The four W: participative communication strategy in Bugel urban village, Salatiga
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Keywords:
communication strategy; community empowerment; participation model
Abstract
Community development has shifted from short-term, top-down programs to community empowerment programs that are deeply rooted in the community, as a result, the communication strategies used have also changed. The purpose of this paper is to describe the participative communication model for community empowerment in Bugel Urban Village, Salatiga. This paper is based on the results of research conducted using Bugel Urban Village, Salatigawere collected through in-depth interviews, observation, and focus group discussions. Data analysis was conducted using qualitative analysis. The results of this study are first, Bugel Urban Village has health facilities, education, culture, arts, MSMEs, and tourist attractions that have potential for regional development. Second, the communication strategy that can be used to empower the Bugel community is a communication strategy with an informal approach that emphasises community participation. Third, the communication model for community empowerment in Bugel Urban Village is a participative communication model with a 4W approach (wangun, waras, wareg and wasis). It is urgent to apply these findings, because the 4W approach focuses on structure, health, satisfaction, and wisdom can be used as a reference for participative communication models for communities in Bugel Urban Village, Salatiga.
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[4] G. Kartasasmita, Pembangunan untuk rakyat: memadukan pertumbuhan dan pemerataan. Cides, 1996.
[5] Malta, “The Concept of Strategy in Community Empowerment: A Literature Review,” INFLUENCE: INTERNATIONAL JOURNAL OF SCIENCE REVIEW, vol. 5, no. 3, pp. 24–34, Aug. 2023, doi: 10.54783/INFLUENCEJOURNAL.V5I3.179.
[6] S. L. Buckingham, T. U. Schroeder, and J. R. Hutchinson, “Elder‐led cultural identity program as counterspace at a public university: Narratives on sense of community, empowering settings, and empowerment,” Am J Community Psychol, vol. 72, no. 1–2, pp. 32–47, 2023.
[7] F. T. Nasdian, Pengembangan masyarakat. Yayasan Pustaka Obor Indonesia, 2014.
[8] T. Abdullah, N. Carr, and C. Lee, “Re‐conceptualising the empowerment of local people in tourism,” International Journal of Tourism Research, vol. 24, no. 4, pp. 550–562, 2022.
[9] S. Wahono, “Strategi Komunikasi PT Semen Indonesia (PERSERO) Tbk Dalam Manajemen Isu Pembangunan Pabrik Semen Di Rembang,” MEDIALOG: Jurnal Ilmu Komunikasi, vol. 3, no. 2, pp. 1–12, 2020.
[10] E. Maryani and R. Darmastuti, “The ‘Bakul Gendong’as a communication strategy to reject the construction of a cement factory in Central Java,” Public Relat Rev, vol. 43, no. 1, pp. 46–55, 2017.
[11] R. Darmastuti, A. Bajari, H. S. Martodirdjo, and E. Maryani, “Gethok tular, pola komunikasi gerakan sosial berbasis kearifan lokal masyarakat Samin di Sukolilo,” Jurnal Aspikom, vol. 3, no. 1, pp. 104–118, 2016.
[12] Farisa, “Awal Mula Warga Wadas Melawan, Tolak Tambang Batu Andesit untuk Proyek Bendungan Bener.” Accessed: May 13, 2024. [Online]. Available: https://nasional.kompas.com/read/2022/02/09/17020441/awal-mula-warga-wadas-melawan-tolak-tambang-batu-andesit-untuk-proyek?debug=1&lgn_method=google&google_btn=onetap
[13] Guittara, “Ternyata Pemerintah ‘Bebaskan’ Tambang Desa Wadas Tanpa Izin.” Accessed: May 13, 2024. [Online]. Available: https://www.cnbcindonesia.com/news/20220211183216-4-314846/ternyata-pemerintah-bebaskan-tambang-desa-wadas-tanpa-izin
[14] Sari, “Ini Proyek Bendungan Bener & Pertambangan di Warga Desa Wadas.” Accessed: May 13, 2024. [Online]. Available: https://www.merdeka.com/peristiwa/ini-proyek-bendungan-bener-amp-pertambangan-di-warga-desa-wadas.html
[15] K. Kismunthofiah, D. Masyitoh, A. F. Hidayatullah, and R. M. Safitri, “Socio-Ecological Analysis of Andesite Mining Plans in Wadas Village, Purworejo, Central Java,” Masyarakat, Jurnal Sosiologi, vol. 26, no. 1, p. 3, 2022.
[16] M. Misran, A. Asriadi, F. A. Abhipraya, J. B. Isolana, D. Efendi, and P. Akbar, “A Case Study on Wadas Community Social Movement: Community Resistance Movement Against Mining Development,” Humanus: Jurnal Ilmiah Ilmu-ilmu Humaniora, vol. 22, no. 1, pp. 12–27, 2023.
[17] M. H. Pariyatman, P. Santoso, and A. Madjid, “RESPEK DAN REKOGNISI: RESOLUSI KONFLIK WADAS: Analisis Resolusi Konflik Wadas Dalam Perspektif Teori Rekognisi Axel Honneth,” Jurnal Komunikatio, vol. 8, no. 2, pp. 114–125, 2022.
[18] Inardi, “Indardi ii,” 2016.
[19] Y. Setyowati, “Komunikasi pemberdayaan sebagai perspektif baru pengembangan pendidikan komunikasi pembangunan di Indonesia,” Jurnal Komunikasi Pembangunan, vol. 17, no. 2, pp. 188–199, 2019.
[20] I. Indardi, “Pengembangan model komunikasi dalam pemberdayaan masyarakat tani (studi kasus pada kelompok tani jamur merang Lestari Makmur di Desa Argorejo, Sedayu, Bantul),” AGRARIS: Journal of Agribusiness and Rural Development Research, vol. 2, no. 1, pp. 75–86, 2016.
[21] Hidayanto, “EBOOK : Komunikasi Pembangunan Perspektif Modernisasi | E-Library INABA.” Accessed: May 13, 2024. [Online]. Available: https://opaclib.inaba.ac.id/index.php?p=show_detail&id=3375&keywords=
[22] T. Totok Prasetyo, “Strategi komunikasi lingkungan dalam upaya pemberdayaan masyarakat mengolah sampah rumah tangga,” in PROSIDING SEMINAR NASIONAL MAGISTER ILMU LINGKUNGAN SEKOLAH PASCASARJANA-UNIVERSITAS DIPONEGORO TAHUN 2020, Universitas Diponegoro, 2020, pp. 157–164.
[23] M. Khairil, “Strategi Komunikasi dalam Pemberdayaan Masyarakat Korban Konflik Poso,” Jurnal Ilmu Komunikasi Terakreditasi, vol. 9, no. 3, pp. 260–273, 2011.
[24] J. Servaes, Handbook of communication for development and social change, vol. 1. Springer, 2020.
[25] B. M. Maina, “Participatory Communication Strategies Used in the Implementation of Public Water Projects in Murang’a County, Case Study of Northern Collector Tunnel, Kenya,” Journal of Arts and Humanities, vol. 9, no. 5, pp. 1–12, 2020.
[26] S. C. Fonseca and S. M. R. Pacifico, “Paulo Freire antes de" Pedagogia do Oprimido", ou, de" Educação e atualidade brasileira" à" Educação como prática da liberdade"/Paulo Freire before" Pedagogy of the oppressed"...,” cadernos CIMEAC, vol. 7, no. 2, pp. 36–62, 2017.
[27] A. Awad, “Information and communication technologies role in alleviating poverty in Sub‐Saharan Africa: Impacts and transmission channels,” Sustainable Development, vol. 31, no. 2, pp. 1149–1165, 2023.
[28] J. Dzator, A. O. Acheampong, I. Appiah-Otoo, and M. Dzator, “Leveraging digital technology for development: Does ICT contribute to poverty reduction?,” Telecomm Policy, vol. 47, no. 4, p. 102524, 2023.
[29] R. Gu, W. Zhang, K. Chen, and F. Nie, “Can information and communication technologies contribute to poverty reduction? Evidence from poor counties in China,” Inf Technol Dev, vol. 29, no. 1, pp. 128–150, 2023.
[30] S. B. Y. L. A. S. PÚBLICA and D. E. P.-C. DE LOS POBLADORES, “Participatory communication strategies, basic sanitation and public health of the people of Paucartambo-Cusco,” Rev. Fac. Med. Hum. October, vol. 20, no. 4, pp. 651–656, 2020.
[31] Z. Hajji and R. A. Lauli, “Participatory communication strategies for poverty alleviation in remote indigenous communities,” Jurnal Studi Komunikasi, vol. 8, no. 1, pp. 21–31, 2024.
[32] P. Aspers and U. Corte, “What is qualitative in qualitative research,” Qual Sociol, vol. 42, pp. 139–160, 2019.
[33] R. Chambers, “Poverty and livelihoods: whose reality counts?,” Environ Urban, vol. 7, no. 1, pp. 173–204, 1995.
[34] T. Mardikanto, Komunikasi pembangunan: acuan bagi akademisi, praktisi, dan peminat komunikasi pembangunan. Sebelas Maret University Press, 2010.
[35] L. Ye and H. Yang, “From digital divide to social inclusion: A tale of mobile platform empowerment in rural areas,” Sustainability, vol. 12, no. 6, p. 2424, 2020.
[36] K. Hallahan, D. Holtzhausen, B. Van Ruler, D. Verčič, and K. Sriramesh, “Defining strategic communication,” International journal of strategic communication, vol. 1, no. 1, pp. 3–35, 2007.
[37] D. Holtzhausen and A. Zerfass, “Strategic Communication: Opportunities and Challenges of the Research Area 1,” The Routledge handbook of strategic communication, pp. 3–17, 2014.
[38] B. Van Ruler, “Communication theory: An underrated pillar on which strategic communication rests,” in Future directions of strategic communication, Routledge, 2020, pp. 39–53.
[39] A. Zerfass, D. Verčič, H. Nothhaft, and K. P. Werder, “Strategic communication: Defining the field and its contribution to research and practice,” in Future directions of strategic communication, Routledge, 2020, pp. 159–177.
[40] A. Saleh and M. Mujahiddin, “Challenges and opportunities for community empowerment practices in Indonesia during the Covid-19 pandemic through strengthening the role of higher education,” Budapest International Research and Critics Institute-Journal (BIRCI-Journal), vol. 3, no. 2, pp. 1105–1113, 2020.
[41] B. Yanti, E. Mulyadi, R. G. H. N. Y. Wahiduddin, and N. Natalia Sri Martani, “Community knowledge, attitudes, and behavior towards social distancing policy as a means of preventing transmission of COVID-19 in Indonesia,” J Adm Kesehat Indones, vol. 8, no. 1, 2020.
[42] G. Laverack, “Improving health outcomes through community empowerment: a review of the literature,” J Health Popul Nutr, pp. 113–120, 2006.
[43] V. M. Patrick and C. R. Hollenbeck, “Designing for all: Consumer response to inclusive design,” Journal of consumer psychology, vol. 31, no. 2, pp. 360–381, 2021.
[44] J. Busch et al., “A global review of ecological fiscal transfers,” Nat Sustain, vol. 4, no. 9, pp. 756–765, 2021.
[45] S. Skerratt and A. Steiner, “Working with communities-of-place: Complexities of empowerment,” Local Econ, vol. 28, no. 3, pp. 320–338, 2013.
[46] A. Homayuni, Z. Hosseini, and S. Abedini, “Explaining stress coping behaviors in patients with multiple sclerosis based on the PRECEDE model: a qualitative directed content analysis,” BMC Psychiatry, vol. 21, pp. 1–11, 2021.
[47] G. Ward, R. Richards, and M. Best, “Negotiating whiteness through brownness: using intersectionality and transactional theory to capture racialised experiences of university campus life,” Studies in Higher Education, vol. 47, no. 8, pp. 1736–1749, 2022.
[48] M. Abdulai, H. Ibrahim, and A. L. Anas, “The role of indigenous communication systems for rural development in the Tolon District of Ghana,” Research in Globalization, vol. 6, p. 100128, 2023.
[49] U. P. Ibuot, S. A. Majemu, and F. Nwantah, “Participatory Development Communication: An Audience-Centered Initiative,” The International Journal of Humanities & Social Studies, vol. 9, no. 6, 2021.
[50] D. Mulyana, Cultures and communication. Rosda, 2012.
[51] B. Backhaus, “Talking the talk: Navigating frameworks of development communication,” Pacific Journalism Review, vol. 26, no. 1, pp. 164–177, 2020.
[52] T. L. Jacobson, “Participatory communication for social change: The relevance of the theory of communicative action,” Ann Int Commun Assoc, vol. 27, no. 1, pp. 87–123, 2003.
[53] C. Kheerajit and A. G. Flor, “Participatory development communication for natural resources management in Ratchaburi Province, Thailand,” Procedia-Social and Behavioral Sciences, vol. 103, pp. 703–709, 2013.
Published
2024-07-31
How to Cite
Darmastuti, R., Kristiyani, D. N., Winarso, S., Christianto, E., & Utami, B. S. (2024). The four W: participative communication strategy in Bugel urban village, Salatiga . Jurnal Studi Komunikasi, 8(2), 451 - 461. https://doi.org/10.25139/jsk.v8i2.8268
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