in Indonesia's digital public relations landscape
Abstract views: 204
,
PDF downloads: 131
Abstract
The advancement of technology has transformed the field of public relations in Indonesia, requiring a change in the human resources management to effectively implement digital PR strategies. This study investigates the changing skills and abilities that Indonesian PR professionals require by conducting detailed interviews with five prominent Indonesian public relations practitioners. The results emphasise crucial competencies such as strategic planning, media relations, crisis management, and digital proficiencies. The crucial role of PR associations in directing the future of digital PR through diverse tactics and training programs is also highlighted. This study asserts that the ongoing improvement of digital literacy and strategic abilities is essential. Organisations should establish extensive training programs and cultivate collaborations with professional associations to offer important resources and guarantee competitiveness in the digital era. These endeavours are crucial for promoting and enhancing digital public relations strategies and bolstering organisational communication and reputation in Indonesia.
References
Accenture. (2023). Accenture Life Trends 2023. Https://Www.Accenture.Com.
DataReportal. (2021). Digital 2021: Indonesia. Https://Datareportal.Com/Reports/Digital-2021-Indonesia.
Demetrious, K. (2022). Public Relations and neoliberalism: The language practices of knowledge formation. Oxford University Press.
Denzin, N. K., & Lincoln, Y. S. (2023). The Sage handbook of qualitative research. sage.
Dunan, A., & Mudjiyanto, B. (2020). The republic of indonesia government public relations communication strategy in the era of the industrial revolution 4.0. JATI-Journal of Southeast Asian Studies, 25(1), 58–78.
Gregory, A. (2020). Planning and managing public relations campaigns: A strategic approach. Kogan Page Publishers.
Grunig, L. A., Grunig, J. E., & Vercic, D. (1998). Are the IABC’s excellence principles generic? Comparing Slovenia and the United States, the United Kingdom and Canada. Journal of Communication Management, 2(4), 335–356.
Gupta, A., Singh, R. K., & Gupta, S. (2022). Developing human resource for the digitization of logistics operations: readiness index framework. International Journal of Manpower, 43(2), 355–379.
Johnston, J. (2020). Public relations: Theory and practice. Routledge.
Kent, M. L., & Li, C. (2020). Toward a normative social media theory for public relations. Public Relations Review, 46(1), 101857.
Kim, C. M. (2019). Public relations: competencies and practice. Routledge.
Lee-Geiller, S., & Lee, T. (2022). How does digital governance contribute to effective crisis management? A case study of Korea’s response to COVID-19. Public Performance & Management Review, 45(4), 860–893.
Macnamara, J. (2016). The continuing convergence of journalism and PR: New insights for ethical practice from a three-country study of senior practitioners. Journalism & Mass Communication Quarterly, 93(1), 118–141.
Meng, J., & Berger, B. K. (2019). The impact of organizational culture and leadership performance on PR professionals’ job satisfaction: Testing the joint mediating effects of engagement and trust. Public Relations Review, 45(1), 64–75.
Mian, S. H., Salah, B., Ameen, W., Moiduddin, K., & Alkhalefah, H. (2020). Adapting universities for sustainability education in industry 4.0: Channel of challenges and opportunities. Sustainability, 12(15), 6100.
Miles, M. B., Huberman, A. M., & Saldana, J. (2019). Qualitative Data Analysis, A Methods Sourcebook (Fourth). Arizona State University.
Mitroff, I. I. (2018). Technology run amok: crisis management in the digital age. Springer.
Ngondo, P. S. (2019). An exploratory study: Digital and social media use by Zimbabwean public relations practitioners. Public Relations Journal, 12(3), 26–42.
Pedro, F., Subosa, M., Rivas, A., & Valverde, P. (2019). Artificial intelligence in education: Challenges and opportunities for sustainable development.
Pettersson, F. (2018). On the issues of digital competence in educational contexts–a review of literature. Education and Information Technologies, 23(3), 1005–1021.
Quesenberry, K. A. (2020). Social media strategy: Marketing, advertising, and public relations in the consumer revolution. Rowman & Littlefield Publishers.
Sari, W. P., & Soegiarto, A. (2021). Indonesian government public relations in using social media. ICHELSS: International Conference on Humanities, Education, Law, and Social Sciences, 1(1), 495–508.
Smith, R. D. (2020). Strategic planning for public relations. Routledge.
Strohmeier, S. (2020). Digital human resource management: A conceptual clarification. German Journal of Human Resource Management, 34(3), 345–365.
Sugiyono, D. (2013). Metode penelitian pendidikan pendekatan kuantitatif, kualitatif dan R&D.
Theaker, A. (2020). The Public Relations Handbook. Routledge.
Turner III, D. W., & Hagstrom-Schmidt, N. (2022). Qualitative interview design. Howdy or Hello? Technical and Professional Communication.
Wachid, I. B. (2023). Digital public relations in The Era of Big Data and AI: A Landscape of Digital Competencies of PR Practitioners in Indonesia. Universitas Brawijaya.
Whatmough, D. (2018). Digital PR. Emerald Group Publishing.
Widiastuti, R. N. (2021). Disinfodemic: How is the Strategy of Human Resources Management in Government Public Relations Handled? REVISTA GEINTEC-GESTAO INOVACAO E TECNOLOGIAS, 11(3), 470–492.
Wulandari, M. P., & Wachid, I. B. (2022). Digital Public Relations in The Era of Big Data and AI: A Landscape of Digital Competencies of PR Practitioners in Indonesia.
Zerfass, A., Verčič, D., Verhoeven, P., Moreno, Á., & Tench, R. (2019). European Communication Monitor 2019: Exploring trust in the profession, transparency, artificial intelligence and new content strategies: Results of a survey in 46 countries.
Copyright (c) 2024 Jurnal Studi Komunikasi
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Jurnal Studi Komunikasi is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
The authors agree to the terms of this Copyright Notice, which will apply to this submission if and when it is published by this journal (comments to the editor can be added below).
